The X/OVER Agency

BACKGROUND

Please describe your company and your position there.

Overlap is an up and coming marketplace focused on the buying/selling of automotive parts. As part of our service, we pride ourselves on verifying all used parts to ensure our buyer is receiving the exact part they want and are comfortable with the condition they have purchased for.

Our aim for the marketplace is to steer away from generic listings and to provide a seamless centralised platform for all to access their parts from - whether it be by private sellers, mechanic workshops and even directly from established manufacturers. I am the CEO of Overlap and currently oversee the growth of the company by ensuring we remain true to our company values of transparency, inclusiveness and integrity.

I am accountable for the overall development of the company and drive our company roadmap in the direction that allows us to have the most positive influence in the automotive community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The X/OVER Agency, and what were your goals?

We primarily engaged X/OVER for brand identity services, which was met with an energy that matched ours. Rachel (GM) and Kenny (Designer) were both approachable in every sense you can imagine. They shared an appreciation for our passion in everything automotive and were keen to play a pivotal role in designing a logo/brand identity that screams "Purist".

Our goals; while very simplistic, was for intended purposes. Overlap was not meant to be overly-engineered for our audience and was meant to be accessible for all people who show a minute form of interest in their cars and car parts. The logo is an excellent example of a passion that could be easily understood to the average person.

The amazing team at X/OVER provided the basic services to accommodate our requirements - the following seen below:

1. Branding and Logo
2. Primary and Secondary Colours
3. Typography
4. Do's and Don'ts (logo/typography)
5. Iconography
6. Example Photography and Illustrations I have expressed to X/OVER that I will re-engage with them in the future for Overlap to develop additional materials for our company as it continues to grow - just a testament to my experience engaging with them.

SOLUTION

How did you select this vendor and what were the deciding factors?

We initially searched online for a number of different designers - one of which was X/OVER. Funny enough, I stumbled upon Kenny Do - who I personally knew (unfortunately not his amazing creativity).

Looking at the portfolio of the team, I saw they were key partners to designing the branding identity and direction of BAY NINE Omakase. I was invited by the person who was behind the development of BAY NINE for a pre-grand opening Omakase night.

I remember being very impressed with the designing and colour scheme of the menu and logo, but didn't realise this was the work of X/OVER. Putting two and two together, I did not hesitate to immediately reach out to Kenny and Rachel for an opportunity to work with them on Overlap.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

All our communications were primarily via email. We unfortunately have not had a chance to meet in person. Rachel and Kenny organised an initial ideation session to share the vision we had for Overlap as well as some designs that inspired us. The project scope were as follows:

1. Branding and Logo
2. Primary and Secondary Colours
3. Typography
4. Do's and Don'ts (logo/typography)
5. Iconography
6. Example Photography and Illustrations As our project was simpler in demand than others, we were entitled to two rounds of reviews prior to finalising the designs.

Rachel and Kenny were happy to accommodate additional meeting sessions to help discuss our feedback and thoughts.

How many people from the vendor's team worked with you, and what were their positions?

Rachel was our main point of contact for developing the project scope and finalising the quote. She has been nothing short of amazing (if there was a better word, use that one). An understanding, relatable and absolutely legendary person to talk to and work with.

She has handled all our communications, requirements and ideas with Overlap and has seamlessly cascaded this down to Kenny. Kenny was the main designer behind Overlap (to my knowledge!) and delivered a beautiful job, needless to say - we love it more and more everyday.

He was able to articulate his varying design choices as well as openly prodding us for any other thoughts we had on our vision for the company, only to bring it to life resulting with the logo we have now.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have yet to launch as our platform is still under development. However all our friends and family are big fans of our logo designs. Needless to say, we are confident this is the logo that will soon one day be known globally.

Describe their project management style, including communication tools and timeliness.

As our project was simple, there was no need for complex systems beyond Google Meet and emailing. All our communications were seamless and were never met with any hostile intentions or delays. Rachel was always prompt to respond and was always understanding of our needs.

What did you find most impressive or unique about this company?

Their business is young, but ambitious. In every sense, this was Overlap. I respect their hard work and ability to prioritize our needs before anything else. Beyond creating a timeless design, what I loved most was how energetic they were to be a part of our vision. To us, they are our team members and I look forward to working with them again on Overlap.

Are there any areas for improvement or something they could have done differently?

I wish I could say.

BACKGROUND

Please describe your company and your position there.

We are a data science consultancy, helping companies create extraordinary value using the data they already own.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The X/OVER Agency, and what were your goals?

The XO have been amazing at building our digital marketing strategy, with a strong focus on structure and test & learn. They took time to understand our business and build the right Google Ads search terms for us to get the best value from our marketing budget.

SOLUTION

How did you select The X/OVER  Agency and what were the deciding factors?

We spoke with four vendors and selected the XO based on their expertise but also the interaction, which was easy and friendly. They felt like a partner from the start.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They did an audit of our website, Google Ads, Google Analytics and LinkedIn. They presented a well structured plan, with progressive test and learn, providing monthly insights and ad-hoc check ins on the performance of leads.

How many resources from The X/OVER Agency team worked with you, and what were their positions?

We mainly work with with one team member, a Digital Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The engagement is still pretty new but leads have been of good quality and I have a sense of clarity of our digital strategy, whereas before I felt a little in the dark.

How effective was the workflow between your team and theirs?

We have weekly email contact and a monthly insights presentation. They're always quick to respond and easy to work with.

What did you find most impressive or unique about this company?

I've been impressed by the structured way of tackling this area. As an analytical minded person, I appreciate when I see an expertise in another area.

Are there any areas for improvement or something they could have done differently?

It's been a great engagement.

BACKGROUND

Please describe your company and your position there.

I'm the Co-Founder and CMO of Ask Marketing, a digital marketing strategy company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The X/OVER Agency?

We partnered with The X/OVER Agency to provide continued digital marketing support to our own clients, off the back of the digital marketing strategies we had developed. A typical example would be for Web Design & Dev projects, ongoing Content Creation & Digital Advertising management.

SOLUTION

How did you select The X/OVER Agency and what were the deciding factors?

We were connected via multiple contacts within our network. Upon understanding their ways of working, operational efficiencies & business values being very closely aligned to Ask Marketing's, it was a highly relevant fit.

Describe the project in detail and walk through the stages of the project.

This is an ongoing strategic partnership whereby The XOVER Agency support our highly valued clients in multiple areas of digital marketing where needed, off the back of our Digital Marketing Strategy projects that we develop.

Pending the clients internal & current agency resourcing, we are able to lean on The XOVER Agency to provide executional work in the form of: Website Design & Development, Branding, Content Creation & Digital Advertising.

How many resources from The X/OVER Agency team worked with you, and what were their positions?

We primarily work with the General Manager for partnership opportunities who then allocates members of the team to complete the work as relevant to their specialties for our clients.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As proud strategic partners of The X/OVER Agency, working with Rachel & the team has been a seamless experience each and every time we partner together for integrated projects.

Their operational efficiencies are second to none, their high level & reliability of communication outstanding & the high standards & attention to detail of outputs are always exceptional. Aligned with Ask Marketing's own values, The X/OVER Agency signifies remarkable quality of service in everything they do.

How effective was the workflow between your team and theirs?

Exceptional. The internal operations and level of communication between external parties is second to none. This was one of the key reasons for initiating the partnership.

What did you find most impressive or unique about this company?

Their high level of attention to detail, quality of all outputs, and open communication are second to none.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

Owner and founder of a Marketing Agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The X/OVER Agency, and what were your goals?

I had a client that needed digital marketing support work in addition to the work I was doing for them. I reached out to the X/OVER agency to "fill the gaps" of the project, in terms of website work, photography, strategy and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had a few agencies I was considering, however it was Rachel's service, attention to detail and understanding that made the decision easy - and I didn't regret choosing X/Over.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Initial client strategy sessions
• Project scoping
• Website production, design and build - Admin around hosting
• Support for digital media including photography and visual content

How many resources from the vendor's team worked with you, and what were their positions?

The best part was, Rachel (General Manager) from X/OVER made it so easy as I just had one point of contact. She organised everything on my behalf and also my client's behalf, making me look very impressive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

First and foremost, the client is absolutely super thrilled. We were able to join forces and completely re-establish the brand's full digital presence.

While the project is too new to have measurable results at this point in time, it's just leagues from what the client had originally before we begun this project.

How effective was the workflow between your team and theirs?

Absolutely seamless from start to finish. I never had to follow up or chase - Rachel and the team were so on the ball at all times.

What did you find most impressive or unique about this company?

Their capabilities. Nothing is too small or big, too hard or easy. They just get things done, no fuss, and most importantly, they impressed my client which made me look great.

Are there any areas for improvement or something they could have done differently?

Nothing in particular. It was a really successful project.

BACKGROUND

Please describe your company and your position there.

I am the founder of OK&CO., a subscription service for eco-friendlier, biodegradable, toxic-free, cruelty-free and vegan-friendly disposable nappies, 100% plant based compostable wipes, compostable nappy bin bags and an organic cotton tote to carry it all around in.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The X/OVER Agency?

We hired The X/OVER Agency to build our brand, product and packaging design, our website, and social media tiles.

SOLUTION

How did you select The X/OVER Agency and what were the deciding factors?

I reviewed 3 different proposals, and after meeting with the X/OVER Agency I chose them based on their friendly team, affordability and previous design work I saw of theirs.

Describe the project in detail and walk through the stages of the project.

After a couple of initial zoom meetings (during our Melbourne lockdown) the X/OVER Team and I decided on a plan to move forward to get the branding, packaging, website and social media for my company looking just right and cohesive. Throughout the constant changes, midnight emails a mile long from me and more changes, the X/OVER Team were patient, generous, hand working, very creative and talented and always super helpful.

We had many delays from my end and the team were always gracious and patient with it all. The website, brand, packaging design and social media all look incredibly beautiful because with every little idea I had around my brand, they managed to take that idea and turn it into something incredibly bold and beautiful. They always managed to turn my ideas into exactly what I wanted even though I didn't really have a clear idea of what I wanted. Magicians!

How many resources from The X/OVER Agency team worked with you, and what were their positions?

I worked with 4-5 people from The X/OVER Agency. The General Manager, the Head of Strategy, the Head of Design, and a Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am yet to launch my company and have already been shortlisted for the Amazon Launchpad Innovation Grant and advised by the Amazon team to apply for numerous design awards based on the beautiful designs that The X/OVER Agency has created for my brand. This is all because of the X/OVER Team.

How effective was the workflow between your team and theirs?

Their workflow was fantastic and I couldn't fault it, but as I am still a one-man-band, I'd say they spent a lot of time waiting for information from me. As this is the first time I'm starting a company, I was quite new to this and often didn't know what was needed.

What did you find most impressive or unique about this company?

All in all, it was a very positive and productive experience. I have nothing to compare this to, since this is my first time creating a brand and working with an agency, but regardless, I loved working with them. They have taken everything I had in my head and turned it into a beautiful brand.

Are there any areas for improvement or something they could have done differently?

Sometimes I would have liked faster responses and even more communication (and clearer communication) from the Head of Strategy, but all-in-all I have been very happy with my time with The X/OVER Agency. I have had a wonderful experience working with them. They've made my brand come to life.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Founder of App Boxer which is an app development agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Xover Agency?

We worked with the team at Xover to define a clear strategy to boost market presence and increase lead acquisition through a number of different channels. This informed a complete Rebrand and website build.

What were your goals for this project?

To double our lead acquisition and get a better quality of leads. This has resulted the company to grow over 100% every year for the last 3 years.

SOLUTION

How did you select The Xover Agency?

We have worked with a number of agencies in the past, our main issue being that we couldn't find an agency that informed the overall marketing strategy. Most other agencies pick a specialty and define the strategy around their core service which may not be the best strategy for your business. Xover was able to define the strategy from the top down and execute where we know we could get results as soon as possible.

Describe the scope of their work in detail.

A lot of the work was data driven from a build, measure learn approach. We initiated the rebrand, launched the new website and assessed the data. Based on the data we iterated on the website and messaging another 3-4 times which also informed our google and social ads campaigns.

What Xover did for us:

• Complete Rebrand.
• Brand tone and messaging defined.
• Content Writing and design for all advertising collateral digital and physical.
• Video work to make the website pop out.
• Managed a simple Social campaign.
• Managing our google ads campaign.
• Managing our SEO implementation.

What was the team composition?

The main people were the head of strategy, Head of design and an account manager. The team remained the same throughout the whole engagement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

App Boxer has experienced a 100% growth rate year over year for the last 3 years thanks to the work Xover has done. We expect to keep the same growth rate. This has exceeded our expectation.

How effective was the workflow between your team and theirs?

Seamless, it feels like an extension of our internal team.

What did you find most impressive about this company?

The amount of highly skilled and talented people in the team who work with a ton of ownership throughout the engagement. High energy and excitement throughout the engagement to keep achieving the results and goals we have set for ourselves.

Are there any areas for improvement?

Not in my opinion. The Results are amazing and we can't ask for any better.