What evidence can you share that demonstrates the impact of the engagement?
We're launching the finished product tomorrow. So far through our testing, we're able to see it's highly browser compatible. It's mobile compatible and it even works with Internet Explorer 11, which is a big deal. That’s a great win on the technical side.
Yellow was able to incorporate Microdata, Schema.org, and Google AMP functionality. That helps with readability and makes it more distributable across the Internet. We also worked closely with our marketing team internally to achieve brand consistency.
How did Yellow perform from a project management standpoint?
Their team was very good and very fast. In fact, they were mostly waiting on us to get items to them. They took smart advantage of the time difference. If we sent over a question or an issue, we frequently would hear back the same day or the next day. We didn’t spend much time having to go back and forth on bugs or iterations. Yellow typically understood exactly what the issue was and came back with a fix right away. We were really pleased with their speed.
What did you find most impressive about them?
Their speed was much faster than we'd previously experienced. We're used to scoping everything out upfront and approving cost estimates before getting mockups and screenshots. Yellow starts by talking through conceptual design ideas and what we’re looking to accomplish for our business. We saw deliverables from them right away. What’s more is that, historically, other projects haven't been able to meet internal satisfaction here but this one did.
Are there any areas they could improve?
They could communicate the rapid development process better to new customers. There were times where we didn’t know how to flag problems. We weren’t sure if we should aggregate all bugs in one report or send them as they came up. Now that we know each other better, we’re more comfortable with their process.
Do you have any advice for potential customers?
Be prepared to move quickly. Have the resources and capacity on your side allocated and ready to go.