What was the scope of their involvement?
Our owner outlined guidelines for the desired feel. WhatArmy used them for the site design, development, and launch. They made sure everything was on-brand and made our vision a reality.
They organized existing content and resources, and made suggestions to fill gaps with new content. We had a plan for putting those together and anticipating future needs. We made sure that the website could handle those additional things.
The final element was understanding integrations. We use HubSpot for marketing and Salesforce as our CRM, so we set up those integrations. We also needed to plan for the future and consider issues that may arise. The site was built using WordPress.
We explained our strategy and vision to them, and they figured out how to make it a reality. This was also true for the additional work we did with WhatArmy. We used the same strategy of conveying our vision to a few people, who brought in the team and delivered the work.
We also worked on other web-based projects, including an online portal that delivered a version of our training. Another project determined goals and created designs for an asset management repository.
What is the team composition?
We worked with four to six people from their team on various parts of the project. We worked with one or two project managers, mostly for design and development tasks. The team went deeper depending on what we were working on, but we had one or two go-to people.
How did you come to work with WhatArmy?
We knew their owner from prior interactions. Being able to turn our principal’s vision into a reality was critically important. We were impressed that WhatArmy showed how they would do this for our company website. I wasn’t part of the initial discovery process, so I’m not sure about the additional steps. I’m sure that their proposal was thorough.
How much have you invested with them?
The website project cost $50,000–$70,000. The portal was a much larger project, in the hundreds of thousands of dollars. Our most recent engagement, looking at whether we should build a platform or buy one, was more consultative.
What is the status of this engagement?
The initial project with WhatArmy ran from February to June 2016. Over the years, we’ve tweaked it as needed. We redesigned some elements in the summer of 2017. It was a smaller project, but WhatArmy was still a trusted advisor in our technology space. Our company doesn’t have this expertise in-house.