Writing Simon

Requirement

TruScholar is a blockchain powered digital credentials solution which is the first of its kind in India.

The founders of TruScholar required content services starting from blogs, social media marketing, lead magnets, web content, and whiteboard explainer videos; along with some assistance on the SEO front (on-page optimization).

Approach

At Writing Simon, our specialization is to offer content packages which address every aspect of the marketing funnels. 

From awareness to consideration, we create content products which address each stage carefully.

TruScholar was happy with what we had to offer and then started our long-term collaboration which has lasted for over 10 months and ongoing.

Service Provided

In total we have created 50,000 words of content for TruScholar which includes topic clusters and blogs. 

Created an ebook which addressed the pain points that TruScholar is solving and palyed a critical role as a lead magnet.

We have established social media channels, created infographics & videos that helped them stand out and spread awarenss.

We then created whiteboard explainer videos on key areas of education that TruScholar product addresses.

Finally, we have created new web content for their website as well as optimized their site for SEO ranking.

Results

For their main keywords, TruScholar ranks among the top 5 of google serps. Their monthly website visitors have gone from 100 to 2000 views per month.

They have generated a good amount of leads and onboarded a leading edtech company and a reputed university as part of their MVP signups.

Our content has certainly enabled TruScholar to reach their milestones.

Requriement

Our long-term clients from TruScholar - a digital credentials management solution, needed an explainer video on how their solution worked for universities and institutions.

While this is not the first time we're collaborating for video production, this particular video required a lot more time and effort as they would be sharing with prospects and investors.

They also needed the best product within a limited time as they had an upcoming national conference that they had to attend and represent TruScholar.

Approach

We took up the challenge, forumlated a concept for the video, created the script, storyboards, and upon approval, we moved ahead with recording voice overs & creating the animations.

The whole process was fun and thrilling. TruScholar was happy with the final product and our video continues to be their most important marketing tool in their arsenal.

Results

TruScholar's prospects and investors had a much better understanding about the problem statement they're addressing, their solution, and the results from the solution much faster. 

It seems their 20 minute presentations have become effective with less explaining and more time Q&A.

Requirements

Our long term client The Urbane Design Company, a premier commercial & residential interior design company, started with us from the basic requirements of establishing their social channels and create awarness about their brand.

Over the term of our collaboration, the requirements have increased to perfomance marketing across social channels of Facebook and Instagram.

Approach

Our approach has been pretty straightforward since the beginning with UDC; wherein we  understood all the quality work and the big brands they have worked with and created social media content that displayed their work in the most exquisite manner.

On the organic front, we concentrated  predominantly on their commerical design and delivery work. On the performance marketing end, our efforts were focused on gaining leads for high-end residential design projects.

Results

From the organic marketing perspective, we have generated 3X amout of traffic from Linkedin, Facebook, and Instagram.

Through performance marketing, our work has ensured 5X ROI on the budget spent.

CLS (Chandra Lamp Shades) approached us to help them with branding and web content creation for their new eCommerce portal.

We worked extensively on coming up with precise and creative words to brand each of their products to resemble them perfectly.

Starting from the names to the descriptions and then the content for all the webpages; every single action was conducted through a well-defined strategy.

Our sole aim was to ensure Space Allure had a differentiating factor when compared with their immediate competitors.

At the end our efforts have paid out and the project was a success. Space Allure's products have had great success since its inception and they have experience 3X growth within 6 months.

Requirement

Akriveia is a leading digial marketing firm in Bangalore and they constantly get requirements for content as well. 

They needed a trusted service partner who can assist them content requirements.

Services Provided

Since 2019, Writing Simon has continued to provide content services for Akriveia.

The content we created for Akriveia Tech ranges from web content, ad copies, blogs, and social media content.

Requirement

Parveen Gandhi, a well-known personality building and soft skills guru from Mumbai, needed to transform all of her offline course content to interactive online course, which will help her reach a much larger audience across the country and the world.

Approach

With our expertise around whiteboard animation and presentation videos as well as design, we assured that we will recreate the entire course in a combination of whiteboard animation, 2D animation, and slide-based videos with the help of her voice overs. 

Results

An ongoing project. Currently over 50+ whiteboard videos created, 20+ slide based videos and 2D animated videos created with 100% client satisfaction.