Could you describe the scope of the work that they did? Were they providing the complete solution of design, development, training, and support?
Yes, all of the above. One of the goals that we had was that we would be able to maintain the site going forward because our current site had to go through our hosting and development people anytime we wanted to make any change. We also wanted to modernize the site by making sure it was built with [responsive] design, so that it would be able to be seen on mobile phones, iPads, and other mobile devices. They helped with that. It was a complete redesign. We rewrote everything. They helped us find a writer. They introduced us to a videographer and he did the testimonial videos that we put on the site. They did a lot.
We have an ongoing maintenance agreement with them for the rest of the year. Also, as projects come up, we ask for their help. That’s more on a project basis.
Why did you select Yeti with which to work?
We looked at a couple of different agencies. I did an RFP [request for proposal], did some research into local agencies. Personally, I wanted to have someone local. We’re in San Francisco, and I wanted to be able to go to their offices, just in case. I knew the redesign was going to be a really large project. That was a very important criteria to me. Also, we are a relatively small business and had resource constraints including budget, so we didn’t want to go to a huge agency that was going to take a million dollars to redo our site. That was not our budget. We wanted a relatively small shop.
I was really intrigued by them because they were primarily comprised of younger folks, but they’re very technology savvy. While they didn’t have experience in our industry space, we felt that we could give them guidance on our industry and what might be appealing to our target audiences and allow them to add their technological expertise. They’re small and scrappy, so they’re able to do a lot with not a whole lot of resources. They were enthusiastic, too. They had really good energy.
Can you give a sense of the size of the project, either in a cost figure or a personnel work-hour figure?
Ideally, we wanted to redesign the site within three months. We had a budget of $50,000.
When was the project completed?
I did the RFP at the end of 2012, and we chose Yeti in February. We launched the site in early June [of 2013].