Design Agency // Innovation & User Experience
Visually beautiful and incredibly functional.
Within our Design Studio we design websites, digital platforms and branded experiences that your users will love.
Within our consultancy arm, we help teams innovate rapidly using Design Thinking frameworks, including Design Sprints.
We work across:
UX/UI, Website Design, Digital Product Design, App Design, Digital Design, Brand / Branding Design, Digital development.
Recommended Providers
Focus
Portfolio
ABRSM, DIAGEO, Macmillan Education, Ian Fleming Publications, HSBC, BUPA, ASOS
Own Art // Digital Platform Design
Services:
User experience (UX) / UI DesignDesign SprintsProduct DesignWebsite Development
Full case study:
https://wolfcubdigital.co.uk/casestudy/wolfcub-fusing-art-affordability/
Project Summary:
Own Art is a membership centric organisation who help individuals to start art collections by bridging the gap between art galleries and new buyers through providing affordable consumer finance.
Having recently completed a rebranding process, we were approached by Own Art to help redefine their online experience, integrating their refreshed visual brand assets whilst developing a robust platform.
The platform bridges the divide between new and established art buyers, galleries and artists, so it was imperative the redesign considered all of these key audiences.
We adopted a highly collaborative approach with the Own Art team, working with them intensively using design sprint methodologies.
The design sprint helped us to identify key user journeys for the most critical tasks throughout the platform, and allowed us to work through design challenges together.
We then used our collaborative decisions to create an interactive prototype of the platform, allowing us to validate ideas with both Own Art's internal team and key user groups within their target audiences.
As an organisation with over 15 years of history, serving their members and bridging the gap between art sellers and art buyers, Own Art had a lot of factors to consider within the redesign.By guiding their team through a design sprint process we created a platform that their organisation and members alike love.
Interaction and engagement with the site from members has increased 300% and new enquiries to the organisation have risen dramatically since launch.
Ian Fleming // Website Design & Development
Services:
User experience (UX) / UI DesignWebsite DesignWebsite DevelopmentProject
Full case study:
https://wolfcubdigital.co.uk/casestudy/ian-fleming/
Summary:
Ian Fleming Publications Ltd and The Ian Fleming Estate work together to protect and uphold the legacy of Ian Fleming and his writing.
Their aim is to promote and make available all of Ian Fleming’s books worldwide.Ian Fleming Publications looks after the literary James Bond brand, keeping it alive through the publication of new stories by authors such as Anthony Horowitz, William Boyd, Jeffery Deaver, Sebastian Faulks, Steve Cole and Charlie Higson.
The publishers required a complete reinvention of the online world of Ian Fleming’s literary legacy. The current site was 5+ years old, had become dated in its visual feel, and was weighed down with excessive content, giving a poor user experience.
We immersed ourselves into the world of Ian Fleming, a man who lived an exciting and eventful life.Drawing on a wide range of materials, we created a visual language which represented the author’s personality and that of the characters he created.
We used our research to build a toolkit to complement Ian Fleming’s brand and as a base for our designs.By building a solid design foundation and user experience, tailored to the Ian Fleming brand and the publisher’s audience, we were armed with the tools to create a beautiful and highly functional website that exceeded all expectations.
Every part of the project was handled excellently, from creative brainstorm & transparency of expectations to their flexible & responsive attitude throughout.
Josephine Lane - Publications Manager, Ian Fleming Publications
Attic Media // Brand Rebrand
Services:
Art Direction
Brand Design
Digital Design
Brand Strategy
Full case study:
https://wolfcubdigital.co.uk/casestudy/attic-media/
Summary:
Atticmedia is an award-winning learning and communications agency. Since 1996 they’ve been creating impactful learning tools for clients including PwC, M&S, Pearson, Johnson & Johnson, NHS, BBC and many government bodies.
Their approach to learning is innovative and crafted – bringing fresh ideas and creativity to each new brief. They needed a brand that reflected their style and ethos of ‘crafted digital learning’.
The Atticmedia brand has always worked hard to keep its roots firmly grounded in its humble loft-based beginnings. It’s a metaphor for starting small, doing stuff well and, no matter how much you grow, remembering where you came from.
Throughout the 22 years, Atticmedia have been in business, their brand has evolved through multiple iterations, but it’s always been represented by the Atticmedia name and the same brand marque of the spider – something you’d find in most attics the world over.
Our first task was to define the visual style for the brand’s next stage of evolution. We knew Atticmedia were after a bold, modern look using distinct colours and strong typography while conveying their sense of discovery and exploration within the field of learning.
We conducted research into visual aspects of the brand roadmap, which helped us to create a shared vision with the Atticmedia team. We collaborated with them through a series of fast-paced sprints to formulate a visual foundation to build upon.
We created a modern look and feel for the brand evolution which incorporates a fresh colour palette, refined iconography and premium imagery. The end result is a look which feels true to the company’s history while being different enough to compete in today’s highly competitive marketplace.
We rolled the new branding out via internal design guidelines and online on the Atticmedia website.
Adur & Worthing // Digital Product Design
Skills:
User Experience Design
User Research
UI Design
Digital Product Design
Full case study:
https://wolfcubdigital.co.uk/casestudy/a-and-w-council/
Summary:
Adur & Worthing Councils are two local government bodies, Adur District Council and Worthing Borough Council, in West Sussex, England. They have operated under a joint management structure, with a single Chief Executive, since 1 April 2008.
Both councils are undergoing a large digital restructure of their products and services.
Adur & Worthing approached us to help prototype a radical new digital repairs service. The current systems were antiquated and they wanted to offer a more innovative, digital product to residents.
The project involved four different and unique service areas: self-service, customer service, scheduling and workforce. With a multitude of stakeholders across these departments and services, our biggest challenge was capturing their needs and feeding that into the design of the product.
The outcome was the design of a full suite of products across the four service areas, tailored to the needs of multiple audiences, from home users to the mobile repair workforce, customer service team and scheduling team.
The user experience is seamless across the various departments, and once implemented in full is set to revolutionise the way the councils develop and run future products and services.
Diageo // Brand & Website Design
Skills:
Art Direction
Brand Design
E-Learning
Website Design
Full case study:
https://wolfcubdigital.co.uk/casestudy/diageo/
Summary:
Diageo is a global leader in alcoholic beverages with an outstanding collection of brands across spirits and beer. They produce a collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world.
Award-winning learning agency Brightwave, who was developing an interactive course for Diageo, approached us to help art direct and create a design style for the course learning materials.
Our biggest challenge was producing a world-class experience for the course, which flowed seamlessly between content screens and interactive content whilst keeping the viewer inspired and engaged.
Equipped with the style foundations we’d built in the guidelines document, we then rolled the style out across a variety of journeys including an animated introduction experience.
Lastly, we designed a series of key interactive screens to be used throughout the course.
These interface elements could then be used across the remainder of the course content, providing an elegant ‘on brand’ experience throughout.
Reviews
the project
UI/UX Design for Immersive Environment & VR Company
“Wolfcub Digital is outstanding; they have very good visual sense and excellent designs.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-owner and technical director of Immersive Interactive Ltd. Our solution creates immersive environments that are virtual reality classrooms. It enables groups of people to share audio, visual, and other interactive features. In essence, it can be a place for education, simulation, and training.
Our core markets are primary education, special education, and medical training; we have a good variety of users. Our company supplies all hardware and installation services for these spaces. We provide our own software and content. However, we’ve also enabled the end-user to create their own content too. They can create videos as well as add interactive questions and hotspots to create their own lessons.
What challenge were you trying to address with Wolfcub Digital?
We needed to do a major redesign and redevelopment of our software. Specifically, we wanted Wolfcub Digital to focus on the UI of the solution's editing section. Our goal was to create a world-class, online editor for those immersive experiences. We wanted to up the usability as well as the look and feel of the application. The vision was for the software to be on par with any top-of-the-line, world-class editing tool.
The key challenge was that we have such a wide diversity of users. The new software had to be something that was intuitive and simple to use; and at the same time able to create professional standard experiences. That’s why it was outside of our in-house expertise to come up with something that addressed all of those challenges.
What was the scope of their involvement?
Wolfcub Digital has been engaged in the complete redesign process of our solution. They’ve been working in sprints. First, their team conducted research on our business. This included interviewing our internal team and performing a competitor analysis. Their team held two-day in-person sessions in our office. During this, we did brainstorming exercises and discussed design. It was here that we extracted the core objective of the product, and our business goals as well.
We developed the idea of the kind of product we wanted and who our users will be. During this, we considered core markets and user avatars. Wolfcub Digital interviewed our current customers on how they use the software, as well as their likes and dislikes about it.
They filmed the interviews and created a report that confirmed a lot of what we were thinking. It was a very interesting and useful process because the feedback helped create our user journeys and profiles. That then fed into the design phase. Once they produced the initial wireframe, they tested it with our users.
Going from there, Wolfcub Digital went away and produced a series of reports, which they asked us to comment on. There were a number of outputs at that stage, and we decided that the next major phase was more in-person sessions.
We spent two days down in their office where we did continuous design sprints and processes. Together, we worked on the avatars and user journeys for the end-user. A big focus was on how the redesign would individually factor into those two aspects. We brainstormed ideas about the UI and put it all together to come up with a core user journey.
Wolfcub Digital gathered all the information to get a good idea of what they wanted to do. Next, they created a series of highly detailed user journeys. These weren’t wireframes but they encompassed what the final design of the software would look like.
Our team was able to click through them like a wireframe, but with much more detail. Wolfcub Digital produced dozens of these in different views, aspects, content, and components. This included side menus and user options. Essentially, they produced full specs for the new software.
What is the team composition?
I’ve worked with four people from their team. Since the initial design phase, I’ve had daily contact with just two team members.
How did you come to work with Wolfcub Digital?
They approached us for a previous project. That one was more software-focused so we didn’t have the budget to venture into UI. However, Wolfcub Digital did a convincing job with their proposal. I always had it in my mind that I’d like to go back and work with them. I knew I’d want their kind of service and treatment for our software when the time was right.
We found that budget at the start of this year, so I engaged them again. Luckily enough, they were available. Their team did another outstanding proposal based on the requirements I had spoken to them about. Overall, we’re really keen on working with them.
How much have you invested with them?
I’ve spent around £30,000 (approximately $37,000 USD).
What is the status of this engagement?
The project started in January 2020, and it’s ongoing. Wolfcub Digital delivered most of the product within three months.
What evidence can you share that demonstrates the impact of the engagement?
The general feedback we've had is that the designs are outstanding. Internally, we’re very happy with it. Our team is delighted that the software meets all of our requirements. To a limited extent, we’ve shared it with some partners and resellers. They’ve also provided positive feedback. It’s something they want to use and want to get quickly released.
How did Wolfcub Digital perform from a project management standpoint?
Wolfcub Digital followed a good timeline and was punctual in delivery. All of their written communication is excellent, this includes presentation and documents. Their copy includes a lot of clear visuals that are made up of illustrations, diagrams, and photographs. This helps us understand the concept without having to read through a lot of text.
Day-to-day communication happens through Basecamp; it’s a good tool. It helps us share documents, hold discussions, and kick ideas back and forth. Overall, it’s been really useful to receive feedback and also give our input to them. We used InVision to produce all the wireframes so we could click through and view them. This allowed for comments, suggestions, and specific feedback. Wolfcub Digital responds to feedback and makes changes quickly. We also use Skype and Zoom to communicate.
What did you find most impressive about them?
Their project methodology is very well-thought-out. Wolfcub Digital is outstanding; they have very good visual sense and excellent designs. We really like the way they implemented the whole process with the detailed ideation sessions. By this I mean their design sprint ideology, user interviews, and collaborative approach.
As a business, we input our knowledge and experience while allowing them to use their expertise in design, usability, and UI. Overall, the UI design is of the standard we expected; it’s a world-class and high-quality standard. Their process and the way they managed everything really stood out to me.
Are there any areas they could improve?
I think highly of them, there’s not a lot of room for improvement.
the project
Digital & Design Consulting for E-Learning Company
"We’ve had a long and constructive relationship."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
The organization I work for is called Atticmedia, and my position is production director.
What challenge were you trying to address with Wolfcub Digital?
We’ve had an ongoing relationship with Wolfcub for a number of years. They augment and support some of the creative work that we do.
We tend to work with them on high-end creative projects because that’s where they have the most impact. We’ve relied upon them in the past for projects where we’ve needed an additional level of creative input.
What was the scope of their involvement?
They’ve helped us with several high-profile projects. At various times, they’ve delivered interface designs, UX work, concept designs, pitch materials, and general design consulting. They’ve established brand style guidelines for some of our clients, as well as broader design principles to follow.
We’ve used them internally for brand design, and they’ve augmented our creative efforts for client branding projects as well. They’re a high-value creative resource for us. Typically our projects begin with brainstorming around creative concepts and approach, and Wolfcub usually follows that with specific concept work. Sometimes it’s high-level visualizations, other times they’ll produce wireframes and prototypes to complement our work.
Wolfcub has also delivered web design work for us and some of our clients. For these external projects, they’ll often do the initial concept work for the site. They tend to focus on the design side, which usually involves UX visualization and concept ideation. We will occasionally support their designs with content and technical work.
The web design projects that Wolfcub works on are generally a blend of content, design, and development work. Some are technically focused—application builds, for example—and others, like editorial campaigns, are more geared towards content. We use their skills in specific creative areas, but that’s frequently complemented with editorial and technical work, depending on what’s being developed.
What is the team composition?
I’ve worked with both John (Co-Founder, Wolfcub Digital) and Dom (Co-Founder, Wolfcub Digital) for a number of years.
How did you come to work with Wolfcub Digital?
I worked with both John & Dom as designers before they set up Wolfcub.
We were working on a project for a large broadcaster, and I was looking for a designer. John was who we selected & we kept working together after that project ended. He was chosen due to his ability and personality. He’s an easy person to collaborate with, and we’ve had an excellent working relationship ever since.
How much have you invested with them?
We’ve spent tens of thousands of pounds throughout our time working together. I can’t give a specific estimate, but we’ve probably spent at least £150,000 (approximately 75,000 USD) over a ten year period.
What is the status of this engagement?
We started working together about ten years ago, and it’s an ongoing relationship.
What evidence can you share that demonstrates the impact of the engagement?
The deliverables have been excellent—both the concept designs and other project-related work.
How did Wolfcub Digital perform from a project management standpoint?
They’re very communicative. We have an open and honest relationship where we can sit down with them, come up with estimates, and work jointly on a timeline for each deliverable. They’re very reliable when it comes to meeting our delivery expectations.
What did you find most impressive about them?
They've always been excellent to work with. John and Dom are both very easy going, and the work they produce has always been at a very high standard. The superior creative input that they offer is their main selling attribute.
Are there any areas they could improve?
I don’t have anything specific to report on—they’re fantastic collaborators. We’ve had a long and constructive relationship.
Do you have any advice for potential customers?
I would tell them to go ahead and have a conversation with Wolfcub. I’m sure that they can add value to any project.
The software is of a high standard and quality. It has received positive feedback and meets all the needed requirements. Wolfcub Digital followed the project timeline, delivered the product on time, and resolved issues. They're effective communicators in written, verbal, and visual contexts.