New York's Award Winning Public Relations Agency

Workhouse is New York's award winning public relations agency. Established in 1999, the firm is home to creative communicators specializing in consumer marketing, corporate and public affairs, digital engagement, luxury, celebrity, travel, hospitality, retail, real estate sports and entertainment marketing. For ten consecutive years, Workhouse has received the "Best of Manhattan Award" by the U.S. Commerce Association (USCA).

In 2012, Workhouse swept three of the industry's highest honors when it was bestowed with the Public Relations Society of America (PRSA) Silver Anvil Award, the PR News' Platinum PR "Wow Award" and the Bulldog Reporter Silver Medal Award. The agency was also named as a PR Daily/ Dow Jones Finalist for "Grand Prize: PR Campaign of the Year." In 2015, Workhouse Founder & CEO Adam Nelson was inducted into the New York City "Business Hall of Fame".

Celebrating a decade of service, Workhouse is a full-service creative agency specializing in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding.

 
Undisclosed
 
Undisclosed
 
10 - 49
 Founded
1999
Show all +
New York City, NY
headquarters
  • 175 Varick Street
    New York City, NY
    United States

Portfolio

Key clients: 

Clients have included Lou Reed, The Rolling Stone's Ronnie Wood, Debbie Harry, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Genesis Publications, Karmaloop, Coty, Versace, and Cynthia Rowley, offering award-winning campaigns across a broad spectrum of luxury, fashion and lifestyle brands.

Reviews

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PR & Branding for Creative Agency

"Our projects were simply perfect."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2015 - Oct. 2018
Project summary: 

WORKHOUSE did PR to increase brand awareness for third parties. The team completed multiple projects during the engagement.

The Reviewer
 
11-50 Employees
 
New York, New York
Steven Pranica
President, Creative Exchange Agency
 
Verified
The Review
Feedback summary: 

The team cultivated successful collaborative relationships between parties. As a result, each project earned significant press coverage. WORKHOUSE’s approach to PR and relationship-building was seamless.

BACKGROUND

Please describe your company and your position there.

I’m the owner and president of Creative Exchange Agency, an interdisciplinary artist management, production, and creative concept agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WORKHOUSE?

They’ve assisted on multiple collaborative projects between our artist clients and luxury brands.

What were your goals for this project?

We wanted to create brand awareness in new sectors for our clients.

SOLUTION

How did you select this vendor?

We hired WORKHOUSE based on their past experience with high-profile clients.

Describe the scope of their work in detail.

First, we identified brands that would sponsor and collaborate with our clients. WORKHOUSE then orchestrated the process, negotiated with the various parties, and provided PR services.

What was the team composition?

We worked directly with Adam (Founder and CEO, WORKHOUSE).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Every project was a tremendous success; they received considerable press coverage.

How effective was the workflow between your team and theirs?

The collaboration was seamless.

What did you find most impressive about this company?

WORKHOUSE capably navigated complex relationships between artists and brands. The team’s approach contributed to the project’s collaborative nature.

Are there any areas for improvement?

While there is always room for improvement, our projects were simply perfect.

5.0
Overall Score The engagement was perfect.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They devoted their time to each project.
  • 4.5 Cost
    Value / within estimates
    The cost was in line with the work and services provided.
  • 4.5 Quality
    Service & deliverables
    They were extraordinary.
  • 5.0 NPS
    Willing to refer
    We would highly recommend their services.

Public Relations for Book Publishing & Distribution Company

“They took an overwhelming scope of work and completed everything with efficiency and good humor.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2006
Project summary: 

WORKHOUSE provided promotional support for a book publisher. They stepped into a staffing gap and ran events and publicity for a catalog of 75–100 books.

The Reviewer
 
51-200 Employees
 
New York, New York
Pam Sommers
Executive Director of Publicity, Rizzoli New York
 
Verified
The Review
Feedback summary: 

PR efforts are normally per-title. By comparison, this was a very large project and WORKHOUSE undertook it with enthusiasm. They were nimble, creative problem solvers who brought considerable value to the process.

BACKGROUND

Introduce your business and what you do there.

We are an art book publisher. We produce about 150 books each year and represent other distribution clients for sales in the U.S. I’m the executive director of publicity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WORKHOUSE?

We hired them for promotional support during a transitional period. We were understaffed and needed help with that season’s publicity.

SOLUTION

What was the scope of their involvement?

They ran publicity for a full catalog of books. They hosted an event out of their New York office for media and various editors. It was well-attended and attracted a good list of individuals in the industry. They did a presentation on each book in the catalog to get people interested in the season. In all, they presented 75–100 titles.

What is the team composition?

We worked very closely with Adam (CEO/Founder, WORKHOUSE) and other members of his team.

How did you come to work with WORKHOUSE?

I don’t remember how we originally met, but I was very impressed with Adam and his team’s enthusiastic, creative approach. They took an overwhelming scope of work and completed everything with efficiency and good humor.

How much have you invested with them?

Our costs were probably between $20,000–$50,000.

What is the status of this engagement?

They worked with us for a full season—about six months—in 2006.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was pleased with their work. Normally, we hire on a per-title basis, not for the whole season. Given the scope of the work, they did a great job and hit as many targets as possible.

How did WORKHOUSE perform from a project management standpoint?

Adam is an incredible creative problem solver. We don’t normally do projects this big, so the process was different from our single-title projects.

What did you find most impressive about them?

They’re a dream to work with. Adam always assembles a good team that’s nimble and quick-thinking. They always make the most of the assets they’re given. We derive considerable benefit from their work.

Are there any areas they could improve?

They performed well under the circumstances.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Public Relations for Branding Agency

“It was an excellent experience.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. 2016 - June 2018
Project summary: 

WORKHOUSE helped launch a new agency by securing placement in prominent publications. The team was responsible for press releases, marketing materials, and outreach efforts.

The Reviewer
 
51-200 Employees
 
New York, New York
Kristina O'Neal
Partner, AvroKO
 
Verified
The Review
Feedback summary: 

WORKHOUSE secured prime placement in content relevant to target audiences, setting the foundation for a promising launch. The team’s high level of skill and dedication were key to the partnership’s success.

BACKGROUND

Please describe your company and your position there.

I’m a partner at AvroKO. We’re an architecture and interior design firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WORKHOUSE?

We needed to promote and launch Brand Bureau, our new brand-focused branch.

What were your goals for this project?

We wanted to secure effective, niche placement in large distribution publications.

SOLUTION

Describe the scope of their work in detail.

The WORKHOUSE team sent out several press releases, managed additional outreach materials, and pitched our agency directly to publications.

What was the team composition?

We worked with Adam (Founder and CEO, WORKHOUSE) and his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We secured prime placement adjacent to content that was relevant to our target market. We were very well positioned for our launch.

How effective was the workflow between your team and theirs?

It was an excellent experience. Adam was very skillful and smart in the way he handled our account.

What did you find most impressive about this company?

WORKHOUSE didn’t take the easy way out. The took the time to find the most fitting writers and publications to present our unique message.

Are there any areas for improvement?

No, they were truly top-notch.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer