What evidence can you share that demonstrates the impact of the engagement?
Their design team found five things that were essential for us to consider as the underlying fabric of our platform. They then came up with three design and technical directions that we needed to go toward, which were incredibly insightful. We got a lot of positive reactions from donors, investors, and people from the community, validating the direction.
We brought an engineer on-staff during the last two weeks of the project, for the hand-off. He was very comfortable with the documentation and with the design, enough to actually implement and code it. We’re still in the building phase, but the technical implementation of XO Agency’s design seems feasible.
How did XO Agency perform from a project management standpoint?
We had an aggressive timeline, and they kept us honest on it. Any delays were due to the large volume of work and our team’s capacity to respond in time—we had 1–2 weeks built in as a buffer. The project was well-managed and well-documented, from communication to its form and fashion. I was able to get on a call with Laura at any time, and they made adjustments on the fly. They felt like an extension of our team.
At one point, I organized a day-long session to assess our direction, which they responded well to. They understood that the project wasn’t extremely clear and that we were a small team working with a tight budget. They made it work, giving us a high-quality product without compromising their own setup.
What did you find most impressive about them?
I would choose them in a heartbeat for another design project, and I would refer them without any reservations. XO Agency is reliable in terms of customer service, content, and genuinely caring about the final product.
Are there any areas they could improve?
At one stage, they came back with wireframes that I wasn’t happy with. I got on a call with them about it, and they also sensed that their UX person had missed the mark, turned around, and fixed it immediately. These things are bound to happen in any project; it’s a matter of how people respond to them. There was nothing that really gave me cause for concern.
Do you have any advice for future clients of theirs?
The product will only be as good as the effort we put into it, but we failed to account for the amount of time it would take to review their work. They’re thorough and on top of their game, but it’s good to think about structure and project management so that we can keep up with their pace. Their documentation was thorough, sometimes as detailed spreadsheets with 100 lines of things to be verified, along with PowerPoint presentations, and design files. It required us to serve as a counterpart to their team.