WordPress

BACKGROUND

Introduce your business and what you do there.

I’m an executive at NaruMuri, a food and beverage company. We make and sell traditional homemade Bangladeshi sweets, including naru, shondesh, barfi, and other treats, using authentic recipes without artificial preservatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WordPress?

We needed to build a professional e-commerce presence for our company to showcase our traditional Bangladeshi sweets in a modern and premium way. We also wanted to make online ordering easier for customers and support essential functions such as product browsing, cart and checkout, payment integration, order management, and mobile-friendly shopping. Additionally, we wanted the website to reflect our brand identity and help us reach more customers across Bangladesh.

SOLUTION

What was the scope of their involvement?

WordPress has handled everything for us, including our ERP system. The team has handled the end-to-end development of our e-commerce website, including the overall website structure, mobile-first design, product catalog and category setup, product detail pages, cart and checkout flow, customer account features, order management, and payment options such as bKash, Nagad, card payment, and cash on delivery. 

WordPress has also worked on brand implementation, product presentation, responsive design, delivery and shipping setup, customer reviews, WhatsApp integration, Facebook/Meta tracking, SEO basics, analytics, and the administrative features needed to manage products, stock, discounts, and orders.

What is the team composition?

We’ve only worked with NIILAA.

How did you come to work with WordPress?

We found them through a referral.

What is the status of this engagement?

We worked together in July 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve successfully launched a fully functional e-commerce platform, improving the mobile shopping experience, product discovery, and ordering. We’ve also streamlined the checkout and delivery process for customers across Bangladesh. 

WordPress has also helped put the systems in place for managing products, stock, discounts, orders, customer accounts, and marketing tracking from one platform.For our company, progress has been visible through the transition from a basic brand presence to a structured online store with a complete product catalog, cart and checkout flow, delivery setup, customer communication options such as WhatsApp, and Meta/Facebook tracking capabilities. These deliverables have given us a much stronger foundation for increasing online orders, running digital campaigns, and scaling the business.

We’ve tracked online orders, website traffic, customer engagement, and conversion-related activity after launch, and the overall trend has been very strong. We’ve seen a clear increase in customer activity on the website, more people browsing products and completing orders online, and much stronger engagement through digital channels.

The biggest impact is that we’ve moved from having a limited online presence to having a proper e-commerce channel that customers can actually use from discovery through checkout. Order activity has increased, customer interaction with products has improved, and the website has become a much more effective sales and marketing platform for our business.

Before the project, we didn’t have a sophisticated analytics setup, but our internal tracking has shown a significant uplift after launch. Website traffic has increased by roughly 1,500%–2,000%, and online order volume has grown by around 80%–100%. Customer engagement across product pages and ordering channels has also improved substantially. We’ve also seen more customers completing their purchases directly through the website rather than relying solely on manual social media inquiries. Overall, the new platform has turned the website into a meaningful sales channel for our company.

How did WordPress perform from a project management standpoint?

We communicated through virtual meetings.

What did you find most impressive about them?

Working with WordPress has been easy.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the bogger of TM SIM REG

Describe what your company does in a single sentence.

My company is an independent website created to assist TM (Touch Mobile) users in the Philippines with the SIM registration process required under the SIM Registration Act (RA 11934). 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WordPress to accomplish?

• Assistance
• guideline

SOLUTION

How did you find WordPress?

• Online Search
• Clutch Site

Why did you select WordPress over others?

• High ratings
• Referred to me
• easy to use

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of simtmregistration.com is to provide TM (Touch Mobile) subscribers in the Philippines with a comprehensive and easy-to-navigate platform for understanding and completing the SIM registration process, as mandated by the SIM Registration Act (RA 11934). The site must be fast, mobile-friendly, user-centric, and optimized for SEO to reach a wide audience.

 
Scope of Work:
1. Website Design & Theme Development
Custom or premium WordPress theme setup tailored to telecom/registration services.
Responsive design optimized for mobile, tablet, and desktop.
Clean, accessible UI/UX with simple navigation for non-technical users.
Brand-aligned color palette and typography.
2. Content Architecture
Home Page with SIM registration overview, call-to-action (CTA) buttons, and quick access to support content.
Key static pages:

About Us
TM SIM Registration Guide
FAQ Page
Troubleshooting & Support
Contact Page
Blog setup for publishing updates, tutorials, and news related to SIM registration and telecom policies.
3. Functionality & Plugins
SEO Plugin (e.g., Rank Math or Yoast) for on-page optimization.
Caching plugin (e.g., LiteSpeed Cache or WP Super Cache) for performance.
Contact form (e.g., WPForms or Contact Form 7).
Social sharing and follow buttons.
Security plugin (e.g., Wordfence or iThemes Security).
Google Analytics & Search Console integration.
Optional: Live chat or chatbot integration for real-time support.
4. Content Integration
Uploading and formatting all initial content (text, images, videos, infographics).
Internal linking between guide pages and blog posts.
Optimization of titles, headings, and meta descriptions for SEO.
5. Performance & Accessibility
Speed optimization for Core Web Vitals (lazy loading, image compression, minified CSS/JS).
Accessibility checks to ensure screen reader and mobile compatibility.
6. Backup, Security & Launch
Regular backup setup using UpdraftPlus or similar plugin.
SSL certificate installation and HTTPS enforcement.
Anti-spam setup for contact forms and comment sections.
Final testing across major browsers and devices before go-live.
 
Key Deliverables
Fully functional WordPress website for simtmregistration.com
Custom-designed pages for guides, FAQs, and updates
Optimized for speed, mobile responsiveness, and SEO
Plugin configuration for performance, analytics, and security
Training or documentation for future content updates (if needed)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website Performance & Speed
Page Load Time reduced to under 2.5 seconds across all major devices.
GTmetrix Performance Score: 90+.
Mobile Usability: 100% mobile-friendly (as verified by Google Search Console).
2. User Engagement Metrics
Bounce Rate improved to under 50% through better layout, readability, and navigation.
Average Time on Site increased to 2+ minutes, showing user interest and content relevance.
Page Views per Session: Increased to 3+ pages, indicating effective internal linking and navigation.
3. Search Engine Optimization (SEO)
Indexed Pages in Google: 100% of published pages/posts within 1 week of submission.
Organic Search Impressions: Significant growth within 30 days of launch.
Keyword Ranking: Target terms like “TM SIM registration” and “how to register TM SIM” started appearing in the top 10–30 results on Google.
Backlinks: Increased from 0 to 50+ through directory submissions and article syndication.
4. Traffic Metrics
Initial Launch Week Traffic: Over 1,000+ unique users.
Daily Visitors: Reached 300–500 average daily users within 1–2 months post-launch.
Geographic Reach: 90% of visitors from the Philippines, indicating the site is reaching its target demographic.
5. Content & User Support
Help Article Views: FAQ and Troubleshooting pages received over 2,000 views combined.
Contact Form Submissions: Steady flow of user queries, indicating trust and value.
Blog Posts Published: 5–10 SEO-optimized posts live within the first month, driving long-tail traffic.
6. Technical SEO & Indexing
Sitemap submitted and indexed through Google Search Console.
Structured Data implemented for articles and pages.
SSL Certificate Active: Ensures site is marked "Secure" by all browsers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management Review
The project management for simtmregistration.com was structured, responsive, and results-oriented. From the initial planning phase to final delivery, all key milestones were clearly defined and tracked. The team followed a systematic workflow that included requirement gathering, content preparation, theme customization, plugin setup, SEO configuration, and final testing.

✅ Timeliness
All deliverables were provided on time or ahead of schedule, including:

Full website layout and structure within the first week
SEO-optimized content integration completed by week two
Site performance and security optimization delivered by the final project week
Deadlines were consistently met, and any adjustments were communicated transparently.

✅ Responsiveness
The team was highly responsive to questions, edits, and feedback. Communication was maintained via email and chat, with fast turnaround on requests. They promptly addressed technical issues, plugin conflicts, and design suggestions, often providing alternative solutions when needed.

✅ Adaptability to Needs
They effectively understood the unique purpose of simtmregistration.com — educating users about the TM SIM registration process — and shaped the site around a user-friendly experience. The team was open to last-minute changes, such as adding new FAQ entries or modifying page layouts to improve readability and mobile experience.

What was your primary form of communication with WordPress?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company was their deep understanding of user needs combined with a mission-driven approach. simtmregistration.com isn't just another informational site—it fills a crucial gap by simplifying a legally required process that many Filipinos, especially in rural or underserved areas, find confusing and difficult to access.

Their focus on clarity, accessibility, and user education is impressive. The way they broke down complex government requirements into step-by-step guides, FAQs, and troubleshooting support showed a clear dedication to empowering everyday users.

Additionally, their commitment to fast delivery, mobile responsiveness, and SEO best practices made the project feel not only well-executed but future-ready. It’s rare to find a team that balances technical skills with such a strong sense of social impact and usability.

Are there any areas for improvement or something WordPress could have done differently?

While the overall WordPress implementation for simtmregistration.com was solid and effective, there are a few areas where improvements could enhance future performance and user experience:

1. Streamlined Backend for Non-Technical Users
Some backend elements (like plugin settings or custom fields) could be simplified further for administrators who aren’t tech-savvy. Implementing a cleaner dashboard interface or using an admin customization plugin could improve usability for content editors or support staff.

2. More Scalable SEO Automation
Although the SEO plugin worked well, automating SEO metadata (especially for new blog posts or FAQs) using AI or structured templates could reduce manual effort and ensure consistency across the site.

3. Accessibility Compliance
While the site is mobile-friendly and generally accessible, future updates could benefit from a full WCAG accessibility audit to ensure compliance for users with visual or cognitive impairments (e.g., screen reader compatibility, color contrast, keyboard navigation).

4. Built-in Analytics Dashboard
Instead of only relying on Google Analytics, integrating a visual analytics dashboard within WordPress (e.g., using MonsterInsights or ExactMetrics) would allow faster, at-a-glance monitoring of site traffic, top pages, and user behavior.

5. Content Workflow Integration
For a growing site like simtmregistration.com, adding a content approval workflow plugin could streamline publishing, especially if multiple contributors or support editors are involved.

 
Overall, these are enhancements, not shortcomings. The WordPress implementation was effective, but small improvements in usability and scalability could take it to the next level. Let me know if you’d like these suggestions formatted for a client report or internal development roadmap.