A positioning studio for early-stage founders.

Wolves Not Sheep is a positioning studio. We work hands-on with early-stage founders to shape & express the value they offer.

Building a successful startup hinges on one thing. Convincing others there’s value in it – that makes customers, investors, and talent take notice.

After working with hundreds of businesses, established and new, big and small, we’ve learned that clearly articulating this value sets the foundational direction of a company and is one of the hardest and most common challenges faced.

To help, our team utilizes a wide set of disciplines to shape and express the value each new venture has to offer. From guidance to hands-on support, doing this can include strategy, business design, as well as design and development of both brand and digital experiences.

Our focus is on pre-seed and seed-stage startups. We also work with growth-stage startups typically as they scale from early-adopters to the larger market and are often sought out by corporate innovation teams.

If you’d like to speak with us about your venture, please email [email protected].

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$10,000+
Undisclosed
2 - 9
Founded 2018
Oklahoma City, OK
headquarters
  • 1216 N. Western Ave.
    Oklahoma City, OK 73106
    United States

Focus

Service lines
40%
30%
30%
Branding
Business Consulting
Marketing Strategy
Client focus
60%
30%
10%
Midmarket ($10M - $1B)
Small Business (<$10M)
Enterprise (>$1B)
Industry focus
30%
30%
20%
20%
Consumer products & services
Hospitality & leisure
Retail
Branding Focus
40%
30%
12%
12%
6%
Business Consulting Focus
100%

Portfolio

Key clients: 

B2C and D2C early- and growth-stage startups and established consumer-facing companies. Recent engagements include a west coast ed-tech startup, a new retail concept, a restaurant group expansion, brand collaborations with an international hotel brand, and multiple innovation projects for a $1B enterprise partner.

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