WeScale

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Givecloud

Describe what your company does in a single sentence.

B2B SaaS- Fundraising software for nonprofits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WeScale to accomplish?

Lead generation through paid ads

SOLUTION

How did you find WeScale?

Referral

Why did you select WeScale over others?

• Good value for cost
• Company values aligned

How many teammates from WeScale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Manage and maintain successful multichannel paid marketing
• Strategically develop required assets (copy, creative, landing pages, etc)
• Implement and manage all tracking 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With WeScale's knowledge and expertise, we successfully grew our inbound leads and built a sustainable pipeline of high-quality leads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WeScale is the best extension of our small marketing team. The team is super organized, and professional and always meets timelines. 

What was your primary form of communication with WeScale?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am blown away by the knowledge and strategic insight the WeScale team has brought to our project. Weekly we collaborated on what we learned, what was working, and what opportunities we had. The huge benefit of working with WeScale is that we had access to their team of top-notch digital marketers, something that I couldn't match internally without more than doubling our headcount. I felt like WeScale cared about the success of our company as if it were their own.

Are there any areas for improvement or something WeScale could have done differently?

Nothing. I was super impressed with the WeScale team.

BACKGROUND

Please describe your company and position.

I am the Founder of Loumee

Describe what your company does in a single sentence.

Online problem solving games for corporate teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WeScale to accomplish?

• Make marketing more data driven
• Increase sign ups
• Increase conversions

SOLUTION

How did you find WeScale?

Fiverr

Why did you select WeScale over others?

• High ratings
• Great culture fit
• Good value for cost
• Impressed by team

How many teammates from WeScale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged WeScale as an all-purpose marketing partner for our SaaS product. Our main goals were to set an overall marketing strategy, plus increasing traffic + conversions through a mix of pay-per-click & organic marketing strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased sign ups by around 60%. WeScale devised and set up an event dashboard to more accurately track key events across the website and app, enabling us to make more data-driven decisions. UX/UI changes informed by WeScale feedback and strategy received positive feedback from customers. Affiliate program was established. A new automated email marketing flow was established. Everything they did was of high quality and had demonstrable impacts on our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was exemplary, and consisted of a weekly online meeting, Notion + Miro for collaborating on work items, and slack for any ad hoc communication. We worked on a weekly cycle, they actively maintained our cadence, and work was always delivered on time.

What was your primary form of communication with WeScale?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team was all purpose, and when we had additional marketing needs pop-up that were outside of our original scope, they had resources and the knowledge to assist. They were always data-driven, which supported us to make better decisions organisationally. They immediately understood our product (not always a given) and were so able to suggest ways to improve the entire funnel, as well as look and feel. We loved working with them!

Are there any areas for improvement or something WeScale could have done differently?

Their approach was perfect for what we were looking for- an all-purpose marketing partner!

BACKGROUND

Please describe your company and your position there.

I'm the Growth Marketing Manager at Judo - an app design platform loved by designers and product teams worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WeScale?

We were looking to make the platform known in the US, Canada, and Europe. Since we started as a small team of two, we didn't have enough resources to cover every marketing need. We turned to WeScale to do PPC advertising to lay the foundation for demand generation.

SOLUTION

How did you select this vendor?

We carefully evaluated the vendor's expertise and found them to be the right fit for our marketing needs.

Describe the scope of their work in detail.

After beginning with extensive market research, they developed a project roadmap, then planned and executed advertising campaigns on Google Ads, Reddit and LinkedIn based on their findings. The team would take care of everything from ad copy to landing page design and coordinate the final result with our team, then share weekly performance reports with us.

What was the team composition?

I've worked closely with the founder, who leads most of the projects, but we also had a chance to meet the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a great increase in downloads since the beginning of the project. Many of our current users came from advertising campaigns launched by the vendor, and we are pleased with the marketing growth we were able to reach with their help.

How effective was the workflow between your team and theirs?

We have weekly meetings to go over progress and brainstorm the next steps. We communicated over slack daily and received regular updates. The team was fast in optimizing the campaigns according to our feedback.

What did you find most impressive about this company?

The team definitely knows their toolset well. From Google Analytics to Google Tag Manager - they knew exactly how to make things work for our needs.

Is there any area for improvement or anything that could have been done differently?

We'd like the team to react faster to the budget-sensitive request.

BACKGROUND

Please describe your company and position.

I am the Chief Growth of Luna.ai

Describe what your company does in a single sentence.

All-in-one cold outreach platform for small businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WeScale to accomplish?

• Social media ads
• Google Ads
• Copywriting

SOLUTION

How did you find WeScale?

Online Search

Why did you select WeScale over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from WeScale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WeScale helped us with our PPC channels and different tasks related to copywriting. They started with implementing the right conversion tracking, where they did a great job. Next to ads, they also did great suggestions for improving landing pages, copy, etc. Always very pro-active.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For paid channels it was Cost per new signup and later on Cost per new client.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always very pro-active and responsive. Deadlines where often tight but WeScale finished it in 98% of the cases on-time.

What was your primary form of communication with WeScale?

Virtual Meeting

What did you find most impressive or unique about this company?

Everyone in the team has their own expertise but they are alll very T-shaped, so they understand the bigger picture. WeScale has done a very good job of understanding our ideal customer profile, value prop, etc. And they came often with great / pro-active ideas.

Are there any areas for improvement or something WeScale could have done differently?

Not really. Just keep going :)

BACKGROUND

Please describe your company and position.

I am the CMO of Lawpath

Describe what your company does in a single sentence.

We register companies in Australia and help them keep compliant from day one

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WeScale to accomplish?

• Optimise SEM account

SOLUTION

How did you find WeScale?

Referral

Why did you select WeScale over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from WeScale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full management of performance marketing accounts
• website CRO
• design services

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Helped us to reduce cost per leads across key accounts by more than 30% while still maintaining scale.
• Conversion rate tests achieved results as high as 300% improvements

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Work was delivered promptly and well managed through weekly check ins. Anna was always on top of any ad-hoc requests out of our project roadmap and exhibited incredibe versatility

What was your primary form of communication with WeScale?

Virtual Meeting

What did you find most impressive or unique about this company?

I found Anna from WeScale's broad knowledge of digital marketing and her pragmatic approach very impressive. She was always keen to take on new tasks and jump into new challenges.

Are there any areas for improvement or something WeScale could have done differently?

I found time differences difficult to handle on a personal level but other than that no issues

BACKGROUND

Please describe your company and position.

I am the CTO of a software solutions company

Describe what your company does in a single sentence.

Developing Software Solutions for Quantum Computers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WeScale to accomplish?

• Visibility campaigns

SOLUTION

How did you find WeScale?

• Online Search
• Referral

Why did you select WeScale over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from WeScale were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WeScale helped us optimize our target audience outreach campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website and app visits increased by 10x

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WeScale coordinators were great at breaking large tasks into smaller action items, implementing each one and reporting on the results. After they would analyze the data and make the necessary adjustments to make the overall workflows more efficient for the next iteration.

What was your primary form of communication with WeScale?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

WeScale team was very professional, punctual and sometimes they would go above and beyond to make sure we have all we need for unexpected projects that used to come up time to time.

Are there any areas for improvement or something WeScale could have done differently?

Not necessarily an issue - but I believe WeScale team could improve their reports by highlighting the high priority results and spending less time on lower priority items. In any case - I personally believe its always better to over-communicate than under-communicate.