Technology Beautifully Articulated

Y&C is unique in the industry in that we began 15 years ago as a much awarded design firm, evolved into a technology agency and now partner with national brands as a full-service digital branding agency through  offices in Connecticut, San Francisco, Vancouver, as well as our newest office in New York where our branded content and experiential agency Mash+Studio hangs out.

In our Agency you’ll find the perfect partner for you. You'll get a partner that is 100% in-sync with your strategic branding, emerging technologies, social strategies and business objectives. You’ll find people who get you and what you are trying to achieve. You’ll find offices that are fully staffed with designers, programmers, writers, email gurus and tight, motivated project managers who know how to meet the assignment objectives and take a huge load off your shoulders.

 

 
$10,000
 
$150 - $199 / hr
 
10 - 49
 Founded
2001
Show all +
Shelton, CT
headquaters
  • York & Chapel
    2 Trap Falls Road
    Shelton, CT 06484
    United States
    203.283.5400
other locations
  • York & Chapel
    61 Greenpoint Ave, Ste 607
    Brooklyn, NY 11222
    United States
    315.427.7956
  • York & Chapel
    4 West 4th Ave, Ste 206
    San Mateo, CA 94402
    United States
    650.777.4365
  • York & Chapel
    3981 Kingsway Unit B
    Burnaby, BC V5H 1Y7
    Canada
    604.428.5941

Portfolio

Key clients: 

ADP, Oracle, American Express, Schick, SAP, Cisco, Monster Cable, NBC, Marc Jacobs, Hermes, Guess, Vonage, Dannon, UCLA, Princeton University, Pfizer, Reebok, Nautica, Nikon, IBM

Reviews

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Email Marketing for Procurement Solutions Company

"They’re very creative and they have a strong ability to translate what the customers want in very simple terms."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2014 - Ongoing
Project summary: 

York and Chapel created an email campaign to improve engagement with customers. They have since worked on various email marketing and design projects.

The Reviewer
 
1001-5000 employees
 
Palo Alto, California
Director, SAP Ariba
 
Verified
Feedback summary: 

Open and click-through rates for the target customer group have increased 10%. York and Chapel's designs require very little feedback from the client. Their communication and creativity differentiate them from competitors.

BACKGROUND

Introduce your business and what you do there.

I work for SAP Ariba, a company that offers procurement solutions. I work as the global director of customer marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with York and Chapel?

We were trying to target a particular segment group on the network, our suppliers. One of the challenges with this particular segment group is that they are forced to come to the network by the buyers. It’s not by choice, so there is a really tough relationship with these customers from the beginning. We engaged with York and Chapel to figure out how we can better engage with those customers. We want to do so in a way that was not just relevant, but also very different from everything else that they are receiving at this point.

SOLUTION

What was the scope of their involvement?

From day 1, York and Chapel helped us create a new strategy for the program. It was basically a cartoon story for each of our personas: 1 for sales, 1 for marketing, 1 for procurement. It was a different story for each role that we were targeting. Based on that, they also helped us put together the script for each of the stories. They designed everything, including the templates and call to action for the email campaigns. If you think about the email campaign, it was a teaser of the story, so they created a whole thing for that. As a call to action, the contacts would click and they would open up a new landing page with a whole story. They could also see some resources and original information related to the story. York and Chapel also helped create the design for that particular case.

That particular project was about 2 years ago. Since then, we have been working with them on several other projects. We have engaged with York and Chapel in a number of projects in the last 3 or 4 years. For example, Arriba changed their branding last year. As a result of that, we had to change the branding across the board for our email campaigns. They have been helping with that effort, coming up with a new concept for the marketing pieces that we create. They put together a set of deliverables for us to use down the road to reflect our new branding. It was the same exercise we had to go through a couple of years ago. They also helped with the conceptualization of the project, helping put together the final design. We have been working with them for everything from a design perspective.

How did you come to work with York and Chapel?

They were recommended by a colleague. She used to work with this company a long time ago.

How much have you invested with York and Chapel?

I would say we’ve paid them between $30,000 and $50,000 per year. In total, we’ve spent more than $200,000 on their services.

What is the status of this engagement?

We’ve been working together since 2013. The engagement is ongoing. For this project specifically, we worked together for around 3 months. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The program was very successful. We got the business-to-business award in 2015 for one of the supply companies they helped with. As part of the whole initiative that we have been working on, there’s been an increase of over 10% in our overall open and click-through rates for our email campaigns. That is huge, given the concerns that we had with this supplier group. Like I explained before, they are not the typical customers that are there willing to receive information from the company. For us, that was a huge improvement. It was a change that we noticed from the moment that we released the new campaigns with the new design. It was not that we changed the copy or we changed anything else; it was just the design. It was something that was very appealing to the customers. We also conducted a couple of focus groups to evaluate the quality of the overall branding of our campaigns. Everything went pretty well according to the results that we received, which were pretty much spot-on with the results we received from our open and click-through rate perspective.

One of the things that I really loved about York and Chapel is that they offer a quick turnaround. Usually, when you work with a design company, it takes several rounds of back-and-forth until you’re satisfied with the deliverable. That did not happen with York and Chapel. From the first draft, they are there 99%. They just need to do some fine-tuning to get it 100% perfect. That’s something that helps to simplify the whole process. Also, as a client, it allows me to get what I want in a really short period of time.

How did York and Chapel perform from a project management standpoint?

They usually go above my expectations. The communication is flawless. They use Basecamp to help manage the different projects because sometimes they don’t just work with me, but also with my company managers. We have never had any issues. They respond pretty quickly, with a turnaround of fewer than 24 hours every time that we requested changes to the designs. The moment I make the request to Nelson, I hear back from him in less than 24 hours. I have my first draft in my inbox 2 days later. Sometimes, they go even beyond the scope of work to help us facilitate what we need to get to the point where we want.

What did you find most impressive about York and Chapel?

They’re very creative and they have a strong ability to translate what the customers want in very simple terms. Usually, when you start with a new design company, it’s tough to get them to understand what you want. It can be difficult for them to create the concept that aligns pretty well with your company’s overall branding. That’s an issue that I have never experienced with York and Chapel, despite several changes to our branding. We just provide a couple of branding signatures to them and they get it right away. I know that if I need something, the next couple of days they will deliver, and it’s going to be something I’m happy about.

Are there any areas York and Chapel could improve?

Not that I can think of at this point.

5.0
Overall Score I have had the opportunity to work with many other companies in the past, and since I started working with them, I just continue working with them. I don’t explore any other companies anymore. I’m happy with York and Chapel pretty much.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always deliver ahead of time.
  • 4.0 Cost
    Value / within estimates
    It is very competitive, given the quality and the service they offer.
  • 5.0 Quality
    Service & deliverables
    I have never had any issues. On the contrary, they are always meeting my expectations. They always go above and beyond the call of duty.
  • 5.0 NPS
    Willing to refer

Marketing Services for Independent Consultant

"Their team has so much talent and earnestness."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2005 - Ongoing
Project summary: 

York and Chapel has assisted the client with multiple marketing and branding projects, some including website development, logo creation and lead generation.

The Reviewer
 
Freelancer
 
Silicon Valley, California
Owner, Laura Medanich Marketing Consulting
 
Verified
Feedback summary: 

The client praises York and Chapel for being consistently innovative over their 11-year relationship. Their team is honest, talented, and follows through, which is becoming increasingly rare according to the client.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Laura Medanich Marketing Consulting. Our company handles marketing services for a variety of clients. Currently, it's restaurants in San Francisco, in the marketing demographics area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with York and Chapel?

We were entering a brand-new market. The San Francisco Bay market was pretty new to the idea of luxury high-rise condominium development. We approached it with a packaged goods mentality and surrounded them with a packaged goods branding mindset. 

SOLUTION

What was the scope of their involvement?

York and Chapel helped us with some of our luxury branding experience, specifically the showroom and the website. They helped us with identity work, print materials, some light advertising work, and brochures. We collaborated on the showroom, things in the physical space. The showroom was pretty innovative in terms of using all of the senses to communicate the benefit of the development. We did 2 types of the traditional brochure. The buyer brochure was very dramatic and expensive. At the same time, the prospect brochure was something more innovative. York and Chapel did digital marketing, website lead generation, SEO, and SEM. Back in '05, that was really groundbreaking. The digital space was pretty new, rather questionable and often challenged. Now I'm working with them on restaurant menus and some exterior signage. Bringing the identity on-site, wayfinding—they're really good at that.

I had an industrial client way back that York and Chapel helped me with. They did some work for an international trade show on pipe coupling and desalination of water. For this client, York and Chapel did some logo work and identity work. They helped us break through the clutter, which was really hard to do because everyone had the same look and feel. They did some really great looking booth work for this trade show and some advertising. They also did some website work and it's really great looking. I'm not sure if it's still in use, but it looked fantastic.

How did you come to work with York and Chapel?

I was introduced to them through another marketer in the real estate marketing space way back in '05. They had experience in all of the disciplines that bring to bear when marketing real estate.  I think that's how I met Nelson Ho, way back when. Ever since it has kind of morphed into a continuing relationship. I've worked with him well beyond real estate.

How much have you invested with York and Chapel?

We’ve paid $200,000 to $1 million for their services.

What is the status of this engagement?

We started in 2005 and it’s an ongoing engagement.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

This project was way back in the early days of website development and many things have changed. Back in the day, lead generation and website development were a pretty innovative thing. York and Chapel were trailblazers in that area when we were in Silicon Valley. At every turn, they would do something extremely innovative in digital. They did brochures on memory sticks and things like that. For real estate developers, that was controversial because it was so new. Real estate developers tend to be risk-averse and the innovation challenged their thinking, I suppose. It was very successful in the end. It turned out great.

For the trade show, the desalination plant saw improved sales because they were able to stand out from the clutter. The identity work clearly helped that client.

How did York and Chapel perform from a project management standpoint?

We're using Basecamp and Kevin. When Basecamp doesn't work for us, for example, if I'm offline, then Kevin listens to me. It’s great. Kevin will be offline and he'll hear that I'm offline, so he would respond either by email or phone. He's a listener.

What did you find most impressive about York and Chapel?

Their team has so much talent and earnestness. They have an honesty which I so appreciate here in Silicon Valley. In Silicon Valley, it's hard to come across any marketing agency with such a positive honesty. I've worked in this market for too long. There are too many young bucks that need to learn some skills from Kevin and Nelson and his group. They need to learn manners from Kevin and Nelson. The young ones also need some basic account management skills, listening skills. They know all the basics and I think it just takes some basics. Not only do they have the skills, they have the follow through. They have the interest and the desire. They have the tools. They have everything needed to succeed and they do succeed. They work during weekends when needed. They just do what it takes, which is so unusual these days. I work with so many agencies and I can't believe how unusual it is these days.

Are there any areas York and Chapel could improve?

I wish they were closer to me physically so I could walk over to their offices. You know what? Being closer to Silicon Valley might ruin things.

5.0
Overall Score Wonderful!
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We're getting really good value.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer