What evidence can you share that demonstrates the impact of the engagement?
We met our campaign goals, which was really all we had hoped for as a result of the projects. I don’t have more detailed statistics on our use of the deliverables he gave us, but the end result was totally positive, nonetheless.
The first supplements used a lot of infographics, which really helped to showcase some of the issues we were working to overcome. That was particularly helpful for us, and in the second case, it was really nice to have our overall goals broken down into smaller buckets. Overall, I think his work definitely contributed significantly to the success of our campaigns.
How did Woychick Design perform from a project management standpoint?
They were very good at project management. We had a pretty specific idea of what we wanted so when we would push back a little bit on some aspects of the work, he always did a good job of responding and updating those areas nicely.
What did you find most impressive about them?
I have relatively limited interaction with campaign writers, but I would say that he did a great job of carrying the project all the way through to the end, and I don’t think that is very common among people in his industry. Sometimes the creativity gets a little bit stalled out, but with Dan, even though I’m sure we drove him nuts at times, he always responded and really followed through with the entire project, which we really appreciated.
Are there any areas they could improve?
No, he was always willing to be flexible and provided excellent work, so I don’t have any complaints.
Do you have any advice for potential customers?
With a project like this, it’s helpful to have a really clear sense of what your voice is and what your key messages are going to be. The more a writer can have at the beginning of what you’re hoping to accomplish, the easier it will be for them to turn that into a detailed description or marketing plan.