Business is hard. We make it easier to WIN.
At Winning Made Easy, we help service-based businesses scale through smart AI automation and the FRAP formula: Frequency, Referrals, Average Ticket, Pricing. Our focus is simple, convert warm leads into booked calls and high-value clients while removing the repetitive work that slows owners down.
We install systems that increase customer Frequency with timely automated outreach and follow-up, activate more Referrals through consistent nurture flows, lift Average Ticket with intelligent upsells and premium offer structures, and improve Pricing with value-driven tiers and dynamic proposals.
These strategies sit on top of powerful AI-enabled automation built in tools like GoHighLevel, fully integrated with your CRM, messaging channels, and tracking systems. Every customer touchpoint becomes measurable, optimized, and leveraged for predictable growth.
Clients routinely generate early revenue jumps, often around $15,000-$25,000 within 30 days, with gains compounding as more of the funnel is automated.
Whether you’re a contractor or home-service provider, we build the systems that keep your pipeline full and your operations streamlined. You spend less time on manual tasks and more time closing deals, serving customers, and expanding your business.
Winning Made Easy turns disorganized processes into a clean, scalable engine where more bookings, higher ticket values, and steady referrals become the norm.
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Min project size
$1,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2023
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Our Story
David Elam founded Winning Made Easy after years helping home-service businesses lose fewer leads and grow with clearer systems. He adopted the FRAP formula to fix the patterns he saw everywhere, then paired it with AI automation to help owners convert more leads, increase revenue, and escape manual work. His focus is simple, build systems that let business owners scale with clarity, confidence, and predictable growth.
Meet the Team
David ElamFounder
What Sets Us Apart
We're more than consultants
I know what it's like to scale a home service company from the ground up because I did it myself. I also know the biggest levers we pulled in our marketing and automations that generated the most profit. $15K-$20K in new cash flow is what we often see in the first 30-60 days for our clients.
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