# Woychick Design Woychick Design Reviews (19), Pricing, Services & Verified Ratings - 4.9 out of 5 average review rating - 0 connections joined Woychick Design's Network [Visit Website](https://woychickdesign.com/) [Get a Custom Proposal](https://clutch.co/profile/woychick-design) **Mission-Driven Design** Woychick Design works with mission-driven organizations to help raise awareness, inspire donors, and move people to action. Our work is characterized by rigorous inquiry that helps us form a more holistic view of the organizations we work with. We believe that successful outcomes are built on a deep understanding of an organization’s people, traditions, and audiences. Our process is time-tested and scalable to work with clients of all sizes and complexity, and ensures that all recommendations are based on context, not conjecture. We help make great ideas happen. ## Company Information - Minimum project size: $5,000+ - Hourly rate: $150 - $199 - Number of employees: 2 - 9 - 1 Locations: - Minneapolis, MN (Headquarters) - Founded in 1989 ## Services, Focus Areas, Industries, and Clients ### Service Lines - 50% Branding - 20% Graphic Design - 15% Web Design - 10% Marketing Strategy - 5% Market Research ### Focus Areas - Branding Focus: - 25% Brand messaging - 25% Brand strategy - 25% Corporate identity - 25% Product branding ### Industries - 20% Education - 60% Non-profit - 20% Other industries ### Clients - 80% Small Business (<$10M) - 20% Midmarket ($10M - $1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.9 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Woychick Design offers competitive pricing, generally ranging from $5,000 to over $200,000 depending on project scope. Clients consistently note good value for cost, timely delivery, and effective communication, making them a solid choice for branding and marketing needs. **Most Common Project Size**: Less than $10,000 based on 19 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Branding: $10,000 to $49,000 based on 11 reviews - Web Design: Less than $10,000 based on 4 reviews - Advertising: Less than $10,000 based on 3 reviews - Other Design: $10,000 to $49,000 based on 3 reviews - Logo: Less than $10,000 based on 2 reviews - Market Research: Less than $10,000 based on 2 reviews - Web Development: Less than $10,000 based on 2 reviews - Print Design: $10,000 to $49,000 based on 1 review - Search Engine Optimization: Less than $10,000 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Woychick Design Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.8 - Cost: 4.9 - Willing to Refer: 4.9 ### Top Mentions - Communicative (7 mentions) - Timely (7 mentions) - High-quality work (4 mentions) - Creative (3 mentions) - Efficient (2 mentions) - Experienced (2 mentions) - Flexible (2 mentions) - Great project management (2 mentions) - Professional (2 mentions) - Detail-oriented (1 mentions) - Easy to work with (1 mentions) - Exceptional performance (1 mentions) - Hard working (1 mentions) - Helpful (1 mentions) - Innovative (1 mentions) - Knowledgeable (1 mentions) - Open to feedback (1 mentions) - Passionate about their work (1 mentions) - Proactive (1 mentions) - Well-organized projects (1 mentions) ### Review Highlights **Pro Bono and Nonprofit Expertise** Woychick Design is noted for their work with nonprofits, including offering pro bono services. Their understanding of nonprofit challenges and ability to create impactful designs for these organizations is well-regarded. **Successful Campaign Outcomes** Woychick Design has a track record of successful campaign outcomes, including increased client visibility, engagement, and even significant revenue impacts, such as reversing enrollment declines for educational institutions. **Effective Project Management** Woychick Design is recognized for managing projects efficiently, with clear communication, timely deliveries, and responsiveness to client feedback. Clients appreciate their organized approach and ability to keep projects on track. **Outstanding Communication Skills** Clients frequently commend Woychick Design for their excellent communication skills, ensuring clarity and fostering a seamless workflow throughout the project lifecycle. **Creative Problem-Solving** The team's creative problem-solving abilities are highlighted, with clients noting their skill in finding innovative design solutions and addressing project challenges effectively. **Collaborative and Flexible** Clients appreciate Woychick Design’s collaborative approach and flexibility. They are open to feedback and willing to adapt to client needs, which enhances the overall project experience. **Exceptional Branding and Design Services** Clients consistently praise Woychick Design for delivering innovative and high-quality branding solutions, including logo design, brand refreshes, and comprehensive brand guidelines. Their ability to align design with client values and mission is frequently highlighted. **High Client Satisfaction** Clients express high levels of satisfaction with Woychick Design, often extending engagements beyond initial projects due to the quality of work and professionalism. Repeat business and referrals are common. **Minimal Areas for Improvement** While feedback is overwhelmingly positive, a few clients suggest earlier sharing of design concepts and being more receptive to critique as minor areas for potential improvement. ### Woychick Design Reviews #### Branding, Web & Logo Design for Research Company **The Project** - Services: Branding, Logo, Web Design - Project size: $10,000 to $49,999 - Project length: Mar. - June 2024 **Project Summary**: Woychick Design provided branding services for a research company. The team was responsible for designing a logo, graphics, branding guidelines, infographics, web pages, color palettes, and typography. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Research Scientist, FoodS^3 - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Dec 6, 2024 **Feedback Summary**: Woychick Design successfully delivered a complete set of high-quality branding materials. The team was receptive to feedback and professional, adhered to timelines, and communicated via virtual meetings. Their iterative, engaged process impressed the client, resulting in a positive engagement. ""Woychick Design was very professional and a great company to work with!"" **BACKGROUND** Please describe your company and position.I am the Senior Research Scientist of FoodS^3Describe what your company does in a single sentence.FoodS^3 helps organizations see the social, environmental, and economic impacts of their supply chains while providing actionable insights on case-specific interventions. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Woychick Design to accomplish?Develop the FoodS^3 brand – including logo, colors, typography, and graphics. The brand will shape key messages, influence infographics and presentations, and have the flexibility to work across deliverables and audiences as the project grows and evolves.The research team is developing a website as a public-facing home base for FoodS3. It will explain how the model works, demonstrate outputs, provide updates, answer common questions, and increase the research team’s capacity to engage companies, partners, funders, and other stakeholders. **SOLUTION** How did you find Woychick Design?ReferralWhy did you select Woychick Design over others?Pricing fit our budgetGood value for costCompany values alignedExperience with similar projectsHow many teammates from Woychick Design were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.We hired Woychick Design to develop the logo, branding, and additional graphic design materials for the FoodS^3 website. Woychick Design to provided us with three presentations (on his stakeholder research interviewing up to 8 stakeholders, mood board, and website design), produced two mood boards, and produced two infographics, a logo animation, a flexible slideshow template, slide design, 13 icons images, website landing page, secondary page design, logo files, colors, and typography. Finally, Woychick Design provided us a key messages document and branding guidelines.   **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Full branding guidelines, new logo, creation of project specific icons and templates, website design suggestions, infographics, and key messaging.Describe their project management. Did they deliver items on time? How did they respond to your needs?Woychick Design stayed on track with delivery timelines and was very communicative of any changes. He was also willing to work with us and incorporate our feedback and suggestions.What was your primary form of communication with Woychick Design?Virtual MeetingWhat did you find most impressive or unique about this company?We appreciated the iterative, engaged process. We were impressed with Woychick Design's ability to understand our work and develop fantastic key messaging and design elements to enhance our communications.Are there any areas for improvement or something Woychick Design could have done differently?None. Woychick Design was very professional and a great company to work with! --- #### Web Dev, Design & SEO for Education Company **The Project** - Services: Search Engine Optimization, Web Design, Web Development - Project size: Less than $10,000 - Project length: June - Oct. 2023 **Project Summary**: Woychick Design designed and developed a website for an education company. They were also tasked with designing a blog template, handling SEO, and integrating the client's email provider into the site. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Manager, Great MN Schools - Industry: Education - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Mar 27, 2024 **Feedback Summary**: Woychick Design delivered a functional site that helped the client raise awareness of their cause and goals. Exhibiting a commitment to transparency and client satisfaction, the team met all deadlines and was receptive to feedback. Their top-tier design work and effective communication stood out. ""We loved their commitment to delivering high-quality designs."" **BACKGROUND** Please describe your company and position.I am the Senior Manager of Great MN SchoolsDescribe what your company does in a single sentence.We work with schools, families, and communities to ensure that every child in Minneapolis has access to a great education that meets their needs. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Woychick Design to accomplish?Create a website for our Minnesota Literacy Coalition **SOLUTION** How did you find Woychick Design?ReferralWhy did you select Woychick Design over others?Close to my geographic locationPricing fit our budgetGreat culture fitGood value for costReferred to meCompany values alignedHow many teammates from Woychick Design were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The Coalition needs help designing and building a website that will raise public awareness of literacy issues in Minnesota and encourage people to get involved. They wish to launch the site in time for its quarterly meeting in August 2023. For Phase One, the website will highlight the work of the Coalition, why it’s needed, who is participating, ways to get involved, and a call to action. In Phase Two, the content and functionality of the site will be expanded. This includes more information about the action teams, a collection of resources, a blog template, search engine optimization, and integrations with the Coalition’s email provider, events application, and social media channels. The website will be built on the Wordpress platform, with training and support provided to make it easy to update and maintain.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The website will support a comprehensive effort to ensure excellence and equity in literacy outcomes for all Minnesota children. It should: Inform the public about the coalition and its priorities, raise awareness of key literacy issues, and make the issues and goals simple and easy to follow. Connect people who are passionate about literacy to initiatives that can make change. Bring people together through events, celebrations, and success stories. Get more people to join the coalition, and participate in advocacy opportunities.Describe their project management. Did they deliver items on time? How did they respond to your needs?Dan provided detailed and timely project management. He was easy to communicate with, clear on his timeline and responsive to feedback.What was your primary form of communication with Woychick Design?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?We loved their commitment to delivering high-quality designs.Are there any areas for improvement or something Woychick Design could have done differently?None. --- #### Landing Page Design & Development for Educational Nonprofit **The Project** - Services: Web Design, Web Development - Project size: Less than $10,000 - Project length: Oct. - Nov. 2022 **Project Summary**: Woychick Design designed and built a landing page for a nonprofit's leadership training program. They also created a logo for the page. The team presented four design options for the client to choose from.  **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 3.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director of Community Partnership, Educational Nonprofit - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 27, 2023 **Feedback Summary**: The landing page has received positive feedback from first-time users and program applicants. Woychick Design communicated well through email and was very helpful and professional throughout the process. They had multiple check-ins, delivered on time, and had an excellent turnaround time.  ""Dan was very helpful in flagging things in advance if we were missing some materials."" **BACKGROUND** Please describe your company and your position there. I am the Director of Community Partnership at a non-profit organizations that works with schools, communities and education advocacy/leaders. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Woychick Design, and what were your goals? We were launching a training program with four partners and needed a landing page for this specific leadership training program. Dan has been very helpful, professional, and finished project on time. He checked in with me and the team multiple times when some information was missing or delayed. **SOLUTION** How did you select this vendor and what were the deciding factors? A colleague introduced us and we needed someone who can design a landing page very quick. It was a great decision and Dan was the right choice. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Needed a landing page and Dan built it in two weeks. A logo design, mocking web/landing page built first and consulted with us on the process of the project. Then the landing page was built. How many people from the vendor's team worked with you, and what were their positions? Only me and some volunteer advisory group who provided feedback on the project. they liked the designs and choose the right one out of the four presented for both logo design and page designs. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Our site has not been used much, but it got great feedback from first time users and the applicants who applied through the site for the first time. Describe their project management style, including communication tools and timeliness. We communicated through email and Dan was very helpful in flagging things in advance if we were missing some materials for the projects. What did you find most impressive or unique about this company? Their quickness to turn things around in very short notice Are there any areas for improvement or something they could have done differently? N/A --- #### Research & Logo Redesign for Nonprofit Organization **The Project** - Services: Branding, Logo, Market Research - Project size: Less than $10,000 - Project length: Dec. 2021 - June 2022 **Project Summary**: Woychick Design conducted a research and discovery process to gather input from clients and audience members of a nonprofit organization. Then, they used that information to redesign their logo. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Advancement Manager, Fred Wells Tennis & Education Center - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 19, 2022 **Feedback Summary**: Woychick Design was instrumental in helping the client make the right decisions for their logo redesign, and they did a great job working within the brand guideline limitations. The team was easygoing, communicative, and responsive, and their openness, honesty, and understanding were impressive. "“I definitely recommend working with Woychick. They’re extremely knowledgeable in nonprofit organizations.”" **BACKGROUND** Introduce your business and what you do there. I’m the advancement manager at the Fred Wells Tennis & Education Center, a nonprofit organization based in Minneapolis, Minnesota. We provide free tennis and afterschool programs for underserved youth in the Twin Cities. In my role, I oversee our marketing and events. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Woychick Design? Given that we have a very long name, people refer to us as different things, and not many of them are familiar with what we do. Therefore, we decided to launch a branding project, so we needed help with our logo and branding to improve our marketing and creative communication pieces. **SOLUTION** What was the scope of their involvement? Woychick helped us refresh our logo. Initially, they conducted a big research and discovery project for us, during which they met with many of our clients and audience members to understand how they interacted with and understood our organization. After about two months of research, they gathered enough information to tell us what to do with our logo. What is the team composition? We worked with Dan (Creative Director & Owner). How did you come to work with Woychick Design? We found them on Google while researching brand consultants in our area. I reached out to multiple agencies and freelancers, including Woychick, to present our goals, current problems, and expectations. How much have you invested with them? We spent around $5,000–$10,000. What is the status of this engagement? We started working together in December 2021, and the engagement ended in June 2022. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Woychick helped us make the right decisions for the future of our brand, and the logo they redesigned was integrated into our marketing materials to support our future efforts. We gave them a very small window in terms of what they could do with our logo and colors, but they still did a great job with it. Overall, we had a great response to our new logo. We felt it got brought up to date, allowing us to do more with it and feel less restricted. How did Woychick Design perform from a project management standpoint? Woychick was very easy to work with and very responsive. We had regular meetings where Dan shared a lot of background information to keep us abreast of this type of work, and all the information he presented was well backed up. We communicated via email, and our meetings were either in person or over Zoom. What did you find most impressive about them? Woychick’s openness and honesty were impressive. They weren’t interested in doing work just to collect a paycheck. Instead, they constantly gave us their honest feedback and never tried to expand the scope of work. This was possible because they had a great understanding of our organization and our nonprofit condition. Are there any areas they could improve? No. Do you have any advice for potential customers? I definitely recommend working with Woychick. They’re extremely knowledgeable in nonprofit organizations, so they will guide you through the process in a comforting manner. --- #### Branding & Web Redesign for Neighborhood Assoc. **The Project** - Services: Branding, Web Design - Project size: $10,000 to $49,999 - Project length: July 2021 - Ongoing **Project Summary**: Woychick Design is helping a neighborhood association rebrand their organization, redesign their website, and create a new graphic identity and format for their marketing collateral. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Comms Director, Cedar-Isles Dean Neighborhood Assocation - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 19, 2022 **Feedback Summary**: Woychick Design's bold and appealing design makes the client's brand more visible, increasing the participation of their target audience. The new design has also enabled them to create eye-catching and effective marketing collateral. Moreover, the client commends the vendor's on-time delivery. ""They listen carefully and, at the same time, will share their extensive experience, insights, and suggestions."" **BACKGROUND** Please describe your company and your position there. At the start of the project I was board chair. I currently serve on the board as communication director. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Woychick Design, and what were your goals? Rebrand our neighborhood association to increase visibility and active participation. We needed a new graphic identity, formats for collateral material, and a completely redesigned website. **SOLUTION** How did you select this vendor? We interviewed principals of three recommended firms and critically reviewed their sample work products. Describe the scope of their work in detail, including any steps and the final deliverables. Analysis of the organization, current brand position, and communications. Development of creative strategy that distills analysis into actionable insights. Creative direction and design, from mood board to a new visual identity system. Dan provided comprehensive guidelines for brand implementation. We are now working with him on the website. Note that of this writing it is not yet live; we expect to go live in mid- to late-summer of 2022.. How many people from the vendor's team worked with you, and what were their positions? We worked directly with Dan; he provided liaison with the website developer. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The bold, appealing design has helped us make our neighborhood association more visible, and we have consequently seen an increase in participation. The new design gave us the wherewithal to create eye-catching and effective brochures, signage, E-News and marketable merchandise. Describe their project management style, including communication tools and timeliness. They communicate clearly at every step. They deliver right on time. They listen carefully and, at the same time, will share their extensive experience, insights, and suggestions. He cares about his clients, makes the required efforts to understand them deeply and by way of his research and good questions helps them better understand their organization and how they can use good design as part of a communication strategy to achieve their goals. What did you find most impressive or unique about this company? Intelligence, logic, clarity and creativity. When you look at the finished product, it is so apt that you just say, "Well, of course! Could it be any other way?" Are there any areas for improvement or something they could have done differently? Not that I can think of. We are entirely satisfied with Dan's work. --- #### Branding & Book Publishing Services for Photography Company **The Project** - Services: Branding - Project size: Less than $10,000 - Project length: Apr. - Oct. 2020 **Project Summary**: Woychick Design helped a photographer design and publish a book with their work, creating a Kickstarter campaign to fund the project. Then, they redesigned their entire branding identity. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Scott Streble Photography - Industry: Arts, entertainment & music - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 21, 2022 **Feedback Summary**: The amazing work on the book helped the client get an award and multiple publicity interviews, resulting in a great profit margin from selling numerous copies. Additionally, the new identity matched perfectly with the client’s work. Woychick Design was very helpful in keeping the project on track. "“I can’t imagine Woychick doing a better job; everything was great.”" **BACKGROUND** Introduce your business and what you do there. I’m the owner and photographer of Scott Streble Photography. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Woychick Design? I was working on a series of photos and needed help to promote my work. **SOLUTION** What was the scope of their involvement? Woychick helped me publish a book, and they did an identity redesign for my business. Initially, I showed them my work, and they thought that I should publish a book with it. They then offered to run the whole process. For this process, Woychick first organized a Kickstarter campaign, writing the copy to appeal to the audience. Then, I provided them with the photos, and they designed the book, wrote the captions, and did everything else necessary to publish it. In addition to the book, Woychick got familiar with my work to create a logo, business card, stationary, letterhead, and every other asset I use in my work as my trademark and identity. What is the team composition? I worked with Dan (Owner & Creative Director). How did you come to work with Woychick Design? I knew Woychick because we had mutual clients together. We collaborated on some projects where I was the photographer and Dan the graphic designer. How much have you invested with them? I spent less than $10,000. What is the status of this engagement? We worked together from April–October 2020 on the book, and we worked on the identity redesign after that. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Thanks to Woychick’s work, I got great reviews on my book — people loved it. My book also got an award, and I was multiple publicity interviews for eight different media outlets. The Kickstarter campaign was very successful, and I sold almost all of my book copies. Thus, beyond what I paid Woychick, I got a profit. Additionally, the identity that Woychick designed for me matched perfectly with my work. How did Woychick Design perform from a project management standpoint? Woychick’s project management was excellent, and they actually kept me on track. I had to contribute with some things along the way, so Dan provided me with a detailed schedule for me to deliver my part of the project. Additionally, he broke my input into manageable tasks for me, which was perfect. What did you find most impressive about them? Overall, Woychick’s work was impressive. Are there any areas they could improve? I can’t imagine Woychick doing a better job; everything was great. Do you have any advice for potential customers? Go for it and let Dan do what he does best; don’t micromanage him. --- #### Design Projects for Higher-Education Foundation **The Project** - Services: Other Design - Project size: $10,000 to $49,999 - Project length: Aug. 2006 - May 2020 **Project Summary**: A medical communication foundation hired Woychick Design to redesign their biannual magazine. The goal was to create a modern, interesting, engaging, and visually appealing to both physicians and civilians. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Dir. of Medical & Dev Comms., Univ. of Minnesota Foundation - Industry: Education - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Dec 23, 2020 **Feedback Summary**: The magazine began winning awards for its new look within the first year of onboarding the Woychick Design team. The company's readership survey also yielded positive feedback for its design. The team's best asset is how immersed they become with each issue they are tasked to design. ""I especially appreciate Dan's immersion in each project." " **BACKGROUND** Please describe your company and your position there. I am the about-to-retire director of medical communications for the University of Minnesota Foundation. For the last 14 years, I have worked on a variety of print and digital communications designed to raise public awareness of the importance of philanthropy to advancing medical research, education, and patient care at the University of Minnesota and its affiliated hospitals and clinics. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Woychick Design? For more than 15 years, Woychick Design designed the University of Minnesota Medical School's biannual magazine, the Medical Bulletin, which was discontinued in the fall of 2020. The Minnesota Medical Foundation, which had published the magazine on the Medical School's behalf for decades, hired Dan Woychick to redesign the magazine in 2004-5. What were your goals for this project? The goals were to make the magazine's design more modern, interesting, inviting, engaging, and visually appealing to an audience that included both physicians and lay readers, especially donors and prospective donors. Dan's award-winning redesign achieved all of those goals, as reflected in a 2010 readership survey. Our continuing aim was to keep the design fresh and engaging over the next 15 years. Woychick Design helped us envision new ways to tell our stories through a mix of various design elements, including infographics and (selectively) unusual typography or headline treatments. Dan completed a second resign of the magazine in fall 2016. Fostering engagement in and an affinity for the Medical School was our primary goal, because research shows that an engaged and informed audience is more likely to support an institution through philanthropy--the foundation's ultimate goal. **SOLUTION** How did you select Woychick Design? The VP for marketing and communications solicited recommendations from peers and requested RFPs from several designers/firms. She involved the magazine's editor, associate editor, and several other members of the foundation's communications team as well as representatives from the Medical School in making the selection. Woychick's clean, striking design, which created a feeling of confidence and currency, stood out from the pack. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Within the first year of the redesign, the Medical Bulletin won awards for its new look, including a Gold Award from CASE (Council for Advancement and Support of Education). A readership survey in 2010 also yielded positive scores and comments regarding the magazine's design. More important was the flexibility of the design, which, over many years, easily accommodated a wide range of stories and information, from technical data to more personal feature stories and essays. How effective was the workflow between your team and theirs? The editorial and design sides of the project followed a shared production schedule from start to finish, with expectations laid out clearly throughout the project. What did you find most impressive about this company? I especially appreciate Dan's immersion in each project. He reads the copy carefully and considers the content and design from the editors' and readers' perspectives as well as his own. He is a creative problem-solver who seeks answers in new places rather than returning to a limited bank of options. On top of that, he's a great artist and can create a wonderful image if an illustrator doesn't come through or disappoints. Are there any areas for improvement? Perhaps sharing design concepts with the client earlier, when the ideas are still in their more formative stages. --- #### Marketing Services & Design for Nonprofit Organization **The Project** - Services: Other Design - Project size: Less than $10,000 - Project length: Mar. 2018 - Ongoing **Project Summary**: Woychick Design develops all marketing materials and graphic designs for the events and social media outreach activities of a nonprofit organization. The team works on increasing their brand visibility. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Event Coordinator, Mission Haiti Inc. - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 26, 2020 **Feedback Summary**: Since 2018, Woychick Design has been working closely with the company. They have performed several design and marketing tasks that impressed all stakeholders. The team constantly innovates to create unique materials for the client. They are reliable, fast, and steadfast. ""We were fully satisfied throughout the process and look forward to working with Woychick Design again." " **BACKGROUND** Please describe your company and your position there. Mission Haiti, Inc is a nonprofit organization that supports the operation of multiple schools, a nursing home for women, & a sustainable farm in Haiti. I coordinate multiple public fundraising events ranging from small intimate gatherings to an annual event that hosts 300+ attendees. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Woychick Design? We first hired Woychick Design to create marketing materials for distribution and social media for a new event. We were impressed with their work and asked them to expand this design into all of our marketing materials, events, & social media outreach. What were your goals for this project? We wanted to update & increase the appeal of our marketing materials. We were also looking to create a branding that could be used for all events and outreach. **SOLUTION** How did you select Woychick Design? We had seen the work of Woychick Design and thought it would be a good fit for our organization and it’s a mission. Describe the project in detail. In the beginning, we went to Woychick Design for assistance in creating materials for a new event. The goal of this event would be to appeal to a new audience for our organization. We were shared our vision and goals for the event & they created new materials that exceeded our goals. We loved the final products and requested their assistance redesigning other event materials. Over the next 18 mo.s, we would work with Woychick Design to create multiple file types for our logo, and a redesign for all of our events & marketing materials to create a recognizable branding. Materials created included printed & non-printed items like; social media posts/announcements, event invitations, event posters, table tents for events, design for letterhead, etc. What was the team composition? Dan & I worked together throughout the design process. Communication was clear and professional. Requests were completed on time and exceeded our expectations. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We entered this professional relationship to accomplish one job and retained the services of Woychick Design for all of our design and marketing needs. How effective was the workflow between your team and theirs? Woychick Design is easy to communicate with. We primarily used email and had a few phone meetings. Everything went smoothly, was on time, questions were answered promptly & efficiently. What did you find most impressive about this company? Woychick Designs listened to our needs and goals, taking them to the next level, helping us to fully realize our vision for the branding we were looking for. Are there any areas for improvement? We were fully satisfied throughout the process. And look forward to working with Woychick Design again. --- #### Campaign Refresh for Nonprofit **The Project** - Services: Advertising - Project size: Less than $10,000 - Project length: May - Sep. 2017 **Project Summary**: Woychick Design provided advertising and marketing services for a financial well-being nonprofit. Their team created a fresh brand and messaging for the client's existing campaign. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** External Relations Director, Prepare + Prosper - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Aug 25, 2020 **Feedback Summary**: The new assets and collateral resulted in sustained engagement and increased in some areas, meeting the internal team’s expectations. Woychick Design communicated directly and effectively with the clients, establishing a seamless workflow. The team provides excellent work in a timely manner. ""The workflow and communication between our team and Woychick Design was excellent." " **BACKGROUND** Please describe your company and your position there. I'm the external relations director at Prepare + Prosper. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Woychick Design? We were looking to refresh our statewide Earned Income Tax Credit awareness campaign, Claim it! The campaign aims to increase awareness of the tax credit, which one in five people miss claiming at tax time. What were your goals for this project? We aimed to fresh the brand and messaging for the campaign to continue to reach people who were missing out on claiming the tax credit. One in five people leave money on the table at tax time because they, or their tax preparer, are unaware they qualify for the income-boosting tax credit. With the project, we wanted to clear and compelling content that also incorporated free tax preparation as a great option in filing taxes. **SOLUTION** How did you select Woychick Design? We sourced ideas and referrals for people or firms to work with and Woychick Designs came recommended. Describe the scope of their work in detail. We worked with Dan to outline a plan that involved community and stakeholder listening to develop new messaging and an improved brand. Dan worked with us to understand the project and direction we wanted to go. He developed creative brief and conducted community listening. He created a mood board reaction and agreement on a direction. From that he outlined possible strategies and ultimately took us down a road of appeal to emotions rather than logic in our messaging and marketing. What was the team composition? My colleague and I worked directly with Woychick designs. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The campaign was strengthened through the new brand and messaging. New assets and collateral were developed and the brand was reinvigorated. Quantitively measuring outcomes or impact of the campaign is difficult, but engagement with the campaign was sustained and increased in some areas. How effective was the workflow between your team and theirs? The workflow and communication between our team and Woychick Design was excellent. What did you find most impressive about this company? Dan was insightful, organized, focused, experienced, and in touch with audience. I appreciated no only the way he managed the work, but how he strategically directed us within our set of values and way we work with our target audiences, primarily customers. Are there any areas for improvement? None that I can think of. --- #### Branding Refresh for Small University **The Project** - Services: Branding - Project size: $10,000 to $49,999 - Project length: Sep. 2011 - Jan. 2012 **Project Summary**: Woychick Design refreshed and reemphasized a brand. They came up with a new tagline and visited with stakeholders. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing, Minot State University - Industry: Education - Client size: 501-1,000 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 23, 2020 **Feedback Summary**: Woychick Design created something unique and made the students feel heard. They were able to offer advice when needed and share their wisdom. They were always very patient and had good communication skills. Always available, the client could reach out when they needed it. ""He was able to offer advice when we needed it to move our brand forward." " **BACKGROUND** Introduce your business and what you do there. I’m the director of marketing at Minot State University. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Woychick Design? We hired them to refresh our brand. **SOLUTION** What was the scope of their involvement? They refreshed our look and reemphasized our brand — “Be seen. Be heard.” Due to 'brand creeping,' Woychick was contacted to assist with a brand refresh.  What is the team composition? Our main point of contact was Dan (Owner & Creative Strategist). How did you come to work with Woychick Design? The University had first worked with Woychick to establish the University’s initial brand in 2004. How much have you invested with them? We spent between $10,000–$12,000 with them. What is the status of this engagement? We worked together from September 2011–January 2012. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Dan created something that was unique and a lot of people were happy with his work, which really helped to reemphasize our brand. We had strong support from the president throughout the process. The students are really happy with the tagline because they feel that they’re being seen and heard. How did Woychick Design perform from a project management standpoint? We communicated mostly on the phone and through email. I knew that anytime I needed Dan, I could give him a call. What did you find most impressive about them? Dan was always very wise and patient. He was able to offer advice when we needed it to move our brand forward. I didn’t have a great deal of experience in the field when I first started, so I really relied on his expertise and shared his feedback with the campus as I worked the brand refresh. Are there any areas they could improve? No, there is nothing. It was a great experience. --- #### Branding & Design Work for Education Institution **The Project** - Services: Branding - Project size: $10,000 to $49,999 - Project length: Feb. - July 2019 **Project Summary**: Woychick Design helped a college create a publication for their upcoming anniversary event. They handled the design process and provided freelance photographers and illustrators.  **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director, University of Minnesota College of Liberal Arts - Industry: Education - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Mar 12, 2020 **Feedback Summary**: The work delivered by Woychick Design helped the publication reach influential donors and alumni and earned praise from the college’s dean. Bringing reliability and communication, their team was a strong asset. Though feedback could flow quicker, they were an adaptable partner.  ""The project and workflow were so smooth; everything went very efficiently." " **BACKGROUND** Introduce your business and what you do there. I’m the director of marketing and communications for the College of Liberal Arts at the University of Minnesota. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Woychick Design? The college was celebrating its 150th anniversary, so we wanted to mark the event in a way that let us reach out to alumni across the world to celebrate with them. We decided to do a publication to inform, excite, and challenge the perspectives of our readers, so we hired Woychick Design.  **SOLUTION** What was the scope of their involvement? We knew we wanted the publication to be forward-focused, instead of a historical guide. With this in mind, Dan (Creative Director & Owner) helped come up with inventive designs for each of the feature stories to highlight faculty research and the breadth of a liberal arts education. He brought in freelance photographers and illustrators for the design of the publication, too.  What is the team composition? Dan was our main point of contact but there were freelancers he coordinated with, as well.  How did you come to work with Woychick Design? We’d worked with Dan on publication in the past, so we knew he had a strong idea of who we are and what we were looking to do.  How much have you invested with them? We spent $13,500 on their services.  What is the status of this engagement? We worked together between February–July 2017.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We got great reader responses from the publication. Influential alumni and donors reached out to the dean to say how impressed they were. The dean himself was very pleased, too.  How did Woychick Design perform from a project management standpoint? We communicated through a mix of everything: in-person meetings, phone calls, emails, and Google Drive. All of their communication was clear.  What did you find most impressive about them? The project and workflow were so smooth; everything went very efficiently. I appreciated we could make edits directly in the files and we didn’t have to do any extra running around. Are there any areas they could improve? Being a bit more open to critique would have been good, since there was a time near the end of the project we had to give a bit of pushback on a design and it became a time crunch.  Do you have any advice for potential customers? Have a clear timeline for the project. Make sure you know what you need but don’t get stuck on one specific outcome and let the creative process work.  --- #### Branding & Design for Fundraising Campaign **The Project** - Services: Other Design - Project size: $10,000 to $49,999 - Project length: Mar. - May 2019 **Project Summary**: Woychick Design provided design and copywriting support to produce materials to raise awareness and promote donations for an organization. The deliverables include brochures and inserts.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director of Dev, The Bell Museum of Natural History - Industry: Education - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 2, 2020 **Feedback Summary**: The materials and overall process from Woychick Design have enabled the organization to send out more and improved solicitations and proposals. Dedicating themselves to understanding the mission, the team was capable and skilled throughout the positive engagement.  ""Their understanding of what we wanted to do and Dan’s passion helped us get what we needed." " **BACKGROUND** Introduce your business and what you do there. I’m the director of development for The Bell Museum of Natural History. We are held in trust by the University of Minnesota. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Woychick Design? We’re starting preparations for our 150th anniversary campaign. We wanted to increase awareness and tell the story of our museum’s impact, as well as introduce some of our key fundraising and strategic goals. We wanted to make sure our piece was memorable and visually dynamic to invite prospective donors to make an impact.  We were also facing the challenge that most of our donors are not affiliated with the university, but we wanted to represent that side of our organization, too.  **SOLUTION** What was the scope of their involvement? They were hired to design and provide writing support for our community case statement. To do this, we provided examples showing our mission and strategic initiatives. We sat down with Dan (Founder)  so we could explain the impact we wanted the piece to have.  From those conversations and sharing key photos and proposals, he brought in a freelance writer to help create the copywriting elements for the piece. The deliverables included brochures and one-page inserts.  What is the team composition? Dan and the freelance writer worked on this project.  How did you come to work with Woychick Design? Our marketing and business development team interviewed a number of graphic designers and met with each. I looked at 2–3 but felt Woychick Design could clearly articulate a story based on their past projects. Dan also had a positive experience working with the university, so we felt he understood how to tell a compelling story and could bring in subcontractors as needed to meet our goal.  How much have you invested with them? We spent around $14,000.  What is the status of this engagement? We worked together from March–May 2019.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Their work has allowed us to get our proposals and solicitations out faster using their materials, which is key to making donors feel like they’re making an impact. Donors have complimented the format we’re using, so that can also be attributed to their work. In the next yearm we’re expecting to see more results, but we were really happy.  How did Woychick Design perform from a project management standpoint? We communicated through email and Google Docs, for the most part. Myself and Dan would also have specific phone touchpoints to make sure everything was clearer than email. We had check-ins for questions, too.  What did you find most impressive about them? Dan was really invested in our project, allowing him to take it to a place we couldn’t have gotten to without his design work. The dynamic design is what sets us apart from others now. Their understanding of what we wanted to do and Dan’s passion helped us get what we needed. Are there any areas they could improve? With the writing, it felt like it took a while to get where we wanted to be. However, we had a very specific objective of what we wanted it to be, so it makes sense for it to take longer.  Do you have any advice for potential customers? Being able to take the time to talk with them about your goals is helpful. They bring so much to the table and that will come through in the design and writing you’re looking for.  --- #### Campaign Writing and Collateral for University Development Office **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Sep. 2012 - Oct. 2018 **Project Summary**: Woychick Design handled copy and production of fundraising campaign materials for a university development office. Their work included a video, brochures, and supplementary informational materials. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 4.0 **The Reviewer** Communications Director, University Development Office - Industry: Education - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Feb 25, 2020 **Feedback Summary**: In part as a result of the materials created by Woychick Design, the client was able to meet their fundraising targets in each of their campaigns, satisfying all project stakeholders. The owner is not just creative but also dedicated to his work, staying flexible to the requests of his client. "“He did a great job of carrying the project all the way through to the end.” " **BACKGROUND** Introduce your business and what you do there. I’m with the external relations office of a university in Minnesota, and we handle alumni relations and development fundraising. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Woychick Design? They helped us to develop a variety of marketing and campaign materials to help with fundraising efforts across the college, including scholarships, building projects, and outreach opportunities. **SOLUTION** What was the scope of their involvement? Their work included a video, a brochure, and some other supplements providing information on the areas that we were fundraising for. For the most part, we would provide them with an outline of what we were looking for and he would respond with a draft in a pdf, and then we just went back and forth making tweaks until we were happy with the final product. The video they created for us was used at events that we do regionally to draw in folks in the donor sphere for the campaign. The brochures and handouts were used more by individual development officers who were having conversations with donors as they were moving through the pipelines for the campaign. What is the team composition? We worked directly with Dan (Owner & Creative Strategist) on the project. How did you come to work with Woychick Design? Originally, Dan was referred to us by a different school in our area and when we met with him we felt like he would be a really good fit. He knew the material that we needed him to work on so things went pretty smoothly from there. How much have you invested with them? I believe we’ve spent around $20,000–$25,000 altogether. What is the status of this engagement? From the start of our first project with him to the end of our most recent one, we worked with Woychick Design between September 2012–November 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We met our campaign goals, which was really all we had hoped for as a result of the projects. I don’t have more detailed statistics on our use of the deliverables he gave us, but the end result was totally positive, nonetheless. The first supplements used a lot of infographics, which really helped to showcase some of the issues we were working to overcome. That was particularly helpful for us, and in the second case, it was really nice to have our overall goals broken down into smaller buckets. Overall, I think his work definitely contributed significantly to the success of our campaigns. How did Woychick Design perform from a project management standpoint? They were very good at project management. We had a pretty specific idea of what we wanted so when we would push back a little bit on some aspects of the work, he always did a good job of responding and updating those areas nicely. What did you find most impressive about them? I have relatively limited interaction with campaign writers, but I would say that he did a great job of carrying the project all the way through to the end, and I don’t think that is very common among people in his industry. Sometimes the creativity gets a little bit stalled out, but with Dan, even though I’m sure we drove him nuts at times, he always responded and really followed through with the entire project, which we really appreciated. Are there any areas they could improve? No, he was always willing to be flexible and provided excellent work, so I don’t have any complaints. Do you have any advice for potential customers? With a project like this, it’s helpful to have a really clear sense of what your voice is and what your key messages are going to be. The more a writer can have at the beginning of what you’re hoping to accomplish, the easier it will be for them to turn that into a detailed description or marketing plan. --- #### Brand Refresh for School District **The Project** - Services: Branding - Project size: $10,000 to $49,999 - Project length: July 2013 - Oct. 2014 **Project Summary**: Woychick Design provided branding services for a county school district. The team provided branding strategies and designed a high school registration guide for the client. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Former Director of Comm., Eastern Carver County Schools - Industry: Education - Client size: 501-1,000 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 20, 2020 **Feedback Summary**: The branding met the expectations of the internal team and the high school registration guide is used annually to this day. Woychick Design provides high-quality projects in a collaborative manner. The team is hard-working, timely, and dedicated. ""We don’t always see this level of investment in our company and we really appreciated it." " **BACKGROUND** Introduce your business and what you do there. I am the former director of communications for Eastern Carver County Schools. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Woychik Design? We wanted to refresh our brand. **SOLUTION** What was the scope of their involvement? We never had brand guidelines or any sort of standards. Dan (Owner, Woychick Design) developed a redesign of our brand. We didn’t want to go too far from our current brand, so it was more of a refresh. He developed the brand and brand guidelines. It impressed me that Dan really knew our organization well.  He really got to know who we are as an organization, understood our mission clearly, and then not only gave us advice on the brand and how we could differentiate ourselves in the marketplace, how we could use our brand to show that differentiation. We ended up using a lot of his advice on how we implemented the brand across the district. Dan interviewed me primarily and I know he read a lot of the stuff on our website. He came back and asked us questions about our brand and what we were trying to do. He also developed a brand guide for us and as far as I know, it is still in use. We hired him for some subsequent projects as well. We wanted to redesign our high school registration guide and Dan was able to take the brand standards and apply them to our high school registration guide. He also redesigned our newsletter and created some templates for us for both of those projects so that we didn’t have to hire another designer. We have some expertise within our office, and we were able to use those templates. What is the team composition? I worked directly with Dan. How did you come to work with Woychik Design? I found Woychik Design through a referral. How much have you invested in them? We invested between $10,000–$25,000. What is the status of this engagement? Our project ran from July 2013–October 2014. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The high school registration guide was a huge project and he was able to create a template in Word that people are still using today to help create a high school registration guide on an annual basis. How did Woychik Design perform from a project management standpoint? He was probably more on top of it than we were. What did you find most impressive about them? Dan is one of those few designers that really knows the organization. He goes deep. We don’t always see this level of investment in our company and we really appreciated it.  I don’t have to do a lot of foundational explanation. He learns it on his own, he comes to me with clarifying questions, and then we would come to an agreement. Are there any areas they could improve? No, everything was great. Do you have any advice for potential customers? One of the things I like about Dan is that once he gets into a project, he has strong opinions. He will tell you where he thinks you might be going wrong on something. For some people that might be off-putting, but I appreciated it. --- #### Pro-Bono Branding Support for Bike Shop Nonprofit **The Project** - Services: Branding - Project size: Less than $10,000 - Project length: Mar. - Sep. 2011 **Project Summary**: Working on a pro-bono project, Woychick Design created a website and all necessary branding assets for the organization to build an identity in the market. They delivered a logo, tagline, and brand guidelines. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Bike Nonprofit - Industry: Other industries - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 20, 2020 **Feedback Summary**: Still in active use by the business, the deliverables have played a role in establishing the company in their industry. The team strategic thinking and attentive project management style moved the project forward effectively. They gave regular updates, keeping everyone on the same page. "“They put time and energy into their work, and we could tell that they cared about our project.” " **BACKGROUND** Introduce your business and what you do there. I’m the founder and director of a nonprofit bike shop for homeless youth. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Woychick Design? We’d already been doing the programming side of our work for years, but the business was new to us. None of us had a background in business, so we didn’t have any branding or marketing. While had a name, we were missing a logo, website, and other basics. We needed to get our name out there with those deliverables. **SOLUTION** What was the scope of their involvement? They helped us with everything relating to our brand. Whether it was the color palette to the logo to site design, they supported both our business and social mission. They started at square one, meeting with us to get an understanding of our business and mission. One of our challenges was making our logo personal to us. We didn’t know exactly what we wanted, but we knew what we didn’t want. So, we weren’t the easiest customers to work with in that capacity. However, they provided us with ideas and showed us different design options until we landed on a logo that we could all agree on. They were willing to slow down that part of the project, so it didn’t feel rushed or forced.  In addition to the logo, they also delivered our tagline, color scheme, and marketing assets. That culminated in a website that embraced all of those deliverables and communicated our purpose as a bike shop and youth program.  What is the team composition? We worked with Dan (Owner & Creative Director, Woychick Design) and another resource.  How did you come to work with Woychick Design? We were referred to them by someone who had worked with them in the past. They hold a grant competition each year for nonprofits, and we won the grant with them. How much have you invested with them? We won a grant with their company, which paid for the development of our brand.  What is the status of this engagement? We started working with them around March 2011, and the collaboration lasted for 6–12 months. Dan still circles back to help us update the site every once in a while. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? This was our first big step to becoming a true business. People had heard about us through word of mouth, but there was no brand attached to that work. This was the first time that we could grab colors and images that would stick in the minds of consumers. It was impressive to watch people become aware of our brand in that way. We’re still using the same logo and tagline, so their deliverables have stood the test of time. I appreciate the consistency and timelessness the brand has offered.   How did Woychick Design perform from a project management standpoint? We communicated through email and in-person. Smaller details could be handled back and forth over email, but we met in-person on a regular basis to make sure everything was clear. They were a super professional team, always offering us a general timeline. I never felt like I was left in the dark or waiting to hear back from them.  What did you find most impressive about them? They were great at communicating timelines and progress. As a business owner, I appreciated their attention to detail. They put time and energy into their work, and we could tell that they cared about our project. Even though they were doing the work pro-bono, they still put just as much effort into the engagement.  Are there any areas they could improve? No, there’s nothing I’d go back to change at this point.  Do you have any advice for potential customers? Don’t feel rushed by the process and be honest about what you want. They take that to heart as long as you’re clear with communication. --- #### Rebranding Support for Environmental Nonprofit **The Project** - Services: Branding - Project size: Less than $10,000 - Project length: May - Oct. 2014 **Project Summary**: Woychick Design supported the branding efforts of an environmental nonprofit organization. They conducted interviews, created a list of the partner’s descriptors, and redesigned report templates and web pages. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former Executive Director, Environmental Nonprofit - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 12, 2020 **Feedback Summary**: The partner gained five new granting entities after implementing their new brand. The revised technical report template made the biggest impact, garnering praise for its crisp and persuasive language. Their team delivered products on time and maintained communication on a regular basis. "“Their team really helped us strengthen our story and value proposition.” " **BACKGROUND** Introduce your business and what you do there. I’m the former executive director of an environmental nonprofit organization. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Woychick Design? Our organization had slipped in its degree of influence and visibility. By hiring Woychick Design, our management made some positive changes that put us on a good trajectory. Our work with them professionalized our effort to rebrand and gain that influence back. **SOLUTION** What was the scope of their involvement? Woychick Design supported our branding efforts. As a first step, they interviewed our staff, board members, clientele, major grant funders, and members of our target audience. They helped us synthesize what we thought our strengths and weaknesses were compared to what other people thought. Their team also reviewed our website and technical reports. As for products, they delivered a whole new template for all of our written communications—both correspondence and technical. They produced a new landing page for our website that brought us forward several decades. Most importantly, they provided a number of descriptors encompassing the best way to talk and write about ourselves. This was all in order to make our messages resonate with our target audience. What is the team composition? There were two people, but I mostly worked with Dan (Founder, Woychick Design). How did you come to work with Woychick Design? They put out an RFP expressing they were willing to do some pro bono work for a nonprofit. One of our staff members saw the request and sent something in. We were successful, and they selected us. How much have you invested with them? Because the overall work was pro bono, we spent about $8,000 on the report template only. What is the status of this engagement? The project lasted from May–October 2014. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We picked up five new granting entities in the year after the engagement. We had never received money from them before. Perhaps that would’ve happened with or without Dan. We just know our language became more crisp, active, and persuasive than it previously was. The list of descriptors was the most valuable thing we got. Their team really helped us strengthen our story and value proposition. We received a lot of positive anecdotal feedback and praise when we released our technical report. The reason people bothered to read it all the way through was because of how attractive it was. How did Woychick Design perform from a project management standpoint? We communicated through a combination of email, phone calls, and in-person meetings. We occasionally went out and discussed work over a beer. What did you find most impressive about them? There was very little lag time between tasks. We’d discuss details, Dan would draft something up, we’d review, and the product was completed quickly thereafter. We never had to wonder when we would receive something. Do you have any advice for potential customers? Be open to advice that may initially make you uncomfortable. Dan did a fantastic job of coaching us to worry less about our enemies and naysayers. --- #### Branding, Marketing & Ad Campaign for University **The Project** - Services: Branding - Project size: $200,000 to $999,999 - Project length: Mar. 2009 - Jan. 2010 **Project Summary**: Woychick Design ran a two-part brand and marketing campaign to increase enrollment for a university. They led market research, made ad campaigns, created design collateral, and updated the website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Former Vice President, University - Industry: Education - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 6, 2020 **Feedback Summary**: The client went from a four-year decline in enrollment to seeing its second-highest enrollment year after the campaign launched. Woychick Design achieved a high level of success through their diligence, expertise, and winning strategy suggestions. Their follow-through stood out. ""They were innovative and creative, but most importantly, they absolutely delivered on what they promised." " **BACKGROUND** Introduce your business and what you do there. I’m the former vice-president of a university. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Woychick Design? The university was in its fourth year of declining enrollment and lack a clear strategy in its branding, marketing, and communications. We needed help with putting together a brand campaign to grow enrollment. **SOLUTION** What was the scope of their involvement? Woychick Design provided full-service marketing to help us design a brand and marketing campaign. Dan (Owner, Woychick Design) and his team started by doing qualitative and quantitative research. They also completed extensive market analysis to identify the best markets for prospective students, both traditional and non-traditional. After that, Woychick Design created two brand campaigns. The first was a bridge campaign to tide us over until the full rollout was available in January. It would also connect themes and design elements from our last branding campaign to the upcoming one, which would include our finalized design and comprehensive brand message. It had activities such as a faculty-managed frequently asked questions campaign where question submitters were incentivized with free tee-shirts. Their work also included an advertising campaign complete with media buys of the full year, a full design suite of collateral, and a revamp of our viewbooks and the website. Woychick Design even created an 80-page strategic marketing package that guided us through things we should do to increase enrollment. Some of their suggestions were genius. The team put a lot of thought into their designs, even finding a way to connect our university to Native American historical events and cultures that had been close to our location. What is the team composition? I worked with Dan, a contract researcher, and a marketing specialist who did the extensive market analysis. How did you come to work with Woychick Design? I had worked with Woychick Design at two previous positions at different universities. I first came across them when we put out an RFP and sent it to Dan. We went through the usual screening process, looking at their portfolios and proposals, and Woychick Design was the clear winner. They did such a superb job that this project was theirs to lose.  How much have you invested with them? The campaign cost $200,000. What is the status of this engagement? The project ran from March 2009 until January 2010. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? That bridge campaign completely reversed our downward trend of enrollment. After the full brand campaign’s launch, we had the second-highest enrollment year in the history of the university. That meant a swing of $5 million from a deficit to positive revenue growth. Unfortunately, the president and I both left around the time, so the essence of the campaign was scrapped. But 10 years later, the university is still using the same brand campaign. How did Woychick Design perform from a project management standpoint? We had phone calls every week and regular emails to exchange updates. They made a couple of visits to the campus as well. The overall impact was constant contact. Woychick Design was always on top of their game: they hit their timeline and budget and made sure that we kept up with requirements on our end. What did you find most impressive about them? Woychick Design’s integrity stood out the most to me. They were innovative and creative, but most importantly, they absolutely delivered on what they promised. Are there any areas they could improve? No, I have nothing but positive feedback. They did a good job of prodding us when we weren’t hitting our targets or giving them what they needed to be successful. Dan and his team were superb. --- #### Branding & Market Research for Mental Health Company **The Project** - Services: Branding, Market Research, Print Design - Project size: $10,000 to $49,999 - Project length: Sep. 2024 - May 2025 **Project Summary**: Woychick Design provided branding services for a mental health company. The team conducted market research to refresh the client's brand with an updated logo, visuals, and messaging. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director, Mental Health Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jul 14, 2025 **Feedback Summary**: Woychick Design successfully completed the branding strategy, brand guidelines, market research, and flyer and billboard designs. The team delivered all items on time and was responsive to the client's needs. Moreover, the team worked hard to identify the client's core values and translate them. ""They worked hard to identify our core values and those of our clients and to translate them into unique designs."" **BACKGROUND** Please describe your company and position. I am the Executive Director of a mental health company Describe what your company does in a single sentence.Provides outpatient mental health services to individuals, families, and couples. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Woychick Design to accomplish?Brand RefreshDirect Mail Flyer DesignBillboard DesignMarket Research **SOLUTION** How did you find Woychick Design?Online SearchWhy did you select Woychick Design over others?Close to my geographic locationPricing fit our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from Woychick Design were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.Main goal was a brand refresh with updated logo, visuals, and messaging. Started with market research to determine brand direction. After brand refresh was complete, contracted to provide billboard and flyer designs as well. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Market Research interviews and surveys complted, branding strategy completed, brand guidelines completed and delivered, print flyer design and billboard designs completed and delivered.Describe their project management. Did they deliver items on time? How did they respond to your needs?All items delivered on time, good guidance about timelines up-front. Incorporated feedback well as design process unfolded.What was your primary form of communication with Woychick Design?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They worked hard to identify our core values and those of our clients and to translate them into unique designs, rather than simply trying to sell us on "what's hot right now" in marketing and advertising.Are there any areas for improvement or something Woychick Design could have done differently?Nope. --- #### Annual Report Design for Grant Network **The Project** - Services: Advertising - Project size: Less than $10,000 - Project length: Feb. - May 2020 **Project Summary**: Woychick Design provided design on a group's annual report. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, MicroGrants - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Jun 10, 2020 **Feedback Summary**: Woychick Design project exceeded expectations. Feedback was positive. Their team was flexible and accommodating.  ""The project exceeded our expectations." " **BACKGROUND** Please describe your company and your position there. MicroGrants offers timely cash grants to low-income individuals through a network of 50 local nonprofits. Averaging $1000 these grants go to the areas of education, transportation, and small business. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Woychick Design? The design of our annual report What were your goals for this project? To upgrade the design of our annual report and to help us to deliver a clear and effective message to our supporters **SOLUTION** How did you select this vendor? Recommendation from another nonprofit Describe the scope of their work in detail. To assist with the design, layout, messaging, of a 16-page report for print and digital distribution What was the team composition? Woychick Design team included only Dan Woychick. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The project exceeded our expectations. We received positive feedback from many recipients of the report and they all expressed that it was a significant upgrade from past years. The project was completed on time and on budget. How effective was the workflow between your team and theirs? Dan was extremely easy to work with and very flexible at meeting our needs and limitations. What did you find most impressive about this company? Dan was very accessible and accomodating. Are there any areas for improvement? None that I am aware of. --- ## Portfolio & Awards ### Full Cycle – Brand Identity Full Cycle is a nonprofit bicycle shop in south Minneapolis that employs and teaches homeless youth bike repair and business skills. Every bike they sell supports a better future and a life off the streets for kids who have nowhere else to turn. After growing slowly for several years, Full Cycle felt that one way to increase the program’s reach and impact was with improved branding and marketing. We created a new logo, website, building graphics, and branded merchandise to build awareness for the bike shop and generate more revenue. Additionally, we developed a content strategy and communications plan that was intuitive and manageable for a small and busy staff. Since we began our relationship with Full Cycle, revenue has grown threefold, full-time staff has doubled, and they have acquired a second location. ### Ever-Green Energy – Website Redesign Clients and investors are expecting more than ever from their energy systems, but it’s difficult to find a flexible and reliable partner. Ever-Green Energy works with organizations and communities to plan, build, and operate environmentally- and financially-sustainable utility systems. Background Those who know Ever-Green well appreciate its operational and business acumen. Its smaller size and partnership approach has proven to be advantageous when competing with much larger energy firms. But as the business grows, many still don’t understand the scope of its services or its many successful outcomes. Objectives Make the home page a better representation of who Ever-Green Energy is and what it does – validating its reputation. Provide easier access to relevant and dynamic content on the home page. Improve the presentation, organization, and filtering of projects so site visitors can quickly find and share useful content. Results Ever-Green Energy continues to grow, and is being considered for projects for which it was once passed over. ### AIGA Minnesota – Video Podcast Like the rest of the world, people in creative professions are experiencing stress right now. We partnered with AIGA Minnesota to launch Conversations with Quarantined Creatives, featuring interviews with creative leaders from around the country. It is designed to provide encouragement and insights as we adapt to uncommon constraints. Background What happens when all of the parameters change – all at once? Designers, writers, illustrators, and photographers are needing to figure out new ways of doing many things, but it can feel like we have to do this all alone. While we cannot control the world around us, we can control how we respond. Objectives Deliver timely and insightful content in response to a global pandemic. Connect and engage the creative community by exploring the theme of adaptation. Explore new tools as a prototype that demonstrates creative adaptation. Results The series registered more than 1,400 views in its first two months, a 600% increase from the previous six months on the AIGA Minnesota website. ### LSS Financial Counseling – Brand Refresh Few things are more painful than facing substantial debt with no hope, no plan, and no confidence. LSS Financial Counseling (LSS) empowers people to take control of their debt and get back on sound financial footing again. LSS helps people conquer debt. Background Declines in the number of people seeking its services – despite nationwide increases in personal debt – caused LSS Financial Counseling to reconsider the brand’s position, and seek a better understanding of its target audiences’ attitudes and perceptions toward managing debt. Objectives Establish a clear and compelling brand. Evaluate the effectiveness of the organization’s name and messaging. Move prospects to take action through targeted marketing communications. Results Debt management plan participation increased by nearly 30% in the first year. “The biggest impact for us has been the brand guide. Because you helped us understand our target audience, our brand personality, and our key messages, even as our marketing materials evolve our brand stays strong and consistent.” – Kate Swenson, Project Manager ### Love MPLS Parks – Brand and Product Design Parks help connect people with nature and each other, but the stewardship of our green spaces is often assumed. Love Mpls Parks inspires people to explore, promote, and preserve Minneapolis parks through the sale of parks-branded merchandise. 50% of all profits are donated. Background Minneapolis Parks are threatened by unstable and inadequate funding sources. Love Mpls Parks was created to help engage citizens as park advocates, increase the use and recognition of park amenities, and give park visitors an opportunity to display their support. Objectives Create parks-branded, print-on-demand apparel and merchandise to generate a new revenue stream for MPLS Parks. Promote and preserve the award-winning Minneapolis park system. Launch a social enterprise. Results Since it launched in November 2014, Love Mpls Parks has donated nearly $50,000 to support our award-winning park system. ### CIDNA – Brand Refresh The Cedar Isles Dean Neighborhood Assocition (CIDNA) – located in the Minneapolis lakes district – is a volunteer-based organization that facilitates initiatives to enhance the safety, beauty, and livability of the neighborhood. First, we reviewed existing surveys and communication channels. After several conversations with the CIDNA board, we summarized our findings in a creative brief. Key points included: CIDNA is not as widely known in the neighborhood as it should be. Many residents are simply not aware of the organization, and even those that are aware don’t know the full range of the organization’s activities. Historically, as in other neighborhoods across the city, there has been more awareness of and connection to the organization among homeowners than renters. CIDNA needs to reintroduce current and new neighbors to the idea of social interaction and participation, and define expectations for what a neighborhood organization can be and do. Insights gleaned from the discovery phase became the strategy that guided our creative choices. We aimed to: Establish CIDNA as a hub for neighborhood activities and information. Increase awareness of opportunities to get involved in the community. Enhance understanding and appreciation of the organization and its role. The new brand is stronger, simpler and more modern. The logo takes its inspiration from the channel that connects Lake of the Isles with Cedar Lake – an apt visual metaphor for the organization’s role as a connector of neighbors. The colors are inspired by the lakes and the ample green spaces in the neighborhood. Vibrant photos celebrate the activities and beauty of the area in all four seasons. Textural elements, shapes, and patterns subtly reinforce community connections. The new design helps this Minneapolis neighborhood organization look as active, knowledgeable, and vibrant as the neighbors it represents.   ### Bell Museum – 150th Anniversary As Minnesota’s natural history museum, the Bell has collected, preserved, and interpreted our state’s rich animal and plant life for 150 years. And as a unit of a major research university, the Bell is on the leading edge of scientific discovery. This has served learners of all ages through hands-on experiences at the intersection of the sciences, arts, and humanities.This is critical to helping people understand their state and the world – from solving environmental problems, to preserving biodiversity, to inspiring a new generation of problem- solvers. The Museum will be celebrating the anniversary in a multitude of ways, from special exhibits and events to on-site graphics and merchandise to digital and printed communications. Goals included: Tell the Bell story through anniversary events and outreach so that more people are inspired by the vision and impact of the Bell Museum. Create a flexible identity system to celebrate the anniversary on site and around the state. Celebrate and thank generous funders. ### University of Minnesota – Alumni Magazine The College of Liberal Arts (CLA) asks enduring questions that encompass academic disciplines and endeavors spanning the human condition. Its alumni magazine demonstrates the interdisciplinary nature of living in the 21st Century, and shatters expectations for what a liberal arts education can be. We were asked to refresh the design of the magazine to: Connect with CLA alumni through stories that demonstrate the impact of its students and faculty. Increase recognition of the liberal arts’ vital role in society. Highlight successful outcomes of philanthropic support. The magazine was well-received by alumni and friends, and recognized for design and editorial excellence within the University and beyond. ### Freshwater Society – Brand Refresh No matter where you live, you have waterfront property. But, increasingly, our water is threatened by population growth and land use. The Freshwater Society (FWS) works as a trusted educator, adviser, and leader to preserve and conserve freshwater resources in Minnesota. Background Through decades of leadership on groundwater sustainability and non-point pollution, FWS earned a reputation as a trusted information source and partner to freshwater advocates. But FWS was often only preaching to the converted – fellow policy wonks. Objectives Define and refine brand position and message to increase impact. Turn credible research into clear action steps to promote behavior change and improve water quality. Seek new opportunities for collaboration. Results “The key messages you identified have helped tremendously to focus precise wording of what we do and why. We’ve landed three foundation grants we never had before! Plus developed a whole new revenue stream off our facilitation skills and experience.” – Steve Woods, Executive Director ### University of Minnesota - Fundraising Campaign It always starts with a question. Fueled by a passion to solve tough problems and improve the human condition, students and faculty know that these challenges create opportunities —and the leaders of tomorrow. At the College of Science and Engineering, curiosity drives progress. The College of Science & Engineering (CSE) has a long tradition of tackling society’s greatest challenges. The College’s distinct blend of engineering, the physical sciences, and mathematics, combined with its Twin Cities location and excellent reputation, attracts the University’s highest achieving students and faculty. To support its growth and continued excellence, CSE launched a fundraising campaign. The case for the campaign is made through a series of questions that illustrate the curiosity, creativity, and collaboration of its students in printed materials, customizable inserts, and video. The five-year campaign exceeded its $150 million goal in slightly less than three years. ### Bell Museum – Case for Support The Bell Museum is on a mission to ignite curiosity and wonder, explore our connections to nature and the universe, and create a better future for our evolving world. It is a place to visit again and again – across generations and across cultures. It is a place worth supporting. Background There is a nostalgic appreciation for the Bell Museum’s beautiful dioramas, as well as a love for the state’s abundant natural resources and wildlife. Revitalized by its new building, the Bell was nevertheless hindered by some dated perceptions of its significance as a state resource and cultural attraction, and its importance as an accelerator for scientific discovery. Objectives Inspire people with the vision and impact of the Bell Museum. Name the five strategic priorities to generate excitement and understanding. Create a visually stunning, modular system of fundraising materials. Expand the donor base to reach or exceed the $15 million campaign goal. Results The museum is well on the way to reaching its campaign goal, and the piece has drawn accolades as a memorable and visually dynamic invitation to prospective donors. ### Industry Recognitions - Doing Well by Doing Good – StarTribune - Mohawk Materials Matter – Bell Museum - Communities That KARE – Love MPLS Parks - AIGA Minnesota Show – Front Porch Portraits ## Key Clients - University of Minnesota ## Packages ## Locations (1) ### Minneapolis, MN (Headquarters) - 3717 Colfax Ave S - Minneapolis, MN 55409 - United States - 2 - 5 employees - Phone: 612-825-5400 ## Contact Woychick Design [Send a message](https://clutch.co/profile/woychick-design) ### Connect on Social - [LinkedIn](https://www.linkedin.com/in/danwoychick/) - [Facebook](https://www.facebook.com/woychickdesign/) - [X](https://twitter.com/woychick)