We maintain, protect and improve Websites Sites

WhatArmy specializes in the maintenance and management of WordPress and Shopify Websites. Our monthly support plan keeps websites stable, secure, and up to date. We assure that your platform version is always current and compatible with all plugins. Security tools are used to make sure that the website is under watch 24/7 and we take daily and monthly backups.

When it is time to make smart improvements on your site, an Account Manager works with you to complete all website design and developmental tasks. We make managing your WordPress and Shopify website very easy. Eliminating these small daily tasks can further help a company achieve their marketing goals.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2011
Show all +
Bedford, MA
headquarters
  • WhatArmy
    142 Great Rd
    Bedford, MA 01730
    United States

Portfolio

Key clients: 
  • JBarrows
  • Harvard University
  • Lunera Lighting
  • SalesHacker
  •  
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Reviews

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WordPress Dev for Sales Coaching Site

"Any group can provide good services, but WhatArmy turned our vision into a reality."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - June 2016
Project summary: 

WhatArmy designed and developed an adaptable WordPress website, asset management tool, and web portal. They managed Salesforce and HubSpot integrations and built a long-term strategy.

The Reviewer
 
1-10 Employees
 
Boston, Massachusetts
Meghan Forgione
COO, JBarrows
 
Verified
The Review
Feedback summary: 

The website was polished, intuitive, and simple to navigate. WhatArmy consistently clarified expectations and adapted their approach to suit project requirements. They earned praise for their technical expertise, flexible communication, and commitment to achieving complex goals.

BACKGROUND

Introduce your business and what you do there.

JBarrows is focused on sales training. I am the COO of the company. I handle a lot behind the scenes and support our owner's client training.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WhatArmy?

Our first challenge was to develop the website we had at the time. We wanted a clean, crisp, easy-to-navigate site for potential and existing clients to learn more about our services. We needed a company to put that vision into play.

SOLUTION

What was the scope of their involvement?

Our owner outlined guidelines for the desired feel. WhatArmy used them for the site design, development, and launch. They made sure everything was on-brand and made our vision a reality.

They organized existing content and resources, and made suggestions to fill gaps with new content. We had a plan for putting those together and anticipating future needs. We made sure that the website could handle those additional things.

The final element was understanding integrations. We use HubSpot for marketing and Salesforce as our CRM, so we set up those integrations. We also needed to plan for the future and consider issues that may arise. The site was built using WordPress.

We explained our strategy and vision to them, and they figured out how to make it a reality. This was also true for the additional work we did with WhatArmy. We used the same strategy of conveying our vision to a few people, who brought in the team and delivered the work.

We also worked on other web-based projects, including an online portal that delivered a version of our training. Another project determined goals and created designs for an asset management repository.

What is the team composition?

We worked with four to six people from their team on various parts of the project. We worked with one or two project managers, mostly for design and development tasks. The team went deeper depending on what we were working on, but we had one or two go-to people.

How did you come to work with WhatArmy?

We knew their owner from prior interactions. Being able to turn our principal’s vision into a reality was critically important. We were impressed that WhatArmy showed how they would do this for our company website. I wasn’t part of the initial discovery process, so I’m not sure about the additional steps. I’m sure that their proposal was thorough.

How much have you invested with them?

The website project cost $50,000–$70,000. The portal was a much larger project, in the hundreds of thousands of dollars. Our most recent engagement, looking at whether we should build a platform or buy one, was more consultative.

What is the status of this engagement?

The initial project with WhatArmy ran from February to June 2016. Over the years, we’ve tweaked it as needed. We redesigned some elements in the summer of 2017. It was a smaller project, but WhatArmy was still a trusted advisor in our technology space. Our company doesn’t have this expertise in-house.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We always hear that the website is clean and concise. It’s easy to navigate, without a lot of extras. This is partly by design, since we wanted it to be streamlined and straightforward. Navigating through the resources is fairly intuitive and simple. These elements are consistent with our goals for the site. The feedback has been consistent with our requests, so we consider it a big success.

How did WhatArmy perform from a project management standpoint?

They kept us in the loop about expectations. If they had any timing issues, tasks contingent on other tasks, or requirements even slightly outside the scope, they communicated well through the project manager. I had no complaints.

We communicated using phone and email. Our principal isn’t often in one place for a long time because of his travel schedule, so we handled most collaboration remotely. We had a couple meetings to walk through some things, but 95% of our interactions were email and phone conversations.

What did you find most impressive about them?

They’re innovative and they did an excellent job. Any group can provide good services, but WhatArmy turned our vision into a reality rather than just doing what they’re good at. I can't say that about every technology partner I've had. They definitely get many gold stars.

Are there any areas they could improve?

There’s no truer testament than consistently using the same company for technology services. If we had any concerns or reasons to not work with them, we probably wouldn’t have continued to do so. We have a lot of options, but we've been very happy with their services.

Do you have any advice for future clients of theirs?

Be honest and open with them, and set expectations accordingly. If you don’t set appropriate expectations, or if those expectations change without being reset, it can be a challenge for everyone. Being straightforward and having a good relationship with the project manager are key.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer