Brand innovation for restless businesses.
Wolves Not Sheep is a brand innovation consultancy for restless businesses in pursuit of uncommon growth. Designed to traverse innovation, branding, and experiences, we help change-seeking C-suites and founders hunt for what’s next.
As a collective of talented specialists, advisors, and entrepreneurs, we form a multi-disciplinary team of creators with hands-on experience in internal innovation teams, external agencies, and startups. This gives us unique expertise in upstream strategy with downstream insight that we dedicate to clients looking for opportunities that lie just outside their comfort zones.
We believe that uncommon growth isn't built from common behavior. Therefore, The path forward does not begin by following a competitor or the latest trend. Our approach is a process, not a template, of discovery and evolution. Beginning with understanding the DNA of a business and its consumer, we identify and define a next advantage. We then guide the organizational, product and creative evolution necessary to build and capitalize on it.
Our services are designed to (re)establish foundational structures and explore new territories to help brands uncover who they are and who they could be. The result is a brand optimized for a strategic market position capable of continued evolution.
• Brand Advisory & Development
• Product & Service Design
• Brand Stretch & Pilots