YellowDog Denver

BACKGROUND

Please describe your company and position.

I am the Team Captain of Wheels of Justice

Describe what your company does in a single sentence.

We are a non-profit cycling team that raises half a million dollars a year for the Children's Hospital Colorado Center for Cancer and Blood Disorders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowDog Denver to accomplish?

• Jersey Design
• Logo Design
• Sticker Design

SOLUTION

How did you find YellowDog Denver?

Referral

Why did you select YellowDog Denver over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of YellowDog Denver’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design a cycling jersey and art deck in memory of a child who passed away from Childhood cancer. Incorporating our colors, memories, thoughts and ideas within the guidelines of a jersey template. We also designed a sticker from the artwork and a logo made from another child's artwork.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• YellowDog and Jen specifically were kind, courteous and timely in both projects we worked on. She was able to follow our vision and create things that surpassed our expectations every step of the way. I couldn't be happier with the artwork and the true nature of the children they honor in the final products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everyone at YellowDog was a 10 out of 10 for communication and timeliness, they frankly kept me on track. Responsive at every step of the project, polite and very organized.

What was your primary form of communication with YellowDog Denver?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I loved that YellowDog is locally owned and based in Denver, but I was really wowed by the quality of their work. Truly every design has been so much better than my own vision for the product.

Are there any areas for improvement or something YellowDog Denver could have done differently?

I'd like to get them riding on my team too! Other than that, I would not have changed a thing!

BACKGROUND

Please describe your company and your position there.

I am the former Director of Marketing and Communications at the Denver Metro Chamber of Commerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YellowDog Denver?

We hired YellowDog several times during my tenure at the Chamber. The projects were mostly event-related and entailed collateral design and printing.

SOLUTION

How did you select Yellow Dog Denver and what were the deciding factors?

We turned to YellowDog when we needed solid events design work on a shorter timeline and reasonable budget.

Describe the project in detail and walk through the stages of the project.

We had contracted another designer to put together the overall look and feel for our biggest fundraiser, Boots 'n Business. YellowDog took that design and created an event program, table cards and nametag template.

They worked with our marketing staff to send proofs of materials and make edits. If we were going beyond hours or scope, they communicated immediately with us. When the products were final, they sent us the final files (nametag template) and printed collateral for us to pick up (programs and table cards).

The table cards were particularly intense, because we had constant changes in the companies listed on each card leading up to the event. YellowDog handled all changes with ease from our perspective.

How many resources from the Yellowdog Denver team worked with you, and what were their positions?

An account manager, designer and creative director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

YellowDog took the initial designer's concept and seamlessly created programs, table cards and nametags. They delivered everything on time. The collateral was high quality. We received compliments on the materials from attendees. They also communicated when our project was going beyond the initial estimate, so there were no surprises with the final cost.

How effective was the workflow between your team and theirs?

Very easy. They responded quickly to our changes and questions. Communication was open and simple.

What did you find most impressive or unique about this company?

They were so positive. This was an intense event, and they rolled with the changes we sent them, showing great patience And it was all high-quality!

Are there any areas for improvement or something they could have done differently?

No, I will continue to turn to them for design support.

BACKGROUND

Please describe your company and your position there.

Elevated Restoration Services provides disaster response and remediation. I assist with Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YellowDog Denver?

Elevated hired YellowDog for brand aesthetic and design including logo development, print design, stickers, and business cards.

What were your goals for this project?

Our goal was to develop a cohesive brand look across all visual aspects of our marketing. Yellowdog helped us achieve this through brand standards and guides the developed with our initial logo request.

SOLUTION

How did you select YellowDog Denver?

Our firm has worked with YellowDog for our other brands in the past. They came to us initially through a personal contact within our firm, but sense our initial work with them, we do not seek out other firms. YellowDog is always our first go-to.

Describe the project in detail.

Logo design including color schemes, fonts, and logomark. Copy for print material Print material design and print Sitckers and business card design and print

What was the team composition?

We worked with our key account manager and lead designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the help of YellowDog, we were able to launch the new business with a cohesive, developed brand aesthetic. We did not have the capacity to do this internally, so with YellowDog's help we were able to focus our time on launching operations without having to worry about branding.

How effective was the workflow between your team and theirs?

We consider YellowDog to be an extension of our team. Anything we need is always just an email away. YellowDog is super quick to respond, communicative, and so easy to work with on design development and edits.

What did you find most impressive about this company?

YellowDog always delivers exceptional work. We are continually impressed by their attention to detail, supurb designs, and their ability to keep us on-brand through everything they do.

Are there any areas for improvement?

Its amazing that YellowDog has shifted to a virtual working world along with us. We no longer have to travel into their office for design reviews or discussions. However, this means I do not get to see the dogs, and this is a problem for me.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of Studio Art Quilt Associates (SAQA), a nonprofit corporation. Our members are around 4,000 artists who live all over the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yellow Dog Denver?

Yellow Dog has helped us since 2017 with design work, particularly for logos and brochures to recruit new members. They design our quarterly journal, as well as our exhibition catalogs each year.

SOLUTION

What was the scope of their involvement?

Yellow Dog has developed several logos for us, including our main one, that we used for the redesign of our website. They also design logos for each exhibition we do. They work on our 50-page print journal’s design too, which we produce quarterly, and that goes out to all our members. 

Moreover, we do 5–6 exhibitions each year, and they produce, design, and print the catalogs for each of these art exhibitions.  

What is the team composition?

We mainly work with Jen (Creative Director), who’s a senior designer. She has assigned tasks to some of the other designers as needed, but she is our main point of contact. 

How did you come to work with Yellow Dog Denver?

Jen was recommended to us by our own designer, who needed to cut back on how much time she was spending on our work. She had previously worked with Jen and thought she had done a fantastic job. 

How much have you invested with them?

We spent $57,000 in 2019 and $62,000 in 2020.

What is the status of this engagement?

We started the communication in May 2017, and it has been ongoing since. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The success we have is we never get any complaints. People are thrilled with how the publications look. They’re one of our main selling points for recruiting new members and sponsors. The new logo allowed us to redesign our website, which had been looking old and tired. The redesign gave our site a fresh look, which has been a very important part of our marketing since we’re a virtual organization and the main front-facing part of our organization is our website.

How did Yellow Dog Denver perform from a project management standpoint?

They’ve been fantastic. Jen keeps us on track.

Are there any areas they could improve?

I can’t think of anything. We are extremely pleased with our relationship.

Any advice for potential customers?

I’d recommend being as specific as you can about what it is that you’re trying to achieve.

BACKGROUND

Please describe your company and your position there.

We are a chiropractic healthcare clinic. I am the owner and head physician

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YellowDog Denver?

We needed a great design/ logo to represent our company on the windows of our clinic. We are used Yellow Dog for various print and marketing materials.

What were your goals for this project?

We wanted something that was easily seen from the road and represented the wellness care that we give our patients

SOLUTION

How did you select YellowDog Denver?

Inside referral. YellowDog has a great reputation in Denver

Describe the scope of their work in detail.

We gave YellowDog an idea of what we were looking for and their design team got to work. They gave us several drafts and options before landing on a finished product that, to this day, we are very pleased with and holds up under the Colorado elements. After a final draft, the install team was able to put up our large window decals within a day.

What was the team composition?

We had constant communication with the owners, their design team, as well as their install team. Everyone was amazing

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a large increase in local street awareness that has translated into new business throughout the years. Prior the the install, people didn't know what our building was. YellowDog Denver gave us the awareness that we need.

How effective was the workflow between your team and theirs?

Amazing!! YellowDog has a great team that communicates very well internally and to the customer

What did you find most impressive about this company?

They are the entire package from price to design to final product. It's nice to work with a family run business that truly cares

Are there any areas for improvement?

None :-)

BACKGROUND

Please describe your company and position.

I am the Project Manager of a quasi-municipal corporation.

Describe what your company does in a single sentence.

We are a quasi- municipal corporation with a portfolio of over 13,000 units and housing choice vouchers, providing affordable housing to more than 26,000 very low-, low- and middle- income individuals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowDog Denver to accomplish?

• Develop a unified marketing strategy to promote the West Denver Marketplaces program and West Denver Marketplaces Gift Card
• Create marketing and promotion material to build awareness of the West Denver Marketplaces program, including selling the West Denver Marketplaces Gift Card
• Create tools to support businesses to bolster their online presence through West Denver Marketplaces

SOLUTION

How did you find YellowDog Denver?

Referral

Why did you select YellowDog Denver over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from YellowDog Denver were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Marketing Strategy – Create unified marketing strategy in alignment with grant objectives and targeted outcomes, collaborating development with Client
• Marketing Outreach – Track, develop, and distribute in collaboration with WDRC and the Community Language Cooperative the initial, targeted marketing messaging and collateral to promote broad community engagement and awareness of the West Denver Marketplace project including the unified website and gift card including, but not limited to: 
  • Social media posts 
  • Professional-level photography assets 
  • Marketing collateral (ie. signage, postcard, flyers, billboards, brochures, stickers, banners, etc.) 
  • Digital and local media advertisement 
  • Direct mail postcard advertisements 
• Tools for Business Outreach and Onboarding – Track, develop, and distribute in collaboration with WDRC and the Community Language Cooperative the initial marketing messaging and collateral to engage and encourage west Denver small business participation of the West Denver Marketplace project including business profiles for the unified website and gift card sign-ups including, but not limited to: 
  • Emails 
  • Social media posts
  • Infographics 
  • Signage (postcard, flyers, brochures, banners etc.) 
  • Digital and audio advertisement 
• Business Capacity-Building - Track and create in collaboration with the Community Language Cooperative adaptable, personalized, and engaging Marketing Toolkits with instructions for each small businesses participating in the West Denver Marketplace project
• Kick-Off Event - Support with and track outputs of marketing design, collateral, and promotion leading up to and day of Kick-off Event
• Ongoing Marketing Implementation - Track, develop and distribute broader marketing messaging and collateral following the Kick-off Event for sustained community engagement
• Administration and Coordination – Meet monthly and coordinate as needed with the Client project management team to accomplish objectives of grant, review draft materials, coordinate on schedule, and review progress of reporting outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For DHA: 

1. Did the event achieve the intended impact/benefit 
2. Describe how the event(s) achieve the intended impact/benefit 
3. Number of attendees 
4. Number of impacted businesses 
5. Number of impacted businesses that are women-owned 
6. Number of impacted businesses that are minority-owned 
7. Number of impacted businesses that are both 
8. Financial benefits to impacted businesses 

For YellowDog: 

1. Number of social media posts 
2. Number of ‘outputs’ produced
3. Level of Engagement
4. Number of Gift Cards Sold

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deliver items on time and respond to us in a timely manner.

What was your primary form of communication with YellowDog Denver?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love working with people who are mission-driven and care about the values and purpose of this work. This project isn't like other types of corporate marketing and rather centered around the betterment of the community. YellowDog has always led with that initiative which has made working with them easy and fun.

Are there any areas for improvement or something YellowDog Denver could have done differently?

We have been working within a challenging system of varying levels of bureaucracy, creating several bottlenecks that are outside all of our control. YellowDog has had to make pivots and extend lead times in order to combat the bottlenecks. 

Having each version of marketing collateral in one folder and waiting until a version gets final feedback before moving to the next version would make lag times for first-round approvals easier and less confusing. We have recently had to adjust the messaging to be more emotive, so we will see how well that adjustment is incorporated in the marketing collateral.

BACKGROUND

Please describe your company and position.

I am the Optometrist of a healthcare company

Describe what your company does in a single sentence.

We provide eye care to patients of all ages!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowDog Denver to accomplish?

• Make patients aware of our new optical space
• Reach new patients via mailer campaigns

SOLUTION

How did you find YellowDog Denver?

Online Search

Why did you select YellowDog Denver over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

What was the size of YellowDog Denver’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to create an attractive, original, full-color mailer to reach new patients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We received patients who said they were referred by the mailings!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were high quality and delivered on time.

What was your primary form of communication with YellowDog Denver?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They took projects seriously and provided lots of thoughtful insights in their development.

Are there any areas for improvement or something YellowDog Denver could have done differently?

We couldn't think of any areas for improvement. We look forward to working with them again soon!

BACKGROUND

Please describe your company and position.

I am an executive at Curiocity Travel Guides

Describe what your company does in a single sentence.

Publisher of travel guide series for traveling internationally with children.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YellowDog Denver to accomplish?

• Printing
• Graphic Design
• Website design

SOLUTION

How did you find YellowDog Denver?

Online Search

Why did you select YellowDog Denver over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Responsiveness of office

Describe the scope of work in detail. Please include a summary of key deliverables.

We presented them in December with a rough outlines of our book project. They immediately understood our project, understood the "spirit" of the project, and spent the time to ask all the important questions to understand what we needed. Key deliverables: 

1. Brand package 

2. Logo & Cover design 

3. Entire graphic design and page layout for book project 

4. All merchandise artwork (biz cards, tote bags, etc.) 

5. Entire website design and e-commerce set-up

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We established an agreed upon timeframe for each deliverable and for completion of project. They met every deadline, many with early completion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They went above and beyond. Their project management style was supportive, professional, and their work always demonstrated extreme talent. All items were delivered either on time or early. When we changed or altered our requests, they responded supportively.We felt that they did their homework and understand what message and image we were looking to create. They were supportive, flexible and always professional.

What was your primary form of communication with YellowDog Denver?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their design talent, their company's culture and values, how they 'walked' their values, and they made the process enjoyable. We really felt like we were all on the same team. When challenges or difficulties surfaced, they were managed with grace and ease. They are top notch communicators.

Are there any areas for improvement or something YellowDog Denver could have done differently?

NONE! They were fabulous.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Co-Founder of CHC Training. We offer modern and practical asbestos and other hazardous material training in compliance with strict regulations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YellowDog Denver?

We were looking to modernize our website and make the user experience easier. We also wanted to make it easier for our staff to update and change our course information.

SOLUTION

How did you select this vendor?

YD won Colorado Companies to Watch in 2020 with our organization. When looking for companies to do business with, I liked that they were local, family oriented, and women-owned.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Website launched with limited issues. If any came up, they will fixed quickly and efficiently.

How effective was the workflow between your team and theirs?

Their project management worked out well. We could have had some better communication during the launch but otherwise it was amazing.

What did you find most impressive about this company?

They were able to understand the projects vision with limited input from my team.

Is there any area for improvement or anything that could have been done differently?

I would like to use Slack to communicate over email.