What evidence can you share that demonstrates the impact of the engagement?
We haven’t rolled it out to employees yet. However, we’ve gotten very positive feedback from government officials, our board of directors, and senior leadership. They had positive feedback about both the experience and the end result.
They were also quite creative. They helped us hone in on the essence of our brand. A big part of that was the excellent research they set up and conducted with the employees who would be coming on board.
How did Yield Branding perform from a project management standpoint?
They had a thorough, professional process for project management. First, they presented a plan about how brand development would proceed. As they started to execute, they were on-time and on-budget. We asked for a couple of extra items and they were able to work with us on those.
Overall, their account management and billing were very good. They would send a summary each month, which we could discuss before they invoiced us.
We communicated through face-to-face meetings, telephone, and email on a day-to-day basis. They used a secure portal to showcase information and receive feedback. For example, board members could look at things and comment back. This was very, very helpful for gathering feedback (e.g. looking at drafts of the logo).
What did you find most impressive about them?
Their thorough, professional approach and unique insights about our brand stood out.
Are there any areas they could improve?
No, everything was done well.
Do you have any advice for potential customers?
They are good listeners. So, make sure you’ve got your key stakeholders in place for them to talk to. A large part of their process is conducting 15–20 stakeholder interviews. They’ll be able to gather valuable insights if they’ve had a chance to interview the right people.
You should also work really closely with them to make sure you're comfortable with the project timeline. If you tell them what you want to do and when you want it done, they will get it done.