Yield Branding

BACKGROUND

Please describe your company and position.

I am the VP of Seat Comfort Systems

Describe what your company does in a single sentence.

Automotive engineering firm that creates comfort products for vehicles

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yield Branding to accomplish?

• Brand Strategy
• Go-to-market planning
• Company Identity
• Pitch Deck & Marketing materials
• Website development

SOLUTION

How did you find Yield Branding?

Referral

Why did you select Yield Branding over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Yield Branding were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought Yield on to help us develop a company identity, as well as develop a new website. Key deliverables included a Go-To-Market strategy, a full company brand and logo, pitch decks and marketing materials to use for future and current clients. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Compeltion of the website, completion of the Brand identity, completion of marketing materials.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Yield team consistently met their deadlines. They were very effective at holding us accountable and making sure we met deadlines appropriately. They had every task lined up on a professional schedule, and would notify us well ahead of time if a deadline had to be adjusted. Yield was extrodinarily professional and we learned quite a deal from their organizational strategies.

What was your primary form of communication with Yield Branding?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Yield Branding's team was able to constantly create a lot from very little. The slogans, the marketing materials all impressed us. Their organization was very professional, and they didn't miss a single deadline. 

Are there any areas for improvement or something Yield Branding could have done differently?

On some occasions, our meetings would become 'mundane.' Presentations would have walls of text that were read to us, where we would have read the entire slide before the presenter had finished the first paragraph. Hour long meetings could easily be cut in half, and meeting content could be more refined. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP University Advancement at Lakehead University. We’re a comprehensive Canadian university offering innovative undergraduate and graduate programs, with a focus on independent thinking, research, and a supportive community across our Thunder Bay/Orillia campuses and the Barrie STEM hub.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yield Branding?

We needed to create a community narrative grounded in the shared values and goals of three organizations.

SOLUTION

What was the scope of their involvement?

Yield Branding consults with key internal leaders of three organizations, collects data from external interviews, and creates a shared donor narrative all three organizations can use. The team has also delivered presentation slides.

What is the team composition?

We work with 2–5 teammates from Yield Branding.

How did you come to work with Yield Branding?

Someone referred Yield Branding to us because of their experience with complex narrative work.

How much have you invested with them?

The investment is confidential.

What is the status of this engagement?

We started working with Yield Branding in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Yield Branding has delivered a draft narrative, which we haven’t reviewed and accepted yet. We’ll determine the success of the narrative based on its alignment with our organizational brand, strategic plan, and fundraising goals.

How did Yield Branding perform from a project management standpoint?

Yield Branding’s project management is professional, responsive, and on time. The team has an impressive ability to synthesize complex information and data and provide meaningful strategic advice and direction. We communicate with Yield Branding through in-person and virtual meetings.

What did you find most impressive about them?

After a full day of input, Yield Branding delivered a highly synthesized version of the information and a strong recommendation related to core messaging the following morning.

Are there any areas they could improve?

Yield Branding’s costs have been a challenge to predict.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an insurance provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yield Branding?

We were looking for a team to do some branding work for our organization and build our website. It was important for the website to be intuitive and visually appealing, and convey our company's value and purpose.

SOLUTION

What was the scope of their involvement?

Yield Branding did branding work and built our website for us. To start off the project, we provided them with background documentation on our products and client segments, along with sample documentation illustrating some of the artifacts and publications that we provide. After that, Yield Branding met up with our leadership team to walk through our existing value proposition and better understand our core values and purpose. From there, they proceeded to create our brand narrative.

Once we finalized our brand narrative, Yield Branding started working on the website, handling both the development and design work. They presented a couple of design options, and we selected the one we preferred. Moreover, their team worked on the content and created various site pages based on our requirements and high-level skeleton. They also implemented certain features on our website, including a client portal and an option for people to report a claim.

Yield Branding used WordPress to build the website.

What is the team composition?

We worked with at least five people from Yield Branding, including Bradley (CEO), David (Regional Manager), and Sarah (Account Manager). There were also a couple of people who helped us on the web development and design side.

How did you come to work with Yield Branding?

They were referred to us.

How much have you invested with them?

We invested less than $100,000 CAD (approximately $73,000 USD) on this project.

What is the status of this engagement?

We worked with Yield Branding on this project from October 2023–March 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our new business sales have increased since launching the new website. Even without a dedicated campaign to drive sales, we were able to grow new business simply by being easier to find and conveying a compelling story to potential clients.

How did Yield Branding perform from a project management standpoint?

Yield was very collaborative and proactive. We communicated with them through email and Microsoft Teams. While they delivered the project on time, they exceeded the budget.

What did you find most impressive about them?

We were most impressed with Yield Branding’s creativity.

Are there any areas they could improve?
I can't think of anything at this time.

BACKGROUND

Introduce your business and what you do there.

I’m a manager at Robert B. Somerville, a construction company specializing in underground utilities and pipelines. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yield Branding?

We were building a new website and needed to update our branding, so we hired Yield Branding. 

SOLUTION

What was the scope of their involvement?

Yield Branding is responsible for the branding of our website, including its color, designs, and logo. They’ve worked on the website’s accents, layout, and overall look and feel. We’ve provided them with the picture of our existing logo, which they’ve used in building our entire brand. Their team has also created brand guidelines for us. 

What is the team composition?

We’ve worked with three teammates from Yield Branding, including Sarah (Account Manager). 

How did you come to work with Yield Branding?

The company that was building our website connected us with Yield Branding. 

How much have you invested with them?

We’ve invested around $30,000. 

What is the status of this engagement?

Our engagement started in January 2022, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have a marketing team, but we’ve been consistent with our PowerPoint presentations, documentation, RFS submissions, and other technical documents. These assets look a lot more consistent and professional than before.

How did Yield Branding perform from a project management standpoint?

Yield Branding delivers work on time and budget. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Sarah has been great at managing the project; she’s prompt and understands what we need.

What did you find most impressive about them?

Their overall expertise and the end product they’ve produced for us have been great. 

Are there any areas they could improve?

Yield Branding has delivered exactly what we’re looking for, and we’re happy with it. 

Do you have any advice for potential customers?

Be specific in what you’re looking for and need. Yield Branding is good at interpreting what’s required. 

BACKGROUND

Please describe your company and position.

I am the President of Ontario Hunter Jumper Association

Describe what your company does in a single sentence.

The Ontario Hunter Jumper Association is a not-for-profit organization supporting the hunter/jumper equestrian community in the province of Ontario.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yield Branding to accomplish?

• Refresh our Mission & Vision focus
• Set 3 year strategic roadmap
• Refresh our brand and brand assets

SOLUTION

How did you find Yield Branding?

Referral

Why did you select Yield Branding over others?

Referred to me

How many teammates from Yield Branding were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yield completed a full assessment of our equestrian industry to support the refresh of our mission, vision and purpose. From there, they developed a 3 year strategic roadmap that enabled us to take the organization in a different and updated direction. Assets that were part of the strategy refresh included a new, more modern logo, updated website, updated social and magazine mediums and event program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Updated Mission, Vision and Purpose Statement allowed members to better understand what we stood for and value to them
• Modernized Logo enabled members to feel more connected to a modernized organization and they felt this through our updates to programming 
• 3 Year Strategy Roadmap enabled us to attract members and demonstrate value for membership dollars 
• Sub-Brand creation allowed us to invest in the areas most important to our members

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on-time and communication lines were open. We worked well together throughout the project and they were very responsive to our needs.

What was your primary form of communication with Yield Branding?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to understand our industry so quickly and put together a plan that really hit the mark with our membership. Their ideas were creative and progressive and pushed us outside our comfort zone in a very positive way. They challenged us to think differently and educated us on how to think about growing our organization and evolve.

Are there any areas for improvement or something Yield Branding could have done differently?

We were very pleased with their service, attention to detail, responsiveness and creativity. They effectively met our needs and provided an excellent customer experience. The project ran and continues to run smoothly.

BACKGROUND

Introduce your business and what you do there.

I’m the former director of marketing for a construction supply company that makes plumbing and electrical products for the construction industry. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yield Branding?

We wanted to improve our brand awareness in the US and hired Yield Branding for marketing services. 

SOLUTION

What was the scope of their involvement?

Yield Branding designed a marketing campaign to help us grow our business in the US. First, they conducted interviews internally and externally. They interviewed our employees about the brand and talked to customers and non-customers about what type of companies they were looking to do business with. 

From there, Yield Branding designed campaigns with a slogan, tagline, imagery, and a specific look and feel. The team created video content and templates that allowed us to use the campaigns' look and feel for trade shows and other marketing components. The campaigns ran on LinkedIn, search engines, and print advertising.

The team produced 1–2 minute live-action videos filmed on-site. Yield Branding traveled to our manufacturing locations and job sites. The video was about our products and how they're used and also focused on our company's values regarding sustainability. Yield Branding handled all aspects of the production, including editing and audio mixing. We posted the videos on YouTube. 

Additionally, Yield Branding helped us with SEO, including keyword research. The team delivered assets throughout the engagement, launching different messaging every quarter. 

What is the team composition?

We worked with 5–6 Yield Branding teammates. For the video shoots, we worked with teams of 5–6 members, depending on the video, including a creative director, a videographer, editors, and creative writers. Brad (CEO) was our main point of contact.

How did you come to work with Yield Branding?

We put the project out for bid and had several agencies show interest and pitch to us. From there, we selected Yield Branding based on the approach they chose. 

What is the status of this engagement?

We worked together from around October 2021–January 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were happy with the campaigns’ performance. With the SEO campaign driving traffic to YouTube, the videos Yield Branding produced got many views, though some videos performed better than others. Overall, the quality of Yield Branding’s work was good. 

How did Yield Branding perform from a project management standpoint?

They did well with communication and met most of the deadlines. However, Yield Branding went a bit over the budget. We mainly communicated through email and phone calls. 

What did you find most impressive about them?

Yield Branding had a very open-minded approach and was willing to challenge the status quo within our organization. In the end, they delivered great-quality work. 

Are there any areas they could improve?

They could improve a bit on the administrative side by tidying up bill payments and elements like that. 

Do you have any advice for potential customers?

Have an open mind and ensure you give Yield Branding the full picture of your goal. Don’t give them the information in small pieces; let them know everything required so the team can come back with a thorough program. 

BACKGROUND

Introduce your business and what you do there.

I’m the president and founder of Envision IT, a Microsoft Consulting Company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yield Branding?

At the time, we needed someone to help us build our brand identity and revamp our website.

SOLUTION

What was the scope of their involvement?

Yield Branding has been our primary branding and design partner that helped us redesign our website and provide us with branding services. They’ve implemented marketing strategies to create an identity that resonates with our target audience and create an engaging platform.

They’ve since been providing us with support to tweak minor aspects of our website.

What is the team composition?

I work directly with Brad (CEO) and Sarah (Account Coordinator).

How did you come to work with Yield Branding?

We came across Yield Branding through word-of-mouth referral.

How much have you invested with them?

We’ve invested somewhere between $60,000–$100,000 CAD (approximately $46,000–$76,800 USD).

What is the status of this engagement?

We’ve been working together since January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We continue to receive positive feedback on our website, thanks to Yield Branding — they’ve been a great team to work with.

How did Yield Branding perform from a project management standpoint?

They perform well from a project management perspective because they consistently stay on top of the project and are highly organized.

We primarily communicate through email.

What did you find most impressive about them?

We’re impressed with their frequency to bring new ideas forward and how they consistently provide us with good leadership and guidance.

Are there any areas they could improve?

There’s nothing they need to improve in particular.

Do you have any advice for potential customers?

I would just highly recommend Yield Branding for all your web development and branding needs.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Marketing for Pro-Demnity. We provide professional liability insurance solutions, risk services, and risk education to Ontario’s architectural firms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yield Branding?

Our challenge was to refresh the corporate brand, develop our value proposition and realign it with the expectations of our stakeholders.

SOLUTION

What was the scope of their involvement?

Yield Branding assisted us with developing our strategic vision, mission, purpose, ambition and values. They helped us to develop a comprehensive brand value proposition that was the jumping off point for building out our visual brand guidelines and assets, including new typography, images, color palette, stationery, etc.

Part of our engagement included redeveloping our company website from scratch as well. The team developed new functionalities that could allow our visitors to download content, request support, or submit questions to our experts and specialist. 

Although our logo stayed the same, Yield Branding helped us expand our thinking and perspective on how to employ our identity and mark across our various channels and marketing communications collateral.

What is the team composition?

Brad (CEO) was our overall account director and lead, and we had an amazing account manager (Patricia) who was my day to day contact.  On any given day there was a team of 5–6 people working behind the scenes on our account.  

How did you come to work with Yield Branding?

We selected Yield Branding through an RFP process. They stood out among other organizations for their very strategic thinking and expertise in brand development. We also liked that Brad is passionate about marketing and he was very keen to develop our brand around our stakeholders.

How much have you invested with them?

It was a significant investment of $500,000 CAD (approximately $398,000 USD).

What is the status of this engagement?

The engagement began in March 2019 and we wrapped up last September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Yield Branding’s involvement helped us develop a sophisticated yet accessible brand and visual footprint. The difference between our new identity and our previous brand is night and day. We also used to get under 2,000 page views a month on our website, but after we launched our new, more interactive website, we are consistently exceeding 3,000 page views month-over-month.

All of their presentations and suggestions were creative, consistent to the brand and thoughtfully put together. It often made it hard for me to choose which concept to go forward with because all their design ideas were particularly strong.

How did Yield Branding perform from a project management standpoint?

Yield Branding had really good creative leadership. It enabled the team to let their creative voice and interpretation come through. Our account manager maintained great timelines and set up well-organized plans for each of our 11 sub-projects. I loved that she was gently persistent in following up and keeping me on track. Lovely to work with. 

We corresponded through emails and phone calls. Our account manager was very quick to respond to all of our communications, usually replying within an hour. We also held regularly scheduled meetings to stay on top of project activities.

What did you find most impressive about them?

Yield Branding always came to the table with very innovative ideas. We're an insurance company so we're conservative by nature, but Brad challenged us and pushed our thinking to adopt newer approaches. 

Are there any areas they could improve?

There were a few instances when projects might have been better scoped which resulted in some cost overruns. Also, the tight timing on a few projects resulted in QA steps getting missed, but these always corrected immediately.

Do you have any advice for potential customers?

I think leveraging Yield Branding’s strategic capabilities is a definite asset for any organization. Brad in particular, is very adept at helping an organization to define its value proposition. This activity alone can really pay off in spades - it requires working closely with the your internal team to determine why your company exists, what purpose you serve, and how you can make that more evident to stakeholders.

BACKGROUND

Introduce your business and what you do there.

I was the CMO of a global data, analytics, and technology company. I was responsible for marketing and product strategy, and branding rollout for Canadian operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yield Branding?

At that time, as a credit bureau, many of our clients viewed our organization as one that only contained ubiquitous data assets, such as name or tradeline. The truth was that the type of insights that the company drove inside the global economy, specifically in financial services, was much broader than the basic set of data that we were housing inside of the bureau itself.

The problem that we were trying to solve was to change the point of view of our clients so they could see those insights were truly valuable and differentiated.

We wanted our clients to know that we weren’t ubiquitous but we were able to help them drive their business more effectively. As a result, they could grow and tackle some of the challenges that they were looking at in the market.

SOLUTION

What was the scope of their involvement?

Yield Branding started by going through an analysis of the perceptions and the attitudes of our clients, employees, and general market around the company; this included what we provided and how we did it.

They found positive attributes, but we weren’t able to bring them out due to the way that we were selling. At the end of the day, the client’s perceptions weren’t being reiterated around these key attributes.

After the analysis, Yield Branding put together a marketing strategy and plan for how we would drive more unique insights, and change both internal and external perceptions from our employees, clients, and partners.

The team ended up with a theme called “data in its most powerful form”, and it reiterated around 2–3 key elements. The first was a trusted steward of data, the second was the ability to understand client-specific challenges, and the third was to position that data to help clients tackle those problems.

The “data in its most powerful form” theme included visual branding through a combination of organic features combined with origami that reflected the brand themes and guidelines for our company as a whole. The team took the features in a new direction and a new creative that would allow us to show clients how we could take data, as people would do with origami, and form everything into new and different types of shapes. Those shapes represented both challenges and the ability to tackle them with insights.

A specific insight visualized in origami was a telescope looking into the sky, trying to see where, through the clouds, an organization was going. Another was a hound dog in a field trying to sniff out where it should be going or other animals that he was looking for. Lastly, we used a submarine that was trying to avoid the pitfalls of the rocks and quagmire that they were having to deal with in the depths of the water.

The origami shapes culminated in a series of campaigns that were rolled out over the course of 18 months. Yield Branding also was able to put different taglines with the logo to support these campaigns. They didn’t design any logo because the company was very strict about the existing one. Additionally, we did events and visualizations on YouTube that required lab production.

What is the team composition?

We had 1–2 people that were focused on marketing strategy and brand designers that we didn’t have on our team working on the creative side. We did leverage them to work on creative production, so they assigned us with project management. In total, there were about eight people from Yield Branding working on the project at any given time.

How did you come to work with Yield Branding?

We knew Yield Branding through friends, references, and smaller engagements. We decided to give the project to them because it was the right size for them. Previous to the “data in its most powerful form” campaign, we used them for marketing strategy and creativity. However, this was the biggest endeavor that we undertook with them.

How much have you invested with them?

We spent around $500,000.

What is the status of this engagement?

The project lasted from June 2015–July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our business objective was to be able to recreate a space for ourselves inside of the Canadian financial services ecosystem. Our growth rate at that time was about 3%. The implementation of the campaign and other strategies allowed us to triple that growth rate from a year-over-year revenue perspective to 10%.

Yield Branding was instrumental in helping us to sell more products and grow in a low-growth market in a very demonstrable way.

The origami campaigns positioned our organization very differently for our clients in a unique and inspiring way. Yield Branding definitely proved worthwhile and came up with a great campaign.  

How did Yield Branding perform from a project management standpoint?

We communicated through regular touchpoints that were at three levels. The first one was at the executive review level where we needed decisions from the Canadian organization’s senior team. We presented output there and those happened on a monthly or bimonthly basis, depending on the cadence of the program.

We also had project management meetings to follow up on where we were with the project. They typically were led by me, various directors from my team, and the Yield Branding team. There were tactical day-to-day details happening, but we communicated via phone calls, Zoom, and WhatsApp.

In most cases, before the collaboration between the two teams, we set up a constant collaboration system that was built into Clarizen, which managed the process. We also used standard work backlogs in Excel. 

We had an excellent relationship with Yield Branding — it was very unique, open, and direct. They were very timely in addressing any of our concerns and ensuring they solved any potential risks or issues as quickly as possible. 

From a financial perspective, Yield Branding was very careful in making sure they stayed within the budget we set. 

What did you find most impressive about them?

One of the things that Yield Branding did particularly well was working hard at understanding the cultural fabric of our company. Their team's ability to work with lots of different types of people within our company distinguished Yield Branding from their competitors.

They were very careful in understanding the market for the services and specific individuals inside our organization, and what we were trying to accomplish.

The team understood the consumers’ impression that we were the trusted steward of data from coast to coast within the Canadian space. It was an important insight that we brought forward from the market. We wanted new products and markets, and to triple the growth rate year-over-year. They melded the insights to do that. 

Are there any areas they could improve?

As with any engagement, there were issues that came up in the process. However, Yield Branding was very quick to let us know about the problems, and the potential impact they could cause on our budget and timelines.

They also understood the different personalities of our team members and navigated that carefully, given the fact that sometimes there were multiple opinions about the execution of the project. Overall, both areas were good.

Any advice for potential customers?

First of all, trust the process. At the end of the day, you need to know what you want out of the process. In our case, we wanted to change the trajectory of what our clients and employees thought about our organization. If you don’t walk in with an understanding of what your key marketing drivers are, it will be hard to measure them and be successful.

The key element of working with any organization is giving them the flexibility to design and deploy programs they need, use their creativity effectively, and make sure they understand that you have your own business objectives and parameters.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Polar Asset Management Partners. We’re an alternative asset manager. Specifically, we manage hedge funds for a diverse client base; diverse in both geography and type.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yield Branding?

In our most recent project, as part of a strategic review, we needed to revise our mission statement and value to reflect changes in leadership.

SOLUTION

What was the scope of their involvement?

This was a renewal of a previous project they’d done for us. This time, they led an executive team through a series of in-person discussions. They managed diverse personalities to review our mission and particularly our values. There were five sessions total – both outdoor/socially distanced in-person and over Microsoft Teams.

Past projects have included websites and marketing collateral creation. The latter often required pitch books, monthly reporting, and client engagement tools.

What is the team composition?

On this project, we worked with Ted (President & Partner) and Brad (CEO). Because this was a renewal, there wasn’t much new content to create. It was more about reviewing so we worked with them. We’ve worked

How did you come to work with Yield Branding?

Originally, we reached out to them to update our brand five years ago. We needed everything redone including names and logos. An old friend in the advertising business helped me narrow my choices to five firms and Yield Branding rose to the top.

We keep engaging them based on their quality of work on their initial branding and mission/values work. They’ve gathered a deep understanding of our values of the years. We haven’t moved to a bigger firm because of this knowledge and the quick pace they work at.

What is the status of this engagement?

We first engaged them in January 2015, and the most recent project wrapped up in July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The initial rebranding was both top-notch and consistent with the values and mission we were trying to push forward. It gave us a great foundation for the changes we were making. It confirmed a cultural shift we were pushing. The next year was a great year for us.

How did Yield Branding perform from a project management standpoint?

They were great. They pushed us to stay on schedule and delivered on schedule themselves. We give them high scores in this regard. The process was collaborative with great debates. Good consultants have great ears, listening to you and pulling the information out of you, rather than putting the information on you.

What did you find most impressive about them?

The reason we chose them at the beginning is sort of ironic. They were quite adamant that if they were going to run the branding work that we had to engage in their specific process of reviewing our mission and value set first. This was expensive, but it turned out to be super helpful to us in that it accelerated our internal mission/value work. Because they did that work, the brand lined up completely with it.

Are there any areas they could improve?

They’re a smaller business in a tough industry and the junior people cycle through pretty rapidly. We seem to be working with a new face pretty regularly, but it’s a relatively minor complaint.

Do you have any advice for potential customers?

Invest in them understanding your business and your mission/value set. It sounds expensive at the beginning but it’s the key to success.