What evidence can you share that demonstrates the impact of the engagement?
XEN Systems has driven a lot of traffic to our website and we have 700 page-one rankings. We’re getting high-quality traffic and conversion optimizations. We also have a good cost per click on Google Ads relative to actual conversions. Their team has also helped us solve issues like our Google My Business page getting deactivated. Their effort always amazes me.
On one occasion, we had an off-the-wall request from a client. Someone had created an amateur website about them with completely false information. There was nothing we could really do about it even though there are defamation laws in Australia. There was a tribunal ruling that cleared the website author of doing anything wrong. XEN Systems did a lot of research and actually got in touch with someone at Google, getting them to block the listing of that website.
I wasn’t expecting them to come up with a solution like that, and I was surprised by just how much effort they put into it. Other agencies would’ve considered that it wasn’t worth their time or that it was impossible to do. XEN Systems brought an intelligent solution to the table, which only comes from having deep knowledge of the space.
How did XEN Systems perform from a project management standpoint?
The email communication is very thorough, and they’re very proactive, so we don’t have to send any reminders for things. XEN Systems’ team is very generous with their time and meetings with them never feel rushed. We used to be in the same city, but we’ve moved, so we have videoconferences with them now. They offer high-quality communication that’s almost as good as being in the same room.
What did you find most impressive about them?
XEN Systems is really fun to work with. Their team is inspiring and makes everything feel possible. Anyone looking for marketing advice on strategy or implementation should start with XEN Systems. They’re the benchmark I compare other agencies to.
Compared to other specialists I’ve worked with, XEN Systems has a very deep understanding of Google Ads, especially its founder. From a business perspective, he understands what we’re trying to achieve, what our product is, and how we’re positioning it. They can get that strategy right and implement it, whereas other agencies have more of a menu approach.
Are there any areas they could improve?
Nothing comes to mind. We’ve had some issues—such as Google changing its algorithms—that can negatively impact what we’re doing, but it’s just part of our changing business environment. ZEN Systems is the only team I want for navigating those periods of uncertainty. I can’t think of anything I’d criticize them for.
Something I would like for them to implement is to hire more resources for onboarding. They’re a mid-size agency, not enormous but not small.
Do you have any advice for future clients of theirs?
I highly recommend XEN Systems and anyone thinking about working with them should just give it a go. Clients can start off with a small project if they’re unsure, and see if there’s a good fit from there.