What evidence can you share that demonstrates the impact of the engagement?
I can’t provide feedback from an end-user perspective because the project isn’t finished. In terms of success within the organization, we’re certainly very happy with the way xDesign engaged with our business. Despite being a supplier to us, they were very forthcoming with opinions and guidance as well as challenged us where appropriate. In general, they just tried to be a good, constructive partner rather than just doing what they were told to do.
What stands out the most from their work is the incorporation of UI/UX into our design process. We were expecting to see the finished solution and then quickly get through a design perspective. However, xDesign guided us through an iterative process which was very collaborative and involved their design team and our product team.
These two teams worked at a lower level of fidelity and a higher level of detail until we arrived at something that was in the right ballpark and then flushed it out with more detail. This is definitely an area that we have zero experience in. We had some basic ideas about how we wanted to work, and xDesign brought their past experience and recommendations. Their prior success changed our opinion of how we should approach that particular element of the project.
How did xDesign perform from a project management standpoint?
Our project manager worked on the zonal side and conducted daily standups. They kept us up-to-date on progress, blockers, and impediments that we could help them with that was impacting their timelines and schedules. From that perspective, project management was great.
We received a daily email that was an outline of the daily standup, so we had visibility of what was happening there. They worked in two-week sprints and provided reports about general feedback, progress, recommendations, and anything needing to be done differently.
Every month, we held a face-to-face governance meeting between the senior project stakeholders on both sides to address any issues.
What did you find most impressive about them?
xDesign’s personality, company culture, technical knowledge, and method of operation really make them stand out. I’ve previously worked with a few digital agencies, and they haven’t always been the most technical companies. They tend to be good at design and the shiny bits, but not so good at the actual implementation from a technology perspective.
In comparison, the developers we’ve worked with from xDesign have all been really good. They have a good blend of both design and technology capabilities.
Are there any areas they could improve?
No, nothing stands out that they could improve on. I can’t think of anything. It took about 6–8 weeks to get aligned on exactly how we were going to work and track progress. That’s just part and parcel of working with a new partner though. It didn’t go any better or worse than any other partner we’ve worked with.
Do you have any advice for potential customers?
Approach the engagement with an open mind and be as receptive as possible about your objectives. Be flexible about being guided by xDesign on what you should do and how you should do it.