Digital marketing is about human relationship

Westerlund, Co is a full-stack digital marketing firm located in Kansas City. We believe it's time to bring digital marketing back to human-focus because there is a real person behind each data and each screen. Using our unique radiation content strategy model, we are able to build a scalable comprehensive digital marketing strategy that brings quality leads to companies, and cultivates a growing relationship between the company and the prospect.

There are no two companies in this world that are exactly the same. That's why there is no "one-that-fits-all"​ digital marketing strategy. While the principles of the industry remain ubiquitous, the adaptation and customization of digital marketing theories and strategies are what makes us special.

To us, you are not just a "client."​ You are a friend whose growth is our pursuit. By working with us, you are not just hiring an agency to take over your handles. You are building a strong business relationship with someone who will put their heart into your business'​ growth. Most importantly, you are connecting with someone who will sit down with you and find solutions when you hit a hard rock, and who is whole-heartedly passionate about your business.

It's not just clients who choose us. We choose our clients as well. If we decide to work with you, that means we are willing to invest the time, emotion, professionalism and accountability that takes to bring your business into the next stage.

Talk to us:

$25 - $49 / hr
2 - 9
Show all +
Kansas City, MO


Key clients: 

Any company and/or organization that wants to grow and is willing to make an investment is our client.

This includes:

  • B2B Company
  • B2B SaaS Companies
  • Wellness, coaching, development companies/brands
  • Non-profit organizations
  • Service-based freelancers and companies
  • Start-ups


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Digital Marketing for Creative Digital Agency

"Having somebody reliable, who doesn't need a lot of oversight, has helped us immensely."

Willing to refer: 
The Project
Less than $10,000
Jun. 2018 - Ongoing
Project summary: 

Westerlund, Co. provides ongoing social media and newsletter marketing assistance for third-party clients of a digital agency. They also offer SEO services and make edits to Squarespace and WordPress sites.

The Reviewer
2-10 Employees
Seattle, Washington
Ren Little
Founder, Otis, LLC
The Review
Feedback summary: 

Westerlund, Co. has proven to be a thoroughly reliable and responsible contractor. Proactive and personable, the owner is quick to problem-solve and mitigate lapses in services. Their work is cost-effective, high quality, and delivered on time, fostering a successful long-term engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I am the founder and owner of a creative digital agency. We do a lot of digital marketing, but we also specialize in online learning.


What challenge were you trying to address with Westerlund, Co.?

We hired Westerlund, Co. to assist with various digital marketing services for our clients.


What was the scope of their involvement?

We’re a full-service digital marketing firm offering website development, video production, and SEO and content creation services, among other things. Westerlund, Co. helps us coordinate the social media and newsletter marketing packages that we offer to clients. In those cases, we rely on Xiao (Owner, Westerlund, Co.) to manage our clients’ LinkedIn, Facebook, or Instagram accounts. She has also helped make various website upgrades for a few of our clients.

Typically, people hire us to build them a new website, and we offer an ongoing plan to continue hosting the site and do some maintenance. When clients need a quick tweak to copy or an image, we call on Xiao to make those changes because she will make them faster than we sometimes can. Typically, she is working with Squarespace and WordPress websites.

Xiao has also performed some SEO services for us. She’s helped create content that would bring people to our site and help us rank higher.

What is the team composition?

We’ve only worked with Xiao.

How did you come to work with Westerlund, Co.?

We met Xiao through an intern matching program. She did tremendous work for us in that capacity. When the internship was over, we were eager to keep working with her. The best way to do that was through her company.

How much have you invested with them?

We’ve spent less than $10,000 so far.

What is the status of this engagement?

Our engagement began in June 2018 and remains ongoing. At the moment, we have Xiao on a retainer to help us manage a certain amount of accounts each month.


What evidence can you share that demonstrates the impact of the engagement? 

Because of Xiao’s involvement in our work, we’ve been able to bring on 4–5 new clients for social media and newsletter marketing. We wouldn’t have been able to do that without her assistance and effort.

How did Westerlund, Co. perform from a project management standpoint?

Xiao has been a great resource when we need somebody we can trust to get something done quickly. She’s unafraid to reach out to me if she needs anything, meaning she’s proactive and organized. Her work is always on time for our clients. If there are any problems—such as getting locked out of a client’s Instagram account because of a changed password—she is quick to respond so we don’t have any lapses in service.

What did you find most impressive about them?

We have enough things to think about when it comes to running and growing our small business and meeting the needs of all of our clients. Having somebody reliable, who didn’t need a lot of oversight, has helped us immensely.

Are there any areas they could improve?

No, we’ve really enjoyed working with Xiao.

Do you have any advice for potential customers?

She’s a great person to take a project and run with it. If you have a big-picture project, she can usually help break it down into achievable steps.

Overall Score I've enjoyed working with Xiao because she's easy to communicate with.
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
    They've been very cost-effective.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them several times.