Windmill Strategy

BACKGROUND

Please describe your company and position.

I am the Owner of a manufacturing company 

Describe what your company does in a single sentence.

Supplies premium custom acrylic and polycarbonate sheets and finished parts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Windmill Strategy to accomplish?

• Website build
• Website optimization

SOLUTION

How did you find Windmill Strategy?

Online Search

Why did you select Windmill Strategy over others?

• Great culture fit
• Company values aligned

How many teammates from Windmill Strategy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First step was to migrate our current website content to a more modern architecture with SEO in mind.

Next step will be to improve the content and build on to the new site while monitoring user engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

-A fully functioning informational website

-We'll be tracking new leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very well organized and great communication.  Project manager was assigned.  Communication mostly via email with scheduled calls for review.  

What was your primary form of communication with Windmill Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our challenge is that we have a niche product line and need to get our site in front the right people.  We considered Windmill due to their focus on B2B and suppliers of technical/niche products.  And we hired them due to their great communication, organization, and understanding of our situation which was apparent from the first time we contacted them.  The site rebuild and launch worked out well.  The next step will be bringing the right people to the new site, so we'll see how that works out....

Are there any areas for improvement or something Windmill Strategy could have done differently?

Nothing to note here.  We'll see how the next phase goes....

BACKGROUND

Please describe your company and position.

I am the Sales and Operations of Static Solutions

Describe what your company does in a single sentence.

We manufacture and distribute ESD safe products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Windmill Strategy to accomplish?

• Improve website functionality
• Improve web traffic
• Decrease customer confusion

SOLUTION

How did you find Windmill Strategy?

Online Search

Why did you select Windmill Strategy over others?

• High ratings
• Great culture fit

How many teammates from Windmill Strategy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of this project was to design a visually appealing website that would that would be easy to use and allow our customers access to any resources that they might require. In order to do this we needed Windmill to come in and recreate our website from the ground up. This proccess involved site mapping, user flow analysis, SEO analysis, and product grouping.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our website was launched successfully with no negative impact to our other processes
• Website functions exactly as designed

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were consistently delivered on time and any communication was responded to promptly.

What was your primary form of communication with Windmill Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The best thing about this company was their ability to make us feel like we were working with a small company. Small in the sense that they will respond quickly to any needs and always had our best interest in mind. They truly care about your success.

Are there any areas for improvement or something Windmill Strategy could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Fyusion

Describe what your company does in a single sentence.

Fyusion is a visual intelligence company that leverages AI for the automotive industry. Our solutions combine imaging technology, software, machine learning models and more to provide our customers with actionable insights from visual data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Windmill Strategy to accomplish?

• Revolutionize our Website

SOLUTION

How did you find Windmill Strategy?

Online Search

Why did you select Windmill Strategy over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Windmill Strategy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking to completely redo the company website to not just better articulate who we are and what we do but also help describe how we benefit the automotive industry and how we fit into our new parent company's master plans.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launch timing. Although our launch date was pushed due to unforeseen circumstances Windmill was ready to go with our site at the originally planned timing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Te team at Windmill is incredible an so easy to work with. From our first onboarding meeting, we knew it was going to be an amazing working relationship. They were quick to respond to any questions or changes we wanted to see and if we needed larger discussions their availability for a meeting was awesome.

What was your primary form of communication with Windmill Strategy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of their work and their reviews were very impressive from the start but getting to know the team and working with them revealed how easy they are to work with but how passionate they are about what they do. They take great pride in making sure the client is thrilled with the output but are also great at making suggestions we may have not thought of. Truly collaborative and fun.

Are there any areas for improvement or something Windmill Strategy could have done differently?

None that I can think of. It was a great experience for us.

BACKGROUND

Please describe your company and position.

I am the President and CEO of PROGRESSIVE SYSTEMS.

Describe what your company does in a single sentence.

We manufacture machinery for the building products industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Windmill Strategy to accomplish?

• Create a website that would be an effective marketing tool
• Provide follow-up marketing help

SOLUTION

How did you find Windmill Strategy?

Online Search
Why did you select Windmill Strategy over others?

• High ratings
• Great culture fit

How many teammates from Windmill Strategy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a new website from scratch that our company could use as its primary marketing tool, and design it so that other marketing materials would build off of it. Deliverables were a means of quickly showing potential customers the wide variety of products and depth of capabilities we offer.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A very user-friendly website that quickly directs customers to their greatest areas of interest. Also, customer contact through and because of the site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A timeline was provided to us at the start of the project, and at the conclusion of the project, every deliverable was met on time or early. The only delays in the project were caused by us because, as a company, we were the busiest we'd ever been. They accommodated our delays, even though it impacted other projects for them, and helped us get back on track.

What was your primary form of communication with Windmill Strategy?

Virtual Meeting

What did you find most impressive or unique about this company?

In our first discussions with Windmill, we said what we were looking for was depth of experience in all the areas required to make a site, which would be a great marketing tool. We couldn’t have asked for more from everyone on their team, from project management, graphic design, user experience, copywriting, importing of media, site functionality, and ease of maintaining the site in the future for us. It took a wide variety of skills, and everyone on their team was very talented and professional.

Are there any areas for improvement or something Windmill Strategy could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

We are a global leader in measurement instrumentation, services and solutions for industrial process engineering. We provide process solutions for flow, level, pressure, analytics, temperature, recording and digital communications, optimizing processes in terms of economic efficiency, safety & environmental impact. Our customers come from various industries, including chemical, food & beverage, life sciences, power & energy, mining, minerals & metals, oil & gas and water & wastewater.

I am a Digital Marketing Specialist on our US Marketing and Communications team. In this role, I am primarily responsible for managing our SEO strategy, US website, marketing automation platform, and developing email campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Windmill Strategy, and what were your goals?

We hired Windmill Strategy to help us develop a blog site that our US team could utilize separately from our main company website. The way our main website is structured, we couldn’t easily create localized content in a blog format that would drive visibility of our subject matter experts as thought leaders.

Along with bringing awareness to our local expertise, we were also struggling to influence SEO metrics within our main website. The overall goal of this blog site is to increase local visibility and credibility, strengthen our SEO and content strategy, and grow our contact list.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched for web developers online who had some experience with more technical industrial manufacturing type companies. I set up interviews with a handful of companies, but Windmill Strategy stood out the most to us because they seemed most confident in delivering what we expected and said something along the lines of "a goal of ours is to become a thought partner who works with you". Those two factors helped us make the decision to work with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The steps were basically: kickoff and discovery (getting our goals and initial ideas down on paper), presentation of a strategy brief and outline of project direct, handover of visual design proofs (wireframes), web development and content migrations, testing and QA, and then launch. We have a couple rounds of revisions between the wireframes and the web development as well as a good back-and-forth with the developer to get everything squared away before QA.

We also worked together to integrate Eloqua forms on our subscribe buttons and content downloads to we could capture more contacts. The end result was a WordPress site that is very customizable.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 4 primary team members. We kicked off with the Senior Account Manager to get the project going. Then it transitioned to our Project Manager, a Graphic Designer, and a Web Developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is too early for us to give feedback on specific metrics, but our marketing team was very happy with the project.

Describe their project management style, including communication tools and timeliness.

The project management was a bit loose at first, but got more detailed as we went on - something that matches our work styles more. We were updated on project timeline with a static PDF calendar every so often, but no digital tools were used with us for status tracking or communicating. We did use feedback tools like Moqups and Bugherd.

What did you find most impressive or unique about this company?

The web developer didn't have experience working with Eloqua prior to this project, but he was very willing to jump in and help us get what we needed.

Are there any areas for improvement or something they could have done differently?

For a more simple project like ours, a quicker timeline in the beginning of the project kickoff would be better. It took a seemingly long time to get the project actually going, spending a lot of time talking about strategy and goals in a couple meetings - which is good for full website projects but not as necessary for what we needed in this blog site. A project management tool would also be helpful.

BACKGROUND

Please describe your company and your position there.

Holland Supply Company is a B2B value-added reseller of natural gas products such as meters and regulators to gas utilities. As the President, my focus is primarily on the Sales and Marketing departments in the organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Windmill Strategy, and what were your goals?

Our website was created over 25 years ago, and visitors had very little insight into the products we offered. Understanding the complexity of industrial distribution and that the industry has been slow to migrate to e-commerce, we wanted to partner with a leading website designer focused on industrial distribution clients who could help us build an intuitive and simple online shopping experience for our customers. Our products tend to have a moderate to high degree of complexity, so our primary goal was to be the first business in our niche to offer online purchasing and tso do it in a way that made purchasing our complex products very simple.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online to create a list of several vendors. We short-listed three vendors who all had a focus on industrial distribution, but we ultimately selected Windmill because of their strong customer portfolio, their attention to detail on our requests, and their thorough follow-up and responsiveness. Based on many interviews and calls with Windmill, they became the clear winner primarily because of their strong focus in our niche and the overall quality of their process. It was clear they had a defined process for success, and that put us at ease, especially after having dealt with a separate ERP implementation with a different company just months prior that went horribly.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After selecting Windmill for the project, we had a kickoff meeting to align our team and theirs on the goals, objectives, and scope of the website. They then provided wireframes which were ultimately approved prior to beginning the development work. Because we wanted the e-commerce pages tied directly into our ERP to provide the most accurate pricing and products, we knew this would take a long time to develop. We also knew it would involve other software companies that Windmill would need to tie together into a useable solution. The e-commerce website would tie directly into our ERP, which is linked through an integration company who works exclusively with our ERP. Windmill also had to bring in a payment processor, a tax management software, email management software, as well as the setup and refinement of Google Ads.

How many people from the vendor's team worked with you, and what were their positions?

A senior account manager initiated the kickoff meeting and handed the project to a project manager. The project manager brought together the development team of four software developers as well as two Senior Digital Marketing Strategists to build out our SEO keywords and Google Ad Campaigns.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are only one month into the launch, but anecdotally we have experienced a noticeable uptick in phone calls as well as visitors to our site. We are also averaging about two online orders per week and have earned business with three new customers in the first month after our launch.

Describe their project management style, including communication tools and timeliness.

We initially started with bi-weekly meetings, but moved towards weekly meetings as we inched closer to the launch. There were occasionally delays, some of which were brought on by us, some of which were the result of unforeseeable events. Windmill communicated regularly and very professionally, and we felt like they were good stewards of our time and money. Most meetings were accomplished through virtual meeting software such as Google or Microsoft Teams, but we also used Trello towards the end of the project to identify development or design changes we wanted to make.

What did you find most impressive or unique about this company?

I found two things to be very unique about Windmill. They have such a level of expertise and understanding within the industrial distribution industry that is unmatched. The other really impressive quality of Windmill was their communication. It's clear they have a successful template for gathering information to define the scope of work, they ask clarifying questions, they follow-up, and they really try to understand the "why" behind what you're doing so that they can provide the most useful feedback. In my time owning and operating this business, they are the most professional vendor I've worked with on any single project.

Are there any areas for improvement or something they could have done differently?

We had some delays toward the end of the project, but not all of it was their fault. Some of it was foreseeable in our eyes, but in spite of these delays, they still communicated in advance and suggested alternative actions and timelines based on those delays.

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager of TPGi, (previously known as The Paciello Group). It is an accessibility solutions provider that supports all phases of accessibility through best-in-class management software and professional services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Windmill Strategy?

We underwent an entire rebrand and refresh. Additionally, we acquired two organizations in the past couple of years. As a way to combine all three of these different organizations, cultures, and services, we wanted to create an entirely new brand and break away from our old brand name.

The objective was to create something that better represents what we offer today versus what was offered in 2002 when the group started. We hired Windmill Strategy to be our partner for developing the new website.

SOLUTION

What was the scope of their involvement?

First, we started by getting a basic idea of the wireframes for what we needed to do with the site, content, and architecture. Windmill Strategy was helpful in creating some of these wireframes as well as giving us the opportunity to create wireframes for all these pages.

They worked with us and guided us through the process of reimagining the architecture of a new site. Once we had that down, we worked on the design layout. We had some ideas, and they had some ideas. Together, we collaborated and came to a final decision of what the layouts would look like for the web pages.

A big part of what they did dealt with accessibility. Our old site was on WordPress and the code had been hacked together over the years. Every time we wanted to add a new page or any type of component, we’d have to get someone to help us with that internally, which was time and resource-intensive. 

To address this, Windmill Strategy built ACF modules. Essentially, they’re accessible modules that have different features and capabilities. For example, one module is for forms, another module is for gallery images, one is for a two- or three-column layout, and so on. Windmill Strategy built these different modules and worked with our internal accessibility team to make sure the modules themselves were accessible.

My boss and I can create a variety of different layouts with different capabilities and features without having to know how to code or check that they’re accessible. The new site is also on WordPress, but it was built from scratch. We ported some of the content over when we created the new pages, but there’s no resemblance between the old and new sites.

What is the team composition?

We worked with a developer, project manager, and account manager.

How did you come to work with Windmill Strategy?

My boss found them perhaps through a WordPress vendor site or directory. We ultimately selected them because they offered exactly what we needed. Windmill Strategy blew us away because they seemed very competent. They fully understood exactly what we needed to get done. Additionally, they were 100% committed to take on all of the accessibility challenges.

How much have you invested with them?

We invested around $60,000.

What is the status of this engagement?

The project was from November 2020–February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site just launched. Everyone who has seen the site has been very impressed with its functionality and the way that it looks. This is very difficult in our industry because people in accessibility are very nitpicky.

The website has already been a game-changer for me and my team in creating new pages that have different functionalities. It was very easy to create these new pages given that we had all these templated ACF forms. It was pretty painless to transfer new copy.

We had a developer subdomains blog that we merged into the site. The total number of pages has gone up significantly. The page views for our pages have increased given that we had a lot of press on it. After the launch, we saw a 10%–15% boost in form submissions.

How did Windmill Strategy perform from a project management standpoint?

We had weekly calls through Google Hangouts as well as communicated through Skype and email.

What did you find most impressive about them?

Windmill Strategy really blew us away with their commitment, skill, and competency. The speed at which they worked and their dedication were exceptional. Everything we could want in a vendor, they did it. Their team was incredibly communicative and every time we had a question they replied quickly. They kept things moving at a great pace and met our tight turnaround time.

Windmill Strategy was incredibly dedicated to the accessibility portion, and a lot of it was new to them and added a layer of complexity. Putting myself in their shoes, I could see it being frustrating that there were all these new things that need to be taken into account that may not have previously had to have been. They were extremely committed and knowledgeable. Their team was absolutely amazing to work with, and I’d recommend them to anyone.

Are there any areas they could improve?

Nothing stands out.

Do you have any advice for potential customers?

Be upfront about everything you need. Windmill Strategy is very accommodating and they’ll work to get it done. Whatever we requested of them, they were all too happy to oblige — even if it was something that ultimately ended up not being possible for technological reasons. There was never any hesitation on their part. My advice is to be very open and communicative with them.

BACKGROUND

Introduce your business and what you do there.

I’m the associate director of corporate communications at a medium sized pharmaceutical company. We manufacture a broad array of generic and branded medications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Windmill Strategy?

We had an outdated website and we wanted it to be more interactive. We wanted a brand-new look and feel. We recently got acquired by a company in Japan and we wanted to make sure our site had a flavor of their site as well.

SOLUTION

What was the scope of their involvement?

Windmill was responsible for helping us achieve our new look for our viewers. We started out with a discovery meeting where we hashed out what our objectives were. They helped put together a calendar of different achievable goals and a timeline for each of them, which really helped us stay on track.

Next, they came up with several design concepts that were able to react to. While we have a brand for our company, we needed help translating it for a web experience. The team also helped us come up with ideas for photography and the site map.

They were instrumental in making files that were useable for our internal review team. The team was able to work with our system to make sure that our internal team had what they needed to approve the files in advance.

What is the team composition?

We worked with Jackson (Senior Account Manager) and Jen (Lead Developer & Designer).

How did you come to work with Windmill Strategy?

Someone that I worked with closely worked with Windmill in the past for their own website. I was floored by how lovely their site was and included Windmill in our list of vendors we were vetting. We landed on Windmill because they were a good deal, financially. We also just liked their aesthetic. To top it all off, they were local.

How much have you invested with them?

We spent less than $100,000.

What is the status of this engagement?

We started working together in May 2019, and we launched in March 2020. We still do updates with their team on an ongoing basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We didn’t really have a “measuring stick” for this project aside from general reception. The feedback from our employees and viewers has been overwhelmingly positive.

How did Windmill Strategy perform from a project management standpoint?

They were great. Jackson is responsive and personable. He’s easy to understand and he doesn’t speak with a lot of jargon. They did a good job of being flexible with us, especially since our company tends to get slowed down with internal processes.

They were patient and accommodating with us. We ended up tacking on an extra three months to our original timeline because things took longer than anticipated. They were willing to work with us.

What did you find most impressive about them?

The ultimate design that they came up with was impressive. It was definitely a process. There was at least one initial design we weren’t happy with but they listened to us and were very open to our feedback. By the second time, we were happy with their design. It was a very collaborative process and they were very open throughout it all.

Are there any areas they could improve?

Now that they have a better idea of our brand, they can express our creative concepts in a way that meets our expectations much faster. Before, there was a bit more trial and error. Now, they’re much better at nailing our brand right out the gate.

Do you have any advice for potential customers?

No, they’re one of the easier vendors I’ve worked with. They can accommodate the design needs of any company.

BACKGROUND

Please describe your company and your position there.

I am the president of 30+ year old distributor of industrial tube and pipe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Windmill Strategy, and what were your goals?

We hired Windmill with the intent of re-organizing our website to optimize it for aesthetics, usability, SEO, and future ecommerce. We wanted to streamline both the flow and content available to our customers while maximizing SEO value.

SOLUTION

How did you select Windmill Strategy and what were the deciding factors?

We selected Windmill based on the value we perceived with their bid. We compared them to other leading industrial web designers and ultimately concluded that Windmill's offering provided the most value for our company. They delivered a high-quality product at a price point that was advantageous for us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

1) Client Review / Needs Review / Scope Development - Reviewed wants / needs of the new website and established deliverables throughout each stage of development. Compared site to other industry leaders and competitors to hone in on wants / needs for our company.

2) Timeline Development - Developed a timeline for the entire scope of the project including milestones throughout.

3) Site Analysis / SEO Prep - Windmill analyzed current site and SEO profile to determine what was working / wasn't working well and to determine best SEO course of action based on competitive landscape. Windmill also did competitive SEO research to determine how are competitors / customers were ranking for certain items. Specific tools used unknown.

4) Mockups / Feedback / Mockups - Windmill developed wireframe mock ups based on our input and was receptive to design changes where needed

5) SEO Finalization - We worked together with Windmill to finalize the SEO strategy for each page / subpage

6) Content Development - Windmill loaded our wireframe mockup into a tool called Gathercontent. This helped us visualize where content would land on the website and helped minimize back and forth. Previous developers relied on dropbox and / or e-mails with attachments so we found the tool they utilized to be very helpful.

7) Content Synthesis - We loaded our content into the development version of the website. Windmill reviewed the content for tone and voice and did a good job suggesting edits where needed.

8) Beta - Development version of the website was completed in WordPress and tested extensively.

9) Final Review / Feedback - Windmill did a final QA review of the website including testing of all links, plugins etc. We did our own internal review of content, imaginary, etc before approving the final launch

10) Launch - Winmill launched our new website and moved it to a new host as part of our agreement.

11) Post Launch - Windmill supports with monthly updates, plugin updates, and general support where needed. They also did a 30 day review of heat maps, SEO strategy, etc and made tweaks where needed

How many people from the vendor's team worked with you, and what were their positions?

Our team consisted of the 5 following visible roles: Account Manager Account Project Manager Marketing Coordinator Digital Marketing Manager Developer / Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since launch we've seen an uptick in visitor traffic and we've also acquired several new customers. We credit this to the SEO work of the Windmill. We've also received several calls from customers congratulating us on the look and feel of the new website.

Describe their project management style, including communication tools and timelines.

Strong communication on a daily basis. Tools utilized included Google Docs, Gather Content, Word Press, etc.

What did you find most impressive or unique about this company?

I've managed 3 web designs in the last 3 years. Windmill felt more organized and on top of things than any of the previous firms we utilized. They also did an excellent job controlling both cost and quality throughout the project. They delivered on what they promised.

Are there any areas for improvement or something they could have done differently?

No actionable feedbac,

BACKGROUND

Introduce your business and what you do there.

I’m the business transformation manager of The Bainey Group. We’re a general construction management firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Windmill Strategy?

When we initially reached out to Windmill Strategy, it was strictly for web design services. Our former website had been built in 1999 and hadn’t been updated since. Windmill Strategy was tasked to provide a full website refresh.

SOLUTION

What was the scope of their involvement?

After revamping our website, we worked with Windmill Strategy on rebranding and marketing strategy efforts. Their team maintains our website as well as provides training on how to maintain the site on our own.

Most recently, they did a marketing video shoot for us. They captured indoor and outdoor drone footage for one of our recently completed buildings. Our website is on WordPress, and we use Gutenberg. We’re also integrated with HubSpot.

What is the team composition?

In the beginning, I met with their sales team. Then I met Jackson (Account Manager), Trevor (Marketing Coordinator), and other individuals who’d work on the content deliverables. At this stage, we worked with 5–6 individuals. After the website deployed, worked directly with Jackson and Trevor.

How did you come to work with Windmill Strategy?

They were recommended by the CEO of our company. I looked at several agencies and eventually brought in three firms with very different price points. I interviewed each firm and ultimately selected Windmill Strategy.

They were organic, and I felt we were on the same page right away. From that point, I knew they could deliver. Even though they were one of the more expensive firms, I knew they were the best one for us and for our product.

How much have you invested with them?

We invested about $50,000.

What is the status of this engagement?

The engagement was from February–August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They successfully achieved our desired look and feel of the website. We’re amazed when we look back at where we started and where we are now. We’ve received positive feedback from long-term clients who’ve been with us for the past 25 years. These clients express that our website is now an accurate reflection of our construction quality.

Windmill Strategy drove and coached us to great results. We put a lot of trust in them, and they didn’t let us down. Our team was extremely happy with the deliverables in the end.

How did Windmill Strategy perform from a project management standpoint?

Project management went very well. Their communication is fantastic. There was never more than 30 minutes between when I sent a message and when I got a reply. At the beginning of the engagement, they laid out the entire project in detail. Their team followed up with me to ensure I provided the needed content. They walked me through every step.

This was a very easy project because everything was so organic. There was never a time when we missed a deadline or when we had to push back. Everything flowed extremely well.

What did you find most impressive about them?

I’m impressed with their attention to the market. Their team helped us understand how the website should feel and how it should best serve our clients and customers; all without being pushy. It was clear that we were in a true partnership, united and working together to build this project. They enjoy doing their work and would get excited about what we were working on. It wasn’t just a paycheck for them.

Are there any areas they could improve?

No, nothing comes to mind. They were top-notch.

Do you have any advice for potential customers?

Be as transparent as you can be from the get-go. Clearly define what you want out of the project while being open and honest with them. Don’t feel like you can’t reach out to them or that you need to hold back. There’s no such thing as a stupid question; ask for help. They’re always willing to jump in and help; they’re a fantastic team so have fun with it.