Mission-Driven Design

Woychick Design works with mission-driven organizations to help raise awareness, inspire donors, increase understanding, and move people to action.

Our work is characterized by rigorous inquiry that helps us form a more holistic view of the organizations we work with. We believe that successful outcomes are built on a deep understanding of an organization’s people, traditions, and audiences.

Our process is time-tested and scalable to work with clients of all sizes and complexity, and ensures that all recommendations are based on context, not conjecture.

We help make great ideas happen.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
1989
Show all +
Minneapolis, MN
headquarters
  • 3717 Colfax Ave S
    Minneapolis, MN 55409
    United States

Portfolio

Key clients: 
University of Minnesota, American Red Cross, LoveMplsParks, Freshwater Society, Bell Museum of Natural History, Full Cycle, LSS FInancial Counseling, Minnesota Zen Meditation Center, UW-River Falls, Northeastern State University, and AIGA Minnesota
Conversations with Quarantined Creatives – Video Podcast Image

Conversations with Quarantined Creatives – Video Podcast

Like the rest of the world, people in creative professions are experiencing stress right now. We partnered with AIGA Minnesota to launch Conversations with Quarantined Creatives, featuring interviews with creative leaders from around the country. It is designed to provide encouragement and insights as we adapt to uncommon constraints.

Background

What happens when all of the parameters change – all

at once? Designers, writers, illustrators, and photographers are needing to figure out new ways of doing many things, but it can feel like we have to do this all alone. While we cannot control the world around us, we can control how we respond.

Objectives

  • Deliver timely and insightful content
    in response to a global pandemic.
  • Connect and engage the creative
    community by exploring the theme
    of adaptation.
  • Explore new tools as a prototype that demonstrates creative adaptation.

Results

The series registered more than 1,400 views in its first two months, a 600% increase from the previous six months on the AIGA Minnesota website.

LSS Financial Counseling – Market Research & Brand Refresh Image

LSS Financial Counseling – Market Research & Brand Refresh

Few things are more painful than facing substantial debt with no hope, no plan, and no confidence. LSS Financial Counseling (LSS) empowers people to take control of their debt and get back on sound financial footing again. LSS helps people conquer debt.

Background

Declines in the number of people seeking
its services – despite nationwide increases
in personal debt – caused LSS

Financial
Counseling to reconsider the brand’s
position, and seek a better understanding
of its target audiences’ attitudes and
perceptions toward managing debt.

Objectives

  • Establish a clear and compelling brand.
  • Evaluate the effectiveness of the
    organization’s name and messaging.
  • Move prospects to take action through targeted marketing communications.

Results

Debt management plan participation
increased by nearly 30% in the first year.

“The biggest impact for us has been the brand guide. Because you helped us understand our target audience, our brand personality, and our key messages, even as our marketing materials evolve our brand stays strong and consistent.” – Kate Swenson, Project Manager

Freshwater Society – Brand Refresh Image

Freshwater Society – Brand Refresh

No matter where you live, you have waterfront property. But, increasingly, our water is threatened by population growth and land use. The Freshwater Society (FWS) works as a trusted educator, adviser, and leader to preserve and conserve freshwater resources in Minnesota.

Background

Through decades of leadership on groundwater sustainability and non-point pollution, FWS earned a reputation as a

trusted information source and partner to freshwater advocates. But FWS was often only preaching to the converted – fellow policy wonks.

Objectives

  • Define and refine brand position and message to increase impact.
  • Turn credible research into clear action steps to promote behavior change and improve water quality.
  • Seek new opportunities for collaboration.

Results

“The key messages you identified have helped tremendously to focus precise
wording of what we do and why. We’ve landed three foundation grants we never had before! Plus developed a whole new revenue stream off our facilitation skills and experience.” – Steve Woods, Executive Director

Ever-Green Energy – Website Redesign Image

Ever-Green Energy – Website Redesign

Clients and investors are expecting more than ever from their energy systems, but it’s difficult to find a flexible and reliable partner. Ever-Green Energy works with organizations and communities to plan, build, and operate environmentally- and financially-sustainable utility systems.

Background

Those who know Ever-Green well appreciate its operational and business acumen. Its smaller size and

partnership approach has proven to be advantageous when competing with much larger energy firms. But as the business grows, many still don’t understand the scope of its services or its many successful outcomes.

Objectives

  • Make the home page a better representation of who Ever-Green Energy is and what it does – validating its reputation.
  • Provide easier access to relevant and dynamic content on the home page.
  • Improve the presentation, organization, and filtering of projects so site visitors can quickly find and share useful content.

Results

Ever-Green Energy continues to grow, and is being considered for projects for which it was once passed over.

Bell Museum of Natural History – Case for Support Image

Bell Museum of Natural History – Case for Support

The Bell Museum is on a mission to ignite curiosity and wonder, explore our connections to nature and the universe, and create a better future for our evolving world. It is a place to visit again and again – across generations and across cultures. It is a place worth supporting.

Background

There is a nostalgic appreciation for the Bell Museum’s beautiful dioramas, as well as a love for the state’s

abundant natural resources and wildlife. Revitalized by its new building, the Bell was nevertheless hindered by some dated perceptions of its significance as a state resource and cultural attraction, and its importance as an accelerator for scientific discovery.

Objectives

  • Inspire people with the vision and impact of the Bell Museum.
  • Name the five strategic priorities to
    generate excitement and understanding.
  • Create a visually stunning, modular system of fundraising materials.
  • Expand the donor base to reach or exceed the $15 million campaign goal.

Results

The museum is well on the way to reaching its campaign goal, and the piece has drawn accolades as a memorable and visually dynamic invitation to prospective donors.

Love MPLS Parks – Brand and Product Design Image

Love MPLS Parks – Brand and Product Design

Parks help connect people with nature and each other, but the stewardship of our green spaces is often assumed. Love Mpls Parks inspires people to explore, promote, and preserve Minneapolis parks through the sale of parks-branded merchandise. 50% of all profits are donated.

Background

Minneapolis Parks are threatened by unstable and inadequate funding sources. Love Mpls Parks was created to

help engage citizens as park advocates, increase the use and recognition of park amenities, and give park visitors an opportunity to display their support.

Objectives

  • Create parks-branded, print-on-demand apparel and merchandise to generate a new revenue stream for MPLS Parks.
  • Promote and preserve the award-winning Minneapolis park system.
  • Launch a social enterprise.

Results

Since it launched in November 2014, Love Mpls Parks has donated nearly $50,000 to support our award-winning park system.

Reviews

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Marketing Services & Design for Nonprofit Organization

"We were fully satisfied throughout the process and look forward to working with Woychick Design again."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. 2018 - Ongoing
Project summary: 

Woychick Design develops all marketing materials and graphic designs for the events and social media outreach activities of a nonprofit organization. The team works on increasing their brand visibility.

The Reviewer
 
1-10 Employees
 
Minneapolis, Minnesota
Britney Stark
Event Coordinator, Mission Haiti Inc.
 
Verified
The Review
Feedback summary: 

Since 2018, Woychick Design has been working closely with the company. They have performed several design and marketing tasks that impressed all stakeholders. The team constantly innovates to create unique materials for the client. They are reliable, fast, and steadfast.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Mission Haiti, Inc is a nonprofit organization that supports the operation of multiple schools, a nursing home for women, & a sustainable farm in Haiti. I coordinate multiple public fundraising events ranging from small intimate gatherings to an annual event that hosts 300+ attendees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woychick Design?

We first hired Woychick Design to create marketing materials for distribution and social media for a new event. We were impressed with their work and asked them to expand this design into all of our marketing materials, events, & social media outreach.

What were your goals for this project?

We wanted to update & increase the appeal of our marketing materials. We were also looking to create a branding that could be used for all events and outreach.

SOLUTION

How did you select Woychick Design?

We had seen the work of Woychick Design and thought it would be a good fit for our organization and it’s a mission.

Describe the project in detail.

In the beginning, we went to Woychick Design for assistance in creating materials for a new event. The goal of this event would be to appeal to a new audience for our organization. We were shared our vision and goals for the event & they created new materials that exceeded our goals.

We loved the final products and requested their assistance redesigning other event materials. Over the next 18 mo.s, we would work with Woychick Design to create multiple file types for our logo, and a redesign for all of our events & marketing materials to create a recognizable branding. Materials created included printed & non-printed items like; social media posts/announcements, event invitations, event posters, table tents for events, design for letterhead, etc.

What was the team composition?

Dan & I worked together throughout the design process. Communication was clear and professional. Requests were completed on time and exceeded our expectations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We entered this professional relationship to accomplish one job and retained the services of Woychick Design for all of our design and marketing needs.

How effective was the workflow between your team and theirs?

Woychick Design is easy to communicate with. We primarily used email and had a few phone meetings. Everything went smoothly, was on time, questions were answered promptly & efficiently.

What did you find most impressive about this company?

Woychick Designs listened to our needs and goals, taking them to the next level, helping us to fully realize our vision for the branding we were looking for.

Are there any areas for improvement?

We were fully satisfied throughout the process. And look forward to working with Woychick Design again.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    everything was completed on time and as requested
  • 5.0 Cost
    Value / within estimates
    great quality for a reasonable fee
  • 5.0 Quality
    Service & deliverables
    The products exceeded our expectations.
  • 5.0 NPS
    Willing to refer

Campaign Refresh for Nonprofit

"The workflow and communication between our team and Woychick Design was excellent."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May - Sept. 2017
Project summary: 

Woychick Design provided advertising and marketing services for a financial well-being nonprofit. Their team created a fresh brand and messaging for the client's existing campaign.

The Reviewer
 
11-50 Employees
 
St. Paul, Minnesota
Stacy Opitz
External Relations Director, Prepare + Prosper
 
Verified
The Review
Feedback summary: 

The new assets and collateral resulted in sustained engagement and increased in some areas, meeting the internal team’s expectations. Woychick Design communicated directly and effectively with the clients, establishing a seamless workflow. The team provides excellent work in a timely manner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the external relations director at Prepare + Prosper.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woychick Design?

We were looking to refresh our statewide Earned Income Tax Credit awareness campaign, Claim it! The campaign aims to increase awareness of the tax credit, which one in five people miss claiming at tax time.

What were your goals for this project?

We aimed to fresh the brand and messaging for the campaign to continue to reach people who were missing out on claiming the tax credit. One in five people leave money on the table at tax time because they, or their tax preparer, are unaware they qualify for the income-boosting tax credit.

With the project, we wanted to clear and compelling content that also incorporated free tax preparation as a great option in filing taxes.

SOLUTION

How did you select Woychick Design?

We sourced ideas and referrals for people or firms to work with and Woychick Designs came recommended.

Describe the scope of their work in detail.

We worked with Dan to outline a plan that involved community and stakeholder listening to develop new messaging and an improved brand. Dan worked with us to understand the project and direction we wanted to go. He developed creative brief and conducted community listening.

He created a mood board reaction and agreement on a direction. From that he outlined possible strategies and ultimately took us down a road of appeal to emotions rather than logic in our messaging and marketing.

What was the team composition?

My colleague and I worked directly with Woychick designs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was strengthened through the new brand and messaging. New assets and collateral were developed and the brand was reinvigorated. Quantitively measuring outcomes or impact of the campaign is difficult, but engagement with the campaign was sustained and increased in some areas.

How effective was the workflow between your team and theirs?

The workflow and communication between our team and Woychick Design was excellent.

What did you find most impressive about this company?

Dan was insightful, organized, focused, experienced, and in touch with audience. I appreciated no only the way he managed the work, but how he strategically directed us within our set of values and way we work with our target audiences, primarily customers.

Are there any areas for improvement?

None that I can think of.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Refresh for Small University

"He was able to offer advice when we needed it to move our brand forward."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2011 - Jan. 2012
Project summary: 

Woychick Design refreshed and reemphasized a brand. They came up with a new tagline and visited with stakeholders.

The Reviewer
 
501-1000 Employees
 
Minot, North Dakota
Teresa Loftesnes
Director of Marketing, Minot State University
 
Verified
The Review
Feedback summary: 

Woychick Design created something unique and made the students feel heard. They were able to offer advice when needed and share their wisdom. They were always very patient and had good communication skills. Always available, the client could reach out when they needed it.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Minot State University.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woychick Design?

We hired them to refresh our brand.

SOLUTION

What was the scope of their involvement?

They refreshed our look and reemphasized our brand — “Be seen. Be heard.” Due to 'brand creeping,' Woychick was contacted to assist with a brand refresh. 

What is the team composition?

Our main point of contact was Dan (Owner & Creative Strategist).

How did you come to work with Woychick Design?

The University had first worked with Woychick to establish the University’s initial brand in 2004.

How much have you invested with them?

We spent between $10,000–$12,000 with them.

What is the status of this engagement?

We worked together from September 2011–January 2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Dan created something that was unique and a lot of people were happy with his work, which really helped to reemphasize our brand. We had strong support from the president throughout the process. The students are really happy with the tagline because they feel that they’re being seen and heard.

How did Woychick Design perform from a project management standpoint?

We communicated mostly on the phone and through email. I knew that anytime I needed Dan, I could give him a call.

What did you find most impressive about them?

Dan was always very wise and patient. He was able to offer advice when we needed it to move our brand forward. I didn’t have a great deal of experience in the field when I first started, so I really relied on his expertise and shared his feedback with the campus as I worked the brand refresh.

Are there any areas they could improve?

No, there is nothing. It was a great experience.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Design Work for Education Institution

"The project and workflow were so smooth; everything went very efficiently."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - July 2019
Project summary: 

Woychick Design helped a college create a publication for their upcoming anniversary event. They handled the design process and provided freelance photographers and illustrators. 

The Reviewer
 
10,000+ Employees
 
Minnesota
Director, University of Minnesota College of Liberal Arts
 
Verified
The Review
Feedback summary: 

The work delivered by Woychick Design helped the publication reach influential donors and alumni and earned praise from the college’s dean. Bringing reliability and communication, their team was a strong asset. Though feedback could flow quicker, they were an adaptable partner. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing and communications for the College of Liberal Arts at the University of Minnesota.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woychick Design?

The college was celebrating its 150th anniversary, so we wanted to mark the event in a way that let us reach out to alumni across the world to celebrate with them. We decided to do a publication to inform, excite, and challenge the perspectives of our readers, so we hired Woychick Design. 

SOLUTION

What was the scope of their involvement?

We knew we wanted the publication to be forward-focused, instead of a historical guide. With this in mind, Dan (Creative Director & Owner) helped come up with inventive designs for each of the feature stories to highlight faculty research and the breadth of a liberal arts education. He brought in freelance photographers and illustrators for the design of the publication, too. 

What is the team composition?

Dan was our main point of contact but there were freelancers he coordinated with, as well. 

How did you come to work with Woychick Design?

We’d worked with Dan on publication in the past, so we knew he had a strong idea of who we are and what we were looking to do. 

How much have you invested with them?

We spent $13,500 on their services. 

What is the status of this engagement?

We worked together between February–July 2017. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We got great reader responses from the publication. Influential alumni and donors reached out to the dean to say how impressed they were. The dean himself was very pleased, too. 

How did Woychick Design perform from a project management standpoint?

We communicated through a mix of everything: in-person meetings, phone calls, emails, and Google Drive. All of their communication was clear. 

What did you find most impressive about them?

The project and workflow were so smooth; everything went very efficiently. I appreciated we could make edits directly in the files and we didn’t have to do any extra running around.

Are there any areas they could improve?

Being a bit more open to critique would have been good, since there was a time near the end of the project we had to give a bit of pushback on a design and it became a time crunch. 

Do you have any advice for potential customers?

Have a clear timeline for the project. Make sure you know what you need but don’t get stuck on one specific outcome and let the creative process work. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Design for Fundraising Campaign

"Their understanding of what we wanted to do and Dan’s passion helped us get what we needed."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - May 2019
Project summary: 

Woychick Design provided design and copywriting support to produce materials to raise awareness and promote donations for an organization. The deliverables include brochures and inserts. 

The Reviewer
 
51-200 Employees
 
Saint Paul, Minnesota
Director of Dev, The Bell Museum of Natural History
 
Verified
The Review
Feedback summary: 

The materials and overall process from Woychick Design have enabled the organization to send out more and improved solicitations and proposals. Dedicating themselves to understanding the mission, the team was capable and skilled throughout the positive engagement. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of development for The Bell Museum of Natural History. We are held in trust by the University of Minnesota.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woychick Design?

We’re starting preparations for our 150th anniversary campaign. We wanted to increase awareness and tell the story of our museum’s impact, as well as introduce some of our key fundraising and strategic goals. We wanted to make sure our piece was memorable and visually dynamic to invite prospective donors to make an impact. 

We were also facing the challenge that most of our donors are not affiliated with the university, but we wanted to represent that side of our organization, too. 

SOLUTION

What was the scope of their involvement?

They were hired to design and provide writing support for our community case statement. To do this, we provided examples showing our mission and strategic initiatives. We sat down with Dan (Founder)  so we could explain the impact we wanted the piece to have. 

From those conversations and sharing key photos and proposals, he brought in a freelance writer to help create the copywriting elements for the piece. The deliverables included brochures and one-page inserts. 

What is the team composition?

Dan and the freelance writer worked on this project. 

How did you come to work with Woychick Design?

Our marketing and business development team interviewed a number of graphic designers and met with each. I looked at 2–3 but felt Woychick Design could clearly articulate a story based on their past projects. Dan also had a positive experience working with the university, so we felt he understood how to tell a compelling story and could bring in subcontractors as needed to meet our goal. 

How much have you invested with them?

We spent around $14,000. 

What is the status of this engagement?

We worked together from March–May 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work has allowed us to get our proposals and solicitations out faster using their materials, which is key to making donors feel like they’re making an impact. Donors have complimented the format we’re using, so that can also be attributed to their work. In the next yearm we’re expecting to see more results, but we were really happy. 

How did Woychick Design perform from a project management standpoint?

We communicated through email and Google Docs, for the most part. Myself and Dan would also have specific phone touchpoints to make sure everything was clearer than email. We had check-ins for questions, too. 

What did you find most impressive about them?

Dan was really invested in our project, allowing him to take it to a place we couldn’t have gotten to without his design work. The dynamic design is what sets us apart from others now. Their understanding of what we wanted to do and Dan’s passion helped us get what we needed.

Are there any areas they could improve?

With the writing, it felt like it took a while to get where we wanted to be. However, we had a very specific objective of what we wanted it to be, so it makes sense for it to take longer. 

Do you have any advice for potential customers?

Being able to take the time to talk with them about your goals is helpful. They bring so much to the table and that will come through in the design and writing you’re looking for. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Campaign Writing and Collateral for University Development Office

“He did a great job of carrying the project all the way through to the end.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Sep. 2012 - Oct. 2018
Project summary: 

Woychick Design handled copy and production of fundraising campaign materials for a university development office. Their work included a video, brochures, and supplementary informational materials.

The Reviewer
 
10,000+ Employees
 
Minnesota
Communications Director, University Development Office
 
Verified
The Review
Feedback summary: 

In part as a result of the materials created by Woychick Design, the client was able to meet their fundraising targets in each of their campaigns, satisfying all project stakeholders. The owner is not just creative but also dedicated to his work, staying flexible to the requests of his client.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m with the external relations office of a university in Minnesota, and we handle alumni relations and development fundraising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woychick Design?

They helped us to develop a variety of marketing and campaign materials to help with fundraising efforts across the college, including scholarships, building projects, and outreach opportunities.

SOLUTION

What was the scope of their involvement?

Their work included a video, a brochure, and some other supplements providing information on the areas that we were fundraising for. For the most part, we would provide them with an outline of what we were looking for and he would respond with a draft in a pdf, and then we just went back and forth making tweaks until we were happy with the final product.

The video they created for us was used at events that we do regionally to draw in folks in the donor sphere for the campaign. The brochures and handouts were used more by individual development officers who were having conversations with donors as they were moving through the pipelines for the campaign.

What is the team composition?

We worked directly with Dan (Owner & Creative Strategist) on the project.

How did you come to work with Woychick Design?

Originally, Dan was referred to us by a different school in our area and when we met with him we felt like he would be a really good fit. He knew the material that we needed him to work on so things went pretty smoothly from there.

How much have you invested with them?

I believe we’ve spent around $20,000–$25,000 altogether.

What is the status of this engagement?

From the start of our first project with him to the end of our most recent one, we worked with Woychick Design between September 2012–November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We met our campaign goals, which was really all we had hoped for as a result of the projects. I don’t have more detailed statistics on our use of the deliverables he gave us, but the end result was totally positive, nonetheless.

The first supplements used a lot of infographics, which really helped to showcase some of the issues we were working to overcome. That was particularly helpful for us, and in the second case, it was really nice to have our overall goals broken down into smaller buckets. Overall, I think his work definitely contributed significantly to the success of our campaigns.

How did Woychick Design perform from a project management standpoint?

They were very good at project management. We had a pretty specific idea of what we wanted so when we would push back a little bit on some aspects of the work, he always did a good job of responding and updating those areas nicely.

What did you find most impressive about them?

I have relatively limited interaction with campaign writers, but I would say that he did a great job of carrying the project all the way through to the end, and I don’t think that is very common among people in his industry. Sometimes the creativity gets a little bit stalled out, but with Dan, even though I’m sure we drove him nuts at times, he always responded and really followed through with the entire project, which we really appreciated.

Are there any areas they could improve?

No, he was always willing to be flexible and provided excellent work, so I don’t have any complaints.

Do you have any advice for potential customers?

With a project like this, it’s helpful to have a really clear sense of what your voice is and what your key messages are going to be. The more a writer can have at the beginning of what you’re hoping to accomplish, the easier it will be for them to turn that into a detailed description or marketing plan.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Brand Refresh for School District

"We don’t always see this level of investment in our company and we really appreciated it."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2013 - Oct. 2014
Project summary: 

Woychick Design provided branding services for a county school district. The team provided branding strategies and designed a high school registration guide for the client.

The Reviewer
 
501-1000 Employees
 
Chaska, Minnesota
Brett Johnson
Former Director of Comm., Eastern Carver County Schools
 
Verified
The Review
Feedback summary: 

The branding met the expectations of the internal team and the high school registration guide is used annually to this day. Woychick Design provides high-quality projects in a collaborative manner. The team is hard-working, timely, and dedicated.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the former director of communications for Eastern Carver County Schools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woychik Design?

We wanted to refresh our brand.

SOLUTION

What was the scope of their involvement?

We never had brand guidelines or any sort of standards. Dan (Owner, Woychick Design) developed a redesign of our brand. We didn’t want to go too far from our current brand, so it was more of a refresh. He developed the brand and brand guidelines. It impressed me that Dan really knew our organization well. 

He really got to know who we are as an organization, understood our mission clearly, and then not only gave us advice on the brand and how we could differentiate ourselves in the marketplace, how we could use our brand to show that differentiation. We ended up using a lot of his advice on how we implemented the brand across the district.

Dan interviewed me primarily and I know he read a lot of the stuff on our website. He came back and asked us questions about our brand and what we were trying to do. He also developed a brand guide for us and as far as I know, it is still in use.

We hired him for some subsequent projects as well. We wanted to redesign our high school registration guide and Dan was able to take the brand standards and apply them to our high school registration guide. He also redesigned our newsletter and created some templates for us for both of those projects so that we didn’t have to hire another designer. We have some expertise within our office, and we were able to use those templates.

What is the team composition?

I worked directly with Dan.

How did you come to work with Woychik Design?

I found Woychik Design through a referral.

How much have you invested in them?

We invested between $10,000–$25,000.

What is the status of this engagement?

Our project ran from July 2013–October 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The high school registration guide was a huge project and he was able to create a template in Word that people are still using today to help create a high school registration guide on an annual basis.

How did Woychik Design perform from a project management standpoint?

He was probably more on top of it than we were.

What did you find most impressive about them?

Dan is one of those few designers that really knows the organization. He goes deep. We don’t always see this level of investment in our company and we really appreciated it. 

I don’t have to do a lot of foundational explanation. He learns it on his own, he comes to me with clarifying questions, and then we would come to an agreement.

Are there any areas they could improve?

No, everything was great.

Do you have any advice for potential customers?

One of the things I like about Dan is that once he gets into a project, he has strong opinions. He will tell you where he thinks you might be going wrong on something. For some people that might be off-putting, but I appreciated it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Pro-Bono Branding Support for Bike Shop Nonprofit

“They put time and energy into their work, and we could tell that they cared about our project.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. - Sept. 2011
Project summary: 

Working on a pro-bono project, Woychick Design created a website and all necessary branding assets for the organization to build an identity in the market. They delivered a logo, tagline, and brand guidelines.

The Reviewer
 
51-200 Employees
 
Minneapolis, Minnesota
Founder, Bike Nonprofit
 
Verified
The Review
Feedback summary: 

Still in active use by the business, the deliverables have played a role in establishing the company in their industry. The team strategic thinking and attentive project management style moved the project forward effectively. They gave regular updates, keeping everyone on the same page.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and director of a nonprofit bike shop for homeless youth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woychick Design?

We’d already been doing the programming side of our work for years, but the business was new to us. None of us had a background in business, so we didn’t have any branding or marketing. While had a name, we were missing a logo, website, and other basics. We needed to get our name out there with those deliverables.

SOLUTION

What was the scope of their involvement?

They helped us with everything relating to our brand. Whether it was the color palette to the logo to site design, they supported both our business and social mission. They started at square one, meeting with us to get an understanding of our business and mission.

One of our challenges was making our logo personal to us. We didn’t know exactly what we wanted, but we knew what we didn’t want. So, we weren’t the easiest customers to work with in that capacity. However, they provided us with ideas and showed us different design options until we landed on a logo that we could all agree on. They were willing to slow down that part of the project, so it didn’t feel rushed or forced. 

In addition to the logo, they also delivered our tagline, color scheme, and marketing assets. That culminated in a website that embraced all of those deliverables and communicated our purpose as a bike shop and youth program. 

What is the team composition?

We worked with Dan (Owner & Creative Director, Woychick Design) and another resource. 

How did you come to work with Woychick Design?

We were referred to them by someone who had worked with them in the past. They hold a grant competition each year for nonprofits, and we won the grant with them.

How much have you invested with them?

We won a grant with their company, which paid for the development of our brand. 

What is the status of this engagement?

We started working with them around March 2011, and the collaboration lasted for 6–12 months. Dan still circles back to help us update the site every once in a while.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This was our first big step to becoming a true business. People had heard about us through word of mouth, but there was no brand attached to that work. This was the first time that we could grab colors and images that would stick in the minds of consumers. It was impressive to watch people become aware of our brand in that way. We’re still using the same logo and tagline, so their deliverables have stood the test of time. I appreciate the consistency and timelessness the brand has offered.  

How did Woychick Design perform from a project management standpoint?

We communicated through email and in-person. Smaller details could be handled back and forth over email, but we met in-person on a regular basis to make sure everything was clear. They were a super professional team, always offering us a general timeline. I never felt like I was left in the dark or waiting to hear back from them. 

What did you find most impressive about them?

They were great at communicating timelines and progress. As a business owner, I appreciated their attention to detail. They put time and energy into their work, and we could tell that they cared about our project. Even though they were doing the work pro-bono, they still put just as much effort into the engagement. 

Are there any areas they could improve?

No, there’s nothing I’d go back to change at this point. 

Do you have any advice for potential customers?

Don’t feel rushed by the process and be honest about what you want. They take that to heart as long as you’re clear with communication.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding Support for Environmental Nonprofit

“Their team really helped us strengthen our story and value proposition.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May - Oct. 2014
Project summary: 

Woychick Design supported the branding efforts of an environmental nonprofit organization. They conducted interviews, created a list of the partner’s descriptors, and redesigned report templates and web pages.

The Reviewer
 
11-50 Employees
 
Saint Paul, Minnesota
Steve Woods
Former Executive Director, Environmental Nonprofit
 
Verified
The Review
Feedback summary: 

The partner gained five new granting entities after implementing their new brand. The revised technical report template made the biggest impact, garnering praise for its crisp and persuasive language. Their team delivered products on time and maintained communication on a regular basis.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the former executive director of an environmental nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woychick Design?

Our organization had slipped in its degree of influence and visibility. By hiring Woychick Design, our management made some positive changes that put us on a good trajectory. Our work with them professionalized our effort to rebrand and gain that influence back.

SOLUTION

What was the scope of their involvement?

Woychick Design supported our branding efforts. As a first step, they interviewed our staff, board members, clientele, major grant funders, and members of our target audience. They helped us synthesize what we thought our strengths and weaknesses were compared to what other people thought.

Their team also reviewed our website and technical reports. As for products, they delivered a whole new template for all of our written communications—both correspondence and technical. They produced a new landing page for our website that brought us forward several decades.

Most importantly, they provided a number of descriptors encompassing the best way to talk and write about ourselves. This was all in order to make our messages resonate with our target audience.

What is the team composition?

There were two people, but I mostly worked with Dan (Founder, Woychick Design).

How did you come to work with Woychick Design?

They put out an RFP expressing they were willing to do some pro bono work for a nonprofit. One of our staff members saw the request and sent something in. We were successful, and they selected us.

How much have you invested with them?

Because the overall work was pro bono, we spent about $8,000 on the report template only.

What is the status of this engagement?

The project lasted from May–October 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We picked up five new granting entities in the year after the engagement. We had never received money from them before. Perhaps that would’ve happened with or without Dan. We just know our language became more crisp, active, and persuasive than it previously was.

The list of descriptors was the most valuable thing we got. Their team really helped us strengthen our story and value proposition. We received a lot of positive anecdotal feedback and praise when we released our technical report. The reason people bothered to read it all the way through was because of how attractive it was.

How did Woychick Design perform from a project management standpoint?

We communicated through a combination of email, phone calls, and in-person meetings. We occasionally went out and discussed work over a beer.

What did you find most impressive about them?

There was very little lag time between tasks. We’d discuss details, Dan would draft something up, we’d review, and the product was completed quickly thereafter. We never had to wonder when we would receive something.

Do you have any advice for potential customers?

Be open to advice that may initially make you uncomfortable. Dan did a fantastic job of coaching us to worry less about our enemies and naysayers.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding, Marketing & Ad Campaign for University

"They were innovative and creative, but most importantly, they absolutely delivered on what they promised."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. 2009 - January 2010
Project summary: 

Woychick Design ran a two-part brand and marketing campaign to increase enrollment for a university. They led market research, made ad campaigns, created design collateral, and updated the website.

The Reviewer
 
1,001-5,000 Employees
 
Oklahoma City, Oklahoma
Dr. Mark Kinders
Former Vice President, University
 
Verified
The Review
Feedback summary: 

The client went from a four-year decline in enrollment to seeing its second-highest enrollment year after the campaign launched. Woychick Design achieved a high level of success through their diligence, expertise, and winning strategy suggestions. Their follow-through stood out.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the former vice-president of a university.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woychick Design?

The university was in its fourth year of declining enrollment and lack a clear strategy in its branding, marketing, and communications. We needed help with putting together a brand campaign to grow enrollment.

SOLUTION

What was the scope of their involvement?

Woychick Design provided full-service marketing to help us design a brand and marketing campaign. Dan (Owner, Woychick Design) and his team started by doing qualitative and quantitative research. They also completed extensive market analysis to identify the best markets for prospective students, both traditional and non-traditional.

After that, Woychick Design created two brand campaigns. The first was a bridge campaign to tide us over until the full rollout was available in January. It would also connect themes and design elements from our last branding campaign to the upcoming one, which would include our finalized design and comprehensive brand message. It had activities such as a faculty-managed frequently asked questions campaign where question submitters were incentivized with free tee-shirts.

Their work also included an advertising campaign complete with media buys of the full year, a full design suite of collateral, and a revamp of our viewbooks and the website. Woychick Design even created an 80-page strategic marketing package that guided us through things we should do to increase enrollment. Some of their suggestions were genius. The team put a lot of thought into their designs, even finding a way to connect our university to Native American historical events and cultures that had been close to our location.

What is the team composition?

I worked with Dan, a contract researcher, and a marketing specialist who did the extensive market analysis.

How did you come to work with Woychick Design?

I had worked with Woychick Design at two previous positions at different universities. I first came across them when we put out an RFP and sent it to Dan. We went through the usual screening process, looking at their portfolios and proposals, and Woychick Design was the clear winner. They did such a superb job that this project was theirs to lose. 

How much have you invested with them?

The campaign cost $200,000.

What is the status of this engagement?

The project ran from March 2009 until January 2010.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

That bridge campaign completely reversed our downward trend of enrollment. After the full brand campaign’s launch, we had the second-highest enrollment year in the history of the university. That meant a swing of $5 million from a deficit to positive revenue growth. Unfortunately, the president and I both left around the time, so the essence of the campaign was scrapped. But 10 years later, the university is still using the same brand campaign.

How did Woychick Design perform from a project management standpoint?

We had phone calls every week and regular emails to exchange updates. They made a couple of visits to the campus as well. The overall impact was constant contact. Woychick Design was always on top of their game: they hit their timeline and budget and made sure that we kept up with requirements on our end.

What did you find most impressive about them?

Woychick Design’s integrity stood out the most to me. They were innovative and creative, but most importantly, they absolutely delivered on what they promised.

Are there any areas they could improve?

No, I have nothing but positive feedback. They did a good job of prodding us when we weren’t hitting our targets or giving them what they needed to be successful. Dan and his team were superb.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer