Womenkind

Womenkind is a marketing communications company with the expertise to create strategic marketing programs that speak to women and connect them to brands. "91% of women say advertisers don't understand them." If women are the world's most powerful consumers, why isn't marketing to women better? Womenkind was founded on the premise that thoughtful observation can uncover authentic insights and help create inspired messages that make women feel understood, enlightened and respected. It’s not enough to be women to understand women. In 2007, with extensive backgrounds in the advertising business, co-founders Kristi Faulkner and Sandy Sabean invented a new model. Womenkind developed their own proprietary measures (WomIntuition, Muses, and the Blind Spot Benchmark) to guide their understanding of how to effectively motivate women. By constantly researching, engaging, and, most importantly, listening to women, Womenkind is able to stay ahead of the dynamic shifts in the way women really think, feel and act. Please visit the website to find out more about these strategies.