Please describe the scope of their involvement in greater detail.
Their responsibilities were mostly SEO. Most of the web design was done by a friend of mine. Later on, I took that over. I did receive a lot of input and suggestions from Clint and Wired SEO, but it was more on consulting as far as web design, instead of actual implementation. Social media engagement was their task initially. I’ve done some Pay-Per-Click [PPC] advertising and we tried some of that.
For our profit margin, PPC advertising doesn’t make a lot of sense because it’s too costly for how much we make per sale. The PPC work that we did was headed up by Clint and Wired SEO. We tried banner ads and a weekly contest that’s still going on through Facebook, Twitter and Instagram. Wired SEO gave me a lot of input on keyword search terms. They gave me directions on how to optimize my blog and target certain terms that will rank in Google to get us exposure.
How did you come to work with Wired SEO?
I’m fairly focused on keeping everything made in America. With any of the Business-to-Business [B2B] stuff I do, I try to find a business as close to home as possible. If I have to go out of state, I’ll do that, but I would prefer to stay not just in Texas, but within the same city. It just makes doing business easier because I know I can take 20 minutes to go find someone and talk to them face to face, which for me is always much more effective than trying to connect over Skype or email.
The selection process was simply logging onto Google and searching for SEO firms. Wired SEO was one of the ones within the radius I selected. I called several of them, but a lot of the results that are optimized and have good ratings are big firms which handle large accounts. I’m a very small business that doesn’t sell high dollar items. I needed someone who was willing to handle an account as small as mine and work with me from the ground up.
There was another independent individual that I worked with before Wired SEO and she was awful. The few sales that were trickling in when I launched, she brought to a screeching halt. After that, I did a little more digging and talked to some of Clint’s references and they all had good things to say about him. We saw quite a bit of growth initially and it’s continued to grow at a fairly steady pace.
Could you provide a sense of the size of this initiative in financial terms?
I’d prefer to keep that information confidential.
What is the status of this engagement?
I think we started in July of 2014. The work is ongoing. I had them on board for 9 months, and then we took a break for three months. Now I’ve got them back on again trying to push some new products out and to kick start a little more growth. If I think I can afford to keep them on, I will keep them on, at least until we get a truly solid audience and repeat business, which we’re starting to see. As a startup, your income is feast or famine, and my product lasts really long. One pick can last nearly a year. So if I sell a couple of picks to someone it’s going to be a while before they have to order again.