Whereoware

Yamaha Continues Digital Transformation with New Websites and Mobile Apps

The Challenge: Redesigned websites for YamahaBoats.com and YamahaWaveRunners.com and two integrated mobile applications to further Yamaha’s digital transformation ambition of selling a lifestyle, not just a product.

The Solution: Build on the powerful Optimizely Digital Experience Platform (DXP), the new websites feature: 

• Bold design and an elevated user experience (UX) to mimic an e-commerce experience
• Streaming video, animations, and photography to help users see themselves on the water
• Seamless integrations to maximize customer data, personalization, marketing, and interactivity
• Streamlined content to make it easy to compare different models within a series  
• Downloadable specs and “Share” feature to email product pages to friends and family
• Lead generation tools and personalized dealer locator to drive dealership traffic and sales  

The Result: Users customize their WaveRunner or boat (models, colors, and accessories) using a highly interactive Build and Price tool, while receiving dynamic real-time pricing and personalized special offers and incentives to create excitement and urgency.  

These personalized quotes are emailed directly to the nearest Yamaha dealer to drive high quality foot traffic and enable dealers to proceed with the purchase exactly where the digital experience left off.

For full story: www.whereoware.com/work

Cuisinart combines marketing personalization, audience segmentation, and targeted post-purchase emails to convert customers. 

The Challenge: Drive online sales and brand loyalty through highly personalized digital marketing to prospective and existing customers.

The Solution: Welcome Campaign

Taking an integrated approach, Whereoware executed a Welcome promotional website popover to grow email signups.

They also added a new promotional Welcome email with an incentive to their existing Welcome program.

This two-pronged approach grew their prospect list, while motivating prospects to convert into customers.

The Results: Compared to the non-offer email, the promotional email generated:

• ‍92% higher revenue
• 1297% increase in the number of products purchased
• Won Platinum MarCom Award 2021
• 54% increase in web email signups 

For full story: www.whereoware.com/work

Creative Co-Op releases 3 multi-site experiences, increasing referral revenue by 33000% in first month.

The Challenge: Creative Co-Op aimed to elevate customers’ online experience across its three brands (Creative Co-Op, Illume, and Bloomingville).

The Solution: ‍Creative Co-Op teamed with long-term digital agency partner Whereoware to build three highly integrated multi-sites for their brands Creative Co-Op, Illume, and Bloomingville on the sophisticated digital experience platform Optimizely DXP.

Customers can browse each website and checkout from a single, one-stop shopping cart (personalized with brand-specific incentives and business rules), ensuring a simple and seamless browsing and buying experience. Data is shared across the multi-sites to improve artificial intelligence (AI) algorithms and personalized experiences:

• User activity data is shared for a more holistic view of the customer journey ‍
•  ‍Optimizely Web Product Recommendations combines offline and online activity data to serve users more relevant product recommendations ‍
• Optimizely Search and Navigation delivers personalized and shoppable search results.  

UX/CX Enhancements Include:

• ‍Optimized customer registration process to decrease friction and expedite approvals, enabling retailers to buy faster
• Persona-driven personalization ‍
• Custom dashboards to access orders, pay invoices, view freight and business updates ‍
• Robust Resource Library compiling content from catalogues, videos, blog posts, and press releases to provide retailers with inspiration and information

The Result: The multi-site experience brings together all three audiences, exposing retailers to each brand and driving customer acquisition goals. The results are overwhelmingly positive to date, increasing revenue from referral traffic 33,000%, while increasing time-on-page 40%.

For full story: www.whereoware.com/work

Uttermost redesigned their website for better UX to help retailers discover the right products, place orders, and deepen their relationship with the brand.

The Challenge: The Uttermost website needed a comprehensive redesign to improve user experience (UX).

The Solution: Whereoware built the new site on the feature-rich Optimizely Commerce content management system (CMS), with the project focused on:

• Modern design with intuitive user experience (UX) to enhance the online experience
• Elevated product presentation and rich media to immerse visitors in Uttermost’s products  
• Optimized navigation and visual cues to guide site exploration and ease-of-use  
• Robust product category pages to make it easier to browse and buy
• Helpful retailer dashboard to manage business operations  
• AI tools, like Optimizely Search and Navigation, to improve users’ experience, while capturing data to better understand shoppers  

The Results: Measuring performance over two quarters, Uttermost’s website redesign led to major wins!

• 20% increased revenues
• 13% increased transactions
• 6% increased average order values

For full story: www.whereoware.com/work

Currey & Company drives engagement, traffic, and revenue on their B2B e-commerce website (built by Whereoware) through integrated marketing - combining email, pay-per-click advertising, search engine optimization (SEO), and social advertising.

‍This holistic digital strategy increased website revenue 24% year-over-year in 2020.

To improve webpage rankings in popular search engines, Whereoware collaborates with Currey & Company’s internal team to perform:

• On-page content optimization
• Technical SEO
• Keyword performance analysis.

Email marketing, pay-per-click, and paid social advertising across popular social networks help Currey & Company to:

• Acquire and nurture customers
• Drive website traffic and logins
• Increase average order value
• Capture new and abandoned revenue

For full story: www.whereoware.com/work