WRK Partners

WRK Partners is a New York City-based creative and digital marketing agency. With more than 20 years of combined experience, WRK Partner’s services span from singular projects to overall brand experiences for real estate, hospitality, luxury, and lifestyle clients. No matter the medium or technique, we help our clients achieve brand permanence by transforming ideas into meaningful and engaging solutions.

Our services

Corporate Branding
Brand strategy and positioning
Brand portfolio architecture
Vision, values and purpose
Messaging and segmentation
Corporate Logo
Brand Identity
Brand Guidelines

Product and Service Branding
Product identity
Packaging
Touch point design
Consumer insights
Product innovation

Content Marketing
Photography
Video Production
Content Creation, execution, management
Influencer Outreach, Brand partnerships

Digital Marketing
Digital Architecture
Digital Advertising
Facebook Marketing
Copywriting
Google Marketing
Search Engine Optimization

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2017
Show all +
New York, NY
headquarters
  • 379 W Broadway
    New York, NY 10012
    United States
other locations
  • United States

Portfolio

Key clients: 

Halstead, Corcoran Sunshine, CMC Group, Advance Realty, Debartolo Development, Itzhaki Acquisitions

101 Wall Street

101 Wall Street Digital Campaign

101 Wall Street Website

Silk Realty Brand Identity and Website

The Cobalt Lofts Website

Reviews

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Web Development for Supply Chain Solutions Company

“WRK Partners is extremely passionate about their work, and it shows in the quality of their designs.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2013 - 2015
Project summary: 

Tasked with refreshing an old site, WRK Partners developed a user-friendly web design with third-party plugins and migrated the platform to WordPress. They also updated the copywriting and marketing collateral.

The Reviewer
 
51-200 Employees
 
New York, New York
Executive Vice President, Axis Global Logistics
 
Verified
The Review
Feedback summary: 

The new and improved website is generating more traffic and attracting qualified leads. Updated marketing collateral is helping produce more business at trade shows and client meetings as well. WRK Partners' brilliant ideas translate remarkably well in their effective web designs.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

As a supply chain solutions company, we help retailers shorten their supply chain, improve their visibility, and increase their profits. We’re known for providing a wide range of services under one roof. My role as the executive vice president is to oversee business development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

Our website was outdated and difficult to navigate. Although we had amazing content, visitors were too frustrated with the unorganized layout to click through and read it. We needed help transforming our website into a user-friendly, visually appealing platform that presented our complex business model in an organized manner. New copywriting was also on our agenda.

SOLUTION

What was the scope of their involvement?

I was immediately impressed by WRK Partners because they didn't come in telling us what to do; they listened to what we wanted. They met with us to learn more about our business, our competitors, and how to develop a website that's relevant to our clients' needs. Their extensive research expanded the project's scope to include third-party plugins like Google Maps and package tracking, in addition to adding owner biographies. After spending a couple of months in the discovery stage, they moved on to copywriting. We gave them pages of information, and they crystallized our thoughts down excellently. Their copywriter mapped out the navigation for all of the pages and sub-pages. Once they completed the design, they migrated the platform to WordPress.

Their team also updated our marketing collateral, including new business cards, stationery, PowerPoint templates, and sales sheets that are available physically and electronically. We now highlight our services on individual sales sheets so customers can easily find what they need. Our new tagline was their idea, which is a perfect description of our brand. We had such a great experience working on the project that we’ve continued to work together on other things.

What is the team composition?

There were a lot of people involved in the project, including programmers and creative artists, but I only interacted with the project managers.

How did you come to work with WRK Partners?

I discovered them through a mutual friend many years ago, but I never got the opportunity to work with them until this project. Out of the five development companies we reached out to, WRK Partners was one of two who didn’t charge us for their pitch. Our hiring decision was greatly influenced by their cost-effectiveness. 

What is the status of this engagement?

We awarded them the project in 2013, but we didn’t launch the website until 2015 due to delays on our end. Since then, we’ve worked on several other projects together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Visitors were frustrated with the awkward navigation on our old site, which caused our website traffic and bounce rate to suffer. Now that the site has a more user-friendly interface, we're experiencing higher traffic and lower bounce rates. We've also received between 20–30 written inquiries, which confirms that customers are spending more time on the site and learning about our services. In addition to improving our online presence, their work has had a tremendous impact on our trade show presence as well.

How did WRK Partners perform from a project management standpoint?

The project managers were excellent at managing both of our teams and keeping the project on schedule. Whenever we needed assistance, they were available via email and text.

What did you find most impressive about them?

WRK Partners is extremely passionate about their work, and it shows in the quality of their designs. I was starting to think that they wanted to come work for us in-house because their excitement to work on the project matched our own. We also appreciated them for enhancing the platform in ways we could never imagine. I often had to slow them down because they kept bouncing off brilliant ideas for the site that we weren’t ready to take on.

Are there any areas they could improve?

They made a few mistakes, but they always had a corrective action plan in place for a quick resolution. I wouldn’t change anything about their services because they lived up to all of their promises.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They ensured that both of our teams met their strict deadlines and key performance indicators.
  • 5.0 Cost
    Value / within estimates
    If I could give them a higher rating, I would because they’re extremely cost-effective. They even completed some work for us gratis.
  • 5.0 Quality
    Service & deliverables
    They’re focused and passionate about their work.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them to two of our clients.

Branding & Marketing for Real Estate Property Developer

"Their ability to develop and execute on the brand has been most impressive, especially compared to other firms in their line of business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2017 - Ongoing
Project summary: 

WRK Partners providing branding and marketing assistance including performing marketing research, creating a logo, and developing websites.

The Reviewer
 
51-200 Employees
 
Bridgewater, New Jersey
Daniel Cocoziello
Principal, Advance Realty
 
Verified
The Review
Feedback summary: 

The branding services provided by WRK Partners aided in a successful leasing period. They fostered a collaborative environment through a flexible and communicative approach. The team takes the necessary time to understand the needs of each project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the principal and vice president of development at Advanced Realty. We are an operator, developer, and owner of income-producing properties. We work with various product types, ranging from multi-family, mixed-use, office, retail, and industrial.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We needed branding and marketing assistance. We needed to better understand our demographics and consumers. Additionally, we wanted to hone in on our identity to better represent ourselves to our market.

SOLUTION

What was the scope of their involvement?

They began with research to understand the needs of our clients. Additionally, they had to understand our expectations were for the final deliverables. After this, we had to create a schedule everyone was able to adhere to. The WRK Partners team then created branding materials including signage, collateral, and the logo.

What is the team composition?

I worked primarily with two co-founders and a founding partner.

How did you come to work with WRK Partners?

I was introduced to them through a friend who recommended them to us.

What is the status of this engagement?

Our engagement is ongoing. We recently wrapped up one project but are beginning another.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After their branding and marketing work, we had a very successful leasing period. The more successful our leasing period is the better job of branding they did. Another way to measure the metrics is in how they were able to deliver the product to our team and roll out the websites efficiently, which allowed us to be more flexible.

How did WRK Partners perform from a project management standpoint?

The team is phenomenal at project management. They are organized in the way they produce information for us. They were able to meet the expectations set on both ends. What was great about working with them was that they are extremely responsive and flexible. The team is good at taking and providing feedback to make the project a collaborative effort.

What did you find most impressive about them?

Their ability to develop and execute on the brand has been most impressive, especially compared to other firms in their line of business.  Each member of the team brings something new to the table. They listen, collaborate, and produce your vision in a creative, artful fashion. With them, it is never a one-sided project, it is always a team effort.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They provide lean and efficient pricing.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them.