Tagline under construction.

We build brands; from the conceptual and strategic work that guides the formation of them, right through to the words and design consumers experience.

 
$10,000+
 
$200 - $300 / hr
 
2 - 9
 Founded
2010
Show all +
Richmond, Australia
headquarters

Portfolio

Key clients: 

Frank Body, Halo Sport, anokha skincare, Credo Beauty, WOO, TOM Organic, Llama Naturals, Good Clean Wine, Jane, Dr Roebuck's

Frank Body Image

Frank Body

The beauty industry is full of jargon, hyperbole and copycats. We decided to buck the trend, being honest, upfront & original. It was this thought process from which the name and personality of frank body evolved. Using this concept we developed a social media strategy focused primarily on user generated content, an original tone of voice and influencer outreach. Six years later we have over 730K Instagram followers, 5.4

million searches in google and over 2 million products sold in over 144 countries. The reason frank worked? A great product, good timing and a willingness to develop an original idea, not copy something that was already being done.

 

What we did:

  • Everything
  • Naming
  • Brand Development
  • Brand Voice
  • Social Media Strategy
  • Art Direction
  • Packaging
  • eDMs
  • Campaign Creative
Good Clean Wine Image

Good Clean Wine

We drank wine without chemicals and created a tone of voice and brand platform with as much effervescence as a sparkling natty and as much depth as the cheese we paired with it.

 

What we did:

  • Brand Strategy
  • Tone of Voice
  • Visual Identity Design
  • Packaging Design
  • Packaging Copy
  • Web Copy
  • Web Design
  • Social Media Strategy
  • Social Media
Retainer
Anokha Skincare Image

Anokha Skincare

We helped this New York brand rebrand entirely, from the top of its font size to the tip of their definition of beauty. We sought a nuanced approach to the feminine mystique and self-care, and applied it to their frames and wallpaper in day-spa proportions. Deeply immersive, that is.

 

What we did:

  • Brand Strategy
  • Tone of Voice
  • Visual Identity
  • Website Copy
& Design
  • Packaging Copy & Design
  • Social Media Strategy
  • Nina S. Naidu, Md facs Image

    Nina S. Naidu, Md facs

    We took the information Nina’s customers needed and brought it to life in an elevated and accessible way, with a sleek facelift and reassuring copy. A digital platform that executes Nina’s philosophy of good, safe hands. For all.

     

    What we did:

    • Visual Identity
    • Web Design
    • Web Copy
    Llama Naturals Image

    Llama Naturals

    We put the fun back into nutrition. Bite by bite. How? With a creative platform that made serious things fun, starting with health. We developed a cheeky tone of voice, a custom font (named Ernest), packaging copy and design, an outrageous website design with a family of llamas, and a social media strategy. We also binged on vegan vitamins.

     

    What we did:

    • Brand Strategy
    • Brand
    Voice
  • Logo Design
  • Illustration
  • Typography
  • Web Copy & Design
  • Packaging Copy & Design
  • Social Media Strategy
  • Jumping Llama Gifs
  • Halo Sport Image

    Halo Sport

    We developed a brand platform that put the customer in charge: of their workout and their hydration. We brought energy, movement, and inclusivity to the space; without dissing regular water, other competitors, or any types of physical activity. Their Instagram following grew within weeks, leading HALO Sport to partner with NYFW, keeping everyone hydrated- the right way.

     

    What we

    did:
    • Brand Strategy
    • Tone of Voice
    • Web Copy
    • Social Media Strategy
    • Content Creation
    Jane Image

    Jane

    We created Jane, here to shake you all day (and all night) long with quality hemp oils and essential oils worth meditating on. With a bold and daring tone of voice that demands your attention, rolled out across all brand touch points. Why? Well, the world is a lot chiller with a little more shade. And Jane, of course.

     

    What we did:

    • Brand Strategy
    • Tone of
    Voice
  • Website Copy
  • Packaging Copy
  • Social Media Strategy and Management
  • Woo More Play Image

    Woo More Play

    Consistently, like their love oil. We implemented a bold tone of voice; one that let us say ‘vagina’ a lot and play with coconuts at our desks. We helped the brand grow their audience, engage their customers, and change the perspective and conversation around lube. We also got the product in the hands (and other bits) of key influencers, all pledging to have better sex.

     

    What we

    did:
    • Brand Strategy
    • Tone of Voice
    • Website Copy
    • Packaging Copy
    • Social Content Strategy
    • Social Retainer
    • Influencer Strategy
    • Product Testing
    Saint & Scholar Image

    Saint & Scholar

    Partnering with Voice design agency, we developed a story that highlighted the experience and passion of two of their great winemakers, building it into a comprehensive story; or in this case a love story. With a casual yet premium voice, we showed that their wine is made to enjoy, not dissect.

     

    What we did:

    • Brand Strategy
    • Tone of Voice
    • Website
    Copy
  • Packaging Copy
  • Vitable Image

    Vitable

    Fresh new packaging is now in the hands of feel-good humans all over Australia, featuring printed collateral and polished imagery. On their social media, too.

     

    What we did:

    • Packaging Design
    • Packaging Copy
    • Art Direction
    • Social Strategy
    Seafolly Image

    Seafolly

    We got sand in our eyebrows. We also got people to fall in love with not only Seafolly again, but summer itself. We developed their brand identity to be more than bikinis and Bondi, but one that celebrates their rich history, legacy, and community. We’re now splashing ongoing international campaigns across their offline stores and online touch-points.

     

    What we did:

    • Brand
    Strategy
  • Brand Voice
  • Brand Voice Guidelines
  • eDM Copy
  • Campaign Copy
  • Collection Naming
  • Journey Retreats Image

    Journey Retreats

    We kept it as fresh as their approach to wellness, with a bold visual identity and TOV to match. We took their approach to higher living and made it eye-level, with authentic conversations that answer the call to both the fitness guru and the gym rookie. Beer puns definitely included.

     

    What we did:

    • Brand Strategy
    • Tone of Voice
    • Web Copy
    • EDM
    Copy
  • Branding & Collateral Design
  • Info Pack Design
  • Apparel Design
  •  

    Grill'd Image

    Grill'd

    Well, Bree had a Veggie Vitality, Jess had a Simon Says with pineapple, and their Instagram went up 10,000 followers in 12 months.

     

    What we did: 

    • Tone of Voice
    • Web Copy
    • Social Media Strategy
    • Content Creation
    • Burger Naming
    • Campaign Copy
    TOM Organic Image

    TOM Organic

    We ideated, managed and directed their biggest campaign yet. We brought 5 extraordinary women to the screens of millions of people all over Australia to share the importance of period acceptance. Because for us, it felt personal enough to share.

     

    What we did:

    • Campaign Ideation & Development
    • Art Direction
    Tooshies by TOM Image

    Tooshies by TOM

    12 billboards, 45 panels, exposure to 800,000 people. We developed a campaign that positioned nappies as a piece of technology and Tooshies as the future. It encouraged new parents to feel empowered – not scared – about the choices and changes that come with parenting. Apparently, up to 10 changes a day.

     

    What we did:

    • Campaign Ideation
    • Campaign Copywriting
    • Campaign
    Design
  • Art Direction
  • Paid Social and eDM Copywriting
  • Social Content Creation
  • Reviews

    Sort by

    Branding Designs for Skincare Line

    "I'm impressed by their fresh approach, willingness to take risks, quality of their work, and the good humor."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Jan. 2018 - Ongoing
    Project summary: 

    Willow & Blake supported the end-to-end rebrand of a healthcare company, including changing the messaging, implementing a social media strategy and designing a logo.

    The Reviewer
     
    1-10 Employees
     
    New York
    Nina Naidu
    Plastic Surgeon & Founder, anokha
     
    Verified
    The Review
    Feedback summary: 

    Stakeholders were pleased with the results of the engagement. In fact, they've decided to bring the vendor on for another branding engagement. The team has been highly accessible, responsive, and personable throughout the timeline. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    founder and owner of anokha

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Willow & Blake?

    everything related to a complete rebrand of the line - tone of voice, logo, font, brand colors, packaging design, website, print collateral, style guide, social media strategy, and moral support. :)

    What were your goals for this project?

    a complete rebrand of an existing skincare line

    SOLUTION

    How did you select this vendor?

    researched designers in NYC and found none that stood out. Willow & Blake are the brains behind frank body, and once I discovered this they were the only team for me.

    Describe the project in detail.

    as above - a complete rebrand of an existing line

    What was the team composition?

    Sharma - designer Rob - facilitator oversight from directors

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    anokhaskincare.com - the entire story is presented on the site. the work was so amazing I had them rebrand my surgical practice as well.

    How effective was the workflow between your team and theirs?

    easy to reach with rapid responses, always, despite being halfway around the globe.

    What did you find most impressive about this company?

    the fresh approach, the willingness to take risks, the quality of the work, and the good humor.

    Are there any areas for improvement?

    they are expensive, but I have not regretted a single penny I've spent with them.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
      very expensive - but worth it
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer
      have already referred them multiple times

    Branding for Online Wine Retailer

    "Willow & Blake has impeccable style. Everything they present to us is perfection."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Jan. 2019 - Ongoing
    Project summary: 

    Willow & Blake provided branding services for an online wine retailer. This included packaging and labels, social content, brand voice, website design, and more.

    The Reviewer
     
    1-10 Employees
     
    Springfield, Missouri
    Courtney Dunlop
    Co-owner, Good Clean Wine
     
    Verified
    The Review
    Feedback summary: 

    The modern and streamlined branding exceeded the expectations of the internal team. Willow & Blake goes above and beyond to provide a high level of customer services and support. The team is communicative, creative, and easy to work with.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the co-founder of Good Clean Wine, a low intervention wine brand.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Willow & Blake?

    We needed a complete branding and launch setup. Name, concept, everything.

    What were your goals for this project?

    Clear, concise branding.

    SOLUTION

    How did you select this vendor?

    Recommendation from a friend.

    Describe the scope of their work in detail.

    Willow & Blake provided everything for us, from brand name to packaging and labels, social content, brand voice, website design, etc. Literally everything.

    What was the team composition?

    We work with a small team to execute our vision. Creatives, copy, and account management.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Our branding speaks for itself. 

    How effective was the workflow between your team and theirs?

    Great! Everyone is very responsive and they go above and beyond to do amazing work.

    What did you find most impressive about this company?

    Willow & Blake has impeccable style. Everything they present to us is perfection.

    Are there any areas for improvement?

    Honestly, no. we will use them forever!

    5.0
    Overall Score THE BEST!
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
      They go above and beyond to delivery amazing work.
    • 5.0 Quality
      Service & deliverables
      Everything is fantastic.
    • 5.0 NPS
      Willing to refer
      Every brand should use them :)