Digital marketing is about human relationship

Westerlund, Co is a full-stack digital marketing firm located in Kansas City. We believe it's time to bring digital marketing back to human-focus because there is a real person behind each data and each screen. Using our unique radiation content strategy model, we are able to build a scalable comprehensive digital marketing strategy that brings quality leads to companies, and cultivates a growing relationship between the company and the prospect.

There are no two companies in this world that are exactly the same. That's why there is no "one-that-fits-all"​ digital marketing strategy. While the principles of the industry remain ubiquitous, the adaptation and customization of digital marketing theories and strategies are what makes us special.

To us, you are not just a "client."​ You are a friend whose growth is our pursuit. By working with us, you are not just hiring an agency to take over your handles. You are building a strong business relationship with someone who will put their heart into your business'​ growth. Most importantly, you are connecting with someone who will sit down with you and find solutions when you hit a hard rock, and who is whole-heartedly passionate about your business.

It's not just clients who choose us. We choose our clients as well. If we decide to work with you, that means we are willing to invest the time, emotion, professionalism and accountability that takes to bring your business into the next stage.

Talk to us: www.westerlund.co

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2018
Show all +
Kansas City, MO
headquarters
  • 4515 summit st
    Kansas City, MO 64111
    United States

Portfolio

Key clients: 

Any company and/or organization that wants to grow and is willing to make an investment is our client. This includes: B2B Company B2B SaaS Companies Wellness, coaching, development companies/brands Non-profit organizations Service-based freelancers and companies Start-ups

Email marketing results Image

Email marketing results

These emails did not contain value-providing clicks. Most clicks are for video preview and/or social icons in the footer.

A video from our company channel

Social Growth Sample 2 Image

Social Growth Sample 2

Client growth within a month

Growth Sample Image

Growth Sample

Client growth within a month

Graphic Design - Flyer Image

Graphic Design - Flyer

This is a physical collateral design sample

Graphic Sample - Social Image

Graphic Sample - Social

This is a graphic sample

Specializing in financial institutions and financial advisors Image

Specializing in financial institutions and financial advisors

Need to work with compliances? No problem!

Reviews

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Social Media & Marketing for Youth Nonprofit

"Xiao at Westerlund is a top notch professional with a skill set that was impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
Feb. 2019 - Jan. 2020
Project summary: 

Westerlund, Co created new content for the website and marketing collateral to fit their client's brand. They also segmented a mailing list to send out email blasts. 

The Reviewer
 
1-10 Employees
 
Lee's Summit, Missouri
Elaine Metcalf
Executive Director, Pro Deo Youth Center
 
Verified
The Review
Feedback summary: 

Westerlund, Co contributed to an increase in clicks and impressions. They had great communication skills and took the time to learn about their client's business, which made a big difference in crafting the campaign.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Pro Deo Youth Center (Pro Deo) was formed 10 years ago because of the keen observations and caring hearts of a law enforcement officer and spouse in Lee’s Summit. They noticed a strong need in the community - teens didn’t have a safe place to hang out after school and on the weekends. Many of the teens had greater needs - they were hungry, depressed, suicidal, pregnant, struggling in school, abused, homeless, and addicted. Pro Deo was established as a 501(c)(3) in 2010 as an extended learning program but more importantly as a program that builds strong relationships with teens in order to meet their behavioral health needs. The new executive director is a long-time educator with a passion for serving youth. Her past experience is key to ensuring financial stability and overall leadership and management of Pro Deo. For example, Pro Deo uses a quality improvement model and evidence-based best practices as a way of meeting the measurable outcomes of this program. A key component of expertise is the staff support from ReDiscover Mental Health (ReDiscover), a community mental health center with headquarters in Lee’s Summit. Through an in-kind contribution and partnership, ReDiscover has appropriated 1 full-time youth mental health coordinator assigned specifically to Pro Deo.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Westerlund, Co?

As Giving Tuesday and Year End approaches, it is critical that we leverage all the tools we have to connect, or reconnect with those who may be interested or who have expressed interested in giving to the organization.

While traditional direct mail marketing is a great way of reminding everybody what is coming up, in this digital age, direct lead generation and impact marketing creates a seamless experience from receiving information to taking action, without requiring any partners or network to go out of their way in order to make a giving.

This project will be segmented into two phases. Phase 1 focusing on directing traffic and call-for-action for the upcoming Giving Tuesday, and Phase 2 focusing on year-end fundraising with more soft lead generation methods.

What were your goals for this project?

The first and top objective for both phases is to encourage people to make a donation to the Pro Deo Youth Center. Detailed objectives are broken down.

Phase 1 (Nov. 18 thru Dec. 3): Making use of social media, website and email marketing to send out blast communication to existing contacts in Pro Deo’s database in order to receive the maximum

Phase 2 (Dec. 3 thru Dec. 31): Accompanied by soft lead generation campaigns, the objectives for this phase is to gain as much reaction as we can for the year-end grand fundraising event, and build a steady system leading into the new year of communication and marketing efforts.

SOLUTION

How did you select this vendor?

RFP and scoring guide

Describe the scope of their work in detail.

Phase 1 (Now thru Giving Tuesday) Creation of collaterals and content to update the main image on your website, social media cover, and collect articles and information that can be used for social media and email content during this preparation stage.

We will also go through your database and segment your mailing list, and send out the early stage announcement email letting them know that you will be participating in Giving Tuesday this year.

Phase 2 (Giving Tuesday thru Year End) We will again switch out all fixed collateral: newsletter header, website banners, social covers, etc.. to fit the year-end fundraiser theme. The aftercare emails from Giving Tuesday will buy us some time to recollect data of this year and prepare for new content that will be going out.

What was the team composition?

Xiao and Elaine

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall, our social media performance has significantly enhanced throughout our campaigns this year. As of Dec. 30 2019, all our platforms are showing amazing growth, especially in terms of engagement growth.

The slight drop in Instagram audience is expected considering holiday season usually affects active user population on social media platforms in general. our page reach, impression and most significantly: click & direct actions were dramatically increased.

Compared to Phase 1 (Giving Tuesday), our page click increased by 172.83%, impressions increased by 65.88% and reach increased by 67.33%. While the majority of page click came from the hiring post, these are still amazing numbers considering less people are active on social media pages during the big family gathering season.

How effective was the workflow between your team and theirs?

Great communication between Xiao and Elaine to keep momentum going for the campaign.

What did you find most impressive about this company?

Xiao at Westerlund is a top notch professional with a skill set that was impressive. She learned about our small nonprofit making a big difference in the lives of teens. She used that knowledge to craft a year-end campaign to increase awareness about the work Pro Deo is doing to keep teens safe from harm but also keep them learning beyond the bell at our teen center.

Are there any areas for improvement?

The performance report could use polishing but the content was spot on what myself and the board of directors needed to know about the return on investment for outsourcing social media marketing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Social Media Management for Wellness & Yoga Studio

"They were always quick to respond and turn around results."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May - Nov. 2019
Project summary: 

Westerlund, Co provided social media marketing services to a yoga and wellness studio in Kansas City. They write content for posts and newsletters, organizing monthly reviews to track and analyze engagement.

The Reviewer
 
11-50 Employees
 
Kansas City, Missouri
Jessica Doyle
Energy Healer & Hypnotist, Kansas City Wellness Club
 
Verified
The Review
Feedback summary: 

The marketing work completed by Westerlund, Co proved to be effective, increasing open rates and post engagement. Their team worked quickly and effectively, producing results early on in the engagement and helping their client understand the underlying processes that allowed their success.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Our company is a spa, wellness center, event space and yoga studio in downtown KC

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Westerlund, Co?

They helped us with social media, fliers, newsletters, and data tracking.

What were your goals for this project?

Launch our wellness center, create community online and connect with our customers via email.

SOLUTION

How did you select this vendor?

peer contact

Describe the scope of their work in detail.

We worked closely with Westerlund and Xiao through weekly team meetings, phone calls and emails. They provided monthly lay out of all social media posts for review on time each month. Great quality posts and assisted in engagement and responding to social media inquiries.

Maintained our Mailchimp account and made sure we put out quality newsletters. Suggested more marketing strategies and always came to meetings with more ideas. Clear communication and follow up. Helped keep us on our toes!

What was the team composition?

Worked closely with owners and staff

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

high open rates and engagments

How effective was the workflow between your team and theirs?

Great. They were always quick to respond and turn around results.

What did you find most impressive about this company?

Quick turn around, friendliness, knowledgable about social media metrics, patient

Are there any areas for improvement?

Wish would could've kept them for longer!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design for Web Order Application Development

"The work ethic to get the job completed on time was highly appreciated by Dynamic Daydreams and the client."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sep. - Nov. 2019
Project summary: 

Westerlund, Co joined as a UX/UI subcontractor on the first phase of a third-party project. They were responsible for helping build an authenticated web app to track orders and consultant commissions.

The Reviewer
 
1-10 Employees
 
Dallas, Texas
Founder, Digital Consulting Firm
 
Verified
The Review
Feedback summary: 

Because they've only just completed the first phase of the project, there are no quantitative metrics to report. However, Westerlund, Co took a collaborative approach, working well with all involved parties.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Founder of a digital consulting company offering services of a huge variety.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Westerlund, Co?

We contracted Westerlund to assist with the UX/UI portions of the contract.

What were your goals for this project?

To deliver a fast turnaround of services to develop a custom authenticated web application ordering website for consultants to track orders and commissions as well as downloadable resources.

SOLUTION

How did you select this vendor?

Met the founder of Westerlund at a network event. Instantly impressed with the level of quality of work provided to previous clients. When this project started, Westerlund was the first contractor that came to mind that would be able to adhere to the tight deadline dates with a high level of service that was required.

Describe the project in detail.

We were contracted to provide an authenticated web application to accommodate order tracking as well as consultant commission tracking. This was phase 1 of the project and will eventually lead to a phase 2 as we begin to develop an iOS and android application.

What was the team composition?

Dynamic Daydreams led the project that contracted several parties to accommodate and delver services on a tight deadline that was dictated by the grand first appearance at a highly publicized industry specific convention.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not at this time.

How effective was the workflow between your team and theirs?

The effectiveness of the workflow was astounding despite it being our first project to collaborate on. The communication between the teams internally was top notch.

What did you find most impressive about this company?

The work ethic to get the job completed on time was highly appreciated by Dynamic Daydreams and the client. A high quality of work with a outstanding level of understanding was displayed all throughout the project.

Are there any areas for improvement?

At this moment, there isn't anything that comes to mind.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Creative Digital Agency

"Having somebody reliable, who doesn't need a lot of oversight, has helped us immensely."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jun. 2018 - Ongoing
Project summary: 

Westerlund, Co. provides ongoing social media and newsletter marketing assistance for third-party clients of a digital agency. They also offer SEO services and make edits to Squarespace and WordPress sites.

The Reviewer
 
2-10 Employees
 
Seattle, Washington
Ren Little
Founder, Otis, LLC
 
Verified
The Review
Feedback summary: 

Westerlund, Co. has proven to be a thoroughly reliable and responsible contractor. Proactive and personable, the owner is quick to problem-solve and mitigate lapses in services. Their work is cost-effective, high quality, and delivered on time, fostering a successful long-term engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder and owner of a creative digital agency. We do a lot of digital marketing, but we also specialize in online learning.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Westerlund, Co.?

We hired Westerlund, Co. to assist with various digital marketing services for our clients.

SOLUTION

What was the scope of their involvement?

We’re a full-service digital marketing firm offering website development, video production, and SEO and content creation services, among other things. Westerlund, Co. helps us coordinate the social media and newsletter marketing packages that we offer to clients. In those cases, we rely on Xiao (Owner, Westerlund, Co.) to manage our clients’ LinkedIn, Facebook, or Instagram accounts. She has also helped make various website upgrades for a few of our clients.

Typically, people hire us to build them a new website, and we offer an ongoing plan to continue hosting the site and do some maintenance. When clients need a quick tweak to copy or an image, we call on Xiao to make those changes because she will make them faster than we sometimes can. Typically, she is working with Squarespace and WordPress websites.

Xiao has also performed some SEO services for us. She’s helped create content that would bring people to our site and help us rank higher.

What is the team composition?

We’ve only worked with Xiao.

How did you come to work with Westerlund, Co.?

We met Xiao through an intern matching program. She did tremendous work for us in that capacity. When the internship was over, we were eager to keep working with her. The best way to do that was through her company.

How much have you invested with them?

We’ve spent less than $10,000 so far.

What is the status of this engagement?

Our engagement began in June 2018 and remains ongoing. At the moment, we have Xiao on a retainer to help us manage a certain amount of accounts each month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Because of Xiao’s involvement in our work, we’ve been able to bring on 4–5 new clients for social media and newsletter marketing. We wouldn’t have been able to do that without her assistance and effort.

How did Westerlund, Co. perform from a project management standpoint?

Xiao has been a great resource when we need somebody we can trust to get something done quickly. She’s unafraid to reach out to me if she needs anything, meaning she’s proactive and organized. Her work is always on time for our clients. If there are any problems—such as getting locked out of a client’s Instagram account because of a changed password—she is quick to respond so we don’t have any lapses in service.

What did you find most impressive about them?

We have enough things to think about when it comes to running and growing our small business and meeting the needs of all of our clients. Having somebody reliable, who didn’t need a lot of oversight, has helped us immensely.

Are there any areas they could improve?

No, we’ve really enjoyed working with Xiao.

Do you have any advice for potential customers?

She’s a great person to take a project and run with it. If you have a big-picture project, she can usually help break it down into achievable steps.

5.0
Overall Score I've enjoyed working with Xiao because she's easy to communicate with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They've been very cost-effective.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them several times.

SEO & Analytics for Creative Event Planning Blog

“I was impressed with their quick and attentive service.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July - Aug. 2019
Project summary: 

Westerlund, Co implemented SEO and analytics for a blog featuring event planning services.  

The Reviewer
 
1-10 Employees
 
Pittsburgh, Pennsylvania
Ruby Brewer-Watkins
Event Planner, RBW Events & Stationery
 
Verified
The Review
Feedback summary: 

Westerlund, Co’s efforts boosted search engine visibility, thanks to their understanding of a niche business. Their speed and attentiveness set them apart from other vendors.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I own a creative event planning business offering products and services for weddings and family reunions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Westerlund, Co?

I needed help with SEO and analytics for my Squarespace site.

What were your goals for this project?

My goal was to improve my blog’s search engine visibility.

SOLUTION

How did you select this vendor?

They were quite knowledgeable about the industry as a whole.

Describe the project in detail.

Westerlund, Co optimized pages and implemented keywords to improve SEO. They also got the analytics of my Squarespace site up and running.

What was the team composition?

The size of the team stayed the same.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were willing to learn more about my products and services to apply the best solutions.

How effective was the workflow between your team and theirs?

The communication process was highly effective.

What did you find most impressive about this company?

I was impressed with their quick and attentive service.

Are there any areas for improvement?

No, nothing comes to mind.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer