The Yellow House

BACKGROUND

Introduce your business and what you do there.

I’m the clinic director at a cosmetic dermatology practice. I manage all the non-clinical aspects of the business. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Yellow House?

We hired The Yellow House to address some of our digital content needs. Our company was primarily aiming to improve lead generation by implementing a CRM program.

SOLUTION

What was the scope of their involvement?

The Yellow House helped us evaluate different pieces of software in the market and select a provider. Sheena (Founder & Demand Generation Consultant) did the buildout and created a CRM program for us. She also helped us with implementing the system and training our team to use it. 

What is the team composition?

We only worked with Sheena. 

How did you come to work with The Yellow House?

The Yellow House was recommended to us by our consultant group. 

How much have you invested with them?

We invested under $10,000 CAD (approximately $7,000 USD). 

What is the status of this engagement?

Our engagement lasted from February–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The project that Sheena developed and implemented for us completely transformed the way we handle lead generation. It also changed the way we follow up and convert leads into paying customers and patients. 

This was a program that we didn’t have before, so we had no previous metrics to compare against it. However, the project was certainly extremely successful in giving us an opportunity to understand how many leads were coming in and how we could nurture and convert them successfully. 

How did The Yellow House perform from a project management standpoint?

The Yellow House was excellent. Sheena was accessible, and we worked closely with each other. She met our deadlines and went above and beyond our scope to ensure the project was successful. We communicated virtually through Zoom calls. 

What did you find most impressive about them?

The Yellow House and Sheena went above and beyond in understanding our unique business challenges. She was good at developing appropriate tools and solutions that made the project successful. 

Are there any areas they could improve?

No, there weren’t any. Sheena was willing to provide anything we needed, and everything was timely and well-organized.

Do you have any advice for potential customers?

The Yellow House and Sheena are amazing at what they do and committed to providing exceptional services. To work with them successfully, be prepared to provide them with timely access to information about your business that they will need to move the project forward. Be available for meetings and don’t miss deadlines. If you do these things, you’ll achieve exceptional results.