Finding and choosing the best name for your brand
Our core business is finding and creating brand names: individual brand names with lasting value and significant future potential. As every product and company and client is unique and special, it's not about "one size fits all", but "made to measure is king". Our job is not to create a universally good (whatever that is) name, that fulfills all possible criteria. Our job is to define what type of name will help you most, to create a huge array of name stock, and to pick the right name together with you. The right name is a name which serves the marketing requirements best, be it a descriptive term, a totally spaced out brand name or a pretty pun.
Tools employed to create the name strategy: human brain, on agency and client side.
Tools employed to create names: human brain, research, books, ai tools.
Tools employed to filter names: human brain, databases.
Final decision to select name: human brain, on agency and client side.
We offer you quality, creativity, and dependability. Rely on our services.
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Min project size
$10,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Locations
München, Germany
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Year founded
Founded 2003
1 Locations
- München , Germany
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Our Story
Our Munich-based naming studio is led by Werner Brandl since 2003. Our team crafts tailor-made brand and product names, name systems, tests and offers consulting using the Neobrand® method. We are part of a global partner network and we serve B2B and B2C clients in most diverse industries, including Audi, Rohde & Schwarz, Knorr‑Bremse, Wrigley, or Gore-Tex. Our focus is on linguistic precision, trademark viability and long‑term brand perspective to create lasting market value.
Meet the Team
Werner BrandlManaging Director
1999 M.A. in English Linguistics from LMU München 2000-2003 Project Manager at Nomen International in Düsseldorf Since 2003 owner of naming agency Namensentwicklung Werner Brandl in Munich
What Sets Us Apart
Open Mind - Open Results
There is no pattern, there is no general goal except for one: find what helps you most. In most cases, this is a fitting and great name. However, if a (new) name will not solve your problem, we will tell you so. Useless projects are not what we are in it for.One central brain
Your project is taken care of by one central brain. Everything is managed, coordinated, put together in Werner Brandl's head. The general manager is your central contact, and your personal project manager.Fully specialized
My agency specializes in brand names – and nothing else. It's not a division, a department, a full-service agency, or anything like that. We do not do logos, we do not improve the pagerank of your website. We only cater for names. Period.Locations (1)
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