WRK Partners

BACKGROUND

Introduce your business and what you do there.

I’m one of the partners of an architectural firm based in Dallas-Fort Worth. Our focus areas are offices, mixed-use multi-family complexes, and development-driven healthcare facilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

My two other partners and I came from a large and international architectural firm, where we worked on very important projects that basically changed the Dallas-Fort Worth skyline. When we created this firm, we didn’t want to be considered a startup because, apart from our experience, we also had an extremely good network that included developers, brokers, and political representation. Thus, we wanted to have a website and branding that represented our qualities in our new business.

SOLUTION

What was the scope of their involvement?

First, WRK Partners guided us through an entire branding process. When we came into the project, we didn’t have a name, color scheme, or logo. We only had the idea that we wanted to convey who we were and what our culture was, and they did it in the most professional and artistic way possible.

Then, WRK Partners built a custom website for us from scratch. The site doesn’t have a standard form; it has very custom details overall. For example, it uses our logo design as a divider between certain pages.

As we continue to evolve and grow, WRK Partners continuously helps us add or tweak certain components of our website. Additionally, they’re currently working with us to make it possible for us to upload and customize the videos we wish to be seen on our page.

What is the team composition?

We worked directly with two people from WRK Partners: Lisa (Founder & Account Director) and David (Founder & Creative Director).

How did you come to work with WRK Partners?

I’ve personally known David since 1994. However, my partners didn’t know him, and we didn’t make any decisions in a vacuum. Thus, I introduced David and his company to my partners, and we interviewed them. We also interviewed other companies and saw other potential partners, but we ultimately circled back to working with WRK Partners.

How much have you invested with them?

We’ve spent around $58,000. However, I know that it is a discount price due to the relationship I have with them.

What is the status of this engagement?

Our conversation with WRK Partners started around June 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website created by WRK Partners is paying off daily. This morning, we were on a call with some investors who were looking to build 360 high-end condominiums. The developers wanted the investors to see our site and the extensive work we’ve done, and they were amazed by what they saw.

Additionally, brokers, developers, engineers, and contractors who have explored our new website have asked us to contact them with WRK Partners because they like it a lot. Actually, one broker already interviewed and hired them for a project.

How did WRK Partners perform from a project management standpoint?

We’re not an easy client because, as architects, we’re very opinionated regarding design. However, WRK Partners is extremely patient and willing to go back and forth with us, making unique modifications to meet our requirements.

We communicate via phone calls, text messages, and emails. Additionally, all of our meetings are hosted on Teams or Zoom, where we always count on David and Lisa.

What did you find most impressive about them?

WRK Partners’ ability to understand us and help define us is impressive. They initially interviewed my partners and me individually to understand who we were and how we thought. Then, they did some research on our competitors to discover what made us different. Since then, they’ve been portraying that information on our website, which is phenomenal.

Are there any areas they could improve?

It would be great if WRK Partners expanded because I can almost guarantee them a new client at least every six months.

Do you have any advice for potential customers?

Be real with them and enjoy the process.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of an NYC-based real estate company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We needed help with our brand identity. We wanted to bring something new and refreshing to stand out against the competition.

SOLUTION

What was the scope of their involvement?

First, we had an initial consultation where they tried to understand our company and what we’re about. From there, we started to brainstorm ideas of what we wanted from our ends. The team gave us feedback on how to expand.

We worked pretty closely on the design aspects. They worked on the logo, color, theme, and content, too. We gave them examples of what we like. From there, we gave them full creative control. Then, we went through several rounds of iteration to go through the concept.

What is the team composition?

We worked with David (Creative Director) and Lisa (Founder & Account Director).

How did you come to work with WRK Partners?

I Googled marketing companies. I reached out to a bunch of companies and asked for their portfolios and pricing. I also read through reviews. We saw that they worked with a lot of real estate firms. From there, I chose WRK as the best option for us.

How much have you invested with them?

We spent $5,500.

What is the status of this engagement?

We started working together in February 2021, and we wrapped up in March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We love the new brand identity. The project was so successful because we had so many rounds of fine-tuning. We like it. We’ve gotten very positive feedback so far.

How did WRK Partners perform from a project management standpoint?

We use email and Zoom to keep in touch.

What did you find most impressive about them?

They’re very professional, and their turnaround time is always very prompt. Their open communication makes them a great partner.

Are there any areas they could improve?

No, they delivered what they promised.

Do you have any advice for potential customers?

My advice is to go in with an open mind. Do your research and know exactly what you want.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Voluptas Rose Lingerie; we sell high-end lingerie for all sizes.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

I wanted to hone in on my brand identity and get support on SMM.

SOLUTION

What was the scope of their involvement?

When we started, I had a super basic brand deck. I knew what colors and language I wanted to use, but I didn’t know how to put everything together. After solidifying my brand, we worked on our logo, fonts, and honed in on the color scale.

We determined our target audience — their age, income, location — and identified the most effective way to reach them.

Then they helped me get started on social media. While I took over some of it, they still do my advertising and promotions on social media and email marketing. Finally, developed my website using Shopify.

What is the team composition?

I worked primarily with Lisa (Co-Founder & partner), but also worked with David (Founding Partner & Creative Director) and Christina (Co-Founder & Partner).

How did you come to work with WRK Partners?

I found them on Clutch. I interviewed a couple of different teams, but WRK Partners was exactly what I wanted. I liked that they were flexible and could tailor my marketing plan to suit my business. I didn’t have to pick from a predetermined plan.

How much have you invested with them?

We’ve spent between $20,000–$40,000.

What is the status of this engagement?

We started working together in January 2020 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everything has been perfect; I don’t have a single complaint.

How did WRK Partners perform from a project management standpoint?

I talk with Lisa nearly every day. They were super easy to work with through the pandemic. As we went virtual, nothing changed. The process was seamless.

Even if we have a tiny hiccup, like I forget to do something until the last minute, they immediately change the calendar and are able to accommodate it at the last minute.

What did you find most impressive about them?

They communicate better than any other vendor I’ve worked with in the past. We work really well together.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Don’t hold back on what you want to do because they’re great at figuring it out for you. Just tell them all your goals, and they can give you several options.

BACKGROUND

Introduce your business and what you do there.

I am the head of US operations for a firm that owns three brands in America. We manufacture products such as pickles, pickled vegetables, dips, and spreads, as well as various dried products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

I wanted to use a third-party company to handle my marketing needs including developing the brand, implementing the marketing strategy, and also social media support.

SOLUTION

What was the scope of their involvement?

We did multiple projects with them. WRK handled all of our rebranding processes. They developed a brand name, brand logo, and product labels for our US brands. They actually created two different brands for us. 

WRK is also handling our day-to-day marketing operation including social media and various design work.

What is the team composition?

I am closely working with the two partners. They are handling the day-to-day operations pretty carefully and have divided the workload amongst themselves and use other people for help. 

I only worked with three to four people in the company. The partners are the decision-makers. They really like to get their hands dirty and get involved in the whole process for these projects.

How did you come to work with WRK Partners?

We happened to meet at a co-working space. We had an office in the same building. They tasted our products and they actually approached us. I really liked the people and their ideas. 

How much have you invested in them?

We have spent around $70,000–$100,000.

What is the status of this engagement?

We began working with them in mid-2018, and we are still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WRK is very understanding. They want to work with us, listen to our ideas, and let us know what is happening throughout the process. They mostly deliver on time.

The branding portion was a five to six-month project minimum and they handled every stage professionally. We ended up having a really nice, to the point, and playful brand.

How did WRK Partners perform from a project management standpoint?

It was pretty on point. There are a few deadlines that they haven’t met, but that happens because it was detailed work, and it was understandable. The team usually would plan the project, send me the Gantt chart, and then work on it according to the schedule.

What did you find most impressive about them?

We’re most impressed with their communication and that they understand our needs.

Are there any areas they could improve?

No, I don’t have anything specific to say. WRK knows us and what we need. We are kind of a start-up too, and we have a small team. Since I have handled the conversations, we have a really close relationship and they have been doing well so far.

Do you have any advice for potential customers?

Just keep on track with the deadlines and share your ideas with them because they can create something. WRK always listens and wants to adapt your idea to their design and creative background.

BACKGROUND

Introduce your business and what you do there.

I’m on the board of one of the largest condominiums in New York City.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

I was assigned the responsibility of creating a state of the art website that would help brand us to buyers, renters, and realtors. So, I hired WRK Partners to help me with this project.

SOLUTION

What was the scope of their involvement?

WRK Partners researched comparable sites in the area and did a deep dive into the demographics and psychographics of interested parties. They then developed a WordPress site from scratch with an attention-grabbing homepage that positioned our building as one of the most upscale condominiums in the area. 

In addition to creating a sitemap and wireframes, they oversaw photo and video production, wrote copy for the website, and built an SEO program that organically elevated search rankings. Throughout the process, they worked with the condo board and there was a lot of back and forth.

What is the team composition?

I worked with Lisa (Founding Partner & Account Director, WRK Partners), who was my main contact, and David (Founding Partner & Creative Director, WRK Partners). They also hired a copywriter, photographer, and videographer for the project.

How did you come to work with WRK Partners?

We issued RFP’s to three different companies, each recommended to us. We picked WRK Partners because they were specialists in handling real estate websites. They had lots of examples of successful websites that they had developed for buildings throughout Manhattan. 

How much have you invested with them?

We invested between $15,000–$20,000.

What is the status of this engagement?

We worked with WRK Partners from November 2019–January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We didn’t have a placeholder website so there was no way for us to determine the increase in total traffic. However, we were able to figure out that we were garnering many more visitors than other real estate websites. 

The day after the website was published, it had 1,000 visitors. We’ve maintained these numbers and we’re happy with the attention the website is garnering.

How did WRK Partners perform from a project management standpoint?

WRK Partners performed extremely well. We spoke with them once a week and we also communicated via video conference calls. They were very attentive and would come in and show us the progress when we needed a one-on-one.

What did you find most impressive about them?

The team was incredibly responsive, creative, and patient in dealing with people who weren’t technologically adept, supporting us every step of the way. They were quick, thorough, even-keeled, and smart, so they were lovely people to work with. 

Are there any areas they could improve?

They should hire a better videographer.

Do you have any advice for potential customers?

Be very clear about the goals of the project and what you want to get out of your partnership with WRK Partners. Provide them with as much feedback as possible at the very beginning of the project. Throughout the process, remain clear, consistent, and responsive.

BACKGROUND

Introduce your business and what you do there.

I’m a sales director at Silk Realty Group. We’re a boutique real estate firm that helps international overseas buyers to navigate the real estate market in New York City.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We needed help with the branding, website, and brochure design for our boutique brokerage.

SOLUTION

What was the scope of their involvement?

WRK Partners manages our branding, website, and brochure design. They conceived the entire branding approach based on visual images for how we present our brand. That led to the creation of a new logo, contributed to the design for our business cards and email signatures, and set the tone for the website.

What is the team composition?

We work with the creative director, with whom we initiated the engagement, and a project manager that manages the daily tasks.

How did you come to work with WRK Partners?

They were highly recommended to a colleague of mine because they had previously worked on another project for us. Our company had an existing good working relationship with them.  

How much have you invested with them?

We’ve spent over $20,000 so far.

What is the status of this engagement?

We started working together in February 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t started tracking any analytics yet. The website is just a landing page right now. We’ll add analytics once we start implementing.

How did WRK Partners perform from a project management standpoint?

They're very sensitive to our feedback and great at following through. They're thorough, and they integrate their professional background and experience. Their performance was fantastic.

What did you find most impressive about them?

They're a small and nimble team, which I like because the intimate conversations foster creativity. At the beginning of the project, we talked about who we are, what we do, what our strengths are. We expressed to them that we wanted a different tone and voice for the work they would produce. Through the many conversations, they were able to create that whereas I think with a larger firm, I think many details are lost. The small size of their team helped us have more consistent conversations.

Are there any areas they could improve?

No, I think they're great to work with. They’re exactly what we needed.

Do you have any advice for potential customers?

From my experience, I think we could have prepared more. If we had the seed of an idea or a general direction, we could have prepared a mood board, for example. It would have helped show them the tone of what we wanted with images and examples even if we lacked the vocabulary to describe it.

BACKGROUND

Please describe your company and your position there.

Hudson Sutler designs and manufactures bags and accessories for modern travel. We offer tailor-made bags where customers can choose the exterior, liner, trims, and embroidery. As co-founder, my focus is on creating a premium product and experience with our brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WRK Partners?

We hired WRK Partners to create our sales catalog for 2019.

What were your goals for this project?

We wanted a print and digital sales tool for our reps and customers to showcase our products and services.

SOLUTION

How did you select this vendor?

We interviewed five or six creative teams and agencies, prioritizing them by expertise, their portfolio, and fit with our brand needs. Robert (Managing Partner, WRK Partners) has helped me with a variety of creative and branding projects over the years. I knew his expertise and process would result in an exceptional catalog.

Describe the scope of their work in detail.

We had early discovery sessions where we refined our needs, deliverables, and project timeline. WRK Partners assisted with branding, photography, writing copy, and producing the layout of the final catalog.  

What was the team composition?

We worked directly with Robert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had our most successful trade show season yet, in part to the creative work done by WRK Partners.

How effective was the workflow between your team and theirs?

The workflow between our teams was thoughtful and efficient. Robert’s attention to detail allowed us to elevate our catalog.

What did you find most impressive about this company?

WRK Partners is responsive and offers real solutions. Their ability to adapt to our needs stood out.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at a marketing and sales leasing agency for residential real estate. We consult on the production of all of the creative materials needed prior to the opening of sales or leasing for a particular building, such as renderings, floor plans, brochures, and any other collateral that we need. We also have a brokerage team that leases or sells the properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We took over leasing for a residential building from the previous leasing agency that wasn't performing. When we came in, we needed to replace the previous creative agency as well. We needed to create a whole new branding and marketing presentation for the building with the whole collateral suite including naming for the building and amenity spaces, creation of floor plans, creation of brochures and signage, etc. It was a challenging location so we really needed a compelling brand to drive foot traffic.

SOLUTION

What was the scope of their involvement?

WRK Partners provides branding and creative work for multiple residential properties. We’ve worked with WRK Partners on two different projects for two different properties. The first was a building of 286 units; when we finished that, we moved on to a neighboring building by the same developer which we’re currently working on. Their scope of involvement has been more extensive for the second building because both WRK Partners and my firm joined midway through the process for the first building.

They’ve created two websites for us from scratch—one for registration before the opening and also a full website. They developed floor plans, brochures, and signage. They also named each of the amenity spaces and designed the uniforms for the building’s concierge service, which are a kind of unusual services for a creative agency to provide. They have an extensive a la carte menu of services that you can choose from so the developer added those two to their scope. They distributed e-blasts to brokers and potential prospects from various lists we had. They designed all of the media materials for advertising and creative assets like display ads, banner ads, and social media ads. They liaised with our advertising agency and with the various media outfits to make sure that they provided the best quality of asset with appropriate resizing for each platform, for example.

What is the team composition?

Our point person is the account director and co-founder who serves as our project manager. We also work with one of the other principals who focuses on new business development and the tech side of things. We met the other co-founder a few times too.

How did you come to work with WRK Partners?

I'm not sure if WRK Partners was one of the vendors that we wanted to work with prior to this opportunity or whether the developer recommended working with them because they'd also heard good things about them.

How much have you invested with them?

We’ve spent between $50,000–100,000.

What is the status of this engagement?

We started working on the most recent project in August 2018 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Specific metrics are always difficult when it comes to branding but their work certainly plays a large part in our success. For example, the building that we're working on now with them is a challenging location to get to. They created a lot of effective directional signage that drew people from the main road onto the side road where it’s located. The user-friendliness of the website is another critical element to people applying for homes online. I can’t give it a number, but they’ve brought a lot of value.

How did WRK Partners perform from a project management standpoint?

Their service is phenomenal. Our job involves a lot of project management to make sure that the various pieces of the entire project are working. It's critical for us to have project managers that are totally on top of things—and ours is extremely connected to all of the elements and how they fit into the larger project. I can call at any time of day. They're very good at stepping in to liaise with various other people. We’ve recommended them extensively based on how impressed we are with their service.

What did you find most impressive about them?

The speed of their turnaround time is great—from requesting an asset to its delivery, then revisions and final delivery. They’re very quick.

Are there any areas they could improve?

I don't think so.

Do you have any advice for potential customers?

Hire them early on in the marketing process. Engaging them many months before the first lease or sale is helpful for any creative agency. It gives you enough lead time for them to do their best work. They're great with their turnaround time but, for them to do the best work, I think hiring them earlier is good advice.

BACKGROUND

Introduce your business and what you do there.

I’m the former vice president of sales & marketing at Delta Group, a third-party hardware maintenance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We needed help with rebranding. The company was about 25 years old and needed a refresh. We wanted a new vibrant website that would entice new prospects: larger data centers and larger enterprise customers.

SOLUTION

What was the scope of their involvement?

They helped us rebrand our organization from Delta Computer Group to Delta Group. Deliverables included web redesign, branding, logo design, and new collateral material. They did a meet and greet with our owners to discuss our business goals and vision for the updated brand. The team then did customer research on our image, where we were succeeding, and where we could improve. Our team wrote technical information while they supplemented resources to write six blogs and formal white papers. WRK Partners provided different design suggestions, which revolved around the color green to reflect our image as an environmentally-friendly hardware maintenance company. One possible logo included a green triangle inside the Delta image. We also used them to do monthly LinkedIn blogs.

What is the team composition?

I worked with Robert (Managing Partner, WRK Partners).

How did you come to work with WRK Partners?

I had worked with Robert at my previous company on a website and brand refresh. I worked with him for six months on that project and fostered a great relationship. He was friendly, proactive, and engaging. Robert had great ideas, processed our feedback, and made our team feel comfortable. That’s what I needed for Delta Group’s project because we didn’t have a large staff. We needed Robert for his creative mindset around color schemes.

How much have you invested with them?

We spent between $45,000–$48,000 on the main part of the project. We then signed a $2,500 monthly retainer for LinkedIn posts and blogging.

What is the status of this engagement?

We started working together in May 2015 and the partnership ended in January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Customers responded positively to the new website and rebrand. Within six months of launching, we earned $70,000 in new business. The LinkedIn blogs had helped our salesmen leverage that content during interactions with customers. Simultaneously, we earned 300 Facebook likes and 100 new clicks per month.

How did WRK Partners perform from a project management standpoint?

We came up with templates for their logo designs and color schemes. WRK Partners would then spend a half a day and go over the project plan. They kept us on task throughout the whole project. We used Google Drive to request information, which made the whole process transparent and collaborative. We had monthly in-house meetings to review progress with our owners.

What did you find most impressive about them?

The team was personable, engaged, and excited to do a great job. They were a proactive partner that made us feel comfortable throughout the partnership.

Are there any areas they could improve?

No, they were very helpful.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Polizzotto Development. We’re a full-service real estate, investment, development, and advisory company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WRK Partners?

We needed help with marketing and rebranding our company.

SOLUTION

What was the scope of their involvement?

We first narrowed down our vision. We decided on our desired deliverables and design elements, such as color selections, to give WRK Partners some direction. Our teams went back and forth several times until we found a concept that we all agreed upon. We then finalized the design and each deliverable through a systematic process of development and approval.

Our company recently expanded its services to include real estate acquisition, asset management, and advisory consulting. We’re undergoing a remarketing and rebranding process that incorporates these new services and the branding work that WRK Partners has already completed for us. This process will result in a whole new brand.

What is the team composition?

We primarily worked with David (Founding Partner and Creative Director, WRK Partners).

How did you come to work with WRK Partners?

When our company acquired a New York location, we put out a search for a new branding and marketing vendor. We came up with a list of four firms with whom we started talking. WRK Partners clicked with us, so we launched into a proposal with them. Once we refined the process, they thoroughly addressed our needs and expectations.

How much have you invested with them?

We’ve spent $20,000 so far.

What is the status of this engagement?

We started working together in 2015 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WRK Partners completed their project goals so far on time, within budget, and at excellent value. They demonstrated dedication and focus throughout the process.

How did WRK Partners perform from a project management standpoint?

They are responsive to our needs but deferred to us over final designs. David was our main point of contact, and we were very impressed with his work as a consultant.

What did you find most impressive about them?

They listen to our ideas, engage us throughout the creative process, and give us final say over their designs. They’ve helped us sift through our suggestions and develop a concept that our team could all agree on.

Are there any areas they could improve?

No, we’re highly pleased with their work. We hope WRK Partners continues to provide such top-notch service in the future.