Xurge Digital Media

BACKGROUND

Please describe your company and position.

I am an executive at Beppo App

Describe what your company does in a single sentence.

Beppo does bookkeeping and tax filing for the s the Philippines.elf-employed in

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xurge Digital Media to accomplish?

• Generate App Downloads
• Generate Paying Subscribers

SOLUTION

How did you find Xurge Digital Media?

Referral

Why did you select Xurge Digital Media over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Xurge Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Xurge Digital's growth marketing services for Beppo App in the Philippines encompassed a comprehensive six-month campaign that focused on market research and analysis, digital advertising, content marketing, SEO, social media management, email marketing, and influencer partnerships. Their data-driven approach resulted in a well-executed marketing strategy tailored to Beppo App's goals, driving brand awareness, user acquisition, and engagement. 

Key deliverables included a market research report, effective ad creatives, engaging content, SEO recommendations, social media content calendars, personalized email campaigns, and successful influencer partnerships. Throughout the collaboration, Xurge Digital exhibited strong understanding, adaptability, and alignment with Beppo App's vision, making them a valuable partner in achieving positive and tangible results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Xurge Digital's growth marketing project for Beppo App in the Philippines yielded significant measurable outcomes, showcasing substantial progress and success. The campaign resulted in a noticeable increase in app installations, improved user engagement metrics, higher website traffic, and a growing user base. The strategic efforts also enhanced brand awareness and recognition through effective digital advertising and influencer partnerships. 

The marketing initiatives produced higher conversion rates, a positive return on investment, and positive customer feedback. Achieving the set marketing objectives, Xurge Digital's performance contributed to Beppo App's overall growth and success in the competitive market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Xurge Digital's project management throughout the campaign was commendable. They consistently delivered items on time, adhering to the agreed-upon timelines for various deliverables. This punctuality was crucial in ensuring that our marketing efforts stayed on track and were executed efficiently. Whenever we had specific needs or urgent requests, the team at Xurge Digital responded promptly and effectively. 

They were highly responsive to our communication, making it easy to address any concerns or adjustments required during the project. Their ability to cater to our needs in a timely manner contributed to a smooth and productive collaboration, allowing us to stay agile in response to market changes and capitalize on opportunities. Overall, their project management approach was reliable and supportive, instilling confidence in their ability to meet our requirements effectively.

What was your primary form of communication with Xurge Digital Media?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive and unique about Xurge Digital was their exceptional ability to combine data-driven strategies with innovative and creative marketing solutions.

Are there any areas for improvement or something Xurge Digital Media could have done differently?

Overall, we are satisfied with Xurge Digital Media's performance. There are no evident areas for improvement mentioned as of this time.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of C&L International Packaging Corporation

Describe what your company does in a single sentence.

We manufacture printed laminted flexible plastic packaging.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xurge Digital Media to accomplish?

• Gain more visibility in the market for our company.
• Acquire more customers.

SOLUTION

How did you find Xurge Digital Media?

Referral

Why did you select Xurge Digital Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Xurge Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Xuge Digital Media to manage our social media page, including tracking leads and analyzing interaction data. Part of their services is also the planning, creating and posting our digital content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of qualified leads generated, page interaction, viewer reach.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Xurge is always on time with their deliverables. They update us every week and they are very diligent with their follow-ups. They have a very proactive team that anticipates our possible needs and give recommendations on them.

What was your primary form of communication with Xurge Digital Media?

Virtual Meeting

What did you find most impressive or unique about this company?

What I am most impressed about the company is that they are doing the following up with their clients, instead of the usual client following up with the vendor. It sometimes feels suffocating, but at least you're assured they're always on top of your project.

Are there any areas for improvement or something Xurge Digital Media could have done differently?

I am completely satisfied with the way things are with Xurge Digital Media.

BACKGROUND

Please describe your company and position.

I am the Senior Brand Specialist of Virginia Food Inc.

Describe what your company does in a single sentence.

My company is a food manufacturer of frozen and dry goods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xurge Digital Media to accomplish?

• Data Analysis and Optimization
• Campaign Planning and Execution
• Improvements on project management and system
• Development of Online Store

SOLUTION

How did you find Xurge Digital Media?

Referral

Why did you select Xurge Digital Media over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Xurge Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Analytics and Reporting - Providing thorough campaign performance reports and conducting routine monitoring and evaluation weekly and monthly. 
• Strategy Development - Putting together a thorough digital marketing plan that is suited to the goals of the brands and the company as a whole. 
• Advertising Campaigns - Planning, creating, and managing paid advertising campaigns 
• Shopify Development - Planning, Developing, and Executing the newest online store of the company 
• Project Management - engaging with special projects like a Christmas Campaign or a yearly campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Successful launch of the Online Store Improved Conversion Rates Work Optimization Social Media Metrics Brand Recognition

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, we have a good collaboration when we seek feedback and suggestions. They are also proactive in identifying and solving problems that may arise during the project. 

We also have regular communication and they are very transparent with the issues and improvements we need to undergo in our company. They also provide high-quality solutions given the dynamic nature of digital marketing.

What was your primary form of communication with Xurge Digital Media?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They have specialized expertise, creative excellence, and innovative strategies.

Are there any areas for improvement or something Xurge Digital Media could have done differently?

None

BACKGROUND

Please describe your company and position.

 I am the Assistant Marketing Manager of a retail company 

Describe what your company does in a single sentence.

We are a Philippine-based vertically integrated distributor of timepieces, jewelry, and cosmetics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xurge Digital Media to accomplish?

• Increase ROAS on website through Meta and Google ads
• Meet sales targets per month

SOLUTION

How did you find Xurge Digital Media?

Online Search

Why did you select Xurge Digital Media over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Xurge Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Meta Advertising (Facebook and Instagram) 
  • Unlimited Ad Creative Outputs 
  • Campaign Strategy Simulation 
  • Conversion Set Up & Tracking 
• Meta Pixel Tracking 
• Custom Conversions 
• Google Analytics and Tag Manager 
  • Dedicated Media Buyer 
  • Weekly Progress Call 
  • Monthly Campaign Report 
• Google Pay-Per-Click 
  • Campaign Strategy Simulation 
  • Ad Creation and Development 
  • Ongoing Keyword Research and Optimization 
  • Custom Rule Base Bid 
  • Dedicated Media Buyer 
  • Conversion Set Up & Tracking 
• Custom Conversions 
• Google Analytics and Tag Manager 
  • Weekly Progress Call 
  • Campaign Report

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS and sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Xurge Digital Media team responds to our needs whether it's within or outside work hours. They deliver items on time and add value by helping us with other aspects outside their scope.

What was your primary form of communication with Xurge Digital Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Most of them are easy to work with, and they even go out of their way to help us improve our sales and website performance.

Are there any areas for improvement or something Xurge Digital Media could have done differently?

ROAS (which is improving every month) and reaching sales target per month

BACKGROUND

Please describe your company and position.

I am the Founder of Affinitely

Describe what your company does in a single sentence.

Affinitely provides managed affiliate marketing platform and services to tech companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Xurge Digital Media to accomplish?

• Brand Awareness
• Client Reach
• Market Research

SOLUTION

How did you find Xurge Digital Media?

• Other

Why did you select Xurge Digital Media over others?

• Pricing fit our budget
• Good value for cost
• Other

What was the size of Xurge Digital Media’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Engaged with Xurge to bootstrap the marketing initiatives of Affinitely as a newly launched startup

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have weekly check ins on the progress of the marketing initiatives. Some exceeds our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team are very responsive. We are even in Slack to communicate quickly. Delivery of items are also on time.

What was your primary form of communication with Xurge Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Super cool team. It's like talking to an office teammate rather than an external party. Very understanding of our shortcomings.

Are there any areas for improvement or something Xurge Digital Media could have done differently?

None, I guess. Set backs were mostly from our end.