Why SEO Serious

BACKGROUND

Please describe your company and position.

 I am the Business Lead of an it services company 

Describe what your company does in a single sentence.

A team of over 15 experts providing tailored Web3 on-chain security services since 2017.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Why SEO Serious to accomplish?

• Achieve top niche SERP positions
• Optimize website

SOLUTION

How did you find Why SEO Serious?

Referral

Why did you select Why SEO Serious over others?

• High ratings
• Referred to me
• Company values aligned
• Niche Leader

How many teammates from Why SEO Serious were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Since the start of the project, we have had a significant increase in SEO visibility and traffic. Visits to target product pages have increased 4 times, and website impressions in search results have increased 1.5 times. CTR has increased 2.5 times.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In some regions, we have a few dozen keywords appearing in the search results, with a few keywords now ranked in the top 10.

In many other countries, the site has three to eight target keywords ranking in the top 10 positions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We've had everything on time regarding the SEO part, and they've maintained a flexible approach when requested.

What was your primary form of communication with Why SEO Serious?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Deep topic knowledge and know-how.

Are there any areas for improvement or something Why SEO Serious could have done differently?

The core SEO-related services we requested were excellent.

We noticed there are some areas on the web development side that could benefit from improvement.

BACKGROUND

Please describe your company and position.

I am the General Manager of Updott

Describe what your company does in a single sentence.

We inspire, design, and build amazing digital experiences and brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Why SEO Serious to accomplish?

• Increase in Organic Traffic
• Improve Search Rankings
• Enhance Domain Authority

SOLUTION

How did you find Why SEO Serious?

Referral

Why did you select Why SEO Serious over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Other

How many teammates from Why SEO Serious were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Updott agency recently collaborated with WSS Media to provide SEO services to one of our clients. Due to an NDA agreement, the name of this innovative SaaS company cannot be disclosed. This client, a leader in the entertainment industry with approximately 65 employees, approached us with an urgent need to amplify their online presence and significantly boost organic traffic to their website.

Scope of Work

WSS Media was tasked with:

• Conducting a comprehensive SEO audit of the client's website.
• Developing and implementing an SEO strategy tailored to the client's unique needs.
• Performing keyword research and optimizing content for both existing and new pages.
• Improving on-page SEO elements including meta tags, headings, and alt texts.
• Building high-quality backlinks to boost the site's domain authority through link building.
• Monitoring and reporting on SEO performance metrics.

Key Deliverables

• SEO Audit Report: A detailed analysis highlighting current SEO issues and potential areas for improvement.
• SEO Strategy Document: A strategic roadmap outlining the steps to enhance the client's SEO performance.
• Optimized Content: Keyword-optimized content for targeted pages, improving their relevance and search engine rankings.
• Monthly Performance Reports: Regular updates tracking the progress of the SEO efforts and their impact on traffic and rankings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in Organic Traffic: A remarkable 35% increase in organic traffic within the first three months, translating to an additional 50,000 monthly visitors.
• Improved Search Rankings: The number of keywords ranking on the first page of Google increased from 50 to 150 within six months.
• Enhanced Domain Authority: The site’s domain authority increased from 30 to 45 due to strategic link-building efforts, contributing to better overall search engine visibility.
• Bounce Rate Reduction: The bounce rate improved by 20%, dropping from 60% to 48%, indicating higher user engagement and content relevance.
• Lead Generation: Monthly lead generation through organic search improved by 30%, resulting in an additional 80 qualified leads per month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WSS Media's project management was effective, though not without minor hiccups. They generally delivered items on time and were responsive to our needs. Their team was proactive in addressing any issues that arose and kept us informed throughout the project.

What was your primary form of communication with Why SEO Serious?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about WSS Media was their dedication to understanding the client’s specific needs and tailoring their approach accordingly. Their ability to adapt and provide customized solutions was a standout aspect of our collaboration.

Are there any areas for improvement or something Why SEO Serious could have done differently?

While the overall service was excellent, there is room for improvement in terms of timeliness. Ensuring that all deliverables are provided within the agreed timeframe would enhance client satisfaction and streamline project workflows.

BACKGROUND

Please describe your company and position.

I am the Founder of SHFTD

Describe what your company does in a single sentence.

Marketing Agency and Asian Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Why SEO Serious to accomplish?

• Increase number of deals by 20% from incoming traffic
• Create content strategy and execute it
• Create analytics framework and integrate with CRM

SOLUTION

How did you find Why SEO Serious?

Referral

Why did you select Why SEO Serious over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Why SEO Serious were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Comprehensive SEO Audit WSS SEO Agency began our partnership with a detailed SEO audit of our existing website. This audit addressed technical SEO, content effectiveness, user experience, and off-page factors. The aim was to pinpoint deficiencies and areas for enhancement that could improve our search engine rankings. 
2. Keyword Research and Strategy Formulation The agency conducted thorough keyword research to identify strategic keywords that align with our business offerings and target audience. They provided a comprehensive keyword strategy aimed at capturing organic traffic from our most relevant audience segments. 
3. On-Page SEO Optimization Following the strategy, WSS SEO Agency implemented on-page SEO enhancements. This included optimizing our website's content, meta descriptions, title tags, headers, and images to improve relevancy and user engagement. Each page was meticulously adjusted to align with specific keywords.
4. Content Development and Optimization The agency's team worked on creating and optimizing content that not only resonated with our audience but also adhered to SEO best practices. This involved crafting new blog posts, updating existing articles, and ensuring all content was optimized for the targeted keywords identified in the strategy phase. 
5. Technical SEO Improvements Technical adjustments were made to improve site performance and usability. This included enhancing site speed, mobile responsiveness, and fixing crawl errors. The agency also ensured that our website architecture was optimized for search engine crawling and indexing. 
6. Link Building Strategy WSS SEO Agency developed and executed a link building strategy that involved creating high-quality backlinks from reputable sources within our industry. This helped increase our site’s authority and improve our rankings in search results. 
7. Monthly Reporting and Analysis Throughout our engagement, WSS provided monthly analytics reports detailing our website’s performance in search rankings, organic traffic, and other key metrics. These reports also included insights and recommendations for further optimizations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Organic Traffic: A noticeable increase in organic traffic was observed within a few months after implementing the SEO strategies. For example 240% increase in monthly organic visitors demonstrated significant improvement in reaching more potential customers. 
• Improved Search Engine Rankings: Several targeted keywords moved up in the search rankings, with key products or services appearing on the first page of Google search results. Notably, 15 core keywords ranked in the top 10, which previously were not ranking within the first three pages. 
• Higher Conversion Rates: Due to more targeted traffic and better alignment of content with user intent, there was a measurable increase in conversion rates. For instance, conversions from organic traffic improved by 25%, reflecting more effective user engagement and calls-to-action. 
• Decreased Bounce Rate: Enhancements in content relevance and website usability led to a lower bounce rate. This rate dropped by 10 points, indicating that visitors were engaging more deeply with the site, a sign of better content alignment and user experience. 
• Increased Domain Authority: The link-building efforts contributed to a higher domain authority score, moving from 25 to 35, which indicates stronger trust and credibility in the eyes of search engines. 
• Growth in Social Media Referrals: As part of the off-page SEO efforts, there was also an increase in social media referrals by 20%, showing improved integration between SEO and social media strategies. 
• Enhanced User Engagement Metrics: Metrics like average session duration and pages per session increased, suggesting that users found the website more engaging and relevant to their needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Timeliness of Deliverables: WSS consistently delivered all SEO-related tasks and reports on time. Project milestones were clearly outlined from the beginning, and the agency adhered strictly to these deadlines. Each phase of the SEO project, from the initial audit to the implementation of optimizations and monthly reporting, was completed as scheduled, which greatly helped in maintaining the project flow without any disruptions. 
2. Responsiveness to Client Needs: The agency exhibited a high level of responsiveness to our needs. Whenever we had queries or required additional information, they were quick to respond. They provided detailed explanations and were proactive in offering solutions to issues that arose during the project. For example, when we expressed concerns about dips in traffic due to seasonal variations, the agency was quick to analyze the issue and adjusted the strategy accordingly to mitigate the impact. 
3. Adaptability and Customization: WSS showed excellent adaptability to our changing requirements. As our business evolved over the course of the project, so did our SEO needs. The agency was flexible in adjusting the strategies, such as shifting focus between different sets of keywords, tweaking content strategies to align with new product launches, and even restructuring the campaign to focus more on mobile users as our data showed a shift towards mobile traffic. 
4. Communication and Reporting: Communication was another strong point for the agency. They established regular check-ins and provided comprehensive monthly reports that included not only performance metrics but also insights and actionable items for the next phase. The reports were clear, detailed, and tailored to our strategic goals, making it easy to track progress and understand the impact of their work. 
5. Problem Solving and Initiative: WSS demonstrated proactive problem solving. For instance, when technical SEO issues like site speed or mobile usability impacted our rankings, the team didn't just identify these issues but also took the initiative to coordinate with our web development team to ensure that solutions were implemented effectively. 

In summary, WSS project management was highly effective. They excelled in delivering tasks on time, were responsive to our needs, adapted strategies to our changing business environment, maintained clear and consistent communication, and demonstrated proactive problem-solving skills. This level of management significantly contributed to the project’s success and our satisfaction as clients.

What was your primary form of communication with Why SEO Serious?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Holistic Approach to SEO: WSS doesn't just focus on standard SEO practices; they take a holistic approach, integrating technical SEO, content strategy, user experience, and even social media to optimize overall online presence. Their comprehensive approach ensures that improvements in SEO also enhance other areas of digital marketing, leading to more robust overall performance. 
2. Advanced Data Analytics: The agency utilizes advanced analytics tools and methodologies to drive their strategy and measure the impact of their work. Their ability to delve deep into data and extract actionable insights is particularly impressive. They don't just track basic metrics like traffic and rankings; they analyze user behavior, conversion pathways, and even competitor performance to refine their strategies. 
3. Proactive Innovation: WSS continuously stays ahead of the curve by anticipating changes in search engine algorithms and user behavior trends. Their proactive adaptation to the constantly evolving SEO landscape ensures that your strategy remains effective and your site stays competitive. 
4. Tailored Content Creation: Their content strategy is notably tailored not just to SEO but to the client’s specific brand voice and customer engagement goals. The agency has a knack for creating content that resonates with target audiences while simultaneously performing well from an SEO perspective. 
5. Exceptional Client Education and Empowerment: Unlike many other agencies, WSS places a strong emphasis on client education. They ensure you understand each aspect of the strategy implemented. This educational approach empowers clients, making them feel more involved and informed about the decisions affecting their digital presence.
6. Long-term Strategic Planning: They don’t just look for quick wins; WSS focuses on sustainable, long-term results. Their strategic planning includes not only immediate goals but also how your SEO efforts can evolve to meet future challenges and opportunities. This forward-thinking is essential for maintaining long-term growth in highly competitive markets. 
7. High Level of Personalization: Every strategy is highly personalized to the client’s needs, market position, and business goals. This bespoke approach ensures that the SEO strategies are not only effective but also uniquely aligned with each client's specific circumstances and objectives. 

These unique qualities make WSS stand out in the crowded field of SEO services, making them a potentially invaluable partner for businesses looking to enhance their online visibility and performance.

Are there any areas for improvement or something Why SEO Serious could have done differently?

While WSS integrates SEO with social media effectively, stronger ties with other digital marketing channels like PPC, email marketing, and online PR could provide a more integrated marketing approach. This could help maximize the impact of all marketing efforts and provide a more unified user experience.