WRK Partners

WRK Partners is a New York City-based creative and digital marketing agency. With more than 20 years of combined experience, WRK Partner’s services span from singular projects to overall brand experiences for real estate, hospitality, luxury, and lifestyle clients. No matter the medium or technique, we help our clients achieve brand permanence by transforming ideas into meaningful and engaging solutions.

Our services

Corporate Branding
Brand strategy and positioning
Brand portfolio architecture
Vision, values and purpose
Messaging and segmentation
Corporate Logo
Brand Identity
Brand Guidelines

Product and Service Branding
Product identity
Packaging
Touch point design
Consumer insights
Product innovation

Content Marketing
Photography
Video Production
Content Creation, execution, management
Influencer Outreach, Brand partnerships

Digital Marketing
Digital Architecture
Digital Advertising
Facebook Marketing
Copywriting
Google Marketing
Search Engine Optimization

 
$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2017
Show all +
New York, NY
headquarters
  • 379 W Broadway
    New York, NY 10012
    United States
other locations
  • United States

Portfolio

Key clients: 

Halstead, Corcoran Sunshine, CMC Group, Advance Realty, Debartolo Development, Itzhaki Acquisitions

101 Wall Street

101 Wall Street Digital Campaign

101 Wall Street Website

Silk Realty Brand Identity and Website

The Cobalt Lofts Website

Reviews

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Branding for Boutique Real Estate Firm

“They're a small and nimble team, which I like because the intimate conversations foster creativity.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2018 - Ongoing
Project summary: 

WRK Partners conceived a branding approach upon which they’re developing assets including a logo, website, and brochure.

The Reviewer
 
11-50 Employees
 
New York, New York
Director of Sales, Silk Realty
 
Verified
The Review
Feedback summary: 

While no results are available yet, the branding WRK Partners has established meets expectations. Responsive and open to feedback, they follow up on tasks and integrate their experience into the work.

BACKGROUND

Introduce your business and what you do there.

I’m a sales director at Silk Realty Group. We’re a boutique real estate firm that helps international overseas buyers to navigate the real estate market in New York City.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We needed help with the branding, website, and brochure design for our boutique brokerage.

SOLUTION

What was the scope of their involvement?

WRK Partners manages our branding, website, and brochure design. They conceived the entire branding approach based on visual images for how we present our brand. That led to the creation of a new logo, contributed to the design for our business cards and email signatures, and set the tone for the website.

What is the team composition?

We work with the creative director, with whom we initiated the engagement, and a project manager that manages the daily tasks.

How did you come to work with WRK Partners?

They were highly recommended to a colleague of mine because they had previously worked on another project for us. Our company had an existing good working relationship with them.  

How much have you invested with them?

We’ve spent over $20,000 so far.

What is the status of this engagement?

We started working together in February 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t started tracking any analytics yet. The website is just a landing page right now. We’ll add analytics once we start implementing.

How did WRK Partners perform from a project management standpoint?

They're very sensitive to our feedback and great at following through. They're thorough, and they integrate their professional background and experience. Their performance was fantastic.

What did you find most impressive about them?

They're a small and nimble team, which I like because the intimate conversations foster creativity. At the beginning of the project, we talked about who we are, what we do, what our strengths are. We expressed to them that we wanted a different tone and voice for the work they would produce. Through the many conversations, they were able to create that whereas I think with a larger firm, I think many details are lost. The small size of their team helped us have more consistent conversations.

Are there any areas they could improve?

No, I think they're great to work with. They’re exactly what we needed.

Do you have any advice for potential customers?

From my experience, I think we could have prepared more. If we had the seed of an idea or a general direction, we could have prepared a mood board, for example. It would have helped show them the tone of what we wanted with images and examples even if we lacked the vocabulary to describe it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Development of Sales Catalog for Accessories Manufacturer

"Their ability to adapt to our needs stood out."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. 2018 - Jan. 2019
Project summary: 

WRK Partners designed and developed a sales catalog for a bags and accessories manufacturer to showcase their latest products. The team assisted with branding, photography, and copywriting.

The Reviewer
 
1-10 Employees
 
New York
Mike Chepucavage
Co-Founder, Hudson Sutler
 
Verified
The Review
Feedback summary: 

Business benefitted significantly due to WRK Partners’ creative work. Their team’s responsiveness and conciseness supplemented the success of the engagement. Customers can expect a team that offers practical solutions.

BACKGROUND

Please describe your company and your position there.

Hudson Sutler designs and manufactures bags and accessories for modern travel. We offer tailor-made bags where customers can choose the exterior, liner, trims, and embroidery. As co-founder, my focus is on creating a premium product and experience with our brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WRK Partners?

We hired WRK Partners to create our sales catalog for 2019.

What were your goals for this project?

We wanted a print and digital sales tool for our reps and customers to showcase our products and services.

SOLUTION

How did you select this vendor?

We interviewed five or six creative teams and agencies, prioritizing them by expertise, their portfolio, and fit with our brand needs. Robert (Managing Partner, WRK Partners) has helped me with a variety of creative and branding projects over the years. I knew his expertise and process would result in an exceptional catalog.

Describe the scope of their work in detail.

We had early discovery sessions where we refined our needs, deliverables, and project timeline. WRK Partners assisted with branding, photography, writing copy, and producing the layout of the final catalog.  

What was the team composition?

We worked directly with Robert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had our most successful trade show season yet, in part to the creative work done by WRK Partners.

How effective was the workflow between your team and theirs?

The workflow between our teams was thoughtful and efficient. Robert’s attention to detail allowed us to elevate our catalog.

What did you find most impressive about this company?

WRK Partners is responsive and offers real solutions. Their ability to adapt to our needs stood out.

Are there any areas for improvement?

None that I can think of.

5.0
Overall Score They deliver exceptional work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We're constantly fielding questions about who we work with. We are happy to connect our peers with WRK Partners.

Branding for Residential Building

“We’ve recommended them extensively based on how impressed we are with their service.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2018 - Ongoing
Project summary: 

WRK Partners provides branding and creative work for multiple projects. They developed websites and a wide array of media materials and creative assets.

The Reviewer
 
51-200 Employees
 
New York, New York
Project Manager, Real Estate Marketing Company
 
Verified
The Review
Feedback summary: 

WRK Partners’ branding work added significant value to sales. Strong customer service and extraordinary project management mean that WRK Partners can effectively manage a wide array of multiple components in conjunction, liaise with media and other counterparts, and ensure quick turnaround times.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at a marketing and sales leasing agency for residential real estate. We consult on the production of all of the creative materials needed prior to the opening of sales or leasing for a particular building, such as renderings, floor plans, brochures, and any other collateral that we need. We also have a brokerage team that leases or sells the properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We took over leasing for a residential building from the previous leasing agency that wasn't performing. When we came in, we needed to replace the previous creative agency as well. We needed to create a whole new branding and marketing presentation for the building with the whole collateral suite including naming for the building and amenity spaces, creation of floor plans, creation of brochures and signage, etc. It was a challenging location so we really needed a compelling brand to drive foot traffic.

SOLUTION

What was the scope of their involvement?

WRK Partners provides branding and creative work for multiple residential properties. We’ve worked with WRK Partners on two different projects for two different properties. The first was a building of 286 units; when we finished that, we moved on to a neighboring building by the same developer which we’re currently working on. Their scope of involvement has been more extensive for the second building because both WRK Partners and my firm joined midway through the process for the first building.

They’ve created two websites for us from scratch—one for registration before the opening and also a full website. They developed floor plans, brochures, and signage. They also named each of the amenity spaces and designed the uniforms for the building’s concierge service, which are a kind of unusual services for a creative agency to provide. They have an extensive a la carte menu of services that you can choose from so the developer added those two to their scope. They distributed e-blasts to brokers and potential prospects from various lists we had. They designed all of the media materials for advertising and creative assets like display ads, banner ads, and social media ads. They liaised with our advertising agency and with the various media outfits to make sure that they provided the best quality of asset with appropriate resizing for each platform, for example.

What is the team composition?

Our point person is the account director and co-founder who serves as our project manager. We also work with one of the other principals who focuses on new business development and the tech side of things. We met the other co-founder a few times too.

How did you come to work with WRK Partners?

I'm not sure if WRK Partners was one of the vendors that we wanted to work with prior to this opportunity or whether the developer recommended working with them because they'd also heard good things about them.

How much have you invested with them?

We’ve spent between $50,000–100,000.

What is the status of this engagement?

We started working on the most recent project in August 2018 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Specific metrics are always difficult when it comes to branding but their work certainly plays a large part in our success. For example, the building that we're working on now with them is a challenging location to get to. They created a lot of effective directional signage that drew people from the main road onto the side road where it’s located. The user-friendliness of the website is another critical element to people applying for homes online. I can’t give it a number, but they’ve brought a lot of value.

How did WRK Partners perform from a project management standpoint?

Their service is phenomenal. Our job involves a lot of project management to make sure that the various pieces of the entire project are working. It's critical for us to have project managers that are totally on top of things—and ours is extremely connected to all of the elements and how they fit into the larger project. I can call at any time of day. They're very good at stepping in to liaise with various other people. We’ve recommended them extensively based on how impressed we are with their service.

What did you find most impressive about them?

The speed of their turnaround time is great—from requesting an asset to its delivery, then revisions and final delivery. They’re very quick.

Are there any areas they could improve?

I don't think so.

Do you have any advice for potential customers?

Hire them early on in the marketing process. Engaging them many months before the first lease or sale is helpful for any creative agency. It gives you enough lead time for them to do their best work. They're great with their turnaround time but, for them to do the best work, I think hiring them earlier is good advice.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding for Hardware Maintenance Company

"The team was personable, engaged, and excited to do a great job."

Quality: 
5.0
Schedule: 
3.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2015 - Jan. 2016
Project summary: 

WRK Partners provided branding and design services to update a website, logo, and supporting collateral. The team created color schemes and also wrote a series of white papers and LinkedIn blog posts.

The Reviewer
 
51-200 Employees
 
New York, New York
Brian Harvey
Former VP of Sales & Marketing, Delta Group
 
Verified
The Review
Feedback summary: 

In addition to increased Facebook likes and click rates, the updated website generated $70,000 in new business within the first six months. WRK Partners was transparent, collaborative, and organized. Despite some delays, their proactive approach kept the project on track. 

BACKGROUND

Introduce your business and what you do there.

I’m the former vice president of sales & marketing at Delta Group, a third-party hardware maintenance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We needed help with rebranding. The company was about 25 years old and needed a refresh. We wanted a new vibrant website that would entice new prospects: larger data centers and larger enterprise customers.

SOLUTION

What was the scope of their involvement?

They helped us rebrand our organization from Delta Computer Group to Delta Group. Deliverables included web redesign, branding, logo design, and new collateral material. They did a meet and greet with our owners to discuss our business goals and vision for the updated brand. The team then did customer research on our image, where we were succeeding, and where we could improve. Our team wrote technical information while they supplemented resources to write six blogs and formal white papers. WRK Partners provided different design suggestions, which revolved around the color green to reflect our image as an environmentally-friendly hardware maintenance company. One possible logo included a green triangle inside the Delta image. We also used them to do monthly LinkedIn blogs.

What is the team composition?

I worked with Robert (Managing Partner, WRK Partners).

How did you come to work with WRK Partners?

I had worked with Robert at my previous company on a website and brand refresh. I worked with him for six months on that project and fostered a great relationship. He was friendly, proactive, and engaging. Robert had great ideas, processed our feedback, and made our team feel comfortable. That’s what I needed for Delta Group’s project because we didn’t have a large staff. We needed Robert for his creative mindset around color schemes.

How much have you invested with them?

We spent between $45,000–$48,000 on the main part of the project. We then signed a $2,500 monthly retainer for LinkedIn posts and blogging.

What is the status of this engagement?

We started working together in May 2015 and the partnership ended in January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Customers responded positively to the new website and rebrand. Within six months of launching, we earned $70,000 in new business. The LinkedIn blogs had helped our salesmen leverage that content during interactions with customers. Simultaneously, we earned 300 Facebook likes and 100 new clicks per month.

How did WRK Partners perform from a project management standpoint?

We came up with templates for their logo designs and color schemes. WRK Partners would then spend a half a day and go over the project plan. They kept us on task throughout the whole project. We used Google Drive to request information, which made the whole process transparent and collaborative. We had monthly in-house meetings to review progress with our owners.

What did you find most impressive about them?

The team was personable, engaged, and excited to do a great job. They were a proactive partner that made us feel comfortable throughout the partnership.

Are there any areas they could improve?

No, they were very helpful.

5.0
Overall Score It was very positive. They’re a great group of people to work with.
  • 3.5 Scheduling
    ON TIME / DEADLINES
    There were some delays. If they could have been a little bit more proactive, that would have been great.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The new site and brand name earned positive customer feedback.
  • 5.0 NPS
    Willing to refer

Branding & Marketing for Full-Service Real Estate Company

"They listen to our ideas, engage us throughout the creative process, and give us final say over their designs."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2015 - Ongoing
Project summary: 

WRK Partners helped design and develop a new brand with a range of deliverables. Each product underwent a series of approval and finalization processes.

The Reviewer
 
1-10 Employees
 
New York, New York
Gino Polizzotto
Founder & CEO, Polizzotto Development, LLC
 
Verified
The Review
Feedback summary: 

The project is ongoing, but WRK Partners has delivered every product thus far on time and within budget. The team took the time and effort to thoroughly understand requirements, needs, and goals beforehand. They demonstrate dedication, organization, and in-depth knowledge at every step.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Polizzotto Development. We’re a full-service real estate, investment, development, and advisory company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We needed help with marketing and rebranding our company.

SOLUTION

What was the scope of their involvement?

We first narrowed down our vision. We decided on our desired deliverables and design elements, such as color selections, to give WRK Partners some direction. Our teams went back and forth several times until we found a concept that we all agreed upon. We then finalized the design and each deliverable through a systematic process of development and approval.

Our company recently expanded its services to include real estate acquisition, asset management, and advisory consulting. We’re undergoing a remarketing and rebranding process that incorporates these new services and the branding work that WRK Partners has already completed for us. This process will result in a whole new brand.

What is the team composition?

We primarily worked with David (Founding Partner and Creative Director, WRK Partners).

How did you come to work with WRK Partners?

When our company acquired a New York location, we put out a search for a new branding and marketing vendor. We came up with a list of four firms with whom we started talking. WRK Partners clicked with us, so we launched into a proposal with them. Once we refined the process, they thoroughly addressed our needs and expectations.

How much have you invested with them?

We’ve spent $20,000 so far.

What is the status of this engagement?

We started working together in 2015 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WRK Partners completed their project goals so far on time, within budget, and at excellent value. They demonstrated dedication and focus throughout the process.

How did WRK Partners perform from a project management standpoint?

They are responsive to our needs but deferred to us over final designs. David was our main point of contact, and we were very impressed with his work as a consultant.

What did you find most impressive about them?

They listen to our ideas, engage us throughout the creative process, and give us final say over their designs. They’ve helped us sift through our suggestions and develop a concept that our team could all agree on.

Are there any areas they could improve?

No, we’re highly pleased with their work. We hope WRK Partners continues to provide such top-notch service in the future.

4.5
Overall Score I look forward to working with them on future projects.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They delivered excellent products at great value.
  • 5.0 Quality
    Service & deliverables
    They couldn’t have done a better job.
  • 5.0 NPS
    Willing to refer

Web Design Projects for Digital Marketing Agency

“The animation, navigation, and UX they build is intuitive and easy to use.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2009 - Ongoing
Project summary: 

WRK Partners collaborates with a digital marketing agency for internal and external projects. They assist with site designs, programming elements, reporting platforms, ads, and print materials.

The Reviewer
 
1-10 Employees
 
New York, New York
Owner, Digital Marketing Agency
 
Verified
The Review
Feedback summary: 

WRK Partners bring creative ideas to each project and are willing to collaborate and allow others to lead. They are flexible, able to work with a wide variety of personalities, and professional. They complete tasks within set timelines and at reasonable prices.

BACKGROUND

Introduce your business and what you do there.

We’re a digital marketing agency that specializes in digital marketing strategy, SEO, digital advertising, programmatic and social media management for a luxury clientele. I am the Co-Founder and Managing Partner of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We were seeking a design partner to help us with branding material for our company and to support our clients’ design needs as it related to digital marketing.

SOLUTION

What was the scope of their involvement?

They’ve executed website design for us and for our clients, created pitch material and advertising creative, and they are currently redesigning our entire reporting platform. They also have strong programming capabilities for website design and rich media advertisements.

What is the team composition?

We primarily work with Lisa (Co-Founder and Partner, WRK Partners) and David (Founding Partner and Creative Director, WRK Partners). One of the things we like most about working with their team is the personal attention we receive from the founding partners on a regular basis rather than communicating through a mid-level project manager.

 

How did you come to work with WRK Partners?

Our offices were in close proximity to one another and when we were in need of design work, we decided to connect with their team. Upon reviewing their portfolio, we felt they had the right experience and design eye for our team as well as our design-savvy clientele. We had a good working relationship from the start and felt we could utilize their skillset on both internal projects and with our client work.

How much have you invested with them?

We’ve collaborated on approximately $40,000 worth of design and programming work over a 5-7 year period. That number is well over $100,000 if we include the work they’ve done on behalf of our clients.

What is the status of this engagement?

Our first project with WRK Partners was in 2011 and we continue to work with them to this day.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I think the strongest evidence of their impact is our continued work with their team. Our team, as well as our clients, demand websites and creative that is not only visually appealing but that drive conversions. If their designs weren’t performing in both of those categories, we wouldn’t be so willing to come back time-and-again to work with their team.

How did WRK Partners perform from a project management standpoint?

They're extremely collaborative when designing websites or branded material. We have direct access to the founding members who bring a wealth of experience to the table. They always have fresh ideas that build upon our initial vision and they’re willing to work through revisions until we’re 100% satisfied. They stay on schedule, update us frequently on progress, and provide very good customer service.

What did you find most impressive about them?

Their ability to collaborate with a wide variety of personalities and bring projects to fruition within set timelines is impressive. They are very creative but give their clients the opportunity to share their own vision as well.

Are there any areas they could improve?

At the moment, they suit our needs well so I don’t have any advice for improvement.

5.0
Overall Score We’ve worked together for the past ten years and we have been very satisfied with their design work and how our relationship has developed overtime.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their ability to be creative while sticking to deadlines and delivering on time sets them apart from other providers.
  • 5.0 Cost
    Value / within estimates
    They’re a boutique agency, so their fees are very reasonable given the quality.
  • 5.0 Quality
    Service & deliverables
    They always deliver the creative we need, at the level of quality we expect. Their end product rarely disappoints.
  • 5.0 NPS
    Willing to refer
    We recommend them to our clients regularly and continue to utilize them for internal projects as well.

Branding & Web Dev for Footwear Company

“WRK Partners seemed genuinely excited to work on our brand and see our company grow.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2016–Sept. 2017
Project summary: 

WRK Partners compiled a brand book of layouts, fonts, color schemes, photos, videos, and taglines that encapsulate core company values. They also developed a Shopify site and prepared an investment pitch deck.

 

The Reviewer
 
1-10 Employees
 
New York, New York
Natalie Kathleen
Founder & CEO, Jibs Life
 
Verified
The Review
Feedback summary: 

WRK Partners crafted a compelling brand identity that bolstered the company’s professional credentials. Their deliverables were especially useful to attract potential investors.  They seamlessly integrated feedback and delivered innovative, high-caliber branding, design, and technical assets. 

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of Jibs Life, a footwear company based in New York and Miami and produced out of Brazil. Most of our sales are direct-to-consumer via our website, but we offer limited wholesale in the U.S. and abroad. We also have a few affiliate marketing partners online. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We hired WRK Partners to build our e-commerce site and help us define brand guidelines for our first stage of brand development. 

SOLUTION

What was the scope of their involvement?

The co-founder of WRK Partners took the lead as we created our brand bible. During 2-3 meetings with our entire team, we identified our brand values and the essence of our company's character. He worked diligently on our branding statements, taglines, and a visual aesthetic. Although we touched on our target customer base, it was more of an idealized than data-backed perspective. 

Once complete, he shared these takeaways with the creative director and extended team. They selected color palettes, fonts, and basic layouts for emails and different marketing tools. During one of our first campaign shoots, we used the brand book to reinforce the underlying framework for the photos and videos we produced. It was a useful tool full of supportive materials. 

WRK Partners built our website on a Shopify platform. They selected the best technology platforms throughout the process. The system they used for web development included a live viewing feature that let us preview and adjust the mockup before it launched. Lastly, the team created our first investment pitch deck.

What is the team composition? 

We worked most closely with Robert (Co-founder & Managing Partner, WRK Partners) and Charlie (Creative Director, WRK Partners). 

How did you come to work with WRK Partners?

Our decision to hire WRK Partners was relationship-based. I had worked as a consultant for one of the co-founder’s previous companies. We'd also hired him for other branding projects. Since the team’s clients include companies from several industries besides fashion and e-commerce, they design unique visual work. 

How much have you invested with them?

We spent about $30,000 in total.

What is the status of this engagement?

We worked together from September 2016–September 2017. After a long process, they completed the branding and website within one year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WRK Partners built our first website, so we don't have a lot of comparable data that directly relates to their services. As a bootstrapped company, we've gone from $0 to $400,000 in revenue. The brand they created was a key factor in presenting ourselves as an established company while we were still very small.

How did WRK Partners perform from a project management standpoint?

WRK Partners was highly involved in the whole process and worked hands-on. They provided accurate reporting on both a weekly and monthly basis. Our timeline progressed as expected. It took slightly longer than we originally planned, but that's normal for a website build. They fulfilled all the tasks they agreed to complete.

What did you find most impressive about them?

WRK Partners seemed genuinely excited to work on our brand and see our company grow. They always put forth their best effort and went above and beyond to spread the word about our products. 

Are there any areas they could improve?

WRK Partners incorporated our constructive criticism very well. I've seen improvements take shape. Timeliness and direct Shopify knowledge are the only areas they could improve. Over the time we worked together, they learned quite a bit about the platform. They have excellent creative skills and produce high-quality work.

5.0
Overall Score The clients I've referred them to also had really good responses. Overall, they were the perfect match for what we needed at the time.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    We achieved the goals we laid out, even though it took a bit longer to get the final outcome than we expected.
  • 5.0 Cost
    Value / within estimates
    They definitely provided full value that met our expectations. We didn't go over budget and the quality of their work justified the cost.
  • 5.0 Quality
    Service & deliverables
    They always sent very detailed finished products. Branding was completely on point from start to finish for the brand book, website, and deck.
  • 5.0 NPS
    Willing to refer
    I've already recommended them tons of times.

Branding for Lacrosse Sporting Goods Company

"They did a great job balancing the legacy and the history of the brands with the new brand attributes."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2016 - Sept. 2017
Project summary: 

Using surveys and customer research, WRK Partners created brand identity guidelines for combining two previously separate brands together. They also executed marketing campaigns and photo shoots.

The Reviewer
 
51-200 Employees
 
Boston, Massachusetts
Nicholas Skally
Director of Brand Marketing, Cascade Maverik LLC
 
Verified
The Review
Feedback summary: 

Digital campaign metrics improved dramatically since the engagement began, while feedback has been overwhelmingly positive for the combined brand. WRK Partners’s responsiveness and ability to turn constructive feedback into implementable, on-time deliverables are hallmarks of their work.

BACKGROUND

Introduce your business and what you do there.

I'm the director of product and brand marketing at Cascade Maverik Lacrosse. We have two lacrosse brands. Cascade is everything neck-up of the lacrosse player (e.g., helmets and eyewear) and Maverik is neck-down.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

The main challenge was creating unified brand guidelines for these two previously separate brands that are now together. That’s a major undertaking because each brand needs to have a distinctive look, feel, and tone in order to maintain the brand identity.

SOLUTION

What was the scope of their involvement?

WRK Partners created guidelines for how the brands should live together, as well as a new catalog. They did some consumer research by surveying different concepts and mockups of different ideas. There were multiple discovery rounds at different stages of the engagement. They would present thoughts for us to brainstorm together, and then we’d take the ideas through our internal sign-off process.

They also worked on rolling out new campaigns for the Maverik brand, including the launch of a new lacrosse head. WRK Partners helped refresh the brand to make it more attractive and engaging for a younger audience. They came up with the creative ideas and then executed photo shoots with our athletes. They used those assets for a new advertising campaign to further differentiate it from the Cascade brand.

What is the team composition?

I primarily worked with Robert (co-founder, WRK Partners).

How did you come to work with WRK Partners?

They’d previously worked for Maverik before I joined the company. I met with Robert to talk about my vision going forward. He showed me his conceptual design ideas. I liked what he had to say, so I decided to move forward.

How much have you invested with them?

The cost was between $50,000–$100,000.

What is the status of this engagement?

This project took place from August 2016–September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

By establishing the first dual brand guidelines for the combined brand, they gave each brand its own voice while showing how they fit together. Everyone embraced the new brand guidelines. They did a great job balancing the legacy and the history of the brands with the new brand attributes. Ensuring that consistency was incredibly important for the combined brand to be successful. That was a big achievement.

The Maverik head launch was our most successful product launch ever. They created the campaign’s artwork. They went with a smoky, darker look and feel. They also used a new font. Our consumers identify with it, and it suits the brand well. It’s a cool, modern feel that’s really attractive to our target audience. The banners and other artwork that they created for the digital marketing campaign has resulted in solid metrics. The click-through rates and overall engagement was much higher than in previous campaigns.

How did WRK Partners perform from a project management standpoint?

Their team is excellent. Everything was done on time and on budget. The process was very collaborative. I have a lot of opinions and was heavily involved in the artistic direction. They're able to work with a variety of different styles and personalities and be successful.

What did you find most impressive about them?

They’re flexible and nimble. They know when to push their ideas and when to listen. They’re able to accept new challenges, or curveballs, and quickly adapt. There’s no panic when projects or deliverables don't go in a straight line from beginning to end.

Are there any areas they could improve?

No, nothing comes to mind.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    I had to push to get some deliverables over the finish line, but ultimately all deadlines were met.
  • 4.0 Cost
    Value / within estimates
    The cost structure is very fair for their high-end services.
  • 5.0 Quality
    Service & deliverables
    I was very happy with the quality of the deliverables.
  • 5.0 NPS
    Willing to refer

Branding & Social Media for Real Estate Development Company

“Their project management is excellent. We have a very clear direction and scheduling is transparent.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2016 - Ongoing
Project summary: 

WRK Partners collaborates with a real estate development company to manage their website, improve SEO, and influence social media campaigns and advertising.

The Reviewer
 
51-200 Employees
 
Tampa, Florida
VP of Development, Real Estate Development Company
 
Verified
The Review
Feedback summary: 

Thanks to WRK Partners's contributions, regional leasing began three months ahead of schedule. They are attentive and responsive, and they follow up to make sure projects stay on track. They avoid scope creep and are sensitive to budgetary needs.

BACKGROUND

Introduce your business and what you do there.

I work for a national real estate development company. We develop commercial properties, including multi-family apartments, mixed-use, retail, and hotel properties. I am the vice-president of development and oversee our large mixed-use projects throughout the U.S.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We worked with previous marketing companies at our various locations around the U.S. Some were better with our branding and logos but lacked skill with social media and influencing. We were working with a company in D.C. that was slow and nonreactive. We wanted to find a new company that could do our website development, drive business to us, and spearhead our marketing and social media efforts. We wanted a collaborative team and WRK Partners met all our needs.

SOLUTION

What was the scope of their involvement?

We met via telephone and they explained their capabilities. We told them about our expectations and agreed on a price. We gave them full control of our website and they made changes to improve SEO and drive traffic to the site. We had weekly phone calls where they presented their results and we adjusted our advertising dollars based upon their feedback and our own knowledge of the industry.

What is the team composition?

I’ve worked with all three partners and one of their associates. Lisa (Co-founder and Partner, WRK Partners) is our day-to-day contact.

How did you come to work with WRK Partners?

Our New Jersey partners had a connection with one of the partners and recommended them. We met with them in person and decided to switch from our previous company.

How much have you invested with them?

We’ve spent in excess of $200,000.

What is the status of this engagement?

We started working together in 2016 and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their efficient management of our social media campaign along with our great leasing team, we were able to fully lease our apartment building three months sooner than what we originally anticipated.

How did WRK Partners perform from a project management standpoint?

Their project management is excellent. We have a very clear direction and scheduling is transparent. They follow up with us and make sure we stay on task. We manage a huge portfolio of assets, so we appreciate their attentiveness.

What did you find most impressive about them?

They’re very good at avoiding scope creep. They negotiate their fees up front and work with us if something that arises that is outside of the scope. They discuss any changes with us before sending big change orders.

Are there any areas they could improve?

I can’t think of anything I would change. They’re responsive to our needs and respectful of our feedback.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They hit every deadline and do a great job with follow-up. They stay on task and on time.
  • 4.0 Cost
    Value / within estimates
    They are more expensive than other companies we’ve worked with, but they are careful to avoid scope creep and their work is worth their rates.
  • 5.0 Quality
    Service & deliverables
    They have a very thoughtful approach and are quick to satisfy our needs.
  • 5.0 NPS
    Willing to refer
    I’m very likely to recommend them.

Brand Development for Digital Marketing Agency

“They offer a sophisticated level of design work that is immediately convincing and matches each brand we work on.”

Quality: 
5.0
Schedule: 
3.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2017 - Ongoing
Project summary: 

WRK Partners is a design partner for a marketing agency. They provide overflow work for internal and third-party needs and augment the in-house design team on various projects.

The Reviewer
 
11-50 Employees
 
New York, New York
Creative Director, Digital Marketing Agency
 
Verified
The Review
Feedback summary: 

WRK Partners delivers a high level of quality and meets design needs as they arise. Though their scheduling and project leadership could improve, they have the experience and skill to perform high-level tasks.

BACKGROUND

Introduce your business and what you do there.

We are a marketing agency with digital marketing capabilities. We do brand development, marketing strategy, fabrication, printing, and installation for our clients. I am the creative director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We needed a design firm to do overflow work for us when our in-house design team needs augmenting.

SOLUTION

What was the scope of their involvement?

We’ve worked on a handful of projects with them, typically logos, brand development, discovery, and packaging concepts. We typically send a brief and occasionally include them in client meetings. We usually have two to three rounds of creative presentations and revisions, followed by the final deliverables or concepts.

What is the team composition?

We work mostly with Rob (Co-Founder & Managing Partner, WRK Partners), but also work with David (Founding Partner & Creative Director, WRK Partners) and Lisa (Co-Founder & Partner, WRK Partners).

How did you come to work with WRK Partners?

Rob is a friend of one of our team members and we were introduced through them. They are exceptional designers and have great sensibility for the type of branding work we do.

How much have you invested with them?

We’ve spent about $90,000.

What is the status of this engagement?

We’ve worked with them since March 2017 and work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They offer a sophisticated level of design work that is immediately convincing and matches each brand we work on.

How did WRK Partners perform from a project management standpoint?

They deliver on all the work we need. The quality of their work is generally very high.

What did you find most impressive about them?

They've got a lot of experience and design skill and they can be trusted with high-level projects.

Are there any areas they could improve?

They could the lead the process a little more. Sometimes they are a little disorganized and scheduling suffers. Our process would benefit from more frequent check-ins and status updates.

4.5
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer