White Canvas Design Agency

BACKGROUND

Please describe your company and position.

I am the Executive Director of Vancouver Firefighter Charities

Describe what your company does in a single sentence.

Vancouver Firefighter Charities (VFC) is how Vancouver Firefighters give back to their community when they are not in the firehall. The VFC is a registered charity that is dedicated to supporting the health and wellbeing of at risk children and seniors in our community. The VFC is powered by the dedicated work of off-duty Vancouver Firefighters, who commit thousands of hours annually volunteering to deliver their progrrams.  Funding for their initiatives comes through their Payroll Donation Program along with generous community support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire White Canvas Design Agency to accomplish?

• Create a professional brand system for VFC and their programs. We established a scalable brand system and guidelines that extended beyond the event, enabling consistent, professional execution across VFC programs and future initiatives.
• Create a memorable identity for a first-time event. We developed a bold, cohesive visual identity for the inaugural Ignite the Night gala, designed to stand out and translate effortlessly across digital, print, and live event environments.
• Engage donors, corporate sponsors, and The Vancouver Mayor’s Network. We designed a centralized website and campaign assets to clearly communicate impact, streamline event information, and drive engagement from donors, sponsors, and key civic partners
• Create anticipation and excitement leading up to the event. We built a multi-channel visual system across email marketing and social channels to generate momentum pre-event, supporting storytelling, and early donations ahead of the gala.

SOLUTION

How did you find White Canvas Design Agency?

Referral

Why did you select White Canvas Design Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• They produce great work!

How many teammates from White Canvas Design Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Vancouver Firefighter Charities needed cohesive event branding that they could use across multiple touch points to bring the inaugural Ignite the Night: The Mayor’s Party to life – a gala event in support of Vancouver Firefighter Charities. We created a comprehensive visual identity and brand language system, then designed and built a custom Squarespace website that served as a central hub for event information and pre-event donations. The visual identity was also applied across promotional materials and event signage, creating a consistent experience from the online presence to the live event. In the months following, we also worked with VFC on the branding system for the non-profit as a whole, inclusive of programming sub-brands, visual identity guidelines, and branded fundraising tools like their annual impact report.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. 100% sold out event: all money raised also happened before the event even began, allowing attendees to enjoy the evening without bringing out their pocketbooks.
2. 300 guests: the guest list was invite-only, and required registration through a unique portal through the event website.
3. $2.7M raised: an incredible success for the inaugural event, Ignite the Night raised $2.7 million directly benefitting their toys for kids, snacks for kids, sports for kids, and lifeline for seniors programming.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Carly and her team were incredibly responsive to all of our requests. They communicated clear timelines for our projects and always hit their targets. If we had questions they answered promptly and were eager to receive feedback which was then properly incorporated into our projects. They are professional, competent and highly engaged.

What was your primary form of communication with White Canvas Design Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people and the quality of work. Carly and the entire team at White Canvas are just great people. Our organization seeks out companies that align with our values and wants to help us deliver on our promise to uplift our community. White Canvas Design Agency fulfilled all of this criteria. Additioanlly, they produce excellent results that was visually engaging but also highlighted the work we are doing in the community. Phenomenal poeple and phenomenal work.

Are there any areas for improvement or something White Canvas Design Agency could have done differently?

No.