Yield Branding

What evidence can you share that demonstrates the impact of the engagement? 

I’d highlight their design expertise. Their strength is in creating a visual identity and providing multiple distinct options. Their understanding and use of typography are especially excellent.

They were very flexible and professional in their creative execution of the brand. They took an in-depth approach to the architecture and symbolism of the brand’s visual components. They also did a terrific job of guiding our board and staff through these changes.

How did Yield Branding perform from a project management standpoint?

The project was managed by them and the project lead on our side. When larger group meetings were necessary for decision-making, those gatherings were organized without any issue. They’re definitely sensitive to the customer’s perspective and needs, so they organize schedules and workshops around the client’s schedule.

What did you find most impressive about them?

I’d highlight their stellar use of both typography and color.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

No matter what agency you’re working with, the more clarity and understanding you have about your goals, the easier it is for the agency to do their job. I’d recommend taking the time up front to provide them with background research or any available data; that will help them come back to you with something truly impactful.

What evidence can you share that demonstrates the impact of the engagement?

It’s hard to measure the direct impact of their work because our company is growing so rapidly, but what I can tell you is that the feedback has been extremely positive from everyone who has come into contact with it, from investors to existing clients, and our own internal team.

Everyone is really enthusiastic about the assets we now have to work with because they have dramatically improved our communication in general, which is helping us on our marketing and sales side as well. Typically, when you make a big creative leap, there are people who love it and there are also detractors, but in this case, I don’t think there’s anyone at all who doesn’t like it.

How did Yield Branding perform from a project management standpoint?

I wasn’t directly involved in the day to day process of their work, but our project management teams spoke very well of the agency and the working relationship that they established.

One of the things that we liked about them from the beginning was that they weren’t looking to throw everything we had out. They were looking to incorporate some of our better assets, and I think that made things both more efficient but also a lot more positive and collaborative as a whole.

What did you find most impressive about them?

Their two key principals have a very long list of experiences in their industry working with big global brands. Because they’re a smaller agency, you get really personal attention, but they can also tap into their experience to provide really high-quality work. Their involvement in the work is extremely valuable.

Are there any areas they could improve?

I really don’t think there’s anything, in particular, they could have done to make the project any better.

Do you have any advice for potential customers?

Trust their instincts. Their team has incredible instincts when it comes to strategy and communication. Some of their recommendations were pretty radically different from what we had been doing before, but we embraced that shift and have benefitted significantly because of it.

What evidence can you share that demonstrates the impact of the engagement?

We haven’t rolled it out to employees yet. However, we’ve gotten very positive feedback from government officials, our board of directors, and senior leadership. They had positive feedback about both the experience and the end result.

They were also quite creative. They helped us hone in on the essence of our brand. A big part of that was the excellent research they set up and conducted with the employees who would be coming on board.

How did Yield Branding perform from a project management standpoint?

They had a thorough, professional process for project management. First, they presented a plan about how brand development would proceed. As they started to execute, they were on-time and on-budget. We asked for a couple of extra items and they were able to work with us on those. 

Overall, their account management and billing were very good. They would send a summary each month, which we could discuss before they invoiced us. 

We communicated through face-to-face meetings, telephone, and email on a day-to-day basis. They used a secure portal to showcase information and receive feedback. For example, board members could look at things and comment back. This was very, very helpful for gathering feedback (e.g. looking at drafts of the logo). 

What did you find most impressive about them?

Their thorough, professional approach and unique insights about our brand stood out.

Are there any areas they could improve?

No, everything was done well.

Do you have any advice for potential customers?

They are good listeners. So, make sure you’ve got your key stakeholders in place for them to talk to. A large part of their process is conducting 15–20 stakeholder interviews. They’ll be able to gather valuable insights if they’ve had a chance to interview the right people. 

You should also work really closely with them to make sure you're comfortable with the project timeline. If you tell them what you want to do and when you want it done, they will get it done.