WORKHOUSE

BACKGROUND

Please describe your company and your position there.

I’m the owner and president of Creative Exchange Agency, an interdisciplinary artist management, production, and creative concept agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WORKHOUSE?

They’ve assisted on multiple collaborative projects between our artist clients and luxury brands.

What were your goals for this project?

We wanted to create brand awareness in new sectors for our clients.

SOLUTION

How did you select this vendor?

We hired WORKHOUSE based on their past experience with high-profile clients.

Describe the scope of their work in detail.

First, we identified brands that would sponsor and collaborate with our clients. WORKHOUSE then orchestrated the process, negotiated with the various parties, and provided PR services.

What was the team composition?

We worked directly with Adam (Founder and CEO, WORKHOUSE).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Every project was a tremendous success; they received considerable press coverage.

How effective was the workflow between your team and theirs?

The collaboration was seamless.

What did you find most impressive about this company?

WORKHOUSE capably navigated complex relationships between artists and brands. The team’s approach contributed to the project’s collaborative nature.

Are there any areas for improvement?

While there is always room for improvement, our projects were simply perfect.

BACKGROUND

Introduce your business and what you do there.

We are an art book publisher. We produce about 150 books each year and represent other distribution clients for sales in the U.S. I’m the executive director of publicity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WORKHOUSE?

We hired them for promotional support during a transitional period. We were understaffed and needed help with that season’s publicity.

SOLUTION

What was the scope of their involvement?

They ran publicity for a full catalog of books. They hosted an event out of their New York office for media and various editors. It was well-attended and attracted a good list of individuals in the industry. They did a presentation on each book in the catalog to get people interested in the season. In all, they presented 75–100 titles.

What is the team composition?

We worked very closely with Adam (CEO/Founder, WORKHOUSE) and other members of his team.

How did you come to work with WORKHOUSE?

I don’t remember how we originally met, but I was very impressed with Adam and his team’s enthusiastic, creative approach. They took an overwhelming scope of work and completed everything with efficiency and good humor.

How much have you invested with them?

Our costs were probably between $20,000–$50,000.

What is the status of this engagement?

They worked with us for a full season—about six months—in 2006.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was pleased with their work. Normally, we hire on a per-title basis, not for the whole season. Given the scope of the work, they did a great job and hit as many targets as possible.

How did WORKHOUSE perform from a project management standpoint?

Adam is an incredible creative problem solver. We don’t normally do projects this big, so the process was different from our single-title projects.

What did you find most impressive about them?

They’re a dream to work with. Adam always assembles a good team that’s nimble and quick-thinking. They always make the most of the assets they’re given. We derive considerable benefit from their work.

Are there any areas they could improve?

They performed well under the circumstances.

BACKGROUND

Please describe your company and your position there.

I’m a partner at AvroKO. We’re an architecture and interior design firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WORKHOUSE?

We needed to promote and launch Brand Bureau, our new brand-focused branch.

What were your goals for this project?

We wanted to secure effective, niche placement in large distribution publications.

SOLUTION

Describe the scope of their work in detail.

The WORKHOUSE team sent out several press releases, managed additional outreach materials, and pitched our agency directly to publications.

What was the team composition?

We worked with Adam (Founder and CEO, WORKHOUSE) and his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We secured prime placement adjacent to content that was relevant to our target market. We were very well positioned for our launch.

How effective was the workflow between your team and theirs?

It was an excellent experience. Adam was very skillful and smart in the way he handled our account.

What did you find most impressive about this company?

WORKHOUSE didn’t take the easy way out. The took the time to find the most fitting writers and publications to present our unique message.

Are there any areas for improvement?

No, they were truly top-notch.