E-Commerce Web Dev for Indian Restaurant
- E-Commerce Development Web Design
- $10,000 to $49,999
- Jan. 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
“Their dedication to fostering lasting partnerships ensures that clients benefit from continuous innovation.”
- Hospitality & leisure
- Vancouver, British Columbia
- 1-10 Employees
- Online Review
- Verified
Wisertech Solutions has developed an e-commerce website for an Indian restaurant. The team has designed the site, integrated an online ordering system, and implemented a CMS. They’ve also provided SEO services.
Thanks to Wisertech Solutions, the client has achieved a 25% increase in online orders and a 15% increase in average order value. The team is responsive, flexible, and proactive in addressing concerns. They’ve maintained professionalism and provided ongoing support after the website launch.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Desi Lounge
Describe what your company does in a single sentence.
Bringing ethnic Indian flavors to Vancouver, Desi Lounge is the Indian restaurant that blends traditional spices with innovative fusion dishes for a unique culinary experience
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Wisertech Solutions to accomplish?
- To create the e-commerce website is to provide a seamless online experience for customers to explore and order our innovative fusion Indian dishes, while optimizing for search engine visibility to attract a broader audience and enhance customer engagement, ultimately driving both online sales and brand recognition in Vancouver and beyond.
SOLUTION
How did you find Wisertech Solutions?
- Online Search
- Referral
- Networking
Why did you select Wisertech Solutions over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from Wisertech Solutions were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
1. E-Commerce Website Development
Objective: To create a user-friendly, visually appealing, and functional e-commerce website for the restaurant, showcasing the unique fusion Indian menu and enabling seamless online ordering for delivery and pickup.
Key Deliverables:
Website Design & Layout:
Custom, responsive design tailored to the restaurant’s brand and target audience.
Intuitive navigation with clear categories for menu items, special offers, and promotions.
High-quality images of dishes, with detailed descriptions and ingredient lists.
Mobile-first design ensuring optimal performance across devices.
Online Ordering System:
Integration of an easy-to-use ordering system, allowing customers to select items, customize orders (e.g., spice levels, additions), and choose delivery/pickup options.
Secure payment gateway integration for processing transactions (credit/debit cards, digital wallets, etc.).
User account creation for order history, favorites, and easy reordering.
Menu Management:
Backend CMS (Content Management System) for easy updating of the menu, prices, and daily specials.
Option for customers to filter menu items based on dietary preferences (vegetarian, vegan, gluten-free, etc.).
SEO-Friendly URL Structure:
Clear, descriptive, and SEO-friendly URLs for each menu category, item, and content page.
Integration with Delivery Services:
Integration with third-party delivery platforms (e.g., UberEats, DoorDash) or custom delivery logistics.
Customer Reviews & Testimonials:
Functionality for customers to leave reviews on menu items and overall service.
Security Features:
SSL certificate for secure browsing and transaction encryption.
Compliance with all relevant data protection laws (e.g., GDPR, CCPA).
2. Search Engine Optimization (SEO)
Objective: To improve the website's search engine ranking, drive organic traffic, and increase visibility for key terms relevant to fusion Indian cuisine, Vancouver restaurants, and online ordering.
Key Deliverables:
Keyword Research & Strategy:
Identification of high-performing keywords related to Indian fusion cuisine, food delivery in Vancouver, and local dining.
Targeting long-tail keywords like “best fusion Indian food in Vancouver” or “Indian food delivery in Vancouver.”
On-Page SEO:
Optimization of title tags, meta descriptions, and headers (H1, H2, etc.) for all pages.
Alt text for all images to improve image search visibility.
Internal linking structure to ensure good page authority flow across the website.
SEO-friendly content creation, including blog posts or articles on food trends, recipes, or restaurant news.
Local SEO:
Google My Business setup and optimization to ensure visibility on local search results.
NAP (Name, Address, Phone) consistency across all local listings and directories.
Geo-targeted keywords to appear in searches for users in the Vancouver area.
Technical SEO:
Ensuring the website is fully optimized for fast load times and performance, reducing bounce rates.
Mobile optimization for a smooth experience on smartphones and tablets.
Schema markup for rich snippets (e.g., star ratings, menu items) in search engine results.
Content Marketing & Link Building:
Creation of engaging content (e.g., blog posts, recipe features, or restaurant stories) to attract organic backlinks.
Outreach to local influencers, food bloggers, and media outlets to generate quality backlinks.
Analytics & Reporting:
Setup of Google Analytics and Search Console for tracking website performance, user behavior, and conversion metrics.
Monthly SEO reports detailing keyword rankings, traffic growth, and areas for improvement.
Timeline and Milestones
Phase 1 – Discovery & Design: 2-3 weeks
Requirement gathering, branding consultation, and initial design mockups.
Phase 2 – Development: 4-6 weeks
Development of the website’s core functionality, design integration, and e-commerce system.
Phase 3 – SEO & Optimization: Ongoing, starting immediately post-launch
Initial keyword research and on-page optimization during development, followed by continuous SEO efforts.
Phase 4 – Testing & Launch: 1-2 weeks
Final website testing across devices and browsers, payment gateway testing, and deployment.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The partnership with WiserTech Solutions has been marked by significant, tangible outcomes that underscore the project's success and reflect their commitment to delivering high-quality solutions. Here are the key measurable outcomes that demonstrate progress and success:
1. Increased Online Sales & Revenue
Online Order Growth: Within the first three months of the website launch, WiserTech Solutions helped us achieve a 25% increase in online orders. The implementation of an intuitive, user-friendly e-commerce platform combined with seamless payment integration directly contributed to this growth.
Higher Average Order Value (AOV): Their thoughtful integration of upselling features (e.g., combo deals, add-ons) led to a 15% increase in the average order value. This has had a direct impact on overall revenue, particularly for special promotions and bulk orders.
2. Enhanced Website Traffic & Engagement
Organic Traffic Boost: Thanks to WiserTech Solutions' comprehensive SEO strategy, we saw a 35% increase in organic search traffic within the first six months. This improvement was a direct result of targeted keyword optimization, content strategy, and technical SEO enhancements.
Improved Bounce Rate & User Engagement: The revamped website design and faster load times led to a reduction in bounce rate by 20%, while average session duration increased by 30%, indicating that users are spending more time exploring the site, engaging with the content, and placing orders.
3. Stronger Local Presence & Google My Business Visibility
Local Search Visibility: Through optimized local SEO strategies, our business became more visible in local search results. Within the first 3 months, we saw a 40% increase in impressions on Google My Business, with more customers discovering our restaurant via Google Maps and local search.
Increase in Customer Reviews: The website integration allowed customers to leave reviews more easily, resulting in a 50% increase in customer reviews over the first quarter. The overall rating consistently remained above 4.5 stars, which further boosted our credibility and local trust.
4. SEO Rankings & Keyword Success
Keyword Rankings Improvement: Through diligent keyword research and on-page SEO optimization, our website now ranks on the first page of Google for 12 high-priority keywords (e.g., "fusion Indian food Vancouver," "Indian food delivery Vancouver"), a significant improvement from previously ranking on the 3rd or 4th page. This has driven more organic traffic and heightened visibility.
Rich Snippets & Featured Results: With targeted schema markup, our menu items and special offers began appearing in rich snippets, contributing to a 20% increase in click-through rates from search results.
5. Conversion Rate Optimization
Improved Conversion Rates: The new website design, combined with a smoother checkout process and strategic call-to-action placements, resulted in a 40% improvement in conversion rates, meaning a higher percentage of website visitors turned into paying customers.
Cart Abandonment Rate Reduction: Through optimized cart reminders and streamlined checkout processes, cart abandonment rates decreased by 15%, further improving the overall conversion funnel.
6. Social Media Traffic & Brand Awareness
Social Media Referrals: After integrating social media sharing features, we saw a 25% increase in social media-driven traffic. This spike was accompanied by an uptick in social media engagement, such as likes, shares, and comments, as customers actively shared their experiences and tagged our restaurant in posts.
Follower Growth & Brand Reach: Our social media following grew by 30% within the first six months, with Instagram and Facebook being key drivers of new customers discovering our fusion offerings.
7. Post-Launch Support & Customer Satisfaction
Customer Satisfaction Scores: Post-launch surveys and feedback mechanisms revealed that 95% of customers were satisfied with the new website’s ease of use, order process, and design. This was a key indicator of the website’s success in meeting customer expectations.
Continuous Support and Enhancements: WiserTech Solutions provided ongoing support post-launch, resolving issues promptly and suggesting optimizations for future growth. Their proactive approach led to a 15% improvement in site performance (faster load times, reduced errors) over the first few months after launch.
8. Long-Term Business Growth and Strategic Insights
Data-Driven Insights for Future Strategy: WiserTech Solutions provided valuable data insights and analytics, helping us refine our marketing strategies and make informed decisions about new promotions and offerings. Their detailed monthly reports, coupled with actionable recommendations, allowed us to adjust our business strategy to align with customer behaviors and trends, resulting in a 10% growth in repeat customers.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project Management & Client Experience
From start to finish, the project management for our e-commerce website development and SEO strategy was executed with the utmost professionalism, attention to detail, and commitment to delivering an exceptional customer experience. The team demonstrated best-in-class project management practices, ensuring that every phase was well-organized, transparent, and completed on time, exceeding expectations at every step.
Timely Delivery of Milestones: The project was meticulously structured with clearly defined timelines and deliverables for each phase, from design and development to SEO implementation and final testing. Not only did the team meet all deadlines, but they often completed tasks ahead of schedule, ensuring that there was ample time for reviews, adjustments, and quality assurance. There was a clear sense of urgency without compromising on quality, which is a hallmark of a well-managed project.
The website was launched on time with all key features operational—custom design, seamless ordering system, payment gateway integration, and fully optimized SEO—making it clear that the team adhered to the timeline rigorously while maintaining high standards of work.
Responsiveness to Needs: The team’s responsiveness was exemplary. At every stage of the project, they maintained an open line of communication, whether through regular progress meetings, email updates, or calls. They were always proactive in addressing concerns and flexible in adapting to any changes or additional requests we had along the way. For instance, when we requested adjustments to the menu layout or wanted to implement a new marketing feature, they quickly understood our needs and provided well-thought-out solutions, often suggesting improvements we hadn’t considered.
They took the time to understand the specific requirements of our fusion Indian restaurant, ensuring the website’s functionality was perfectly tailored to our audience. Whether it was ensuring dietary preferences were easy to filter, adding SEO-friendly content, or optimizing for local search, they responded quickly and effectively to ensure every detail was in place.
Customer Delight: The level of professionalism demonstrated throughout the project exceeded our expectations, not only in the final product but in the entire process. They provided us with a fully customized e-commerce platform, fully integrated with our online ordering system and optimized for SEO, while also keeping us informed and involved at every milestone. They actively listened to our feedback and made sure our brand identity was woven into every element of the website, from design to functionality.
Even after the website launch, the team continued to provide outstanding support, helping us track analytics, suggesting optimizations, and offering insights for future growth. They went beyond the basic scope of the project to ensure that we felt confident using the platform, offering personalized guidance on how to manage the site, update content, and track orders and performance.
Professionalism and Communication: Throughout the entire project, the team maintained the highest standards of professionalism. They were punctual, respectful, and always prepared with solutions, making the collaboration seamless and stress-free. The project manager was consistently available, ensuring any questions or concerns were addressed promptly and comprehensively.
The transparent communication was paired with well-documented processes, meaning there were no surprises or unclear expectations. We always knew the status of the project and what was required from our side, ensuring a smooth workflow from start to finish.
What was your primary form of communication with Wisertech Solutions?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
1. Customer-Centric Approach:
WiserTech Solutions prioritizes customer satisfaction by tailoring their services to meet specific client needs. They take the time to truly understand your business goals, challenges, and vision, ensuring that every solution is personalized and delivers measurable value. Their ability to maintain close, ongoing communication means they are always responsive to evolving requirements.
2. Seamless Integration of Technology & Creativity:
While most tech solutions focus purely on functionality, WiserTech Solutions excels in combining cutting-edge technology with creative, user-centered design. Their ability to blend innovation with aesthetic appeal results in products that are not only functional but also intuitive and visually engaging, enhancing the overall user experience.
3. Robust Project Management Expertise:
Their strong project management framework ensures that projects are delivered on time, within budget, and to the highest quality standards. With clear timelines, transparent communication, and effective risk management, WiserTech Solutions ensures clients are always informed and that deliverables exceed expectations.
4. Data-Driven Decisions:
WiserTech Solutions leverages advanced analytics and data insights to drive decision-making at every stage of a project. By continuously analyzing customer behavior, market trends, and performance metrics, they ensure their strategies are optimized for success, maximizing ROI for clients.
5. Cutting-Edge SEO & Digital Marketing Expertise:
WiserTech Solutions brings a deep understanding of SEO and digital marketing to the table. They not only design and develop websites but also ensure that the site is primed for success with a strong SEO foundation, helping clients rank higher, attract organic traffic, and convert leads into loyal customers.
6. End-to-End Services:
From concept to launch and beyond, WiserTech Solutions offers end-to-end services. Whether it's e-commerce development, custom software, mobile applications, or SEO strategies, they provide a comprehensive solution, eliminating the need for multiple vendors. This holistic approach ensures consistency and efficiency across all aspects of the project.
7. Agility and Flexibility:
WiserTech Solutions prides itself on its ability to adapt to changing business needs and technologies. Whether it's incorporating new features or pivoting strategies mid-project, their agile approach allows them to be flexible and responsive, ensuring the final product aligns perfectly with client expectations even as those needs evolve.
8. Strong Focus on Long-Term Partnerships:
Rather than focusing on one-time projects, WiserTech Solutions aims to build long-term relationships with clients. They provide ongoing support, regular updates, and strategic recommendations that help businesses continue to grow and thrive. Their dedication to fostering lasting partnerships ensures that clients benefit from continuous innovation and optimized performance over time.
These distinct qualities make WiserTech Solutions a reliable, forward-thinking partner for businesses seeking not just technical expertise but a genuine commitment to long-term success and satisfaction.
Are there any areas for improvement or something Wisertech Solutions could have done differently?
None
RATINGS
-
Quality
5.0Service & Deliverables
"Outstanding Services"
-
Schedule
5.0On time / deadlines
"Absolutely on time"
-
Cost
5.0Value / within estimates
"the best investment into our business"
-
Willing to Refer
5.0NPS