Zasolpk IT Solutions

BACKGROUND

Please describe your company and position.

I am the Marketing Head of UrbanGlow Ltd.

Describe what your company does in a single sentence.

UrbanGlow Ltd. is a UK-based lifestyle and beauty retail brand offering a curated range of skincare, wellness, and home products through both eCommerce and boutique.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zasolpk IT Solutions to accomplish?

• Redesign and redevelop our outdated WordPress eCommerce website to improve speed, usability, and conversion rate.
• Implement on-page SEO strategies to increase organic traffic and search engine visibility.
• Integrate structured schema and analytics to improve data insights and enhance SERP features.

SOLUTION

How did you find Zasolpk IT Solutions?

• Online Search
• Clutch Site

Why did you select Zasolpk IT Solutions over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned
• Consulting and Management

How many teammates from Zasolpk IT Solutions were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Discovery & Planning

Stakeholder interviews to map business goals, target personas, and conversion funnels.
Technical audit of the legacy WordPress site (theme, plugins, performance, SEO).
UI/UX & Visual Design

Low‑fidelity wireframes and high‑fidelity mock‑ups for all core pages (home, product, cart/checkout, blog).
Mobile‑first, accessibility‑compliant design system aligned with UrbanGlow’s brand palette.
WordPress & WooCommerce Development

Custom‑built Gutenberg‑compatible theme coded from scratch for speed and flexibility.
WooCommerce setup with streamlined checkout, variable products, coupon logic, and payment‑gateway integration (Stripe & PayPal).
Bespoke plugin tweaks to support dynamic product badges (Trending, Back in Stock, etc.).
Performance & Security Optimization

Core Web Vitals tuning (Largest Contentful Paint < 2 s, CLS < 0.1).
Server‑side caching, image lazy‑loading, WebP conversion, and Cloudflare CDN configuration.
Hardening measures: firewall rules, reCAPTCHA, two‑factor admin login, daily backups.
SEO & Analytics

Comprehensive on‑page SEO (keyword‑focused titles, meta descriptions, H‑tag hierarchy).
Technical SEO fixes: XML sitemap, robots.txt, canonical tags, hreflang.
Structured data (JSON‑LD) for products, reviews, breadcrumbs, and organization schema.
GA4, Search Console, and Facebook Pixel integration with custom ecommerce events.
Quality Assurance & Launch

Cross‑browser and device testing (Chrome, Safari, Edge, iOS, Android).
User‑acceptance testing rounds with punch‑list resolution.
Seamless DNS switch‑over and go‑live during an off‑peak window.
Training & Handover

2× recorded Zoom training sessions for in‑house staff on product uploads and basic SEO edits.
Detailed handover documentation covering theme settings, plugin updates, and maintenance SOPs.
Post‑Launch Support (30 days)

Real‑time monitoring, bug fixes, and incremental performance tweaks.
Weekly progress reports on traffic uplift, conversion rate, and keyword rankings.
Outcome: A lightning‑fast, SEO‑optimized eCommerce platform that improved UrbanGlow’s organic traffic by 60% and boosted checkout conversions within weeks of launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 60% Increase in Organic Traffic within the first two months post-launch, as measured via Google Analytics and Search Console.
• 30% Boost in Conversion Rate on product pages due to improved UI/UX and faster load times.
• Website Speed Improved by 3x, achieving an average load time under 2 seconds and a Google PageSpeed score of 95+ on mobile.
• Top 10 Keyword Rankings achieved for 12 targeted high-intent commercial keywords within 6 weeks.
• Bounce Rate Reduced by 25%, reflecting stronger engagement and improved user journey.
• Zero Security Incidents post-deployment, thanks to their solid security hardening and regular backups.
• 20% Decrease in Cart Abandonment, aided by simplified checkout flow and mobile optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ZAsolPk IT Solutions demonstrated exceptional project management throughout the engagement. They followed a structured, sprint-based workflow with clearly defined milestones and weekly check-ins. From the start, they provided a detailed project timeline in Notion, which included deadlines, deliverables, and responsibilities — making it easy for our team to track progress.

They were highly responsive to our needs, quickly adapting to change requests and providing same-day updates when urgent adjustments were needed. Communication was smooth across Zoom, Slack, and email, and they documented every decision and revision clearly.

All key deliverables were delivered on or ahead of schedule, with no major delays. Their ability to balance speed with attention to detail was impressive. Even during the testing and launch phase, they worked during off-hours to ensure a smooth go-live process.

Overall, their project management style was organized, transparent, and client-focused, which made the collaboration seamless and stress-free.

What was your primary form of communication with Zasolpk IT Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about ZAsolPk IT Solutions was their rare combination of technical expertise and client-centered service. Unlike many agencies that treat projects as one-size-fits-all, their team took the time to deeply understand our business goals, audience behavior, and competitive landscape and then tailored every feature, design decision, and SEO strategy accordingly.

Their ability to deliver enterprise-level quality at a startup-friendly budget truly sets them apart. They acted more like a strategic partner than a vendor — offering valuable insights beyond the scope, especially around conversion rate optimization and long-term SEO planning.

Additionally, their fast turnaround times, clear documentation, and proactive communication made the entire experience not only productive but enjoyable. It’s rare to find a team that’s this technically strong, responsive, and genuinely invested in client success.

Are there any areas for improvement or something Zasolpk IT Solutions could have done differently?

While our overall experience with ZAsolPk IT Solutions was excellent, one minor area for improvement could be more automation in their post-launch reporting. While they did provide detailed updates manually, having access to a live reporting dashboard (e.g., Google Looker Studio or DataBox) would have made tracking KPIs even easier for our internal stakeholders.

That said, their team was always available to share data when requested, and we’re confident this is something they’ll easily incorporate in future projects as they continue scaling.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Strategist

Describe what your company does in a single sentence.

Our company specializes in providing innovative digital marketing solutions to help businesses grow online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zasolpk IT Solutions to accomplish?

• We hired Zasolpk IT Solutions to develop a user-friendly eCommerce website and enhance our online marketing strategies to boost sales and customer engagement.

SOLUTION

How did you find Zasolpk IT Solutions?

Online Search

Why did you select Zasolpk IT Solutions over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Zasolpk IT Solutions were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Zasolpk IT Solutions included the complete development of our eCommerce website, featuring a responsive design and user-friendly navigation. Key deliverables encompassed:

Website Development: Building a fully functional online store with secure payment gateways.
eCommerce Design: Crafting an attractive, brand-consistent layout that enhances user experience.
Digital Marketing Strategy: Developing a targeted marketing plan, including SEO optimization and social media integration.
Content Creation: Writing engaging product descriptions and blog posts to attract and retain customers.
Testing and Launch: Conducting thorough testing to ensure all features worked seamlessly before the official launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with Zasolpk IT Solutions resulted in several measurable outcomes that demonstrate its success. We experienced a 40% increase in website traffic within the first three months post-launch, alongside a 25% growth in online sales in the first quarter. The improved user experience contributed to an increase in our conversion rate from 2% to 4%. Additionally, customer engagement on our social media platforms rose by 30% due to the integrated marketing strategies implemented. Overall, customer satisfaction ratings improved significantly, with 90% of users expressing approval of the site's usability in post-purchase surveys.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zasolpk IT Solutions demonstrated excellent project management, delivering all milestones on time. They were highly responsive to our needs, adapting quickly to feedback and ensuring a smooth collaboration.

What was your primary form of communication with Zasolpk IT Solutions?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Zasolpk IT Solutions was their ability to blend technical expertise with creative design, resulting in a product that not only functions well but also stands out visually.

Are there any areas for improvement or something Zasolpk IT Solutions could have done differently?

While our experience was largely positive, Zasolpk IT Solutions could improve their initial project timelines. A more detailed timeline from the start would have helped set clearer expectations.