Be the brand that leaves a mark.
Recently ranked one of the Top Marketing & Branding Agency. We are a team of 70+ marketing maniacs who emphasise delivering a customer experience that retains and converts. We believe in building brands that resonate through strategies backed by data to create tangible results for your business.
Industry trendsetters, working with a plethora of clients since our inception in 2020, our team is ready to conquer any challenge in this world and make your brand reach worldwide.
Our core expertise lies in:
Design
To render memorable customer experiences in this digitally-actuated world, making a connection in a swipe is what your brand needs. Our digital architects create the most talked-about products in the industry.
Performance marketing
Each day around 95 million Instagram posts are shared worldwide; overshadowing brands is becoming a task in this jam-packed digital world. Our experts identify aspects of improvement, so your brand can make it to the list of standouts.
E-commerce experience
To transform your business into a brand, expand your clientele and scale profitability - you need to shift to a more progressive mechanism. As an integrated marketing agency, we focus on full-funnel digital marketing, analytics and e-commerce consulting for a better ROI.
Content Marketing
Content rules the internet- be it a social media campaign or a copy for your website. The right words said at the right time will drive curiosity, engagement, and the attention of qualified prospects.
Sounds basic, right? How are we different?
-
We operate with a customer-first approach and ensure everything aligns with customers’ expectations.
-
Ours is a team of 70+ highly talented and skilled individuals with experience in 50+ niches.
-
Not your regular marketing agency- White Pencil Studio sets you on a path of sure-shot success by understanding your business model and goals - we are your CMO'S.
headquarters
Recommended Providers
Focus
Portfolio
The Design Village, Hyatt, Spotify, Rajnandini Metal Limited, Kuvalyam, Lays, Finvolv, Muggin', Budweiser, dox2U, Fastrr, Boeing, Appventurez, Kings Auto, Levi's, The Chilli Project, Pickrr, Dear Pet, Bercos
The Design Village
Services: Brand Identity, Visual Communication Strategy, UX/UI Design, Website Development
Situation: The challenge with the project was more of a learning experience. Strict timelines, constant to and fro to set a design language that visually syncs with the objective of TDV as well as to the mindset of students and parents. We had to come up with a design that is timeless, easy on eyes and has a smooth, glitch-free handling.
Approach: With TDV, our main objective was to create a front face for the users that immediately associates with the vision of the brand. The website needed to be visually appealing and should be capturing the essence of the offerings, while keeping it as simple as possible for the users.
Hyatt Regency
Services: Social Media Marketing, Photography, Videography
Situation: Hyatt Regency is a luxury global hospitality chain that caters events, accommodation and food & beverage across the globe. Our project accommodated two of their hotels with a vast scope of creative delivery, social media enhancement, organic lead generation and photography/videography.
Approach: Our objective with this project was to significantly improve their social media engagement and reach as well as curate offline and online marketing campaigns to increase the footfall and make Hyatt Regency one the best luxury hotels across India and globally.
Budweiser
Services: Rebranding, Packaging
Situation: The international brand widely known for its lager beer production was a dream for many advertising agencies. We were chosen to redesign one of their running campaigns.
Approach: We redesigned the cans as per the campaign brief in sync with the design requirements and visual feel to target offline sales.
Kuvalyam
Services: UI/UX Design, Website Development, Brand Assets
Situation: Kuvalyam is one of the most luxurious real estate brands operating across India. The project majorly focused on developing a strong digital presence inclusive of their website revamp, branding, social media marketing as well as performance marketing.
Approach: Our collective goal for this project was to trigger the right emotions in our users by positioning Kuvalyam as ‘Second home’ in the luxury real estate market. Our team made sure to work parallelly with the client to understand their vision for the brand and evoke the right personality for the brand.
Muggin'
Services: Branding
Situation: Muggin is a Singapore based brand that turns trash into commodities that we use everyday, Mugs. The concept of Muggin’ talks about sustainability, environment preservation and taking ‘trash’ away from the dear planet. The project revolves around building a brand that speaks volume about its values and is cool enough for the audience to be hooked.
Approach: Keeping in mind the vibrant personality of the product and the conscious idea of turning trash into usable products, we decided to keep things loud, colourful yet impactful in a way that our audience understands the motive beyond just visuals.
Spotify
Services: Social Media Marketing, Offline Marketing
Situation: Spotify is a globally known and used music streaming platform with over 400 million users across the world. Spotify is popularly known for its quirk marketing and GENz targeted advertisements.
Approach: Our take on Spotify’s marketing strategy was clear: Direct and Loud. With these two approaches, we created an infallible offline and online strategy that triggers the right audience.
dox2U
Services: Social Media Marketing, Content Marketing and Search Engine Optimisation
Situation: Being a B2B SaaS brand that helps digitize paper-based documents for companies, the biggest challenge with dox2U was establishing a social media presence that would attract niche clients by spreading awareness about the product among the client’s target market.
Approach: Our approach and goals were simple. We needed to put forth value-adding content and establish a strong brand perception. Our team leveraged content marketing and search engine optimization strategies to fuel the brand’s progress on social media and bring our clients the results they desired.
Fastrr
Services: Social Media Marketing, Content Marketing, Content Creation & Website Design
Situation: While you shop in the comfort of your homes, Faster helps in making the online shopping experience absolutely hassle-free with its one-click checkout solution. Our challenge was to align their marketing efforts at all stages of their customer journey.
Approach: First, we created a scalable, search engine-friendly, customer-centric website. The combined efforts of our designers and developers led us to a highly interactive and visually appealing outcome. Furthermore, we focused our content creation strategy on achieving good website traction and a social media strategy that would assist the users throughout their entire journey.
Lays Thailand
Services: Branding & Packaging
Situation: Lays is a primary snack food international brand that is largely famous for its catalogue of flavours which has been serving the taste buds of people across the globe since 1940. Our Studio was responsible to revamp its packaging and revive their visual identity by rebranding.
Approach: As per the provided brief, our team focused on recreating the entire outlook and giving the brand a different visual feel by aligning the same with their offline sales goals.
Kings Auto
Services: Social Media Marketing, Content Creation, Website Design & Performance Marketing
Situation: Kings Auto is a dealership of pre-owned luxury cars that aims to make luxury affordable for people who love living the opulent lifestyle. For Kings Auto, we needed to create a strategy that would change the perception of the client’s target audience towards used luxury vehicles.
Approach: We leveraged visuals to assure the audience of quality and portray the standard of our client’s products. We focused on creating a balance between visuals and content for social media to send the right message directly to the customer. Further, the website redesign was centred on the concepts of luxury and aesthetics to create an outcome that would reflect opulence in its true sense.
Dear Pet
Services: SEO, Performance Marketing, Social Media Marketing and UI/UX
Situation: Dear pet is a fast-growing pet care brand in India that provides its customers with all sorts of pet care stuff such as towels, beds, and routine care products. As a marketing hand, we needed to help the B2C brand reach its audience and create a more engaging social media presence.
Approach: For Dear Pet, we created an all-around creative strategy for the brand by giving them a vibrant new website, a complete brand makeover and highly engaging social media concepts that deliver results. Within a few months of client engagement, we saw considerable results as a 15% decrease in website bounce rate and an 86% increase in CTA click-through rate.
Levi's
Services: Creative Campaign
Situation: Levi’s is an American clothing brand that caters across the globe, founded back in 1853. For them, we created a creative campaign that would send across the brand's message to the right audience clearly and meet their sales.
Approach: By putting our creative heads together we created a campaign for the brand that aligned well with its ultimate goals and served its target audience right.
Pickrr
Services: SEO & Performance Marketing
Situation: Pickrr is one of India’s biggest logistics brands. When we onboarded the client, they were majorly stuck in the performance area. Generating website traffic and gaining traction became challenging for them. We became their ultimate saviour by deploying strategies that converted for them.
Approach: To increase traction and website traffic, we created a B2B-focused SEO strategy and ran performance marketing campaigns that helped us drive 40% more traffic to their website within 3 months of client engagement.
RML
Services: Social Media Marketing, Offline Marketing, Photoshoot, SEO, Content Marketing
Situation: Rajnandini Metal Limited is a public company in the segment of copper wire and cable production. With over 14 Years of Legacy and Trust in the metal industry, RML needed a complete revamp of their digital presence in order to sustain and thrive at a scalable pace.
Approach: We did rigorous market research, and A/B testing and leveraged personal and business branding simultaneously to establish trust and loyalty towards their existing and potential customers.
Boeing
Services: Launch Campaign
Situation: Boeing is an American multinational company that engages in the designing and manufacturing of aircraft which has been in operation since 1916. For the brand, we had to create a launch campaign for their then-latest product: the 737 MAX 8.
Approach: After closely analyzing their target audience and understanding their objectives of the said launch our team created the “first in the family is here” campaign reflecting the very first byproduct of their efficient single-aisle family.
The Chilli Project
Services: Branding, Social Media Marketing & Offline Marketing
Situation: The Chilli Project is a cloud kitchen for which we had to create a visual identity that resonates with the brand and its values and elevate the brand presence on both offline and online mediums.
Approach: We strategize and executed a design language for the brand through visual elements that are appealing and copies that are sales-inducing. We also made sure to build a social media feed that is attractive to all target pools.
Finvolv
Services: Website development, UI/UX
Situation: Finvolv is an API-integrated banking solution for finance institutions and banks globally with seamless integration, core banking and legacy applications.
Approach: Our objective with this project was to build a dynamic yet user-friendly website which is coherence to the brand services and highlights the USPs. We also created a subtle colour palette as well as a set design language to create an interactive user experience.
Reviews
the project
Branding, SEO & SMO for Real Estate Development Company
“Our experience with them has been seamless and hassle-free.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing manager of a real estate development company.
What challenge were you trying to address with White Pencil Studio?
We needed help with branding services. We needed to establish our brand and increase our digital presence.
What was the scope of their involvement?
White Pencil Studio provides branding, SEO, and SMO services. We initially discussed everything before starting the SEO services. We also suggested some keywords to work on, and White Pencil Studio told us which keywords were dropping.
Since then, we’ve gone through an elaborate process, and they’ve helped us define our brand a bit more. White Pencil Studio has given us many mood boards to decide from. They’ve also posted videos on our social media platforms.
What is the team composition?
Our main point of contact is the account manager. We’ve also met their directors and two designers in some of our meetings.
How did you come to work with White Pencil Studio?
I found them through a Google search. I reached out to them, and we had a meeting. They gave me advice on different aspects of SEO and SMO. After that, we decided to initiate the project because they seemed liable to us.
How much have you invested with them?
We’ve spent close to $25,000 on the project.
What is the status of the engagement?
We began our partnership in February 2022 and are still engaged with them.
What evidence can you share that demonstrates the impact of the engagement?
They present monthly reports showing how many followers we gained, how the impressions increased, and which keywords fell. Overall, there’s been an increase in our number of followers, and the social media content is unique and thoughtful.
How did White Pencil Studio perform from a project management standpoint?
White Pencil Studio has met every deadline as we agreed, and they communicate if there might be a delay. Our experience with them has been seamless and hassle-free.
We communicate via Slack. If we have a problem, we can call our point of contact, and they respond immediately.
What did you find most impressive about them?
White Pencil Studio is reliable, responsible, and accountable. Moreover, we love their transparency. We admire that because most agencies aren’t transparent.
Are there any areas they could improve?
I don't have any complaints about White Pencil Studio's work.
Any advice for potential customers?
Just see their work and trust them to deliver. From our experience, White Pencil Studio takes full accountability and is reliable as a creative agency.
the project
Web Dev, SEO & SMO Services for Used Engines Business
"We admired their methodical, proactive attitude."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work for Used Engines Incorporated as the Senior Manager. All around the USA, we offer used engines and transmissions for sale. We have been in this industry for almost 4 years. Out of 440 reviews, we received a 4.5 rating.
For what projects/services did your company hire White Pencil Studio, and what were your goals?
We hired White Pencil to construct our website and boost our SEO and social media optimization (SMO). Our objectives were to boost traffic and business exposure.
How did you select this vendor and what were the deciding factors?
We choose them based on their reputation and online presence. We did get in touch with some of the other businesses they work with, and we heard nothing but praise for their methodical approach.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Since we lacked a strong social media presence, we began with our SMO. They developed a sound plan and proactively supplied a monthly calendar for how they intend to manage our web presence. They eventually began working on our SEO and website development, and I must say they did superb work in every area.
How many resources from the vendor's team worked with you, and what were their positions?
We work primarily with the head of operations, but we also communicate with the content writer, social media marketer, email marketer, and marketing strategist.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
They improved our online visibility, making most clients who interact with our customer care team feel more confident in the legitimacy of our company. I must admit that our online presence and traffic have greatly increased as a result of our social media sites' smart upgrades and frequent posts.
How effective was the workflow between your team and theirs?
To make sure we are on the same page, we have weekly in-person meetings. We receive regular updates, the team is extremely competent, they complete their task promptly, and they frequently go above and above.
What did you find most impressive or unique about this company?
We admired their methodical, proactive attitude and industry knowledge of SEO and SMO. They always have a fix for us whenever we have a problem!
Are there any areas for improvement or something they could have done differently?
Given that they have only recently joined us about 6 months ago. I only have positive things to say about what they did. Anyone interacting with them should be more than happy, in my opinion.
the project
UX/UI Design & Web Dev for Logistics Company
“Their team was outstanding. They were well coordinated and excellent at their work.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of TGS Logistics. We deal in clearing, forwarding, and customs clearance. We have around 15 employees.
What challenge were you trying to address with White Pencil Studio?
We needed help with UX/UI design and website development.
What was the scope of their involvement?
White Pencil Studio built our website from scratch. Initially, we provided them with a brief of our company and what we do. They did some UX/UI designs. After reviewing everything on the design and giving our input, they moved on to the development stage. They even added animations and playful buttons to make the site stand out.
What is the team composition?
We worked with around five people: a web developer, a UX/UI designer, a content writer, and the person we initially got in touch with.
How did you come to work with White Pencil Studio?
A friend recommended them.
How much have you invested with them?
We spent roughly 75,000 Indian Rupees (approximately $940 USD).
What is the status of this engagement?
We started the engagement around May 2022 and finished at the beginning of September 2022.
What evidence can you share that demonstrates the impact of the engagement?
The quality of their work was perfect. Our main purpose was to reach more people, and the website will help us get more clients soon. We’ve already received a few phone calls, but the site was launched only last week, so we hope to receive more.
How did White Pencil Studio perform from a project management standpoint?
They met deadlines and stayed within budgets. We had regular Skype meetings with the different team members.
What did you find most impressive about them?
Their team was outstanding. They were well coordinated and excellent at their work.
Are there any areas they could improve?
No, there were none.
Any advice for potential customers?
Just take up the good work and spread it.
the project
Web Dev, SEO & SMM for Travel Booking Platform
“They’ve done a great job designing the website; we’re getting results.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the operations director at Universal Fares, a travel booking platform.
What challenge were you trying to address with White Pencil Studio?
We needed help with web design and development, SEO, digital marketing, and SMM.
What was the scope of their involvement?
White Pencil Studio is taking care of our online marketing. They’ve designed and developed our website and integrated an API that brings up all the airlines on the site. The platform is customized, and they’ve built it from scratch. They also do SEO for the website and manage our marketing for Facebook, Instagram, Twitter, and LinkedIn. The team comes up with creative assets and posts them, ensuring that they reach the target customer base.
Additionally, White Pencil Studio works on blog posts, social media posts, and newsletters. They mainly work on the search engine results pages, respond to social media posts, and maintain and host the site.
What is the team composition?
We interact with the product manager and three other people.
How did you come to work with White Pencil Studio?
I got their reference on Google. I contacted them and spoke with the manager.
How much have you invested with them?
We’ve spent $25,000.
What is the status of this engagement?
We started working together in March 2022, and our relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They’ve done a great job designing the website; we’re getting results. The site is simple; it’s easy for our customers to navigate through it and put in the information they want to search for, such as flights, hotels, and car options. People can reach out to our customer service team through the number on the website and read our terms and conditions. Everything is available there.
Additionally, our customer base has increased by 500% compared to when we started. Our company’s name also pops up on Google search results.
How did White Pencil Studio perform from a project management standpoint?
They’re not the best at meeting deadlines, but they always get back to us before one. They keep us informed on everything and are always available. We communicate via Zoom and Skype.
What did you find most impressive about them?
Their biggest strength is their creativity and perspective. White Pencil Studio is amazing with content marketing, including newsletters and online blogs. Also, the language they use is excellent.
Are there any areas they could improve?
They could charge more. If you compare them with competitors, they’re pretty reasonable in terms of value for the money. If they asked me to pay more, I wouldn’t mind doing it.
Do you have any advice for potential customers?
If you want to get your job done, you should contact them.
the project
SEO & Content Marketing for Logistics & Supply Chain Company
“They have excellent communication. The team provides everything on time.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the SEO manager at Pickrr, a logistics and supply chain company.
What challenge were you trying to address with White Pencil Studio?
We needed help with SEO and content marketing.
What was the scope of their involvement?
White Pencil Studio helps us with our SEO and content marketing. They make changes and suggestions around content. They’ve given us a full-fledged plan for content marketing and SEO. Also, they’ve explained to us how to choose a keyword and send us the reports. Overall, they’ve solved so many problems with our SEO.
What is the team composition?
We work with an SEO manager and content writers; there are about six people on the team.
How did you come to work with White Pencil Studio?
We found them through a Google search.
How much have you invested with them?
We’ve spent $20,000.
What is the status of this engagement?
We started working together in January 2022, and our relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They’ve improved our shipping experience with our market — there are more than 20,000 deliveries from 500 small-to-medium enterprise facilities.
How did White Pencil Studio perform from a project management standpoint?
They have excellent communication. The team provides everything on time, and we use Google Drive.
What did you find most impressive about them?
We’re happy with their services. They initially gave us a demo of how they could help us, and we felt confident working with them.
Are there any areas they could improve?
Right now, we only work with organic searches. They could do other things with online marketing.
the project
Branding, SMM & Web Design for Ice Cream Manufacturing Co
“I haven’t needed to look at other agencies.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of an ice cream manufacturing company.
What challenge were you trying to address with White Pencil Studio?
When I decided to start my business, I realized I would need marketing assistance. I hired White Pencil Studio to help me with branding, social media handling, and making my website.
What was the scope of their involvement?
White Pencil Studio provides me with branding, web design, and social media marketing (SMM) and management. First, I talked to the team about what I wanted the brand to look like and what it should depict. Then, they gave me a number of options for the name. Once we decided on the name, they presented logo design options.
The team also helps us with social media. They’ve set up our Instagram account, and they’re teaching us how to post and include hashtags. They’re also looking into influencer marketing to find influencers to sponsor.
Additionally, White Pencil Studio is building our website from scratch. They suggested layouts for the site’s look. I selected a layout and decided where they should place the pictures and the copy; it will be an infographic website. The website development is in progress.
What is the team composition?
I work with two people from White Pencil Studio, and more people are involved in the background.
How did you come to work with White Pencil Studio?
They were referred to me by a college friend who had been in touch with White Pencil Studio.
How much have you invested with them?
So far, I’ve spent 30,000 Indian rupees (approximately $400 USD).
What is the status of this engagement?
We started working together around March 2022, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I’m satisfied with the quality of White Pencil Studio’s work. Since we’re a startup and only recently started working, we don’t have any success metrics yet. However, I’m happy with their branding work.
How did White Pencil Studio perform from a project management standpoint?
They’re good at meeting deadlines. Although we’ve had some delays here and there, they haven’t been significant. We communicate through Google Meet.
What did you find most impressive about them?
I appreciate White Pencil Studio’s attentiveness when I go to them with queries and requests. They work to fulfill requirements and contribute their ideas. Although they were the first company we met with, I haven’t been disappointed, and I haven’t needed to look at other agencies.
Are there any areas they could improve?
I don’t have constructive feedback at the moment.
Do you have any advice for potential customers?
My advice is to be very clear with your specifications so that White Pencil Studio can build on them. Additionally, meet your deadlines to provide what is required on your end.
the project
Web Development & Design for Financial Services Company
''They quickly produce the work we need.''
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I'm an executive at a financial services company.
What challenge were you trying to address with White Pencil Studio?
We wanted to create a new landing page for our performance marketing campaign.
What was the scope of their involvement?
White Pencil Studio did web development for us. Their team developed the landing page on WordPress with the help of their designers and developers.
To jumpstart the process, I initially provided them with the brand guidelines, which they had to follow. I let them know what the landing page should look like, its purpose, and how the elements, such as the logo, should look.
The landing page was very specific to my performance marketing campaign. They developed it to be SEO friendly and according to our needs. I have used the landing page for Google and Facebook to convert users.
What is the team composition?
I've primarily worked with three people from their team, including the account manager, a designer, and a web developer.
How did you come to work with White Pencil Studio?
A colleague referred them to us.
How much have you invested in them?
We've spent less than $5,000 with them so far.
What is the status of this engagement?
We began working with them in March 2022, and it is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They have the right design and technical capabilities, so there have been no issues.
How did White Pencil Studio perform from a project management standpoint?
Project management is good; they're great at handling timeliness. Regarding communication tools, we mostly use Google Meet, phone calls, and emails.
What did you find most impressive about them?
Their helpful approach is what stands out the most about them. Also, their proactiveness and responsiveness are impressive.
Are there any areas they could improve?
They quickly produce the work we need, but they should also understand the business side of things. I know they have the capability for design and development, but it would be nice if they connect more because I could spend less time making them understand what we do and the look and feel of the site. Overall, they should be business-centric in addition to being development centric.
Do you have any advice for potential customers?
I recommend working with them.
the project
Web Dev, Branding & Digital Marketing for Construction Firm
"The team is always on their toes to get things done."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Sumit, CEO and Founder of Kuvalyam, a luxury villas brand. We have been in construction and design business for over a decade across India.
For what projects/services did your company hire White Pencil Studio?
UI/UX, Website development, photo/videoshoot, brochure design, social media and personal branding.
How did you select this vendor?
We were looking for an agency that can understand the aesthetic and story of our brand and communicate it with audience. We found white pencil through a reference and checked out their previous experience with brands like Kuvalyam and finally decided to close the deal.
Describe the scope of their work in detail.
Majorly, Kuvalyam needed a strong marketing strategy that targets our niche TG. They developed a high performing website along with a long term marketing plan. They also designed beautiful brand brochures and did a complete photo/video shoot of all properties.
What was the team composition?
I have been in constant touch with their creative director. He's helped me in understanding the entire project and procedures and also carried out all the activities seamlessly.
Can you share any outcomes from the project that demonstrate progress or success?
Since we actively started our social media marketing, we have noticed a huge difference in our engagement rates.
How effective was the workflow between your team and theirs?
Bi-weekly meetings we scheduled for streamlining and feedbacks. The team is always on their toes to get things done. Their team also made sure to maintain regular to and fro communication.
What did you find most impressive about this company?
The best trait that I feel these people posses is being extremely proactive. Quick revisions and changes, instant response and always ready to innovate.
Is there any area for improvement or anything that could have been done differently?
I think they are maintaining high standards of work at White Pencil. No suggestions, just great work.
the project
Digital Marketing Services for Metal Manufacturing Company
“White Pencil Studio is very quick to respond, and they implement great marketing strategies.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the sales and marketing specialist of Rajnandini Metal Limited, a metal company located in Haryana, India. We manufacture copper roads, wires, and cables.
What challenge were you trying to address with White Pencil Studio?
We hired White Pencil Studio to take care of our company’s digital marketing.
What was the scope of their engagement?
White Pencil Studio has created our social media profiles, and they’re now handling them. Additionally, they’ve created our Google Analytics account, and they’ve advised us on which strategies are good for creating a solid presence in the market for our brand and products.
White Pencil Studio’s scope includes:
- Graphic design as needed.
- Video production to display our products.
- Content creation and posting on our social media platforms.
- Sharing our monthly activity calendars with our clients.
- Social media management, which includes replying to comments and inquiries from our followers.
- SEO guidance and keyword research to drive traffic to our website.
What is the team composition?
We’ve worked with three people from their team, including a marketing specialist, an IT specialist, and a person in charge of the content creation and posting.
How did you come to work with White Pencil Studio?
We found out about White Pencil Studio from our executive director when we were looking for an advertising agency. We contacted them and discussed our needs. They were up to the task, so we started our collaboration.
What is the status of the engagement?
We began our partnership in December 2021, and we are still working with them.
What evidence can you share that demonstrates the impact of the engagement?
Initially, we had very low visits to our website, but since we began taking care of improving the visits, we’ve seen traffic increase on our sites. Before the engagement with White Pencil Studio, we had about 167–180 visits per week. Now, we are getting about 265–300 visits. Additionally, we’ve observed an increase in the number of followers on our pages. Still, seeing more important results from marketing efforts usually takes time, and they’re helping us understand that through Google Analytics.
How did White Pencil Studio perform from a product management standpoint?
White Pencil Studio was able to deliver the product within the agreed timeline and budget, which was great. Furthermore, Our communication is excellent, and they’re always responsive and readily available. They send us weekly reports through Google Analytics. Most of our communication is via email, phone calls, and WhatsApp.
What did you find most impressive about them?
White Pencil Studio is very quick to respond, and they implement great marketing strategies for our company.
Are there any areas they could improve?
I haven’t seen anything they could improve on so far.
Any advice for potential customers?
Be in constant communication with them to know the progress of your project and set a timeline for the project to work harmonically with them.
the project
Marketing & Branding Services for Restaurant Business
“They deliver things on time — if they say they’ll accomplish a task at 6 P.M., they finish it two hours earlier.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the head of business at Vegaan. We sell sandwiches, shakes, burgers, wraps, and others — we don’t have a full-course menu, but we’re a go-to restaurant.
What challenge were you trying to address with White Pencil Studio?
When I started the business, I handled everything on my own and didn’t have the right resources. As a result, I engaged White Pencil to help me.
What was the scope of their involvement?
White Pencil has helped me understand my market; they’ve also designed my logo and other branding assets. I’ve given them some ideas on how I want to define my brand, and they’ve used those ideas to work on the logo. Apart from that, they also help me buy the right food for my menu.
Moreover, their resources have worked on our website to improve our brand presence in the market. While we have a website, our main business is on Zomato and Swiggy, which are the main players in terms of food delivery services in India. We’re also on Uber Eats.
White Pencil also runs paid ads for me on social media, and their resources have also shot video ads for us.
What is the team composition?
We work with 3–5 people from White Pencil. One person is from the design team, while another person handles our Instagram page. Another person works on our ads. Their in-house photographer also sometimes comes to our restaurant and takes photos, which they use as material for their outputs.
How did you come to work with White Pencil Studio?
White Pencil was a referral. A person told me that White Pencil could help us market our product.
How much have you invested with them?
We’ve spent around $4,000–$5,000.
What is the status of this engagement?
We started working together in October 2019, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
With White Pencil, we’ve gained better foot traffic right immediately. Online orders have also increased — we’ve started getting 35–40 orders regularly.
How did White Pencil Studio perform from a project management standpoint?
Their project management has been great. The team is cool, and they understand everything that happens online. They deliver things on time — if they say they’ll accomplish a task at 6 P.M., they finish it two hours earlier. They’re also highly responsive. If I experience any issues, they’re pleased to help me. To communicate, we mainly use phone calls and WhatsApp.
What did you find most impressive about them?
White Pencil has a highly qualified team of young people. They have in-house people personally come down to our office to coordinate everything between me and their designers. Overall, everything happens efficiently. There’s never been a point when I have to ask them to redo anything.
Are there any areas they could improve?
No, there aren’t any.
Do you have any advice for potential customers?
Know that White Pencil has a highly qualified team of designers, social media handlers, and creative people — so just go with them. Their ideas are extremely unique to the market.
Thanks to White Pencil Studio’s efforts, the client has seen an increase in the number of followers. The team presents monthly reports and is reliable and responsible. Overall, they’re outstandingly accountable and transparent. They meet deadlines and communicate effectively through Slack.