Yaroo Co.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Greeniche Natural Inc

Describe what your company does in a single sentence.

Greeniche Natural Health is trusted as a leading provider of natural health and wellness products around the world. Our product range includes a full range of vitamins, various plant-based supplements to support the management of common diseases, and health foods for smart lifestyle choices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yaroo Co. to accomplish?

• Increasing Sales
• Maximizing Awarness & Product Knowledge
• Increasing the number of reviews and ratings

SOLUTION

How did you find Yaroo Co.?

• Online Search
• Referral

Why did you select Yaroo Co. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Yaroo Co. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I. Marketplace Setup and Optimization

• Initial setup and verification of Greeniche and Dermaniche seller accounts on Amazon and Walmart marketplaces in the USA and Canada
• Optimization of seller profiles, including logo, brand description, and contact information
• Setup and management of product categories, subcategories, and attributes

II. Product Listing and Management

• Creation and optimization of product listings, including product titles, descriptions, keywords, and images
• Management of product variations, including size, color, and style
• Ongoing product listing updates to ensure compliance with marketplace policies and best practices

III. Inventory Management and Order Fulfillment

• Management of inventory levels, including tracking and reporting
• Setup and management of Fulfillment by Amazon (FBA) and Walmart Fulfillment Services (WFS)
• Ongoing monitoring and optimization of order fulfillment performance

IV. Pricing and Competitive Analysis

• Ongoing price monitoring and adjustments to ensure competitiveness
• Competitive analysis and reporting to identify opportunities and threats

V. Advertising and Promotion

• Management of sponsored advertising campaigns on Amazon and Walmart
• Creation and optimization of ad creative, including product images and copy
• Ongoing monitoring and optimization of ad performance

VI. Product Development and Research

• Conducting market research to identify trends and opportunities
• Dedicated collaboration on product development and launch strategies
• Testing and optimization of product listings and advertising campaigns

VII. Performance Reporting and Analysis

• Ongoing performance reporting, including sales, revenue, and profitability
• Analysis of key performance indicators (KPIs) to identify areas for improvement
• Recommendations for optimization and growth strategies

VIII. Customer Service and Support

• Management of customer service inquiries and support requests
• Ongoing monitoring and optimization of customer satisfaction performance

Additional Research and Testing Methodologies:

• Conducting A/B testing and multivariate testing to optimize product listings and advertising campaigns
• Utilizing tools like Jungle Scout, Helium 10,  Interllivy and AMZScout to analyze market trends and optimize product listings
• In-depth collaboration on product development and launch strategies to ensure alignment with market trends and consumer preferences

By providing these comprehensive marketplace management services, they have helped us achieve significant growth and success on Amazon and Walmart marketplaces in the USA and Canada.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They have helped us achieve significant growth and success on Amazon and Walmart marketplaces in the USA and Canada.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our partnership with Yaroo has yielded significant measurable outcomes, demonstrating the success and progress of the project. Key achievements include:

• Sales Growth: A 125% increase in sales revenue across both brands, Greeniche and Dermaniche, on Amazon and Walmart marketplaces in the USA and Canada.
• Visibility Improvement: A 30% increase in product visibility, resulting in higher brand awareness and consideration.
• Advertising Efficiency: A 25% reduction in advertising costs, achieved through optimized ad targeting and bidding strategies.
• Inventory Optimization: A 40% reduction in stockouts and overstocking, ensuring timely and cost-effective order fulfillment.
• Customer Satisfaction: A 78% increase in customer satisfaction ratings, attributed to improved product listings, accurate inventory management, and enhanced customer support.
• Return on Investment (ROI): A 500% ROI on our investment in Yaroo's services, demonstrating a significant return on our investment.
• Competitive Advantage: Enhanced competitiveness through data-driven insights, enabling us to respond effectively to market trends and customer preferences.

These measurable outcomes demonstrate the success of our partnership with Yaroo, showcasing the tangible impact of their expertise and services on our business growth and profitability.

What was your primary form of communication with Yaroo Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I find most impressive and unique about Yaroo is their exceptional ability to understand our business goals and objectives, and tailor their services to meet our specific needs. Their team of experts possesses a deep understanding of the e-commerce landscape, marketplace dynamics, and consumer behavior, which enables them to develop and execute highly effective strategies that drive results.
What sets Yaroo apart is their proactive and collaborative approach. They continuously monitor our performance, identify areas for improvement, and present data-driven recommendations to optimize our marketplace presence, product listings, advertising campaigns, and inventory management processes. Their dedication to our success is evident in their prompt responses, regular updates, and willingness to adapt their strategies as our business evolves.
Yaroo's expertise in product development and launch strategies has been instrumental in our success. They have helped us identify market trends, develop new products, and launch them successfully on Amazon and Walmart marketplaces. Their comprehensive services have enabled us to streamline our operations, reduce costs, and increase profitability.
Overall, Yaroo Co.'s unique blend of expertise, professionalism, and dedication to client success made them an invaluable partner for any business seeking to thrive in the competitive world of e-commerce.

Are there any areas for improvement or something Yaroo Co. could have done differently?

I can't Recall any at the moment.