B2B Web Design & Digital Marketing for Results

SILVER VERIFIED

Web Design & Modern B2B Marketing for Technical Industries

We're a web design company & marketing firm helping B2B, technical, industrial, life science and manufacturing companies achieve increased visibility & engagement, stronger branding, higher quality leads, and greater marketing ROI to accelerate growth.

Services Focused on Website Design & Development and B2B Marketing

Our services include web design & web development, and digital marketing (inbound marketing and ABM). Additional offerings include visual design, graphic design, UX consulting, analytics, sales enablement, and marketing automation.

Helping B2B Marketers Achieve Greater Success

We help B2B businesses with complex products and services; multiple audiences, decision-makers; long sales cycles; and technical, sophisticated buyers. We'll help you reach niche audiences and engage them with clear, useful information and a great experience. Key industries include: 

  • Industrial, Automation, Manufacturing
    Industrial, manufacturing, industrial automation, robotics, engineering, plastics, automotive.
  • Technology, Engineering, Technical Services
    Supply chain, big data, artificial intelligence, technology, engineering, software, security, consulting, training, oil & gas, specialty & B2B services.
  • Life Sciences & Medical
    Medical device, biotech, pharmaceutical, genomics, precision medicine, medical & life sciences.
  • Technical & Scholarly Publishing
    Scientific, clinical, technical, academic & scholarly publishing. Service providers, research, and publishers.
 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2006
Show all +
Minneapolis, MN
headquarters
  • 1227 Tyler St NE Ste 180,
    Minneapolis, MN 55413
    United States

Portfolio

Key clients: 

Primary Flow Signal, Radux Devices, Upsher Smith, SRF Consulting, Avery Weigh Tronix, Intek Plastics, MISCO, The Vomela Companies, Technical Tool Products, Turbines Inc., Q-State Bio, Symtec, North Star Imaging, Supermax Tools, CSE Science Editor, The Scholarly Kitchen, Aries Systems, KWF, CHORUS, AIP Publishing, Fireside Hearth & Home, NAEC (National Association of Epilepsy Centers), Skyline Medical, Central Priority Pediatrics, Saint Paul Port Authority

Radux Devices Medical Device Website Design & Sell Sheets Image

Radux Devices Medical Device Website Design & Sell Sheets

Medical device company Radux Devices needed a website and new marketing collateral to tell its story to sophisticated buyers such as physicians, radiologists and orthopedic surgeons. At the same time, the site and literature were essential tools to support the company's growing network of independent sales agents. Tom Monette, the firm's CMO and sales VP,

selected Windmill Strategy to create a cohesive brand and messaging strategy that communicated "Trustworthiness, dependability, innovation and professionalism."

 

Noted Tom: “I was very happy with how the Windmill team quickly took our ideas and built them into a smart package we shared with prospects at an important tradeshow.”

 

CMO Tom Monette engaged the Windmill team to create a new website and collateral to influence a key demographic: physicians. Moreover, the collateral needed to influence Value Analytics Committees (VACs) and investors. In addition to giving the literature to prospects at trade shows, the company’s independent sales agents found prospects loved the collateral for its educational content, which featured informative product depictions by Windmill Strategy’s medical illustrator. Said Tom, “I was very happy with how the Windmill team quickly took our ideas and built them into a smart package we shared with prospects.”

 

Because we were able to deliver the new marketing collateral in time for the company’s May trade show, Radux Devices was able to raise the interest of several prospects, potential partners and some investors. Said Tom, “I received positive feedback from everyone who saw the new sell sheets and materials. The design and color choices were really clean and professional!”

Technical Tool Products Industrial Website Redesign Image

Technical Tool Products Industrial Website Redesign

Engineers and purchasing managers come to Technical Tool Products (TTP) for hard to find tools and technical solutions. The company's experts are known to work tirelessly with its customers to provide custom tool solutions for the most vexing engineering challenges.

 

TTP offers deeper knowledge and more expertise than any of its competitors, and a new website needed to convey that fact. Trust is essential in this

industry, where repeat business is earned by sharing knowledge and recommending solutions. For most prospects, TTP's website was the first time they interacted with the company. TTP hired B2B expert Windmill Strategy to transform the old site into a more compelling experience for prospects and convert visitors into customers.

 

B2B buyers in TTP's industry are discriminating, demanding customers. The company's customers include specifying engineers, designers, purchasing managers, quality managers and senior leaders. To set itself apart from competitors, TTP engineers help customers select the right tools for their application in addition to providing bespoke system design support as a value-added service. The trouble was, the old website design, content and architecture didn't adequately convey these TTP strengths and benefits to more sophisticated buyers. The company turned to Windmill Strategy to reimagine its website and transform it into a compelling destination for TTP's growing customer base.

 

Beyond providing an engaging customer experience, TTP's new WordPress-built website would generate leads and inquiries for the company's products and services. For the first time, the site would also house the lightweight e-commerce solution — Shopify Buy Button. This is one industry where companies historically haven’t offered e-commerce options. Therefore, TTP was eager to test the demand for online orders. 

Misco Speakers e-Commerce OEM Website Image

Misco Speakers e-Commerce OEM Website

OEM audio solutions manufacturer MISCO’s core business is designing custom speakers and amplifiers for clients in diverse industries. Realizing an opportunity to grow revenue by offering commonly specified parts for purchase online, for prototyping and small batches, MISCO hired Windmill Strategy to add e-commerce functionality to their website. Key website initiatives:

  • Generate more leads and funnel them directly
to Sales
  • Showcase MISCO’s tailored product solutions
  • Promote and elevate the MISCO brand
  •  

    MISCO's biggest challenge was addressing the unique needs of a handful of key B2B customers, including engineers, purchasing managers and corporate project managers. Communicating trust and technical capabilities to decision-makers is essential for professionals who vet and source components. Particularly components that are ultimately part of OEM products such as vehicles, aircraft, and specialized equipment.

     

    To appeal to multiple audience segments, we designed a site that prioritized the customer experience for each persona, which made it easy to quickly purchase a part for a prototype or evaluate a custom product. The website is easy-to-navigate for decision-makers who don't have a lot of time to waste. After all, if prospects can't find what they're looking for, they'll quickly leave and move to a competitor's website. At the same time, with more people visiting websites on mobile devices, we designed the site to deliver a consistent experience (responsive) from a smartphone, tablet, desktop computer or laptop.

    Eyecon Website Redesign Image

    Eyecon Website Redesign

    Eyecon needed a leading-edge website to showcase and demo its innovative pill counter for retail pharmacies. A compelling video and interactive calculator provided website visitors and prospects with an immediate ROI based on the pharmacy's prescription volume.

     

    In 20 days, the website's pageviews shot from 5,000 to 34,000, a seven-fold increase in traffic!

     

    In addition to the website, Windmill

    Strategy designed and engineered a back-office customer and device management portal system. The software portal made it easy for users to maintain customer profile information, check subscription status and track registered devices. The solution was a massive time-saver for Eyecon's growing customer base and employees who oversaw its administration.

     

    Eyecon knew it could convince risk-averse pharmacists to try its forward-thinking automated pill counters if only they had a scalable way to show off the system's capabilities. When demonstrating the devices at industry trade shows, the demos almost always resulted in a sale or a flood of product trials. Yes, the product's value proposition is that unassailable.

     

    At the same time, busy pharmacists at locally-owned stores and corporate decision-makers with national chains are open to any ideas that have the potential to improve pharmacy operations, lower costs, improve risk management and have an irresistible return on investment.

     

    To showcase Eyecon's new pill-counting technology, we designed and built an engaging website that hits visitors with a powerful value proposition on an animated home page. From there, prospects or visitors can watch a demonstration video, use an ROI calculator, or read about other pharmacies using Eyecon's innovative product.

    Docunet B2B Website Design and Digital Marketing Image

    Docunet B2B Website Design and Digital Marketing

    Docunet is a specialty printer that serves clients in highly-regulated industries. In recent years, the online competition in Docunet’s industry has increased. Windmill Strategy identified Docunet’s true needs and designed a website with the right strategy, features, and optimizations.

     

    Docunet is on a mission to make printing precise, sustainable, and simple for highly regulated industries, such as medical

    devices, life sciences, and manufacturing. Over the years, it has differentiated itself through a personable, service-oriented team. But, as a niche company, much of its growth and new business is tied to website generated leads and its ability to provide its service online.

     

    Windmill Strategy listened closely to Docunet’s needs and learned the marketing challenges specific to their industry. We uncovered the need to modernize Docunet’s website, create a content strategy, and perform specific search engine optimizations. This enabled us to create the right-sized website and strategy for Docunet. We applied a content strategy to make it easier for users to navigate and understand the site’s content.

     

    To make the site easy for Docunet to update, editable text blocks were added throughout the site. This would allow them to make tweaks to their messaging and content.

     

    Finally, special care was given to search engine optimization. Pages across the site were re-optimized for national keywords related to specialty services, such as miniature folding, as well as for frequently searched local terms, such as digital and commercial printing. This allowed Docunet to increase its inbound traffic for its primary local market and for national specialty keywords.

    PFS and Turbines Industrial Website Design Image

    PFS and Turbines Industrial Website Design

    Industry leader Primary Flow Signal (PFS) and its sister company, Turbines Inc., needed new websites that engaged several distinctive audiences (or personas) — each with unique information needs. The companies wanted to appeal to a broader range of decision-makers like C-level executives, business owners, engineers and purchasing

    managers.


    At the same time, the reimagined websites would provide valuable service and product information, enable online purchases of some products and share white papers and other resources. But more than anything, the company leaders needed the new websites to elevate their brands and sell products through strong CTAs. The offerings of the two sister companies are similar, yet buying paths are different, so we explored ways to share assets and structure, to decrease cost and increase ROI on the project.


    Each of these two websites needed to convey that both companies differentiate themselves in the marketplace through knowledgeable, experienced and professional engineers and technical support staff. In this business, anyone can sell you a part or instrument, but not every firm is staffed by experts that help customers solve complex application engineering problems.


    The website content and visual design needed to convince engineers and technical decision-makers that Primary FlowSignal and Turbines, Inc. offered this differentiating expertise. The Primary Flow website is primarily focused on lead generation, while Turbines also offers e-commerce for commonly stocked and specified parts. A tie-in with HubSpot CRM increases marketing automation capabilities for the PFS marketing team in conjunction with Windmill’s ongoing marketing services. The resulting websites have successfully generated an increase in qualified traffic and quality leads.

    Reviews

    Sort by

    Web Dev & Branding for OE Manufacturer

    “Overall, they were great communicators, good listeners, and fantastic collaborators.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Oct 2017 - July 2018
    Project summary: 

    Windmill Strategy redesigned and developed a WordPress site for a heated and electrical manufacturer. In addition to creating a framework and layout for the site, they also revised branding.

    The Reviewer
     
    11-50 employees
     
    Minneapolis, Minnesota
    Riley Harlan
    President, Symtec
     
    Verified
    The Review
    Feedback summary: 

    The project was successful—customers have commented on products and their usage of the site. Windmill Strategy was excellent when it came to project management. They communicated effectively and kept this on schedule. They also offered excellent advice that impacted the project’s success.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the owner and CEO of Symtec. We design and manufacturer of heated and electrical components for power sports and medical companies.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Windmill Strategy?

    We need to update our web and marketing presence online. Since we first updated the website, our focus had shifted from a B2C company to a B2B company. We needed them to rework our site to reflect our current business.

    SOLUTION

    What was the scope of their involvement?

    They developed a whole new website for us so we could generate content ourselves. They simplified it and made it more manageable. They transitioned us to WordPress and gave us some training on how to update content on our own.

    They refreshed the logo and made a few changes to the look and feel of the site. We gave them some guidance on the look and feel of the site. We didn’t want to toss what we created, and wanted an evolution, not a revolution, when it came to branding. They made some subtle tweaks, but retained a lot of what we had before. They created an overall framework and layout for the site.

    What is the team composition?

    There were three primary contacts, including a project manager and designer.

    How did you come to work with Windmill Strategy?

    Kathy (Principal) is a member of an entrepreneur’s organization. So when I started looking for an agency, I reached out to them directly.

    How much have you invested with them?

    We spent between $10,000–$25,000.

    What is the status of this engagement?

    We started working together in October 2017 and it lasted until July 2018.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    We received some anecdotal feedback from our customers about our products, and that told me that they were looking at the site. It clearly conveyed the message we wanted to put out there.

    How did Windmill Strategy perform from a project management standpoint?

    They were excellent. I’ve done a lot of projects with other vendors, but Windmill Strategy was great from a communication standpoint. They kept things on schedule, and if there were any delays, it was because they were waiting on us.

    What did you find most impressive about them?

    They’re very realistic about what level of investment we should be putting into our website based on the size of our business. Their suggestions were aligned with what we were looking for. Overall, they were great communicators, good listeners, and fantastic collaborators. That made the project run pretty smoothly because we could have honest conversations about what we wanted to do, and they were able to steer us in a direction that made sense.

    Are there any areas they could improve?

    Nothing that stands out to me.

    Do you have any advice for potential customers?

    Be open with communication and be open to their recommendations. Tell them what you’re trying to accomplish, and they’ll provide guidance and feedback. At the end of the day. They’ll execute.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Web Design & Marketing for Commercial Manufacturer

    “Their bread and butter was definitely the online aspects of marketing.”

    Quality: 
    4.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    May 2013 - Dec. 2019
    Project summary: 

    Windmill Strategy optimized and updated a commercial manufacturer’s site. They also provided marketing services, handling some digital and social media marketing and designing print collateral.

    The Reviewer
     
    1,001-5,000 Employees
     
    St. Paul, Minnesota
    Former Business Dev & Marketing Manager, Manufacturing Co
     
    Verified
    The Review
    Feedback summary: 

    Windmill Strategy’s team was engaging, readily available, and easy to work with, ultimately facilitating a positive customer experience. They excelled at project management and handled any change requests quickly. They were particularly skilled in online marketing.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I was the business development and marketing manager at North America’s leading manufacturer and purveyor of three different product lines. The main product line is luggage carts at airports all over the US and Canada as well as countries in Europe and Asia. I didn’t work in that division, but the other two product lines that I did work in were massage chairs at airports, malls, and theme parks, and then strollers that are vended primarily in malls and amusement parks.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Windmill Strategy?

    Our products weren’t marketed to the end-user. We were mostly doing B2B marketing to our customer base, and our customers were different than the end-users of our products. We were looking for something that had an impact on our customers and that was different from what our competitors had. Being in business development, I traveled to a lot of our customers. It can be difficult to set up a meeting with a mall GM ahead of time, so it was important that if I wasn’t able to talk to somebody in person, I could leave something impactful enough for them to want to reach out to us.

    On the luggage cart side at the airports, there really weren’t any competitors, so I worked with Windmill Strategy on B2B marketing, our website, and social media on the stroller and massage chair side. Our challenge was coming up with ideas to properly market to our customers; my former company is privately-owned with around 100 people at headquarters, and we didn’t have any internal marketing whatsoever. I was the closest thing to that. My main experience was in contract negotiation, account management, and business development, so what I couldn’t come up with in-house went to Windmill Strategy.

    SOLUTION

    What was the scope of their involvement?

    Windmill Strategy ran our website for us. They optimized it and made updates to the format and visuals. They also helped us develop grassroots B2B marketing materials, like handouts and flyers. We gave them direction on taglines and what we were looking for, and they handled the design aspect of a lot of our print marketing materials. 

    We relied on them a little bit for assistance with social media, but we primarily ran those – Twitter, Facebook, and LinkedIn – in-house. I took projects we’d come up with to Windmill Strategy and asked them what they thought of them and how they could bring them to life.

    What is the team composition?

    I worked with two people: James (Lead Developer) and Kathy (Principal). I almost exclusively worked with James. When we first started working together, I thought he was more on the web side, and I think they moved him into a joint account manager-web design role. He ended up doing a really good job on the account management side; he was very thoughtful and had good communication skills.

    How did you come to work with Windmill Strategy?

    My company was already using them when I came on board. I went through the process of vetting a few other marketing organizations and decided that, based on our experience with them and their experience with us, it would just be easier to continue working with them.

    How much have you invested with them?

    My company spent $10,000–$25,000.

    What is the status of this engagement?

    We worked together from May 2013–December 2019.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    They were always available and very easy to work with. They were local, so we went to their headquarters, and they came to ours. They were quick to respond and pivot to make adjustments. Their pricing seemed fair, although I didn’t have a ton of experience before that working with other marketing organizations. It was pleasant working with them.

    How did Windmill Strategy perform from a project management standpoint?

    They were good. I do have a lot of experience in project management, and they seemed to handle our projects in-house well. They had project managers and coordinators who were on top of it. They tried to sell us a couple of things that weren’t in our budget or roadmap, but they didn’t constantly try to pitch me. I liked that it was more collaborative.

    What did you find most impressive about them?

    Their bread and butter was definitely the online aspects of marketing. They seemed to be more heavily involved in the web design space of marketing.

    Are there any areas they could improve?

    I understand as a small business, they’re probably looking to be really good at 1–2 things in the marketing realm versus everything, but as far as something they could look into more, it would’ve been nice to have a one-stop-shop. They did do physical marketing materials, but that seemed to be a little outside of their comfort zone as compared to the web stuff. When I left the company, I think they were starting to move in that direction.

    Any advice for potential customers?

    I would say we got the most done when we went to their headquarters and had our quarterly in-person meetings. James is really good to work with, and Kathy is very engaged and involved. They have a great team there.

    4.5
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 4.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Web Design, CRM Implementation & Marketing for Plastics Co

    “The quality of the leads just kept getting better.”

    Quality: 
    5.0
    Schedule: 
    4.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Mar. 2018 - Feb. 2020
    Project summary: 

    Windmill Strategy redesigned a plastic manufacturer’s website, implemented a CRM, and refreshed their logo and PowerPoint templates. They also provided various digital marketing services, including SEO and PPC.

    The Reviewer
     
    51-200 Employees
     
    Hastings, Minnesota
    Marketing Lead, Custom Plastics Extruder & Fabricator
     
    Verified
    The Review
    Feedback summary: 

    Windmill Strategy delivered a user- and SEO-friendly site that has doubled traffic and increased the number of qualified leads. They took scope changes in stride and helped the internal team stay on track. Their knowledge of the industrial marketplace distinguished them from other vendors.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    We’re a custom plastic extruder, which is primarily B2B-to-manufacturers and focuses in a few different markets: window and doors, lighting, and refrigeration. Those are the ones we target, but we also service just about every other industry.

    I am the sole marketing person at the company. I work with the sales team very closely, as well as the VP of sales and marketing. We have around 40 people in the front office and more than 160 people in the manufacturing plant for all three shifts.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Windmill Strategy?

    We had lots of different challenges. We needed a revamp of the website to make it more user- and SEO-friendly. We also needed the site to be informational and allow us to gain credibility; if people went to our site, we wanted them to see that we’ve invested in our brand and image. Another challenge was driving sales and leads, as well as converting some of those. 

    A big thing was that we didn’t have a CRM application. We have a really robust internal infrastructure, but we had lots of different systems, and none of them were really on the CRM side. With that, everyone just used their own Outlook. We had no continuity, centralized database, nor central repository for any information – contact or prospect information, addresses, phone numbers, etc. Having it all individualized made it more time-consuming for other people in the organization to find out what was going on.

    SOLUTION

    What was the scope of their involvement?

    Windmill Strategy redesigned our website. We had a lot of material specification sheets that we put on the site to minimize some of the calls that we were getting on certain types of material. They also did SEO and PPC, helping to optimize the site for SEM and working with us to refine keywords and keyword phrases. They constantly measured all of those so that we could get better-qualified leads. They helped us with social and building some following campaigns.

    We hired them to help us with all of those aspects, and from there, it morphed into a few other things. We refreshed our logo, and with that came new business cards that Windmill Strategy helped us design. They also helped us design new PowerPoint templates and gave us different ideas.

    We looked at a few CRMs and ultimately selected HubSpot. Windmill Strategy did some basics to help us with that. Then, they took it upon themselves to really dive in and understand it better. Now, they’re HubSpot partners due to our push and them wanting to support us and work with us.

    What is the team composition?

    It varied, but I’d say on a routine basis, 3–4 people. There were occasionally 6–7 depending on the different projects we had. In the beginning, we worked with designers to come up with the look and feel of the website. After that, other people took over, and then we brought the designers back in for logo redesign. We frequently worked with Kathy (Principal) as well as different members from her organization.

    How did you come to work with Windmill Strategy?

    We did a gathering session of different web design and SEO companies. We made a list, which we internally graded. We narrowed the list down to two companies, and we had them come in and pitch what they could offer us and their approach. It came down to reevaluating and rescoring those two presentations, and we just felt far more comfortable with Windmill Strategy.

    How much have you invested with them?

    I’d say the first year was on the higher side, and then continuing with the strategy and SEO was probably around $25,000–$30,000 a year from there.

    What is the status of this engagement?

    The work spanned March 2018–February 2020. We still do some things with them. Developing the strategy and taking inventory of our digital assets took place in March–May 2018, and then we built out the site in phases. I’d say the full strategy was done by January, and then came the marketing aspects, continuing to do research, re-optimizing the site, and tweaking some design aspects to be more in line with what Google Analytics was showing us.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Our traffic increased. We were previously getting about 1,000 visitors a month, and that boosted to anywhere between 2,000–2,200 unique new visitors. That was huge for us. With the SEO and better exposure, leads started to come in. 

    That’s really where phase two of the relationship started. We were constantly redefining our keywords and working with their sales and SEO teams. We got a lot of unqualified consumer-based leads, and we kept on refining until we got rid of the consumer base and got more of the qualified B2B leads. Our biggest ROI was probably that aspect. We knew it was a waiting game, so it took us a little bit of time to figure out the search engines. We changed our RFQ form as well to refine our leads. The quality of the leads just kept getting better. 

    How did Windmill Strategy perform from a project management standpoint?

    We thought they did a great job. We had some hiccups along the way; we changed our minds on some things and had other things come up within our organization, which added a little bit more to the process and the calendar. They had to juggle a bit more, but they helped us stay on track. They were in constant communication with us and sent reminders. If we asked them to give us until Monday, they’d follow up on Monday if they didn’t hear from us. Nothing was ever really their fault in terms of poor delivery or performance. 

    What did you find most impressive about them?

    Their experience in the industrial marketplace sets them apart. In working with and interviewing other companies, not many of them had a lot of great experience in that area. Windmill Strategy’s initial presentation referenced some of that and showed us some great examples of what they’d done, so we knew that they got it.

    Are there any areas they could improve?

    We’re pleased with everything. We went through a few account managers and experienced some little issues, but we just talked to Kathy and the project manager about it, and she resolved it right away. Kathy was very proactive about asking for feedback.

    Any advice for potential customers?

    Analyze your budget and see what you can maximize in terms of building credibility for your design with a good balance for SEO. You can’t do one without the other.

    5.0
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
      We had hiccups and wanted some things adjusted quicker than they happened.
    • 4.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Web Devs & Digital Marketing for Manufacturing Co

    "Windmill Strategy went above and beyond, even in the initial stages of the project."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    401-616-7273
    Project summary: 

    Windmill Strategy developed a WordPress site from scratch to advance a web presence for an engineering and manufacturing company. They work to build a Shopify Lite platform to enable e-commerce capabilities.

    The Reviewer
     
    51-200 Employees
     
    Cranston, Rhode Island
    Contract Manager, Industrial Equipment Manufacturer
     
    Verified
    The Review
    Feedback summary: 

    Windmill Strategy delivered a successful informational website that increased inquiries into services substantially and generated positive feedback internally. The team is organized and executes ideas effectively. They are knowledgeable and communicative, which supports ongoing partnership.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m a contract manager for a company that engineers and manufactures flow measurement equipment.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Windmill Strategy?

    We hadn’t put much effort into marketing our company. Our website looked like it was made in The Jurassic. There wasn’t any information available, which meant that no one understood what we did. We have an impressive staff and our company has all of the bells and whistles, but our online presence didn’t match our capabilities.

    SOLUTION

    What was the scope of their involvement?

    Windmill Strategy developed an initial strategy and plan for our two company websites. We didn’t have sketches beforehand, so we collaborated with their team throughout the process.

    The first WordPress website that Windmill Strategy completed was educational. We communicated frequently to ensure that they understood our business because we’re in a specialized industry. We created case studies and gathered content that their team then put their own spin on. Then, we reviewed the content and either made tweaks or approve it for them to load onto the site.

    Windmill Strategy’s currently working on a Shopify Lite website to generate sales. Their team’s also implementing PPC campaigns via Google Ads and Google Analytics.

    What is the team composition?

    We’ve worked with about 6–8 people from Windmill Strategy who had different roles such as copywriter, analytics, and SEO specialists.

    How did you come to work with Windmill Strategy?

    Once I started learning about content marketing, I started to search for companies online. I quickly realized that I wasn’t too pleased with our local options. I took a leap of faith and went outside of the state. I found Windmill Strategy and then met with their team. The initial interaction went phenomenally, so we signed up with them.

    How much have you invested with them?

    We’ve spent between $50,00–$100,000 on their services.

    What is the status of this engagement?

    We started working with them in December 2018 and it’s ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    We’ve gone from receiving 4–5 inquiries a month to 50–60 inquiries a month. We launched our website in December 2019, so it’s absolutely incredible to see that jump in such a short time. We’re receiving positive feedback internally from our engineers who want to understand our products better. It’s much easier for them to find technical information on the website, which is the proof in the pudding.

    How did Windmill Strategy perform from a project management standpoint?

    Our project manager’s phenomenal. He coordinates meetings, sends us our to-do list, and shows us examples of their ideas. He’s always on point and sending us reminders. He involves their team, so people who specialize in certain tasks can explain their ideas to us. They took everything that we dumped on them during meetings and put it together in a pretty package. When we did fall behind because we were busy, our project manager helped us to navigate tasks and keep the project moving.

    What did you find most impressive about them?

    Windmill Strategy went above and beyond, even in the initial stages of the project. During the proposal process, they looked into how the keywords in our industry ranked and discussed how they wanted to use them to help us. Before we talked, they were able to show that they understood our industry, which gave me confidence in the partnership.

    Their expertise is impressive too. They’re proactive in giving us their honest feedback. Their team took us from not being able to communicate ourselves to showing the world what we do and how well we do it. Their ability to brand our company overall impressed us.

    Are there any areas they could improve?

    I wouldn’t change what they do. They have a good foundation.

    Do you have any advice for potential customers?

    It’s advantageous to have an understanding of your end result before you contact them.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    E-Commerce Dev & SEO for Academic Publishing House

    “I never have to worry about something slipping through the cracks. They’re very reliable.”

    Quality: 
    5.0
    Schedule: 
    4.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Apr. 2018 - Ongoing
    Project summary: 

    Windmill Strategy used Shopify and concrete5 to develop an e-commerce site from scratch and integrated it with an existing CRM. They’ve also managed SEO since the platform launched.

    The Reviewer
     
    11-50 employees
     
    San Diego, California
    Kristin Banach
    Sr. Marketing Manager, Plural Publishing, Inc.
     
    Verified
    The Review
    Feedback summary: 

    While traffic to the site has increased, the bounce rate went down. The platform is easy to use, and the internal team is pleased with Windmill Strategy’s work. The team was very responsive and they add resources when necessary to ensure a smooth process.  

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    Plural Publishing is an independent textbook publisher. We focus on communication sciences and disorders. It’s mainly academic publishing, providing books for students who are studying to be speech-language pathologists or audiologists. I’m the director of marketing.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Windmill Strategy?

    We had a really outdated website. It was very bare-bones and it was built on a CMS platform that was done in-house. The interface was bad, it was hard to use, and the template was outdated. We didn’t have the tech support to redo it in-house, so we needed website developer to revamp the entire thing, starting with the CMS.

    SOLUTION

    What was the scope of their involvement?

    Before, our site wasn’t truly an e-commerce site. We had to process all those orders ourselves, so we needed to integrate that. On top of that, our products weren’t organized well, we didn’t have a true search function, and we had no user accounts.

    We looked at some of our competitors to see what they were doing and gave Windmill Strategy an outline of what we wanted. Then, they came up with a design that included those features while making the platform more modern and sleeker.

    They started from scratch and came up with a new design and changed how everything functions. They recommended we use Shopify and they integrated that with our existing CRM. I think they used concrete5 as the CMS platform.

    We also had them manage our SEO to see how the website is performing. Every quarter, we go through our Google Analytics stats, how we’re ranking, how we compare to our competitors, and things like that. From there, they give us recommendations for how we can improve, make our site stickier, or gain more traffic. Right now, we’re working on ad retargeting.

    What is the team composition?

    Initially, we had a product manager, a designer, and three developers. Together, we had 5–6 people working with us.

    How did you come to work with Windmill Strategy?

    They took the time to understand our business needs. Out of all the vendors we talked to, they came up with the most comprehensive plan. I also liked that everyone on their team was local. Their attention to our company was great, too. We were treated like a VIP client.

    How much have you invested with them?

    We’ve spent between $50,000–$150,000.

    What is the status of this engagement?

    We started working together in April 2018 and it’s ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    The product they delivered is vastly superior to what we did before. We saw a big improvement in traffic and the bounce rate went down.

    Internally, we’re really pleased with it too. Shopify is so easy for us to use. We wanted to be able to manage it in-house with limited technical skills, so they built us a platform that’s pretty easy to use. It really saves us a lot of time now and it’s a game-changer. We used to get frequent fraudulent orders, but Shopify takes care of that now.

    They were really great about making suggestions based on their experience to really improve the product. 

    How did Windmill Strategy perform from a project management standpoint?

    Our project manager was on top of everything and was super responsive. There were a lot of moving pieces with this, and we made a lot of changes, but they took care of everything we threw at them. They have great people there. Whenever we want to add things, they’re quick to get things into the queue

    What did you find most impressive about them?

    Their responsiveness is great. Our last IT consultant definitely worked on his own time, but Windmill Solutions isn’t like that. I only have to ask them once to do something, they get it done right away, and if they need more than one person working on it, they make it happen. I never have to worry about something slipping through the cracks. They’re very reliable.

    Are there any areas they could improve?

    Nothing stands out in my mind.

    Do you have any advice for potential customers?

    The more detailed you are in what you want, the better they are. There were pieces I didn’t realize were really important, and I wish I spent more time explaining exactly what I wanted.

    5.0
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Web Dev, Design, & Digital Marketing for Medical Device Co.

    “We’re definitely more comfortable with the content and look of our site, so we use it as a key marketing tool.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    March 2019 - Ongoing
    Project summary: 

    Windmill Strategy redesigned and rebuilt a website for a medical device manufacturer. They followed brand guidelines and created content that clearly described each product. Additionally, they supported SEO.

    The Reviewer
     
    1-10 Employees
     
    Omaha, Nebraska
    Tom Monette
    Chief Marketing Officer & VP Sales, Radux Devices, LLC
     
    Verified
    The Review
    Feedback summary: 

    The website is now the first result on Google, and the platform continues to attract more customers. Windmill Strategy provides excellent customer service; they’ve kept everything on schedule and have collaborated well with their partners to deliver a top-notch product within a short time frame.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the chief marketing officer for Radux Devices. We’re a medical device manufacturer and distributor

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Windmill Strategy?

    We’re a fairly young company, and our website was homegrown using Squarespace. Overall, it was inadequate for messaging and content. When I came in, it was something I immediately wanted to fix, but we didn’t have the background to make those adjustment ourselves.

    SOLUTION

    What was the scope of their involvement?

    We did a ground-up redesign and rebuild of our website. This included all of our pages and content, support material, video segments, images. They helped us with photography. We had another vendor do some video content, but they put everything on the website.

    They learned more about our products, business model, and company culture. They’ve been working with us directly to own our message and make that more palatable and understandable for our customer base.

    Our products are pretty unique and complex, so we wanted to have more involvement with the product descriptions. We wanted to make sure that the contents, in text, video, and cell sheet design developed for us kind of all blended and have the same look and feel. Messaging needed to give the end user a really good understanding of our product

    They then did SEO. They do monthly maintenance every month to make sure our SEO strategy is working. They manage the website and make sure the functions are working properly. They also use Hotjar to monitor what people are looking at on our website. They also use Google Analytics.

    What is the team composition?

    We primarily work with 3–5 people throughout the duration of the project.

    How did you come to work with Windmill Strategy?

    We looked online, and reached out to a couple of vendors. We wanted to work with a local company because we wanted to work closely with them. We chose them based on our company needs and doing a little extra work.

    How much have you invested with them?

    Our original budget was around $65,000, but we’ve recently expanded the project, so it’s between that and $100,000.

    What is the status of this engagement?

    We began working together in March 2019 and our project is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    When we first started, we didn’t have many website hits. We’re now at the top page of Google. As a result, our average monthly users have increased, and we have more traffic.

    We had an idea of what we wanted it to look like, based on designs in our space, but Windmill Strategy came up with something better than what we originally expected. As a result of the new design, we’ve been able to market ourselves better. We’re definitely more comfortable with the content and look of our site, so we use it as a key marketing tool. Our sales team directs people to our site for more information now.

    How did Windmill Strategy perform from a project management standpoint?

    I’d give them a 10 out of 10 in terms of customer service and account management. Jackson (Account Manager) has done a fantastic job. He keeps everything on track, within our timelines, and keeping us updated on the status. He also works with us to make changes in a timely fashion.

    It was a very collaborative effort overall. We worked over conference calls and a series of edits over a period of about 2–3 months for the design and launch. It was definitely a compressed timeline, and they did a nice job of meeting that timeline.

    We had more meetings going on through the development process, so it was weekly, then bi-weekly, and now as needed. We’ve established a nice rhythm and we all know what our expectations are. As we’ve developed our relationship, it just makes it that much easier to work with them.

    What did you find most impressive about them?

    Their most impressive attribute is their service and commitment to the customer.

    Are there any areas they could improve?

    I really can’t give a directive as far as where I think they’ve fallen down. Their new to the medical space, and there’s definitely a learning curve, but they’ve done a great job.

    Do you have any advice for potential customers?

    Have a good vision and understanding of what you want your business to be and how your products need to be portrayed to the end-user. That’ll help you when they’re going through the content development process.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Web Design for Gov Org

    "Their team of developers and designers is solid."

    Quality: 
    5.0
    Schedule: 
    4.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Feb. 2015 - Ongoing
    Project summary: 

    Windmill Design provided ongoing maintenance and additional development using PHP, HTML, and CSS for a WordPress site.

    The Reviewer
     
    11-50 Employees
     
    Minneapolis Metro Area
    Communications Principal, Local Government
     
    Verified
    The Review
    Feedback summary: 

    Windmill Design’s already adept team is complemented by their effective project management and exceptional communication skills. Their customer service is respectable, and they were able to fix issues within code another developer had created.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I am the communications principal unit of a local government agency in Minnesota. I manage our various marketing communication efforts.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Windmill Design?

    We had launched a redesigned WordPress site, and we were having difficulty getting the firm that had originally designed it to stay on for additional work. We wanted a competent design and development firm that could do some work for us based on our brand standards. We chose Windmill to do our ongoing website maintenance along with some additional development on our site.

    SOLUTION

    What was the scope of their involvement?

    Windmill redesigned certain parts of our website to be more functional and user-friendly. In general, they made our website more customizable. We also contracted with them to do ongoing website maintenance, including site updates and bug fixes. Windmill used PHP, HTML, CSS and different plug-ins for the CMS of the WordPress site. We also asked them to design a series of branded templates for flyers and brochures. We had a conversation to describe what we were looking for, and Windmill provided us with mock-ups and concept storyboards.

    Windmill also rebuilt a page of our website that showcases all the projects we've done. Windmill added functionality that allows people to browse through our projects more easily, either by looking at the image cards or in map form. They also developed different filters so users can find the types of projects they are interested in.

    What is the team dynamic?

    I don't have to chase them around, and they respond right away. They're pretty good at keeping under budget and delivering things on time.

    How did you come to work with Windmill Design?

    We redesigned our website a couple of years ago, and when we put out the RFP, Windmill was the runner-up out of 16 proposals. We ended up going with the other company, and they did a good job with the site, but we had some issues when it was time to make a contract for ongoing maintenance. We then went to Windmill and asked if they would do site maintenance, along with some additional web development. We started working with them, and it worked really well for us.

    How much have you invested with them?

    One of the additional website development projects cost about $12,500. We also pay around $2,200 a year for maintenance. We've probably had somewhere between $20,000-$25,000 of contracts in total with them in the last 2.5 years.

    What is the status of this engagement?

    We started working together in February 2015, and the relationship is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    I haven't looked to see whether or not the new page designs have impacted the number of visitors. They've worked on a miscellany of things, so it's hard for me to distinguish metrics.

    How did Windmill perform from a project management standpoint?

    They're great from a project management perspective. One reason we continue to work with them is because of their really good customer service. We communicate mostly through email and phone calls. 

    What did you find most impressive about them?

    Their team of developers and designers is solid. They were able to quickly address the issues without much difficulty or contract amendments within code another developer had done for our website. This was certainly very helpful to us, and we plan on continuing our work with them for web site maintenance because they're so nice and easy to work with.

    Are there any areas they could improve?

    Other project bids are lower than Windmill's sometimes, so we've ended up going with other vendors. Communication regarding project scopes could be clearer, but for the most part, it's been great working with them.

    5.0
    Overall Score In terms of the contracts I manage and vendors and I work with, they are my the easiest.
    • 4.0 Scheduling
      ON TIME / DEADLINES
      Generally speaking, they're really good. There was only 1-2 times where they had underestimated the amount of development time something would take.
    • 4.0 Cost
      Value / within estimates
      Generally speaking, they're very affordable, but there have been a couple times we had to put a little extra money towards something.
    • 5.0 Quality
      Service & deliverables
      They've been able to do everything we asked them to do and oftentimes they exceed expectations.
    • 5.0 NPS
      Willing to refer
      I have recommended them to other organizations, and I think they've done work for some of our peer organizations already.
    Verification

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    SILVER VERIFIED
    Business Entity
    Business Entity Name
    Windmill Design Incorporated
    Status
    Active / In Good Standing
    Jurisdiction of Formation
    Minnesota
    Id
    3426171-2
    Date of Formation
    Jul 24, 2009
    Source
    Office of the Minnesota Secretary of State
    Last updated
    Feb 1, 2019
    Payment & Legal Filings
    Bankruptcy
    No
    Tax Lien Filings
    0
    Judgement Filings
    0
    Collections Count
    0
    Last updated
    Jul 19, 2019
    Client Reviews
    VERIFIED CLIENT REVIEWS
    7
    OVERALL REVIEW RATING
    4.9
    Source
    Clutch
    LAST UPDATED
    May 11, 2020