We make the complex, simple.
Mad is a cross-disciplinary team of creatives, developers, and technologists who collectively design and build digital products, mobile applications and interactive content that drive attention and provide customer utility.
We aim to reimagine and redesign human interaction through commerce, technology and art; delivering unexpected new potential with every project we take on.
headquarters
other locations
Focus
Portfolio
Restoration Hotel Booking Platform
Mad designed and devloped a beautiful website for guests to book and manage their stay at the incomparable and histroic Restoration Hotel.
Buddah Tek Website Design, Build and Social
Personal Gaming System
Buddah Tek, makers of the Rover 1 personal gaming station and high-end luggage for gamers on the go, partnered with us to elevate the look and performance of their eCommerce and social media channels. In tandem, we helped them spearhead the launch of their product line in the UK and US markets.
Creating the Ultimate Product Heros
Our team of 3D experts uses the latest technologies to create better than life images for marketing materials. The team at Buddah Tek knew that they needed total flexibility with their product hero shots to be able to have control over lighting and textures for all of their future products. The MAD team created photo realistic 3D renderings of their products from scratch and the end results speak for themselves.
3D Animation
Once our team created the 3D models for the Buddha Tek products, the sky is the limit for all the different ideas that can become a reality.
Wherever you roam, go in full gear.
Your site should be a sexy as your product.
Challenging the status quo, driving forward, never backing down. The future of intelligence. The future of excellence. The future of defiance, innovation, and sport. This is where it all begins.
Pantone Eyewear Website
Bringing vibrancy into a colorless market.
We created a Mobile-First Design for the Pantone Eyewear website which is a must in todays competitive landscape. We focused on things like page load times, visuals, strong CTAs, 3rd party validation and customer incentives which are the keys to success.
The website was focused on turning beautiful visuals into conversion tools for customers shopping on the website.
Tippy - The Tipping App for the Salon Industry
Cutting out the middle men.
Designed to reduce processing fees for a salon professional. Tippy allows users to directly receive and handle their own tips. The makers of the app once struggled to have it be sufficiently lean and user-friendly. We scrapped the old and began from scratch, developing an entirely refreshed interface.
Keeping it Simple.
Tippy id now a plug-and-play solution that doesn't require POS integration. Most importantly, it's easy-to-use and allows to directly deposit tips to their bank accounts with zero penalty fees.
Clean and modern interface.
The user interface and user experience for the Tippy mobile app are clean and simple, making it intuitive and easy-to-use from the first time users open it.
In the first 6 months of launch Tippy generated over $1,000,000 in new tips. Tippy has gone on to raise $3,500,000 in capital.
2UP Dating App for Gamers
UX is the key to success for a mobile app.
We helped 2up develop the brand, user experience, app design and built the entire framework of the application on our favorite coding language, React Native.
Toyota Photo Booith
Reimagining the Automotive Industry.
The JM Family, the exclusive distributor of Toyota and Lexus in the southeast United States turned to MAD to reinvent the way their processing facilities photograph and distribute thousands of cars a day sent to dealers across the country.
Shifting gears on an absolute process.
MAD has installed to date a total of seventeen 360 photo booths, that take both interior and exterior photos of cars coming off the processing line. The software auto stiches the 360 photos, uploads them to the cloud and then using the cars VIN number automatically sends the photos directly to the dealerships in second to be shown to prospective customers.
Bespoke Hardware & Software Solutions.
The bespoke software checks that all systems are a go as soon as the vehicle enters the booth. A safety light is triggered when the system recognizes the car type is fullly centered inside the booth, which activates the four exterior camera system and one interior camera.
With a single 180 degree rotation of the booth, the system captures a full set of exterior images alongside a single 360 interior shot, the system checks that all captures were successful and then uploads all images and data to the cloud which activates the doors to automatically open ready for the next vehicle.
Faster Processes for Increased Revenue.
This custom solution saves JM thousands of hours a year on both the production and processing time needed for car photography and in conjunction it also makes them millions of dollars in additional revenue through the sale of the 360 degree photos to the dealers.
Reviews
the project
VR Development for Training at Healthcare Network
“Everyone on their team is 100% dedicated to our long-term success and extremely passionate about what they do.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the director of innovation and transformation at Nicklaus Children’s Health System. We are a large pediatric hospital in South Florida.
What challenge were you trying to address with Yes We Are Mad?
We were trying to find a solution for maintaining competencies around CPR. Generally speaking, it requires clinicians, nurses, etc. to attend classes in person for recertification and it’s a very time consuming and ongoing task. With Mad, we explored the possibility of using virtual reality to do the recertification courses.
What was the scope of their involvement?
Their team built the application for us from the ground up. We gave them the guidelines from the American Heart Association as our protocol, and they ensured that we brought in all the elements of the latest techniques.
From there, we built out the gamification of the pap to allow you to earn points and rewards for accuracy and speed. They used Unity for the design elements, and for the servers and everything to do with the data flows we’re using AWS.
Mad handled everything from branding to design, UX/UI, all the way down to color schemes. They had direct involvement in helping us understand what users are really responding to in applications of this kind so that we were better able to market the product once it launched as well.
Since that project, we’ve maintained a very strong partnership with their company, to the point where they’re a bit like our innovation back office in many ways. A lot of ideas that we get on the clinical side of things, they are able to jump on and run with to see if we can create a solution for it together, which has allowed us a lot of flexibility in our efforts as well.
What was the team composition?
We worked with 2–3 individuals from their team on the initial design component to determine consumer patterns and behaviors and translate those into wireframing elements. We worked with their videographer crew for the production, and then another 2–3 members of their technical team for all of the development.
How did you come to work with Yes We Are Mad?
My colleague and I ran into their head of business development completely by chance at a small innovation summit in Miami.
How much have you invested with them?
The VR pieces of the work themselves have cost around $300,000, and the administrative element is closer to $125,000 so overall we are just north of $400,000 in total.
What is the status of this engagement?
The initial project kicked off around January 2017 and the VR CPR app is now a full-blown platform with a variety of different training modules included. We are continuing to work with them on any new additions that we come up with and other points of potential innovation as well.
What evidence can you share that demonstrates the impact of the engagement?
Since the product is meant for a relatively niche element of the professional healthcare system, it was never intended for a large base of users, but we were somewhere around 150–200 users at our consistent max range. That utilization, at a rate of about once or twice per week, was really exciting to see.
On top of the usage numbers, we have gotten overwhelmingly positive feedback from everyone who has interacted with the product, especially with the latest release of the immersive and interactive product environment. That’s with regard not only to how it functions and how it’s designed but also with how accurate everything is even down to the placement of the equipment in real hospital settings.
How did Yes We Are Mad perform from a project management standpoint?
They do a great job of ensuring that our projects stay on time and on budget but are still flexible when it comes to scope creep. If something comes up unexpectedly, especially when you’re working with emerging technologies, they are very communicative so that everyone is up to date on and engaged with the progress that we are making.
What did you find most impressive about them?
Everyone on their team is 100% dedicated to our long-term success and extremely passionate about what they do. They have made every effort possible to provide us with the best products that they can, generally at no extra cost to us when it’s outside the scope of what we had agreed to.
That attitude of collaboration and commitment is something we appreciate very much and a major element of why our work with them has been so successful.
Are there any areas they could improve?
I don’t even have any constructive criticism to give them, we’ve been so satisfied with both the effort that they give to our projects and the final products that we end up with every time.
Do you have any advice for potential customers?
Because they are such a creative group, it’s important that you go into any type of meeting with clear focus. They’re not going to try to overhaul your product or make it theirs, but you need to be able to point that creative energy in the right direction in terms of getting what you want out of the product.
Once they understand what you want in return, they can take control of the process and really utilize their talents to the fullest extent to deliver a product that’s often better than you could even have imagined.
The applications developed and delivered by Yes We Are Mad have consistently exceeded project stakeholder expectations and received highly positive feedback from users about their accuracy and functionality. The team is creative, professional, and enjoyable to work with.