Can you share any outcomes from the project that demonstrate progress or success?
Our CTR for ads overall jumped from <5% to 13% which was a massive improvement for us. In addition to improvements in CTR we save improvements in pretty much all the metrics. Our CPC decreased by 72% and overall conversions almost doubled. These results were better than what we initially hoped for and we continue to improve on those numbers till date.
How effective was the workflow between your team and theirs?
Madalina is an outstanding manager. She likes to work from a clean slate and we decided not to interfere or push her in a certain direction. She cleaned up our overall Ads strategy over a week and created multiple A/B tests to test the different hypotheses we discussed.
We mainly used Asana to keep track of progress, but Madalina was very responsive via email. She listens to feedbacks very patiently and instead of just suggesting or implementing new strategies she takes her time to explain her actions. Those are the golden nuggets that really helped us to understand the psychology behind the strategies she implemented.
What did you find most impressive about this company?
The most impressive thing was their ability to direct your attention to the right place by questioning strategies you have placed. They both collectively have about 8 - 10 years of experience in digital marketing and over time they have built a very strong intuition of what works and what doesn't which will save you both time and money.
Are there any areas for improvement?
While they are pretty good at PPC strategies as businesses we prefer ways that brings us customers organically. I believe if they spent some time on learning SEO then they pretty much would be able to cover all aspects of many businesses. Nonetheless Travlapp is extremely happy with the service WeTripon has provided so far and we will continue to foster the amazing relationship we have built so far. A big thanks to the WeTripon team for the awesome work. Good luck.