What was the scope of their involvement?
The initial step was for them to understand our products and our customers. I was impressed that they took the time to do some homework. They studied our products and came to our facility to understand what the product does and how it solves problems for our customers.
In my experience, other companies didn’t care about that. They said they could help us with our challenge or project, but were only interested in us giving them some keywords or us helping them with a lot of the setup. Wojo Design took the initiative, completely learning and understanding the products before they did anything else. Their interest made me feel better.
Then they designed our so-called digital marketing plan. They wanted us to review it with them. They showed us every step that would take place during the benchmarks they had set up. It was very measurable.
In phase three, once the sales starting picking up, the primary goal became to consistently increase revenue and conversion rates. It was almost a repetition of the first two steps. The key was to convert not only online visitors but also people who called us. They used Google Analytics and other software to measure that.
When we started working with them, our website was based on Network Solutions. They told us that platform is probably the most challenging. Magento would be a little easier to use and would increase organic search visibility. It took us a few years to migrate to Magento.
What is the team composition?
The co-owner was our primary contact. We also worked with a few others.
How did you come to work with Wojo Design?
I searched Google for digital marketing agencies in Chicago. I figured that a good digital agency should have a good website. A few agencies had aggressive claims, but their websites looked terrible and didn’t rank well on Google. I looked for a digital marketing agency that not only had a nice, clean website, but could also promote their own brand. I narrowed my search down to three or four companies, and we didn’t regret choosing Wojo Design.
How much have you invested with them?
We spent $50,000-$60,000.
What is the status of this engagement?
We started working together in March 2012 and the work is ongoing.