What evidence can you share that demonstrates the impact of the engagement?
All in all, I’m very proud of not only what Yield Branding put forth, but also of my own team that supported the initiative. We gave women what they wanted in a simple way that resonated with them, which stood out over our competition. Yield Branding was amazing and pushed us hard, which is exactly what one would want from a creative partner. They were honest, had integrity and brilliant ideas, and were able to execute within our timeline and budget, which was short of a miracle.
We have a lot of fun working together. When both sides can be honest and challenging, great ideas and insights come out. It’s always about being customer-centric and never losing sight of that. Yield Branding keeps us very grounded in that.
The strongest metric would be that we achieved the two billion corporate sales revenue mark. We successfully launched or rebranded 15 brands with Yield Branding’s partnership in under three years. All these projects have been very successful, and those businesses continue to thrive and grow.
How did Yield Branding perform from a project management standpoint?
They were very aware of our time and budget constraints, and we had an excellent understanding that if anything was to go above, that it needed approval first. They were effective in tracking, monitoring, and helping us make choices. They also helped us understand the financial repercussions of some of our decisions and would tell us where they thought our money could have a greater impact. Their insight and guidance have been valuable. They’re also very financially responsible, which is hard to find in other agency partners.
What did you find most impressive about them?
They went over and above to research our marketplace, at their own cost, to bring that insight to us when we had gaps in our understanding. That level of investment, curiosity, and passion for our business really made me feel that they were not just an agency we hired, but rather a partner in our success. They've been challenging, but in all the right ways, having the confidence to tell us where we can do better and how.
Are there any areas they could improve?
They don’t have in-house media, but they did introduce us to a media planning agency that they worked closely with. It isn’t a one-stop-shop situation for us in this sense.