WKND Digital

BACKGROUND

Introduce your business and what you do there.

I’m an executive of an e-commerce company; we sell apparel through a Shopify site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WKND Digital?

We needed help with the design and marketing of our business.

SOLUTION

What was the scope of their involvement? 

WKND Digital handles everything from development to our media spend; they create digital content in their studio and shoot videos and pictures for us.

What is the team composition?

We’ve been working with at least 20 people from their team; they’ve got different people for email marketing, social media, creativity, and other groups that come to the table as needed.

How did you come to work with WKND Digital?

We worked with other agencies in the past, but we weren’t happy with them because they subcontracted their work. We found them on an Instagram ad that we liked and reached out to them. We chose WKND Digital because they were the only agency that was vertically integrated. 

How much have you invested with them?

We’ve spent $150,000–$200,000 with them so far.

What is the status of this engagement?

We started working with them in January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of metrics, we measure the engagement’s success by the money we’re making through their work, and that’s where we’re noticing they value as a partner. I can’t say enough good things about them — they’re the only agency that has done everything they promise, and they’ll do whatever it takes to make our business profitable.

How did WKND Digital perform from a project management standpoint?

They have strong project management; we have Slack conversations and biweekly calls, keeping everything organized 24/7. WKND Digital’s team is extensive and focused on reaching our goals profitability, which is a big point for us. They also take complete responsibility to ensure our success. 

What did you find most impressive about them?

They’re focused on our business’ success, and they responsibly do that. WKND Digital is sensitive to our brand and where we want to be in the market. In addition to that, they’re fun to work with and fun people — they’re an extension of our team.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Any advice for potential customers?

Trust them, let them do their work, and don’t try to engineer; you can be part of the process, but they know what they’re doing.

BACKGROUND

Please describe your company and your position there.

We provide shipping services to companies. We leverage our volume for better rates on parcel services with everyday carriers. We can bring shipping rates to small businesses that allow them to be competitive with Fortune 5000 competition. I am the owner of company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WKND Digital?

We had WKND Digital expand our reach on Facebook and Instagram.

We are so confident that we can save companies money on shipping and our team to find savings in their current process, that we hired WKND to advertise this offer for us. If WKND set an appointment with a business and we fail to find shipping savings, we sent the client $100 cash for their time. The project was/is incredibly successful.

What were your goals for this project?

Fill our rep's calendars with high quality appointments with companies that have shipping needs.

SOLUTION

How did you select WKND Digital?

WKND was a referral from another vendor we use for our webpage. He said they were the best in the business.

Describe the scope of their work in detail.

WKND took a week to understand our business and who our ideal customer was. They helped us draw up an irresistible offer for anyone who might be a great prospect.

Then they brought us a record number of appointments through Facebook and Instagram ads and consistently are working to improve this audience. I am very happy with the results.

What was the team composition?

The owner of the WKND started on the first call with us with his assistant. Then he has a team of 3 marketers, a project manager, a relationship manager, and his assistant. All of which have been on every call throughout our relationship.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a record number of online appointments set on our reps' calendars. These appointments are also higher quality with better turnout than our calling team currently sets.

How effective was the workflow between your team and theirs?

It is incredible effective. Their slack channel allows them to be always available for any questions we have. Their turnaround time for questions is faster than we have seen with any other digital marketing company. It is usually less than 1 hour.

What did you find most impressive about this company?

The owner Tom, and the buy-in he has with his team. They are the best and they know it. If you work with WKND Digital you are working with the best in the industry.

Are there any areas for improvement?

No happy in all areas.

BACKGROUND

Please describe your company and position.

I am the Managing Member of The Self Defense Company

Describe what your company does in a single sentence.

Self Defense Training Courses and Bulletproof Backpacks and Jackets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WKND Digital to accomplish?

• Scale Business through advertising on Meta Properties

SOLUTION

How did you find WKND Digital?

• Online Search
• Clutch Site

Why did you select WKND Digital over others?

• Great culture fit
• Company values aligned

How many teammates from WKND Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop and manage PPC campaigns and creative over social media

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In the beginning they were "all hands on deck" but after they failed to beat our past ROI and couldn't scale after 3 months, delivery on new creative when from 1 week to 3 weeks and we were passed down the line to non-english speaking designers. They were supposed to have us review all creative - that stopped after a few weeks. Later we discovered that the ads they were running were mis-spelled and the copy was incoherent.

What was your primary form of communication with WKND Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nothing. They are a typical, large ad agency.

Are there any areas for improvement or something WKND Digital could have done differently?

Commit to a project and adhere to the standards set in the agreement.

BACKGROUND

Please describe your company and your position there.

Nufacial is a mask company helping give back to those in need.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WKND Digital, and what were your goals?

We hired WKND Digital to help us conduct Facebook ads, creatives and overall bussiness consulting.

SOLUTION

How did you select WKND Digital and what were the deciding factors?

We wanted to go with a company that had experience in the field and an amazing track record and WKND Digital has just that.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Scope of Work was to come up with effective creatives, deals and strategies to maximize sales. Key Deliverables included Facebook ads, google ad setup, etc.

How many people from the vendor's team worked with you, and what were their positions?

5 people worked on the project:

• CEO
• 2 x Facebook Ad Specialists
• 1 x Creative Expert 
• 1 x Project Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increase in sales, traffic and effectiveness.

Describe their project management style, including communication tools and timelines.

Slack was used in communication skills along with project management.

What did you find most impressive or unique about this company?

What I found most impressive were WKND Digital's amazing track record and efficiency.

Are there any areas for improvement?

None