Willow & Blake

BACKGROUND

Please describe your company and your position there.

 I'm the founder and managing director of Remy Sleep.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Willow & Blake?

We hired Willow & Blake to help us rebrand our business. The rebranding project consisted of a full brand identity, web design, copywriting, tone of voice, art direction and even launching a new blog series. Internally, we didn't have the resources for this rebrand so Willow & Blake jumped in and from the beginning were an essential part of the team.

What were your goals for this project?

Our goal was to create a brand that is consistent across all our channels. Further, we wanted to stand out from our competition. The impact has been magnificent. We've been seeing conversion rates increase by 25-35% since we launched our rebrand.

SOLUTION

How did you select Willow & Blake?

They were recommended through a good friend of ours. We spoke to only 2-3 companies. Willow & Blake were very professional and started to provide value even before we finalised the agreement. I had complete faith in them from the beginning.

Describe the scope of their work in detail.

To begin Willow & Blake assigned us a big project team - it consisted of copywriters, designers, and a project manager. We scheduled a long introductory session to review our current brand, business goals, etc.

Following this they put together a very in-depth marketing plan - they perfectly understood our goals and the target audience. To date we still use this marketing plan to conduct our campaigns.

Next, was the creative ideas phase. We had a few rounds for this and all the ideas they put forward were very strong. We had a tough time choosing the best one! The design and delivery phase was next. It took a couple weeks but was perfect in terms of what was delivered at the end. Post delivery, we've been in touch and they have been doing one-off projects for us. Specifically around our blog.

What was the team composition?

It was a really good size - 4-5 people with different skill sets.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Conversion rates, basket size, and customer lifetime value have all gone up.

How effective was the workflow between your team and theirs?

Even though we are based in the UK and they are based in Australia the communication was as streamlined as it could be. They worked early or late hours to accommodate our timezone. I would have thought a 10 hour time difference would be a tough hurdle, but it wasn't. Very well managed!

What did you find most impressive about this company?

Their understanding and vision for our brand.

Are there any areas for improvement?

There's nothing I can think of. Planning, delivery, communication, post-delivery, and recommendations were all perfect.

BACKGROUND

Please describe your company and your position there.

WOO More Play is a sexual wellness brand providing millennial women with natural products, resource and value to enhance their sex life. I am the Marketing Director here, overseeing and executing digital marketing strategies for the brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Willow & Blake?

We hired Willow & Blake prior to even launching the brand in 2018, and have been working with Rob and his team ever since. We hired them for social media assets, which include copy, design and engagement elements primarily for Instagram.

What were your goals for this project?

Our goals were to provide value to our customers and audience on social, further their knowledge, inspire them to enhance their sex lives, offer a safe space to ask our team questions as well as educate them on our products and their benefits.

SOLUTION

How did you select Willow & Blake?

We selected Willow & Blake through a referral from a friend who noted their great work and tone of voice for similarly styled brands.

Describe the scope of their work in detail.

Instagram Story & Feed assets, given in both a layout and individually downloadable forms for easy shareability on brand-operated social platforms.

What was the team composition?

A project manager, designer and copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Instagram Story series' we use a on a daily basis from Willow & Blake have proven to grow our audience, provide value to customers and maintain a strong brand presence on social in the industry.

How effective was the workflow between your team and theirs?

Rob is a great project manager - very responsive and communicative with deadlines, artwork etc.

What did you find most impressive about this company?

The company has an authentic relationship with its clients, which is proven through the different tone-of-voice that you see catered to each client so that its social presence / design layout really speaks to the brand.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

founder and owner of anokha

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Willow & Blake?

everything related to a complete rebrand of the line - tone of voice, logo, font, brand colors, packaging design, website, print collateral, style guide, social media strategy, and moral support. :)

What were your goals for this project?

a complete rebrand of an existing skincare line

SOLUTION

How did you select this vendor?

researched designers in NYC and found none that stood out. Willow & Blake are the brains behind frank body, and once I discovered this they were the only team for me.

Describe the project in detail.

as above - a complete rebrand of an existing line

What was the team composition?

Sharma - designer Rob - facilitator oversight from directors

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

anokhaskincare.com - the entire story is presented on the site. the work was so amazing I had them rebrand my surgical practice as well.

How effective was the workflow between your team and theirs?

easy to reach with rapid responses, always, despite being halfway around the globe.

What did you find most impressive about this company?

the fresh approach, the willingness to take risks, the quality of the work, and the good humor.

Are there any areas for improvement?

they are expensive, but I have not regretted a single penny I've spent with them.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Good Clean Wine, a low intervention wine brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Willow & Blake?

We needed a complete branding and launch setup. Name, concept, everything.

What were your goals for this project?

Clear, concise branding.

SOLUTION

How did you select this vendor?

Recommendation from a friend.

Describe the scope of their work in detail.

Willow & Blake provided everything for us, from brand name to packaging and labels, social content, brand voice, website design, etc. Literally everything.

What was the team composition?

We work with a small team to execute our vision. Creatives, copy, and account management.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our branding speaks for itself. 

How effective was the workflow between your team and theirs?

Great! Everyone is very responsive and they go above and beyond to do amazing work.

What did you find most impressive about this company?

Willow & Blake has impeccable style. Everything they present to us is perfection.

Are there any areas for improvement?

Honestly, no. we will use them forever!