Young Company

BACKGROUND

Please describe your company and your position there.

I am the President of a Foreign Trade Zone Consultant and Licensed Customs Broker. We assist businesses with importing and exporting as well as identifying federal programs such as the FTZ Program to grow their company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Young Company, and what were your goals?

We are a growing company that has struggled with name recognition, and awareness of our services and accomplishments. We hired Young Company to better position ourselves through SEO development to market ourselves through digital and internet based solutions.

SOLUTION

How did you select Young Company and what were the deciding factors?

We were referred to them by our client that had success in similar circumstances. We were able to experience their services first hand before making a decision to hire Young Company. Furthermore, Young Company was flexible to work with us regarding pricing while customizing services specific to our needs and circumstances.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After making the decision to hire Young Company they very quickly developed a plan to build our Web Site, SEO presence, and marketing growth. Additionally, they were also flexible to manage costs for us during this process. Utilizing web site development and SEO infrastructure we have immediately seen success through visits to our site as well as real potential leads to support our growth.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a project manager with additional staff providing support roles during the process. Additionally, we received ample time with the President of the company as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing Young Company's services we have gone from nearly 0 visits to our site to more than 300 visits per month. Additionally we are ranked #1 in multiple keyword searches. Lastly, we average 2-3 strong leads per week that has allowed us to compete at a higher level in a very competitive industry. As a small business, we are competing against companies with twice the marketing budget, we are now competitive and in some cases beating the competition!

Describe their project management style, including communication tools and timelines.

Young Company understands our expectations and budget concerns while also effectively pushing us at the right pace to build our goals and business model. While we have monthly meetings we continue to work through email exchanges and one on one phone calls as needed to ensure we stay focused on weekly and monthly action items to meet and exceed marketing goals for the project.

What did you find most impressive or unique about this company?

The most impressive service Young Company brings to the table is the personal attention and availability to provide us specialized service. Meanwhile, it is obvious their staff works diligently as a team to find ways to continually improve our marketing. Lastly, Young Company has continuously introduced tools to automate and help us increase our presence at the right time.

Are there any areas for improvement or something they could have done differently?

Honestly, I have not found any areas of improvement to address.

BACKGROUND

Please describe your company and your position there.

Sergeant Shredder is a mobile document shredding company founding in 2010. I was the founding president and was instrumental in choosing Young Company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Young Company?

The primary project Young Company undertook was the creation of an entirely new corporate brand from scratch. This included the name, logo, website, employee uniforms, branded containers, direct mail and an identity manual that discussed brand culture and how employees should behave.

What were your goals for this project?

To differentiate the brand from the very beginning in a way that would be meaningful to customers.

SOLUTION

How did you select this vendor?

I originally found Young Company on the Internet. We went through a typical interview process with several agencies. I liked Young Company’s creativity. I knew there would need to be a culture fit with my business partner who was located on the east coast at the time. I loved the work they showed me.

Describe the scope of their work in detail.

After meeting the team at Young Company, I went on a road trip across the U.S. and met with the most successful mobile document shredding companies. In doing so, I discovered a firm in North Carolina who has a policy of hiring only former Military and Police officers.

The result was a better grade of employee, stability, and longevity. The other firms who hired anyone off the street had a problem with honesty and there were instances where credit card data and other confidential information was stolen.

When I told this to Young Company upon my return from the road trip, they asked if we were going hire former police and military exclusively. I confirmed that we were, YC wrote up a creative brief and began the ideation process. We went through a series of names until we landed on Sergeant Shredder.

What was the team composition?

Initially it was Bart Young and Mike Mittelstaedt on the creative design and branding. Once the creative copy and content for the website was complete, Clay Massey handled the programming and Robyn DeTorres handled the digital marketing campaigns and direct mail logistics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The brand name was very well received. It was fun and eye catching. Plus, it really helped to differentiate Sergeant Shredder from all the look-alike brands. We were able to sign up over 600 scheduled accounts including hospitals, insurance companies, law firms and medical clinics.

How effective was the workflow between your team and theirs?

Because of the creative nature of our needs, Bart Young was our senior account manager and attended all meetings. Robyn DeTorres became more active when the marketing began.

What did you find most impressive about this company?

The way they listened and responded with out-of-box creative ideas. Young Company has a very talented team and we believe they provided us with their very best work.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

During my time at Napa, I was their marketing manager for a company that sells intelligent wine dispensing machines to businesses such as hotels, bars, resorts, restaurants, airports, arenas, and retailers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Young Company?

Young Company was already working with Napa Technology when I joined the team in 2016. When I began working with YC they helped my team with Google ads, SEO, website optimization, email campaigns, and graphic design.

What were your goals for this project?

Our main goal was to increase leads and covert them to loyal customers.

SOLUTION

How did you select this vendor?

I personally didn't choose Young Company since I wasn't on the team yet. However, the Director of Marketing interviewed a handful of agencies and decided that YC was the best fit for Napa at the time. When I took over the marketing role, I decided to continue working with YC. Evan was my right hand in every single project we collaborated on and I felt it was the best fit for our goals.

Describe the scope of their work in detail.

Young Company was very involved in our day to day projects. Evan and I worked closely together. We emailed almost every day and we had monthly digital marketing conference calls to discuss everything we had done in that month. Evan was great with updating me on projects. She created monthly newsletters, email campaigns, and explained our analytics from the ads we were running. If I needed anything edited on our website or a graphic created, Evan was very quick to get her team to complete that specific task.

What was the team composition?

I worked closely with Evan. I spoke to a couple other people on their team as well but she was my main go to person when it came to projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Before I left Napa, YC revamped our website, created new Google ads, and updated brochures for us. All of that helped bring in more leads for us.

How effective was the workflow between your team and theirs?

I loved working with Evan. It was easy to get in touch with her. She emailed back in a timely manner. If there was every an emergency when it came to a project, she was quick to respond. I liked the flow between her and I.

What did you find most impressive about this company?

Their communication skills were great. They were very transparent about everything as well. Before I worked with Evan, there was another young lady who was a Google ads specialist. She knew everything about Google ads, keywords, and SEO. Her knowledge helped a lot with campaigns my team ran in 2016/2017. Evan was also very knowledgeable and was also up for a challenge.

Are there any areas for improvement?

I suggest preparing a list of suggestions to give a client after having a meeting with them. I find that most times clients don't know exactly what they want at the moment so they might need assistance on next steps so they accomplish their goals.

BACKGROUND

Please describe your company and your position there.

DDI is a third party administrative company who helps companies who facilitate a 1099 do it compliantly with onboarding, screening, accounting and payroll services, insurance and compliance. I used to run the marketing team but am now the Director of Opertations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Young Company?

Branding, from website management, newsletter/email building and creation, SEO strategy work and other services.

What were your goals for this project?

To generate the right kind of leads through our website.

SOLUTION

How did you select this vendor?

I originally found them on Yelp and interviews 3 other companies at the same time. We went through an extensive interview process and meet a greet, there needed to be a culture fit with the marketing team and a good understanding of goals. Which young company blew me out of the water with.

Describe the project and the services they provided in detail.

We had quite a few things we have worked on them with. We are now at a point where they own there own goals on projects and join a weekly team meeting.

What was the team composition?

We've changed our role with them a few times and they're always been flexible with the goals we have set for that year. Team has either grown or been pulled back from time to time but they always have someone who can help the needs we have.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We've seen an increase in leads and revenue which was our main goal.

How was project management arranged and how effective was it?

We have an account manager we work through who communicates with offer team members on there end with who needs to be involved.

What did you find most impressive about this company?

The loyalty of its workers and the effort they took to get to know our company and our needs were impressive.

Are there any areas for improvement?

n/a