Xivic

BACKGROUND

Please describe your company and your position there.

Monona Terrace is a Frank Lloyd Wright-designed community and convention center located in Madison, WI on the shore of Lake Monona. I'm an associate director for Marketing and Events.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Xivic, and what were your goals?

XIVIC is our go-to partner for all things website-related aside from hosting. Most recently, the project involved website optimization. Our goals were to increase organic traffic and goal conversions for mononaterrace.com

SOLUTION

How did you select Xivic and what were the deciding factors?

We have a long history with Founder and Chief Strategist Bahman Z.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Xivic has provided an array of services to Monona Terrace over the years, including an initiative for A/B testing on our site's lead forms, template updates, custom developing, and SEO and Analytics projects.

How many people from the vendor's team worked with you, and what were their positions?

Client Contact Developer(s) Strategist(s)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Projects are always followed up with a meeting with all team members to discuss the findings which are shared and explained in detail. The organic traffic to the site has increased and optimized site pages and keyword rankings have increased conversions.

Describe their project management style, including communication tools and timelines.

We were always kept up-to-date on projects. There's great communication through e-mail and phone calls.

What did you find most impressive or unique about this company?

The depth of knowledge of all the people we’ve met, not just on their specific job duties, but across the whole XIVIC business offerings impressed us.

Are there any areas for improvement or something they could have done differently?

XIVIC ALWAYS exceeds our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing at a paint company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Xivic?

We contracted them for SEO and web development.

SOLUTION

What was the scope of their involvement?

We first engaged Xivic for SEO. We wanted to increase traffic to our site and translate that into more business. They worked on our site to increase our rankings on Google and Bing. They made changes, conducted keyword research, and suggested changes to our landing pages’ headlines, format, and copy. This is an ongoing project where we meet monthly and both bring suggestions on things to work on.

Xivic is also our partner for web development. They maintain our site and provide fixes and new features when we need them. We have a project list that we go through together.

What is the team composition?

Jessica (Director of Accounts) is our account rep. I work closely with her and Bahman (Chief Strategist). 

How did you come to work with Xivic?

They already working with our company as an agency when I came to my position.

How much have you invested with them?

We spend about $25,000 per month.

What is the status of this engagement?

They started working with us around two years before I joined the company. It’s an ongoing partnership; we’re looking at other things to work on with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant increase in traffic to our site through SEO. That’s important for us; we rely on SEO instead of SEM to grow our traffic. For example, we recently launched a shopping portal on our website for consumers. Their SEO efforts have been a huge contributor in driving organic traffic to our site and making it a success. 

I’m very happy with what they’ve done so far. Xivic has been instrumental in the success of our site. They regularly come up with helpful suggestions about our navigation and our look and feel. 

How did Xivic perform from a project management standpoint?

Xivic is one of the best agencies I’ve worked with in my career. Overall, the team is professional and proactive. They regularly meet or beat our deadlines. I’ve told them several times how excellent the work they do is. 

Jessica is especially good at what she does. She has amazing follow-through, great ideas, and clear organization. She was very supportive of me acclimating to the business when I just started at the company two months prior to working with her. We talk several times a day.

What did you find most impressive about them?

Their follow-through, ability to meet deadlines and budgets, and willingness to bring ideas to the table all impress me. Xivic suggests things that we don’t even think of, which I really like in a partner.

Are there any areas they could improve?

No, I’m very happy with them. Like I said, we’re hoping to be doing some more work with them in the future.

Any advice for potential customers?

Research other agencies first and have a list of what to get accomplished with them. I do highly recommend Xivic and think you won’t be disappointed by hiring them.