YouYaa

BACKGROUND

Please describe your company and position.

I am the CEO & Founder 

Describe what your company does in a single sentence.

Our company gives people access to their pay directly from their smartphones, whenever they need it

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• In order to improve our brand awareness and bolster our PR efforts in the cutthroat financial services industry, we specifically recruited YOUYAA. Our main goals were: Boost Brand Awareness: In order to better connect with our target market, we aimed to strengthen our brand's visibility in the Web3, FinTech, and finance sectors.

SOLUTION

How did you find YouYaa?

Online Search

Why did you select YouYaa over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PR Strategy Development — Developing a comprehensive PR plan that leverages our overall company vision with a focus on generating exposure in the FinTech, finance and blockchain space.

To ascertain where we stand in the market, brand positioning allows us to refine our messaging so that both present and future customers can resonate with it while also aligning with what the market is listening.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A positive shift in brand sentiment, with improved recognition as an industry leader

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We always felt supported, and their dedication to delivering on time and meeting our expectations was a key factor in the success of the project.

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn’t just push generic PR tactics; instead, they took the time to craft strategic messages that spoke directly to the evolving needs of the financial services industry. This personalized approach made their service feel incredibly unique, setting them apart from other PR agencies that often lack industry-specific focus.

Are there any areas for improvement or something YouYaa could have done differently?

Nothing
What advice do you have for clients with similar needs to yours?
Hire Youyaa

BACKGROUND

Please describe your company and position.

I am an Executive of Papaya

Describe what your company does in a single sentence.

We are a mobile app that simplifies bill payments for everyday people. Snap a pic & pay any bill in seconds! We know paying bills is a stressful process for many Americans. By making it easy to pay any bill with a mobile device, we are removing the hassle of paying bills through the mail, over the phone, or on complicated web portals. We are also helping billers of all sizes and from all industries get paid faster and more often. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• We wanted to build a consistent and positive brand image that would resonate with our target audience, attract new clients, and ultimately drive business growth.

SOLUTION

How did you find YouYaa?

Online Search

Why did you select YouYaa over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deliverables included an extensive brand guideline, press releases, thought leadership articles and media outreach, all of which contributed towards positioning our brand as a trusted name in the finance sector. We also planned to create a consistent narrative across our brand and some of the core visual assets, as well as develop a public relations plan going after top-tier financial media for credibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It took only three months for media mentions to doubl, our company ended up in leading national financial publications. As a result, the thought leadership articles and interviews caused a 35% jump in website traffic from these media outlets through referral links. There was a 40% increase in social media engagement, which suggests that the store gained better brand visibility and more interested customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YOUYAA has managed the project well during our time working together. The, run a tight ship with regular updates, progress reports and status reports. Provide consistent timely delivery and in some cases earlier than the committed timelines. It impressed us how responsive the team was to our feedback and how they adapted to help align the campaign with our evolving needs. 

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to manoeuvre through the complexities of the financial sector, along with an approach grounded on data-driven metrics helped them write narratives that attracted our audience. Moreover, it was the media network that they had access to along with top placements won in leading financial publications that reinforced their clout and propensity to make things happen.

Are there any areas for improvement or something YouYaa could have done differently?

It alll went well, no areas of improvement

BACKGROUND

Please describe your company and position.

I am the CEO of a spend management solution 

Describe what your company does in a single sentence.

Ours is the proactive spend management solution that frees up businesses to accomplish more. We champion the notion of Progressive Finance, because we believe in a decentralised approach to financial decision-making and greater spending autonomy for everyone. Over 25,000 organisations across 31 countries use our platform to bring order, efficiency and agility to their decentralised spending, and empower the whole company to spend safely and responsibly. By combining pre-programmed cards, a user-friendly app and a powerful spend management platform, our product enables decentralised spend decisions and frees everyone from tedious admin, while ensuring compliance. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• Increase Brand Visibility: We wanted to ensure that our brand stood out in the highly competitive financial services sector, particularly in the areas of FinTech, Web3, Crypto, and Blockchain.
• Build Trust and Authority: As a key player in the financial services market, establishing our brand as an authoritative figure in the industry was crucial.

SOLUTION

How did you find YouYaa?

Referral

Why did you select YouYaa over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Positioning: Clear articulation of our brand’s unique value proposition, with a focus on enhancing visibility in the competitive financial space.

Media Outreach: Targeted PR efforts across leading financial and tech platforms to boost brand credibility and attract media attention.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

YOUYAA successfully generated coverage in major finance and tech publications, elevating our visibility within the FinTech, Crypto, and Web3 sectors. This media exposure resulted in a 25% increase in brand mentions across digital platforms, showing enhanced recognition.
The team’s PR strategy secured interviews and thought leadership opportunities, positioning our company as an authoritative figure in Blockchain and Digital Finance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zeeshan’s leadership and consistent communication ensured that we always felt informed and engaged throughout the process. They took the time to understand our business objectives and tailored their efforts accordingly, which made the entire experience seamless.  

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One standout aspect of working with YOUYAA was Zeeshan's leadership. His ability to understand the ever-evolving needs of our company and quickly pivot strategies made a huge difference. Zeeshan was always proactive, ensuring we remained ahead of industry trends and provided us with actionable insights that helped us make informed decisions. 

Are there any areas for improvement or something YouYaa could have done differently?

It all went smoothly

BACKGROUND

Please describe your company and position.

I am the CEO of SYNERGY DEVELOPMENT PARTNERS, LLC

Describe what your company does in a single sentence.

We specialize in construction and design management: our mission is to build with vision, perform our work with pride, and deliver beyond the expectations while developing valued client relationships

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• Our core objective was to create a powerful, authentic content strategy that would highlight our work, experience, and people-first approach while resonating deeply with our client base and industry peers. With over 300 projects under our belt, we wanted a partner who could help us showcase not only our completed work but also our deep industry knowledge and commitment to quality. We specifically needed YOUYAA to create compelling content that could show potential clients how we solve challenges, push innovation, and consistently surpass expectations.

SOLUTION

How did you find YouYaa?

• Online Search
• Referral

Why did you select YouYaa over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They established a powerful portfolio of content which consisted of case studies, articles about the trends in the industry and such other documentation that spotlighted the challenges that we overcame. These case studies helped demonstrate our methods in dealing with problems, and showed the commitment and quality behind each of the projects that we handled.

YOUYAA also came up with several project walkthrough videos, captured interviews with our clients and created “day in the life” style videos showing the work environment and the people centered culture that we have. They made sure that every content piece was relevant and provided information but most importantly was speaking to how friendly, professional and client oriented our company is.

At the same time, YOUYAA took care of the launch and promotion of our content on social networks as well as professional resources such as LinkedIn where the target audience of the publication was located as well. They provided us with a full set of means to make it possible to regularly present our competencies and values without an exception and in a very coherent way throughout all the directions of the communication.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to YOUYAA, we saw a tangible increase in engagement across our online platforms, with more clients reaching out to learn about our projects and values. Our social media presence expanded significantly, and we received more inquiries and website visits from potential clients who mentioned they had read about our expertise in specific areas, like innovative project management and cutting-edge design solutions. We also received invaluable feedback from existing clients, who expressed appreciation for the behind-the-scenes look at our work and felt a deeper connection with our company and team members.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every phase was handled with precision and a clear timeline, and they delivered each content piece exactly when promised. They were incredibly responsive to our feedback and highly attentive to our requests, even handling last-minute adjustments when we needed content tailored for specific client presentations or events.

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team felt like an extension of our own, always available to address concerns and provide creative solutions.

Are there any areas for improvement or something YouYaa could have done differently?

They more than met our expectations, and any additional suggestions would be more of a "nice-to-have" rather than a necessity.

BACKGROUND

Please describe your company and position.

I am an Executive of Acorns

Describe what your company does in a single sentence.

Acorns is a financial technology and services company that specializes in automated investments and robo-advice.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• We needed YouYaa to create digital marketing strategies that would effectively engage our niche audience, including finance professionals and tech-savvy investors.
• Our main goal was to increase the number of qualified leads to expand our client base and drive revenue growth.

SOLUTION

How did you find YouYaa?

Referral

Why did you select YouYaa over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

YouYaa also provided top-level strategy and guidance for revising our bidding strategies and prospecting on social media platforms. The scope was focused on lead generation, and the team worked to find our target audience and reach them. YouYaa also developed some content for our company and revised links to ensure we had an ideal workspace to work towards our goals. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After engaging with YouYaa, We experienced a 40% growth in qualified leads within the first quarter, significantly boosting our potential client base. We achieved a 20% increase in conversion rates from leads to actual clients, demonstrating the effectiveness of YouYaa’s targeted marketing strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive, and despite a time difference, we had no issues. YouYaa's integrity is great.

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique ability to tailor lead generation and digital marketing strategies specifically for the finance, fintech, and crypto industries sets them apart from other agencies. We were also impressed by their approach to the engagement. They were direct and required minimal supervision.

Are there any areas for improvement or something YouYaa could have done differently?

No areas

BACKGROUND

Introduce your business and what you do there.

I’m a partner at Super Retro Gamer, a gaming company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YouYaa?

We had very little awareness of our business, and we were constantly calling people, going to events, and sending emails, but we didn't get any positive results. We were doing our own social media and video production, and we were struggling to keep everything on top of things. Therefore, our marketing wasn’t very good, so we looked for a marketing agency and found YouYaa.

SOLUTION

What was the scope of their involvement?

We work primarily with Zeeshan, the CEO, who provides us with weekly consultancy and acts as our fractional CMO. He’s involved in all the conversations, sits in on our meetings, and comes to our business dealings whenever he’s in the country. He provides a level of experience and knowledge that we don’t have within the business, specifically within marketing.

We’re good on the technology side of things and at running events and conferences, but we’re not very good at understanding the human psychology behind marketing. Within that consultancy, Zeeshan has streamlined our marketing communications and processes. We use their company for our social media, PR services, and advertising. Starting next month, we’ll also do SEO work with them.

YouYaa basically does everything related to marketing from beginning to end. We run ads on Meta (Facebook and Instagram), YouTube, and Google, so they do a little bit of paid search. Their team also handles the creative assets and copywriting. Moreover, they've recommended reducing the amount of email marketing we previously did.

What is the team composition?

We generally only speak to Zeeshan. Every now and then, we speak to one of the ad copy teammates and a gentleman in the Dubai office who does all of our advertising and copywriting for the ads. We've also worked with Sophia, who supports Zeeshan on a daily basis. However, we’ve never spoken to their content writers, and most of our communication with them is through email.

How did you come to work with YouYaa?

We found YouYaa through our network. They were mentioned to us and recommended to us. We were looking at three different agencies, and Zeeshan and Sophia gave us so much value upfront during the pitch process. They were so helpful and willing to assist from the beginning without any cost or charge. They did so much free of charge for us at the beginning to show that they were good people and could work well.

They were the second most expensive agency out of the three, but we went with them because of the connection we felt with them. We felt like they cared, and the last two years have been exactly that. They’re very caring people, and we’ve never felt like they’re trying to get money out of us all the time. They always give value and overdeliver right from the very beginning.

How much have you invested with them?

We invest between £10,000–£50,000 per month.

What is the status of this engagement?

We signed the original contract in September 2022, so our newest contract started in September 2024. We'll renew every September.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with them, we’ve had about a 730% increase in revenue, which has been absolutely top-notch and unbelievable results for us. For example, we only started doing YouTube work with them in the last month. We went from doing it ourselves, where we created something like 50 videos, to doing two with them. With just those two videos, we went from 26 followers to 1,100. The project has been revolutionary in terms of how YouYaa has developed us.

How did YouYaa perform from a project management standpoint?

We have a project management system that we can log into and see the status of all the different projects and campaigns. I can speak to them directly through their project management system. They always give us feedback, and they almost always stick to their timeline. If they can’t, they’re very communicative and explain everything. Everything is always very reasonable.

We’ve had absolutely no problems with YouYaa from the communication side. The project management system has been fantastic because we didn’t have one before, which has completely changed the way we run the business in general. They deliver on time, and I have no complaints whatsoever.

YouYaa also got us to use HubSpot, and through their relationship, they were able to give us a really good discounted deal for five years. All of our marketing and communication is now run through that platform.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Zeeshan. He's always available and a very nice person. He's always very helpful as well.

What did you find most impressive about them?

Sophia and Zeeshan are very honest and decent people. It’s very nice to work with them. Whenever they give us feedback, it’s well thought through. When it comes to problems and challenges, they always take their fair share of responsibility.

Are there any areas they could improve?

There’s nothing YouYaa could improve on.

Do you have any advice for potential customers?

Be honest with them because they’ll give you honest feedback and show you the way forward if you do so.

BACKGROUND

Please describe your company and position.

I am an executive at Tide

Describe what your company does in a single sentence.

Tide is a business banking platform with a mission to save small businesses time and money on their banking and admin.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• We hired YOUYAA to elevate our brand presence and credibility in the financial services industry through a strategic PR and branding initiative. Our main objectives were to build a strong, trusted reputation among potential clients, enhance brand visibility, and position our company as a thought leader within the finance sector

SOLUTION

How did you find YouYaa?

Online Search

Why did you select YouYaa over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

YOUYAA began with an in-depth analysis of our brand’s existing position and refined our messaging to better align with the values and expectations of our target audience in finance. They developed a unique, consistent brand voice that would resonate with prospective clients and industry stakeholders. They crafted press releases, articles, and thought leadership pieces aimed at enhancing our credibility in the finance sector. This included securing placements in high-impact publications and developing relationships with key financial media contacts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results of YOUYAA’s PR and branding efforts were impressive. We saw a 35% increase in brand mentions across major finance publications and an 18% rise in social media engagement within the first three months. Additionally, our website traffic grew by 25%, largely driven by high-quality media placements and influencer collaborations. These efforts contributed to a 20% boost in lead generation, reflecting stronger brand visibility and credibility in the financial services sector.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided a clear timeline at the outset, with each phase meticulously planned, and consistently delivered every milestone on or ahead of schedule. 

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They demonstrated a strategic, in-depth understanding of the financial services landscape, and they designed an approach tailored precisely to our brand’s needs and industry standards. Their commitment to transparency in reporting, adherence to timelines, and precision in delivering measurable outcomes underscored their professionalism. 

Are there any areas for improvement or something YouYaa could have done differently?

We cannot identify any

BACKGROUND

Please describe your company and position.

I am the Founder & Chief Executive Officer of Chip

Describe what your company does in a single sentence.

Chip is a savings and investments app that utilizes open banking technology to enable customers to deposit to investment funds.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?
We wanted to increase our visibility within the Finance sector positioning. We needed YouYaa to craft and execute a PR strategy that would secure media placements in top financial publications and help us build stronger media relationships. our company as a thought leader in these areas.

SOLUTION

How did you find YouYaa?

Online Search

Why did you select YouYaa over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They produced high-quality, industry-specific content, including articles, whitepapers, and thought leadership pieces that showcased our expertise in finance and positioned us as a leader in our field. YouYaa developed a customized PR strategy to boost our brand's visibility. This involved crafting press releases, securing interviews, and arranging media placements in top financial publications. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months, we achieved 15+ placements in top financial and FinTech publications, significantly boosting our brand’s presence in the industry. 
Our social media following grew by 35%, and website traffic from PR-related activities increased by 40%, demonstrating strong engagement with our target audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Their team was highly organized and maintained clear communication throughout the project. They kept us informed at every stage of the process and proactively suggested improvements based on their gathered data. 

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to full transparency was impressive—they provided detailed reports and maintained clear communication throughout the project. Their personalized approach and powerful targeting toolkit truly set them apart from other agencies we've worked with.

Are there any areas for improvement or something YouYaa could have done differently?

 No issues or areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Co-Founde of Debbie

Describe what your company does in a single sentence.

Debbie is the first mobile platform that rewards consumers for reaching their financial goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YouYaa to accomplish?

• We needed YouYaa to increase our brand’s presence in both the local and global IT markets, positioning us as a trusted leader in innovative solutions.
• We aimed to boost our PR efforts by establishing stronger media relations and getting featured in top industry publications, blogs, and tech news platforms.

SOLUTION

How did you find YouYaa?

Online Search

Why did you select YouYaa over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from YouYaa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They crafted a detailed public relations strategy focused on increasing our visibility in the tech sector. They’ve advised us to run advertisements at the beginning of next year when people are more motivated to invest. They designed and executed targeted digital marketing campaigns focused on niche sectors within the IT industry to expand our market reach and generate qualified leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 We secured 20+ media placements in top tech publications within the first quarter, significantly boosting brand visibility. Our online mentions and brand sentiment improved by 30%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YouYaa’s project management was highly efficient and organized.They were flexible and proactive, regularly providing updates and ensuring that our feedback was incorporated promptly. Their ability to adapt to our evolving objectives made them a reliable partner throughout the project.

What was your primary form of communication with YouYaa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about YouYaa was their deep expertise in both PR and digital marketing,  They didn’t rely on generic approaches; instead, they leveraged industry-specific insights and built strong relationships with key media outlets to maximize our exposure. . They were straightforward and honest

Are there any areas for improvement or something YouYaa could have done differently?

They did amazing