We maintain, protect and improve Websites Sites

WhatArmy has been providing website development, design, updates, monitoring, maintenance, and security for websites since 2011.  

We work closely with you to gain an intimate understanding of your site to implement your marketing initiatives, while our team keeps your site safe and secure.


We have two main offerings:


1) Website Support - Our monthly program keeps your CMS, themes, and plugins up to date, while tracking your DNS, SSL, and domain so they don’t expire. Most importantly we scan your site regularly to ensure it is malware free.

2) Ongoing Work - Your project manager can help you add a blog, change content, accept payments, or design a landing page for your next campaign. Our team of experts can help you build out a custom feature or even a new site.

A majority of our customers have been with us over 5 years and view us as a trusted partner. We help them craft solutions and solve their problems.

$100 - $149 / hr
2 - 9
142 Great Rd
Bedford, MA 01730
United States


Key clients: 
  • JBarrows
  • Harvard University
  • Lunera Lighting
  • SalesHacker
  • TestStripz


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WordPress Dev for Sales Coaching Site

"Any group can provide good services, but WhatArmy turned our vision into a reality."

Willing to refer: 
The Project
$50,000 to $199,999
Feb. - June 2016
Project summary: 

WhatArmy designed and developed an adaptable WordPress website, asset management tool, and web portal. They managed Salesforce and HubSpot integrations and built a long-term strategy.

The Reviewer
1-10 Employees
Boston, Massachusetts
Meghan Forgione
COO, JBarrows
The Review
Feedback summary: 

The website was polished, intuitive, and simple to navigate. WhatArmy consistently clarified expectations and adapted their approach to suit project requirements. They earned praise for their technical expertise, flexible communication, and commitment to achieving complex goals.


Introduce your business and what you do there.

JBarrows is focused on sales training. I am the COO of the company. I handle a lot behind the scenes and support our owner's client training.


What challenge were you trying to address with WhatArmy?

Our first challenge was to develop the website we had at the time. We wanted a clean, crisp, easy-to-navigate site for potential and existing clients to learn more about our services. We needed a company to put that vision into play.


What was the scope of their involvement?

Our owner outlined guidelines for the desired feel. WhatArmy used them for the site design, development, and launch. They made sure everything was on-brand and made our vision a reality.

They organized existing content and resources, and made suggestions to fill gaps with new content. We had a plan for putting those together and anticipating future needs. We made sure that the website could handle those additional things.

The final element was understanding integrations. We use HubSpot for marketing and Salesforce as our CRM, so we set up those integrations. We also needed to plan for the future and consider issues that may arise. The site was built using WordPress.

We explained our strategy and vision to them, and they figured out how to make it a reality. This was also true for the additional work we did with WhatArmy. We used the same strategy of conveying our vision to a few people, who brought in the team and delivered the work.

We also worked on other web-based projects, including an online portal that delivered a version of our training. Another project determined goals and created designs for an asset management repository.

What is the team composition?

We worked with four to six people from their team on various parts of the project. We worked with one or two project managers, mostly for design and development tasks. The team went deeper depending on what we were working on, but we had one or two go-to people.

How did you come to work with WhatArmy?

We knew their owner from prior interactions. Being able to turn our principal’s vision into a reality was critically important. We were impressed that WhatArmy showed how they would do this for our company website. I wasn’t part of the initial discovery process, so I’m not sure about the additional steps. I’m sure that their proposal was thorough.

How much have you invested with them?

The website project cost $50,000–$70,000. The portal was a much larger project, in the hundreds of thousands of dollars. Our most recent engagement, looking at whether we should build a platform or buy one, was more consultative.

What is the status of this engagement?

The initial project with WhatArmy ran from February to June 2016. Over the years, we’ve tweaked it as needed. We redesigned some elements in the summer of 2017. It was a smaller project, but WhatArmy was still a trusted advisor in our technology space. Our company doesn’t have this expertise in-house.


What evidence can you share that demonstrates the impact of the engagement?

We always hear that the website is clean and concise. It’s easy to navigate, without a lot of extras. This is partly by design, since we wanted it to be streamlined and straightforward. Navigating through the resources is fairly intuitive and simple. These elements are consistent with our goals for the site. The feedback has been consistent with our requests, so we consider it a big success.

How did WhatArmy perform from a project management standpoint?

They kept us in the loop about expectations. If they had any timing issues, tasks contingent on other tasks, or requirements even slightly outside the scope, they communicated well through the project manager. I had no complaints.

We communicated using phone and email. Our principal isn’t often in one place for a long time because of his travel schedule, so we handled most collaboration remotely. We had a couple meetings to walk through some things, but 95% of our interactions were email and phone conversations.

What did you find most impressive about them?

They’re innovative and they did an excellent job. Any group can provide good services, but WhatArmy turned our vision into a reality rather than just doing what they’re good at. I can't say that about every technology partner I've had. They definitely get many gold stars.

Are there any areas they could improve?

There’s no truer testament than consistently using the same company for technology services. If we had any concerns or reasons to not work with them, we probably wouldn’t have continued to do so. We have a lot of options, but we've been very happy with their services.

Do you have any advice for future clients of theirs?

Be honest and open with them, and set expectations accordingly. If you don’t set appropriate expectations, or if those expectations change without being reset, it can be a challenge for everyone. Being straightforward and having a good relationship with the project manager are key.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer