Video Production - What's Your Story?

Video Production Company That Loves Creating Incredible Videos. Want one?

We work with companies that want engaging, unique, creative, exciting, interactive and inspiring videos. Your Story + Ydraw = Something Amazing.

A great video campaign comes down to 3 things. 

1. A good product or service

2. A great video

3. A Marketing campaign to distribute the videos. 

We don't just focus on the video, we focus on the deliverying of your video. 

"We work hard, we have a great office, and you should stop by sometime to see everyone. Our clients are some of the greatest people in the world. Without them we wouldn’t have a business.

We are here to help and you’re always willing to answer your questions! If you haven’t noticed, we create whiteboard animation videos, 2D animation, 3D animation, etc. You should get one!"

Jace Vernon (Co-Founder)

About Ydraw

Ydraw is an amazing company made up of a team of brilliant people (and obviously ridiculously good looking people). In 1998, two best friends set out to become billionaires. They failed, and instead came together in 2011 to create an awesome company called Ydraw. The company began with luck, a lot of trips to Best Buy, and we may have had to borrow some editing programs from the internet. But, no worries we are now fully compliant.

Our clients are gold to us and we will do whatever it takes to help them succeed. We simplify the complicated, help old ladies cross the road, and inspire children to become great moms and dads.

There’s no other place we would rather be than right here, helping you deliver your message.

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2011
Show all +
Saint George, UT
headquarters
  • Ydraw
    249 E. Tabernacle Suite 100
    Saint George, UT 84790
    United States
    801.360.6263

Portfolio

Key clients: 

We have worked with Amazon, Oracle, Ford, Disney, Google, and Dell. But more importantly we have worked with thousands of small businesses all around the world. 

Here’s the secret sauce: We hit both sides of the brain by using images to show your story and powerful words to tell it.

Together we figure out your WHY or Y…

“people don’t buy what you do, they buy why you do it.” 

Art Style

Simple art image that we turn into a Whiteboard Animation Video.

Story Videos in an ink reveal style

Whiteboard animation video. See more Whiteboard Videos

National Safety Council

Reviews

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Whiteboard Videos for Manufacturing Company

"Even before we engaged with them, the way they approached things and the details they gave us was very helpful."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2017 - Ongoing
Project summary: 

YDraw produced a video to inform employees about a new initiative. With a focus on creating easy-to-understand and compelling content, the team provided scripting support and a final whiteboard video.  

The Reviewer
 
1001-5000 Employees
 
St. Paul, Minnesota
Project Manager, Manufacturing Company
 
Verified
The Review
Feedback summary: 

The video has been used in leadership meetings and trainings, and it has received positive feedback on each occasion. YDraw met their deadlines and was extremely communicative about any potential issues. The team also gave advice on keeping project costs low, instead of letting the budget skyrocket.

BACKGROUND

Introduce your business and what you do there.

We are a manufacturer, and I’m on the communications team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YDraw?

We needed to find an easy-to-understand and compelling way to inform employees about a new initiative. We didn’t want to do a "talking head" video. We wanted something more visual and more compelling.

SOLUTION

What was the scope of their involvement?

We knew we wanted to explore the concept of a whiteboard video. Another department in our company had done one a few years ago, and it got really good feedback. It was approached in such a way that it could be evergreened, which is also something that we wanted for this project. We had a vague idea of what we wanted to say, but we needed someone to help us bring it to life. We knew the product ourselves very well, but we needed a way to explain it to people who would be seeing it for the first time in the video.

YDraw helped with scripting. They set up the project background and brainstorming meeting to understand what we were trying to do and asked a lot of questions about the project. We provided some background documents beforehand. They produced the first draft of the script, and then it was a very collaborative effort to adjust, change some language, graphic ideas, etc. There were some things we wanted to change around company nuances and things we wanted to emphasize a little more. We worked collaboratively on the script and visual ideas.

Once that was set, they went to the artist. We had the ability to choose from a range of artistic styles. We liked the fact that their videos were almost two-dimensional with the shading and coloring options they have available. We could select the artist or the style and also had input on the voiceover talent.

They have completed one video, and now there’s another video that’s still in development.

How did you come to work with YDraw?

We reached out to our marketing team and asked who had done the whiteboard video for them. They recommended that we look at YDraw. We considered two other companies, but we liked YDraw’s clear-cut process that they laid out for us. They let us know the steps in the process and when we would get things from them. We also appreciated the variety of the artistic style that was available. They were very cost effective compared to other vendors.

How much have you invested with them?

This information is confidential. 

What is the status of this engagement?

We started working together in March 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video has received great reviews from those who have seen it. They viewed it in a quarterly leadership meeting. Since then, our team has been using it with different one-off meetings and projects. We used it yesterday in a training session for the first time, and it was really well-received. They used it in the first part of the training and then went into the actual training, and it really created an energetic start. The trainers loved it because it replaced their efforts in explaining why we need this initiative. They can show the video and the story is presented in a much more interesting way than they felt they were doing.

How did YDraw perform from a project management standpoint?

They were excellent. They met all of their deadlines. If they said you would have something in two days, you did. If there was a delay in the project, they let us know in advance.

Even before we engaged with them, the way they approached things and the details they gave us was very helpful. They let us know where to make changes in the process in order to avoid additional costs.  

They were very welcoming to our feedback. It was a true collaboration. When we would make edits, they were very open. When we got into the art phase, they were very accommodating of our requests. For example, we wanted to be sure we balanced the presence of men and women.

What did you find most impressive about them?

Their customer service sets them apart. They were the first vendor that I’ve worked with that let me knew exactly what was going to happen. The communication was clear between us. They were respectful even when we missed a deadline on our end. They reached out to see if there was a way they could help us. They never got annoyed with us because the time table changed.

Are there any areas they could improve?

No. I would recommend them without a doubt, and I have already for some internal projects.

4.5
Overall Score They were fabulous to work with. I am looking forward to getting our next video moving, and I hope to use them in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    When a deadline was set, they met it. On a couple of occasions, we knew well ahead of time there would be a delay. They were extremely focused on getting us what we needed when they said they would give it to us.
  • 4.0 Cost
    Value / within estimates
    They were a very cost effective option and gave a lot of options. It never felt like we were just getting a template. It felt very customized and for the price, I was pleasantly surprised.
  • 5.0 Quality
    Service & deliverables
    They were responsive and had incredible attention to detail. There was a great flow of communication from start to finish.
  • 5.0 NPS
    Willing to refer
    I have already referred them. 

Video Production for Global Financial Company

"I could not have asked for a better partner."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - May 2017
Project summary: 

YDraw produced one 3-minute video and five 90-second videos to aid in internal communication efforts. The videos us an illustration style and are the result of YDraw’s efforts in scripting and storyboarding. 

The Reviewer
 
10,001 + Employees
 
Phoenix, Arizona
Jim Callcut
Program Manager, American Express
 
Verified
The Review
Feedback summary: 

All videos received immense positive feedback from employees, and surveys show that emails with the videos included were recalled more often than previously. YDraw was receptive, asked pointed questions, and made changes to the videos as needed. Their industry experience helped drive the project.

BACKGROUND

Introduce your business and what you do there.

I am a program manager for American Express. When I was working with Ydraw, I had more of a communications and training focus

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ydraw?

Our employees weren’t reading the emails that our team sent out. As a result, we wanted to give them something that was more attention-grabbing with videos so that they could quickly watch and understand what we were trying to communicate. They would serve as another medium for people to access and understand what was happening in the company. 

At first, we wanted a 2-3 minute video to use in town hall meetings to advertise a new product we were launching and help people understand it. We usually get together quarterly to talk about what is coming up next for the company. It's an internal event where we need to share information with different VP and director organizations, so these became a good way for us to plug our product in under 5 minutes while we had a captive audience.

SOLUTION

What was the scope of their involvement?

We had a general idea of what we wanted, which was one overarching 3-minute video and 5 videos specific to different topics. Other than that, we didn't have much more of a concept. We went into meetings with YDraw and laid out what we were trying to get across. They were able to use that and ask pointed questions as needed. YDraw was able to draw on their past experience with other clients. We had a nebulous idea going in, and they helped us focus on how we wanted to present it.

For the initial 3 minute video, we met with one of their employees a few times, and she would ask questions and we would answer. We saw Sprints and were able to make changes at those times. The process was interactive in the beginning to finalize the script. Once they had the script in relatively good shape, they did storyboarding for us so that we could see their idea from a visual perspective. We were able to review those storyboards in-house as well. One example that we changed was this: we were looking at a situation where we were allowing people to work away from their desks. The storyboard had someone sitting beside a pool and able to work there. While the message of being able to work virtual worked, but we didn’t want to make employees think that we expected them to work on their vacations. We were able to pull that storyboard picture away from the pool area, and we added in an airline seat as if someone was traveling on business.

With the storyboards, along with the script, we were able to tailor that message we wanted to get to people. The storyboards are animated, whiteboard style videos. When you watch the videos, essentially it’s like watching the animator draw things and paint things very quickly.

The process took longer than it should have, but not because of anything that Ydraw did. We had several layers of approvals within American Express. After we realized that the initial 3-minute video was taking so long to approve, YDraw told American Express that when we get something in for approval, we have 48 hours. If nothing is said in that time, they have by default agreed to it. We were able to speed up the 5 90-second videos immensely.

How did you come to work with Ydraw?

The idea to reach out came from one of our VPs, but I don’t know if it was because they had experience with them or what.

How much have you invested with them?

We spent around $45,000.

What is the status of this engagement?

We started working together in January 2017, and the project lasted until May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have had immense positive feedback on the videos. By using at town halls and also when we did product launches, we put the series of videos on a rotation. We had tables set up so people could ask questions about the product. We also had the videos on a loop at our help desk. We got feedback from the people who were running the tables and continued feedback from our tech concierges that people were stopping by just to watch those videos, and they’ve gotten great feedback.

In terms of the results that we were hoping for from the audiences in the meetings, we got what we were hoping for. We’re also using those in pointed messages that we’re sending out to people once a week where we’ve got one of the videos in there that helps tell the story. We’ve free structured the email and we’ve added that. We’re getting more people when we do surveys to answer, “Yeah, I’ve received that email. Yeah, the video was great." We know it’s having the right effect.

How did Ydraw perform from a project management standpoint?

I could not have asked for a better partner. They were receptive when we had things that we needed to talk about. They made time for us when we had questions. It never took more than 24 hours to get a response to an email or phone call. Usually, I was contacting them after their work hours, and they would call me back the next morning. We had good cooperation from anybody on the team that we worked with. We worked with Sarah on the scripting and Alexa was the project manager from our perspective.

What did you find most impressive about them?

The product that they create is fairly unique, and the speed that they can turn concepts around to something tangible is great. That was certainly a great experience. They were able to bring their industry experience in knowing things that have worked in other companies. They were able to steer us away from things that, in their experience, was not what we should do, and they’d explain why. It helped make a better product at the end.

Are there any areas they could improve?

They were very quick with the turnaround. They grasped the concepts that we were trying to get across very quickly. I can't think of anything we could have done better or differently. They exceeded my expectations.

5.0
Overall Score I couldn’t imagine a better partnership.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always made themselves available when we needed them.
  • 3.0 Cost
    Value / within estimates
    We got good value for the dollars, but I can’t say that we got more or less than somebody else because I don’t know the market.
  • 5.0 Quality
    Service & deliverables
    We were happy with what we got and the reception to it.
  • 5.0 NPS
    Willing to refer
    Without hesitation.

Video Production for Workplace Safety Company

"They can be trusted to do an excellent job."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2013 - Ongoing
Project summary: 

YDraw produced a health and safety product explainer video. After understanding the product and goals, the team scripted and produced the video. They now continue the collaboration with additional videos.

The Reviewer
 
1-10 Employees
 
Brisbane, Australia
Justin Gambino
Former Managing Director, Bluesafe Australia
 
Verified
The Review
Feedback summary: 

The initial video has reduced time to explain the product from 20 minutes to 3, saving timing for the sales team and impressing customers. YDraw's work was received enthusiastically and is often referenced by clients. The team is above average in communication and timeliness of their work. 

BACKGROUND

Please describe your organization.

Bluesafe Australia is a workplace health and safety company providing workplace safety solutions across Australia. I was the Founder and Managing Director. As of April 2017, the business has been sold.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with YDraw?

We were looking for a way to get our message across easily and explain our product with as little confusion as possible. To do so, we needed great marketing communication to our customers, and we wanted to entertain and educate them at the same time. The moment we came across one of YDraw's videos on YouTube we knew we needed to get one for our company.

SOLUTION

Please describe the scope of the work and YDraw’ involvement in greater detail.

YDraw did everything from finding out exactly what we wanted to achieve to how to market our product with the greatest clarity to our customers. Once they understood our goals, they provided video scripting and production.

They offered consultations on everything from video creation to marketing effectiveness through various media.

Ydraw actually treats you like they are a part of your business. Thier warmth and sense of genuine caring are rare. They were involved every step of the way and I would say their service was "5-star".

How did you come to work with YDraw?

I stumbled across a YouTube video of Ydraw. What made me choose Ydraw was the quality of their videos and their ability to effectively communicate a message. The second deciding factor to work with Ydraw was when I met and spoke with Jace Vernon. I knew the moment I started speaking with him that he had integrity and he could be trusted, and it was more than obvious they were excellent at what they did.

Could you provide a sense of the size of this initiative in financial terms?

Our initial video was roughly $17,000 USD. That works out to about $20,000 AUD

We've also engaged Ydraw for some other smaller projects, and in total, we've done about 4 videos and are about to engage them to do another for my new company.

What is the status of this engagement? 

We started working together in 2013, and we've had an ongoing relationship ever since. 

RESULTS & FEEDBACK

What are the results of the project, and are there any statistics or metrics you can share?

We used to have to spend 20 minutes explaining our product to our customers before they'd buy. We now use a Ydraw video to explain our overall product in less than 3 minutes. After we started marketing with the video, our customers understood and buy without needing any explanation.

This saved us 20 min per customer with over 300 customers since Ydraw videos started being used. That equates to 6,000 minutes of selling time we would have used to explain our product to these customers.

YDraw’s work was received enthusiastically both internally in my company, and externally by my audience. Many of our clients were commenting about the video when they called.

How did YDraw perform from a project management standpoint?

Excellent. They can be trusted to do an excellent job. They are above average in terms of deadlines and communications, and the projects have been ahead of schedule. 

We use email and Skype to communicate.

What distinguishes YDraw from other providers?

Some people do what YDraw does, but the team at Ydraw are passionate about what they do, and it shines through.

Is there anything YDraw could have improved or done differently?

They could have done it for free. No seriously, initially I thought it was quite expensive, however, it has paid back dividends I did not even foresee at the time

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer