Whatever It Takes!
WiT Group is a results-driven strategic marketing agency. WiT Group takes a consultative approach with our clients to deliver winning strategies, maximize digital marketing ROI, and deliver compelling creative that builds brands for the long-term. Our creative marketing agency doesn’t sell any particular service or products here, we are only concerned with making our clients successful. Whatever it takes!
TDi Technologies, operating in a very niche industry, was seeking equally niche employees. Experiencing a growing need for highly functional employees as market demand increased, TDi Technologies needed a short term and long term solution to the underperforming hiring and recruitment strategy. WiT group increased the company's visibility on platforms such as LinkedIn through an increase in post frequency and a careful attention to quality and subject matter shaped the perception of the company in the eyes of young professionals. As a long term solution, WiT Group created an exclusive internship program for graduating seniors leading to an improved hiring pipeline
A major property development company located in Steele Creek, North Carolina, New Forum officially started a marketing and advertising campaign to promote the new Two Silver Crescent office space. The Two Silver Crescent print campaign required a strategy and collateral to better pitch the space to potential tenants.
The Cops & Barbers initiative was started as a means to establish meaningful relationships with the police and the community they serve with barbershops being the cornerstone. Following the unfortunate death of Keith Lamont Scott by Charlotte police, a sense of antagonism formed between the minority youth of Charlotte and the police force. WiT Group was enlisted to help Cops & Barbers reach the minority youth of Charlotte and leave a lasting impact on the social dynamic between the Charlotte youth and its police force to mend the rift between the two groups. WiT Group designed a mobile app for Cops & Barbers to connect users with events being hosted by the client. Events were publized through social media, through the app itself, and the website to reach the youth of Charlotte and humanize the Charlotte police through holding events in centers of community. Utilizing barbershops, shoe stores, cafes, schools, and fundraisers as events to build empathy on both sides. The app utilized muted, softer versions of the red and blue traditionally associated with the police. The juxtaposition between the two colors allows simple color emphasis for easy-to-skim pages.
Cow Hollow’s owners had split, leaving that poor experience attached to the company’s current identity. The remaining owner wanted a new logo and re-brand designed to separate the company from its past. With thousands of people associating Cow Hollow with its owner, WiT Group was tasked with creating an entirely new brand image that resonated with the target audience. WiT Group's created a modern identity for Cow Hollow, including packaging and a stylescape to bring the company firmly into the contemporary coffee industry.Creating a brand that looks like it belongs on coffee shops’ shelves was necessary to bolster sales and build interest in the new Cow Hollow.
vy Citizens is a startup business seeking to break into the highly competitive women’s athletic wear industry. The brand is exclusively designed by the prolific South African designer, Amanda Laird Cherry. Located in South Park Mall, Ivy Citizens was in direct competition with more established brands like Athleta, Lulu Lemon, and Fabletics. Because Ivy Citizens’ retail front was located in the mall’s luxury wing, they experienced far less foot traffic than desired. As a result of attempting to compensate for the lack of traffic to their store, the brand also faced an identity crisis, specifically in their target market, product, and corporate goals. WiT Group created a detailed competitor analysis of similar retailers in the South Park area to better understand the inherent advantages Ivy Citizens holds. Our team also created a partly print, partly social ad campaign that encapsulated the heavy South African influences for which Amanda Laird Cherry, the brand's designer is known for.
A local Charlotte start-up, entering the highly competitive recruiting field. The brand differed however by utilizing social media optimization to help companies find highly specialized potential hires through the clients own social media accounts, creating a fully cohesive experience for the hire, in comparison to the segmented candidate experience with a traditional recruiting firm. The brand however lacked a logo or website that effectively reflected the ingenuity of the company’s functional strategy. WiT Group developed a a logo that pulls from the iconic look of digital clock numbers. The brand story that defined the logo elaborated on what it takes to be a strong professional, in today’s market, being well-read, motivated, passionate, and focused. But every strong candidate and commendable professionals day start early to the sound of an alarm clock. Thus the logo was cemented in the look of a retro digital clock. The art direction also differed heavily from the often sterile look of other recruiting firms. We also designed Develop a website to fit the new contemporary feel of the new company branding.