White Pencil Studio

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of an IT services company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Pencil Studio?

Most of our business comes to us through references, and we are currently expanding, so we brought in White Pencil Studio for branding services. We were hoping to expand our reach through digital marketing as well. 

SOLUTION

What was the scope of their involvement?

White Pencil Studio is helping us with various projects, including branding, website design and development, and digital marketing. They are creating marketing materials, supplying content, and offering SEO services. White Pencil Studio also gives us guidance on technologies they think will be the best fit and handles all of our social media. They post ads on LinkedIn and are responsible for other social media platforms like Instagram and Facebook. 

What is the team composition?

We work with 7–8 individuals from White Pencil Studio. 

How did you come to work with White Pencil Studio?

We found them through Clutch and a few other review platforms. 

How much have you invested with them?

We’ve spent between $10,000–$35,000. 

What is the status of this engagement?

We started working together in May 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They have a firm understanding of what we need to do in order to be successful and have helped us make positive progress toward our goals. 

How did White Pencil Studio perform from a project management standpoint?

We communicate via phone calls, emails, and text messages. They are highly available and provide flawless communication. White Pencil Studio delivers on time and within budget; if there’s ever a delay, it is normally on our end. 

What did you find most impressive about them?

White Pencil Studio is one of the best vendors we’ve ever worked with. We’ve never had an issue with their work and view them as a real partner. 

Are there any areas they could improve?

We wish that they had more expansive resources regarding technology. 

BACKGROUND

Introduce your business and what you do there.

I’m the head of communications for The Design Village. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Pencil Studio?

We’ve hired White Pencil Studio for website design, development, and branding services. 

SOLUTION

What was the scope of their involvement?

We started with a meeting to brainstorm the branding and visual language for the website. We also discussed the platform we wanted to build the site on. White Pencil Studio has been responsible for designing and developing the entire website from scratch. The team has also written content and created graphic designs. 

We supplied White Pencil Studio with old templates and mood boards. We planned the layout, typography, color scheme, graphical elements, and website flow. The website was built with WordPress; we went back and forth to figure out exactly what we were looking for before finalizing everything. White Pencil Studio has also integrated other platforms into the website. 

The team has been responsible for SEO services. They’ve advised us on SEO-friendly content and helped us create content and designs that would work toward our goals. The site has been completed, but they are offering maintenance services. 

What is the team composition?

Three people have consistently worked with us: a project manager, a designer, and a coder. We’ve also worked with a content writer and a few others who came in when we had certain requirements. 

How did you come to work with White Pencil Studio?

We were looking at multiple design organizations. We met with White Pencil Studio, and they showed us their presentation; we thought they were the best fit for our project, so we decided to move forward with their team. 

How much have you invested with them?

We've spent between $12,000–$15,000. 

What is the status of this engagement?

We started working together in July 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website White Pencil Studio launched is refined, and we’ve had positive external feedback about their work. We’ve also seen an increase in website traffic. 

How did White Pencil Studio perform from a project management standpoint?

They do quite well from a management perspective, and everyone on the team is informed because White Pencil Studio has strong communication skills. The team is flexible in their approach because our industry requires keeping up with the times. The team works quickly, and they are open to feedback. We use WhatsApp, Zoom, Slack, and phone calls to communicate. 

What did you find most impressive about them?

The team has been adaptable and collaborative throughout the engagement. They are detail-oriented and knowledgeable. We’ve been particularly impressed with their expertise regarding SEO and design. White Pencil Studio is easy to work with, and the process is smooth. 

Are there any areas they could improve?

We would suggest they ensure that the designers they bring on board are up-to-date. The designers from White Pencil Studio have not always been the most knowledgeable from a general research perspective. 

Do you have any advice for potential customers?

Ensure you set your expectations and calendar in the first couple of meetings. From the beginning, look at the project from a holistic perspective so you have everything ironed out. 

BACKGROUND

Please describe your company and position.

I am a department head of a software company

Describe what your company does in a single sentence.

We are a leading provider of core banking systems that empower financial institutions with the latest technology and transforming the future of finance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Pencil Studio to accomplish?

• Brand Identity
• Website Design
• Social Media Marketing

SOLUTION

How did you find White Pencil Studio?

Referral

Why did you select White Pencil Studio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from White Pencil Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Nomenclature: A big part of creating a new brand identity for the brand highlighting the very essence of the brand. 
• Brand Identity - We created a brand identity that would speak about the brand for itself. And one that the target audience would resonate with. 
• Website Design - By focusing on several factors such as consistency, colors, typography, imagery, simplicity, and functionality - we designed a fully functional and effective website that would convey the message with the visitor. We also created a web flow that helped us create such a responsive website eventually. 
• Social Media Marketing- We ensured a consistent social media presence of the brand across different platforms. Through their facebook page traffic is being generated on their website. We are creating a culturally-driven identity in front of their end customer and helping the brand showcase authenticity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Timely delivery of the project 
• Understanding feedback and giving corrective measures and inputs 
• Aligning every task with our strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the project was very well managed and delivered on time.

What was your primary form of communication with White Pencil Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They show proactiveness and focus on strategic outcomes.

Are there any areas for improvement or something White Pencil Studio could have done differently?

upskilling with latest tools in the design, web design and other related areas.

BACKGROUND

Introduce your business and what you do there.

I’m a senior research analyst at a consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Pencil Studio?

We were in search of assistance for web design and development.

SOLUTION

What was the scope of their involvement? 

Their primary responsibility was to develop our website to increase organic traffic and expand our reach to potential clients. 

Together, we reviewed the project scope. Afterward, the team designed and developed the website entirely from scratch using WordPress. In addition, they conducted usability testing.

What is the team composition?

We worked with two people from the White Pencil Studio team. 

How did you come to work with White Pencil Studio?

I found them through a Google search. Their prices were quite competitive, and their services were very appealing.

How much have you invested in them?

We’ve spent between $5,000–$10,000.

What is the status of this engagement?

We worked with White Pencil Studio from February 2023–May 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were extremely satisfied with the service provided by White Pencil Studio. They did an excellent job designing and developing our website exactly as we wanted. Thanks to their hard work, we have seen increased organic traffic and gained clients from New York.

How did White Pencil Studio perform from a project management standpoint?

They did very well. We used emails and phone calls for communication. We didn’t encounter any issues during the project. I had a great experience. The people I interacted with were consistently quick to respond to my questions.

What did you find most impressive about them?

I was impressed with the quality of services they offered. Due to the current market conditions, we needed help with hosting. However, White Pencil Studio came to our rescue and provided valuable assistance.

Are there any areas they could improve?

It would be great if they completed the project sooner.

Do you have any advice for potential customers?

I highly recommend White Pencil Studio and have already suggested them to my clients.

BACKGROUND

Introduce your business and what you do there.

I’m the territory business manager at a pharmaceutical manufacturing firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Pencil Studio?

We needed help with SEO and marketing.

SOLUTION

What was the scope of their involvement?

White Pencil Studio provides us with SEO and other digital marketing services. Initially, they asked us about our brand and the major clients we deal with in order to get a better understanding of our business. After that, they mentioned our collaboration with all of the key leaders and our major stakeholders and provided us with the best solution.

What is the team composition?

We’re mostly in contact with three people from their side.

How did you come to work with White Pencil Studio?

We found White Pencil Studio through an online search.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We started working with White Pencil Studio in December 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with White Pencil Studio, we’ve achieved everything we wanted. When customers do an online search, our company name comes up first. Overall, we’re really satisfied with their team because they’re very active and young and interested in knowing what we do and what our expectations are.

How did White Pencil Studio perform from a project management standpoint?

They deliver on time and within budget. Moreover, they are very helpful, and their communication is good — they’re able to explain complex concepts in simple terms.

What did you find most impressive about them?

We’re very impressed with the White Pencil Studio team. They are young and communicate well; we really like working with them.

Are there any areas they could improve?

I can’t think of anything that White Pencil Studio could improve on.

Do you have any advice for potential customers?

Share all of your expectations with White Pencil Studio so that they can provide you with the right solution accordingly.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a real estate development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Pencil Studio?

We needed help with branding services. We needed to establish our brand and increase our digital presence.

SOLUTION

What was the scope of their involvement?

White Pencil Studio provides branding, SEO, and SMO services. We initially discussed everything before starting the SEO services. We also suggested some keywords to work on, and White Pencil Studio told us which keywords were dropping.

Since then, we’ve gone through an elaborate process, and they’ve helped us define our brand a bit more. White Pencil Studio has given us many mood boards to decide from. They’ve also posted videos on our social media platforms.

What is the team composition?

Our main point of contact is the account manager. We’ve also met their directors and two designers in some of our meetings.

How did you come to work with White Pencil Studio?

I found them through a Google search. I reached out to them, and we had a meeting. They gave me advice on different aspects of SEO and SMO. After that, we decided to initiate the project because they seemed liable to us.

How much have you invested with them?

We’ve spent close to $25,000 on the project.

What is the status of the engagement?

We began our partnership in February 2022 and are still engaged with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They present monthly reports showing how many followers we gained, how the impressions increased, and which keywords fell. Overall, there’s been an increase in our number of followers, and the social media content is unique and thoughtful.

How did White Pencil Studio perform from a project management standpoint?

White Pencil Studio has met every deadline as we agreed, and they communicate if there might be a delay. Our experience with them has been seamless and hassle-free.

We communicate via Slack. If we have a problem, we can call our point of contact, and they respond immediately.

What did you find most impressive about them?

White Pencil Studio is reliable, responsible, and accountable. Moreover, we love their transparency. We admire that because most agencies aren’t transparent.

Are there any areas they could improve?

I don't have any complaints about White Pencil Studio's work.

Any advice for potential customers?

Just see their work and trust them to deliver. From our experience, White Pencil Studio takes full accountability and is reliable as a creative agency.

BACKGROUND

Please describe your company and your position there.

I work for Used Engines Incorporated as the Senior Manager. All around the USA, we offer used engines and transmissions for sale. We have been in this industry for almost 4 years. Out of 440 reviews, we received a 4.5 rating.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire White Pencil Studio, and what were your goals?

We hired White Pencil to construct our website and boost our SEO and social media optimization (SMO). Our objectives were to boost traffic and business exposure.

SOLUTION

How did you select this vendor and what were the deciding factors?

We choose them based on their reputation and online presence. We did get in touch with some of the other businesses they work with, and we heard nothing but praise for their methodical approach.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Since we lacked a strong social media presence, we began with our SMO. They developed a sound plan and proactively supplied a monthly calendar for how they intend to manage our web presence. They eventually began working on our SEO and website development, and I must say they did superb work in every area.

How many resources from the vendor's team worked with you, and what were their positions?

We work primarily with the head of operations, but we also communicate with the content writer, social media marketer, email marketer, and marketing strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They improved our online visibility, making most clients who interact with our customer care team feel more confident in the legitimacy of our company. I must admit that our online presence and traffic have greatly increased as a result of our social media sites' smart upgrades and frequent posts.

How effective was the workflow between your team and theirs?

To make sure we are on the same page, we have weekly in-person meetings. We receive regular updates, the team is extremely competent, they complete their task promptly, and they frequently go above and above.

What did you find most impressive or unique about this company?

We admired their methodical, proactive attitude and industry knowledge of SEO and SMO. They always have a fix for us whenever we have a problem!

Are there any areas for improvement or something they could have done differently?

Given that they have only recently joined us about 6 months ago. I only have positive things to say about what they did. Anyone interacting with them should be more than happy, in my opinion.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of TGS Logistics. We deal in clearing, forwarding, and customs clearance. We have around 15 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Pencil Studio?

We needed help with UX/UI design and website development.

SOLUTION

What was the scope of their involvement?

White Pencil Studio built our website from scratch. Initially, we provided them with a brief of our company and what we do. They did some UX/UI designs. After reviewing everything on the design and giving our input, they moved on to the development stage. They even added animations and playful buttons to make the site stand out.

What is the team composition?

We worked with around five people: a web developer, a UX/UI designer, a content writer, and the person we initially got in touch with.

How did you come to work with White Pencil Studio?

A friend recommended them.

How much have you invested with them?

We spent roughly 75,000 Indian Rupees (approximately $940 USD).

What is the status of this engagement?

We started the engagement around May 2022 and finished at the beginning of September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work was perfect. Our main purpose was to reach more people, and the website will help us get more clients soon. We’ve already received a few phone calls, but the site was launched only last week, so we hope to receive more.

How did White Pencil Studio perform from a project management standpoint?

They met deadlines and stayed within budgets. We had regular Skype meetings with the different team members.

What did you find most impressive about them?

Their team was outstanding. They were well coordinated and excellent at their work.

Are there any areas they could improve?

No, there were none.

Any advice for potential customers?

Just take up the good work and spread it.

BACKGROUND

Introduce your business and what you do there.

I’m the operations director at Universal Fares, a travel booking platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Pencil Studio?

We needed help with web design and development, SEO, digital marketing, and SMM.

SOLUTION

What was the scope of their involvement?

White Pencil Studio is taking care of our online marketing. They’ve designed and developed our website and integrated an API that brings up all the airlines on the site. The platform is customized, and they’ve built it from scratch. They also do SEO for the website and manage our marketing for Facebook, Instagram, Twitter, and LinkedIn. The team comes up with creative assets and posts them, ensuring that they reach the target customer base.

Additionally, White Pencil Studio works on blog posts, social media posts, and newsletters. They mainly work on the search engine results pages, respond to social media posts, and maintain and host the site.

What is the team composition?

We interact with the product manager and three other people.

How did you come to work with White Pencil Studio?

I got their reference on Google. I contacted them and spoke with the manager.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We started working together in March 2022, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done a great job designing the website; we’re getting results. The site is simple; it’s easy for our customers to navigate through it and put in the information they want to search for, such as flights, hotels, and car options. People can reach out to our customer service team through the number on the website and read our terms and conditions. Everything is available there.

Additionally, our customer base has increased by 500% compared to when we started. Our company’s name also pops up on Google search results.

How did White Pencil Studio perform from a project management standpoint?

They’re not the best at meeting deadlines, but they always get back to us before one. They keep us informed on everything and are always available. We communicate via Zoom and Skype.

What did you find most impressive about them?

Their biggest strength is their creativity and perspective. White Pencil Studio is amazing with content marketing, including newsletters and online blogs. Also, the language they use is excellent.

Are there any areas they could improve?

They could charge more. If you compare them with competitors, they’re pretty reasonable in terms of value for the money. If they asked me to pay more, I wouldn’t mind doing it.

Do you have any advice for potential customers?

If you want to get your job done, you should contact them.

BACKGROUND

Introduce your business and what you do there.

I’m the SEO manager at Pickrr, a logistics and supply chain company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with White Pencil Studio?

We needed help with SEO and content marketing.

SOLUTION

What was the scope of their involvement?

White Pencil Studio helps us with our SEO and content marketing. They make changes and suggestions around content. They’ve given us a full-fledged plan for content marketing and SEO. Also, they’ve explained to us how to choose a keyword and send us the reports. Overall, they’ve solved so many problems with our SEO.

What is the team composition?

We work with an SEO manager and content writers; there are about six people on the team.

How did you come to work with White Pencil Studio?

We found them through a Google search.

How much have you invested with them?

We’ve spent $20,000.

What is the status of this engagement?

We started working together in January 2022, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve improved our shipping experience with our market — there are more than 20,000 deliveries from 500 small-to-medium enterprise facilities.

How did White Pencil Studio perform from a project management standpoint?

They have excellent communication. The team provides everything on time, and we use Google Drive.

What did you find most impressive about them?

We’re happy with their services. They initially gave us a demo of how they could help us, and we felt confident working with them.

Are there any areas they could improve?

Right now, we only work with organic searches. They could do other things with online marketing.