Name: Werner Brandl
Address: Brünnsteinstr. 5, München, Germany, 81541, DE
Telephone: +498938078025
Price range: $200 - $300
Rating: 5.0

Finding and choosing the best name for your brand

My core business is finding and creating brand names: individual brand names with lasting value and significant future potential. As every product and company and client is unique and special, it's not about "one size fits all", but "made to measure is king". My job is not to create a universally good (whatever that might be) name, that fulfills all possible criteria. My job is to define what type of name will help you most, to create a huge array of name stock, and to pick the right name together with you. The right name is a name which serves your marketing requirements best, be it a descriptive term, a totally spaced out brand name or a pretty pun.

Min project size
$10,000+
Hourly rate
$200 - $300 / hr
Employees
2 - 9
Locations
München, Germany
Year founded
Founded 2003

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Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $200 - $300 /hr

Rating for cost 5 /5

What Clients Have Said

Clients appreciate Werner Brandl for good value and high-quality deliverables in branding projects. Specific costs were not disclosed, but clients noted excellent project management and timely communication, emphasizing a strong cultural fit and alignment on values.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 2 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Werner Brandl Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 5.0
Cost 5.0
Willing to Refer 5.0

Top Mentions

Review Highlights

Deep Understanding of Client Needs

Werner Brandl is praised for their profound understanding of client brands and needs, providing tailored solutions that align with client goals.
Creative Input and High-Quality Deliverables

Clients appreciate the high quality of creative input and deliverables from Werner Brandl, which enable better branding choices and meet all project criteria.
Expertise in Naming and Branding

Werner Brandl is highly praised for their expertise in creating distinctive brand names that have global appeal. Their ability to assess cultural and linguistic suitability and provide creative solutions is highlighted by multiple clients.
Effective International Operations

Clients commend Werner Brandl for their effectiveness in operating within international settings. Their work supports clients in making informed branding decisions for global markets.
Successful Rebranding Outcomes

The company’s efforts in name creation have led to successful rebranding, improving brand awareness and recognition. Their creative process is seen as a powerful driver of client success.

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Werner Brandl Reviews

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Branding
Confidential
Feb. - Apr. 2016

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their guidance throughout the ideation process was extremely valuable."

Jan 23, 2026

Board Advisory, European B2B Platform

Bernd Schönwälder

Other industries
Leipzig, Germany
501-1,000 Employees
Online Review
Verified

Werner Brandl provided branding services for a European B2B platform. The team helped the client create a new name, leading to a full rebrand of their platform company.

The new name created by Werner Brandl helped the client win over customers and improve brand awareness. The team delivered an inclusive process and an extremely nuanced selection of top candidate name options. Werner Brandl synthesized deep creation with executive-level capability.

BACKGROUND

Introduce your business and what you do there.

I had responsibility for the project on the Executive Board of the client company, one of Europe's leading B2B platforms. Our platform and integrated marketplace connects B2B and public sector buyers with suppliers, enabling efficient, sustainable sourcing and purchasing across Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Werner Brandl?

We needed help for a most critical step in our rebranding process, specifically the name creation. The stakes were high, we went all-in to rename our platform business across all our European operations to the new name.

SOLUTION

What was the scope of their involvement?

Werner Brandl helped us create that new name for our B2B platform. The goal was to establish that new name as a sub-brand and later transform it into our new top-level company brand. Werner Brandl guided us through the entire name creation process, focusing on ideation, evaluation, and the final decision of the future name for our established 600-employee company.

What is the team composition?

We worked directly with Werner Brandl on that project.

How did you come to work with Werner Brandl?

We chose Werner Brandl because they were a great culture fit, and their company values aligned perfectly with ours.

What is the status of this engagement?

We worked together in January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After deciding on the new sub-brand name, it proved so magnetic and powerful to internal and external stakeholders that we went for the full company rebranding. Now, we're repositioned as the leading European B2B platform.

We went all in on placing our bets on Werner Brandl's creative consulting, and we won big. Our metrics went up, but brand awareness saw the most significant improvement. We also noticed improved recognition in the industry. It's a rare art among pure-internet B2B businesses to create a brand with a deep identity and authentic emotional quality, where the brand directly reflects the company values. With the new brand that Werner Brandl helped us create, we hit the jackpot. Every employee identifies with it; the URL even reads like a manifesto itself. That was an immensely powerful decision that shaped the future of our company.

How did Werner Brandl perform from a project management standpoint?

We mainly communicated in person.

What did you find most impressive about them?

Their guidance throughout the ideation process was extremely valuable. They delivered an inclusive process and an extremely nuanced selection of top candidate name options. Werner Brandl guided us in selecting the most powerful candidate. Name creation is a fundamentally creative process. The more creative it is, the less structured it is. You need extreme sensitivity, experience, and intuition to generate a naming solution that can later unfold true power and guide top management to such a critical decision. Werner Brandl guided our whole company through all levels, including me as the responsible person from the executive board, to a new brand name that fit our company like a hand-tailored suit.

Overall, Werner Brandl synthesized deep creation at work with executive-level capability to manage us as a client and board.

Are there any areas they could improve?

No, Werner Brandl plays in a league of their own.

RATINGS

5.0

"Exceptional"

Market Research Marketing Strategy Product Marketing
$10,000 to $49,999
April 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They had high capacity and resources to face the challenges of the project efficiently and creatively."

Mar 10, 2026

Strategy & Research, summa:

Núria Vila Queralt

Advertising & marketing
Barcelona, Spain
51-200 Employees
Online Review
Verified

Werner Brandl collaborated with a branding agency. The team organized and conducted focus groups to gather information on potential vehicle names and provided feedback on the agency's name proposals.

Werner Brandl organized and conducted all interviews within a limited timeframe, enabling the client to make better naming and branding decisions. The team demonstrated a rigorous analysis of information, a deep understanding of the project's needs, and a high availability to work quickly.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Strategy & Research of summa:

Describe what your company does in a single sentence.

At Summa Branding, we don’t just build brands, we create Real Brands: authentic, connected, and deeply rooted in real life. Because a brand isn’t just a logo or a product. It’s a force that shapes businesses, inspires people, and redefines the future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Werner Brandl to accomplish?

Investigate the practical image of two brands in retail locations.
Support the brand strategy process in the headquarters of the Spanish fastenings company.
Get real life feedback on packaging of own and also competition products.

SOLUTION

How did you find Werner Brandl?

Referral
Previous job

Why did you select Werner Brandl over others?

Great culture fit
Company values aligned
Talent and creativity

Describe the scope of work in detail. Please include a summary of key deliverables.

Summa is the leading Spanish branding agency, based in Barcelona, with a offices in Madrid, and Lisbon. Their clients are Spanish companies just like international, global enterprises. Summa also has a strong inhouse division focusing on market research.

The collaboration between Summa and Werner has been goingoing for over twenty years. During this time, we have worked on several naming projects together, receiving creative ideas for names and also feedback on name proposals made by Summa. We have also organized and conducted several focus groups to gain more information on possible car names. The results of these focus groups helped to make better decisions on names that would appeal to a wide audience in Europe.

For a long-term client of Summa, a screw manufacturer, Summa did a brand consulting project. Several brands had been acquired over the last years, and they wanted to find out if and how brand convergence was an option; and also, how brand perception and profile had changed. In 2024, I supported Summa by conducting interviews on site with employees of building materials businesses in Bavaria. A subsequent summary recommendations supported Summa make the right decisions.

Key deliverables in Transcripts of the interviews in extremely short time.

Organize and conduct all interviews in a very limited timespan.

Support in storecheck to analyze the implementation of the brand and its competitors at the point of sale.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Get all interviews in a very limited timespan organized and conducted.

Creative input delivered in high quality.

Enable better naming and branding choices.

Tigorous analysis of information and deep understanding of the needs of each project

Create transcripts of the interviews in extremely short time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

High availability and willingness to work in a very limited timespan.

Efficient management and rapid response

Clear identification of key points to work on objectives and deliverables adjusted to the needs of the project

What was your primary form of communication with Werner Brandl?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They had high capacity and resources to face the challenges of the project efficiently and creatively

Are there any areas for improvement or something Werner Brandl could have done differently?

very satisfied with the relationship, the process and the output

RATINGS

5.0

Branding
$10,000 to $49,999
Dec. 2021 - Jan. 2022

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"What impressed us most was Werner Brandl's rapid and profound understanding of our new brand."

Feb 12, 2026

Managing Director, Electronics Company

Anonymous

eCommerce
Munich, Germany
1-10 Employees
Online Review
Verified

Werner Brandl provided branding services for an electronics company. The team was tasked with developing a brand name that could be registered as a trademark in various markets.

Werner Brandl provided name suggestions that met all the client's criteria. The team's project management was excellent; they had a clearly structured process with fixed milestones. Moreover, their in-depth understanding of the client's new brand was crucial to the project's success.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Managing Director of an ecommerce company

Describe what your company does in a single sentence.

We develop and distribute electrical devices and accessories for electrical devices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Werner Brandl to accomplish?

Find a brand name for a wide range of electronics equipment.
Find a name that can be registered as a trademark in many markets

SOLUTION

How did you find Werner Brandl?

Referral

Why did you select Werner Brandl over others?

Close to my geographic location
Great culture fit
Good value for cost
Referred to me

How many teammates from Werner Brandl were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Werner Brandl was tasked with developing a name for a new brand. This brand should be suitable as an umbrella brand for a wide range of electrical appliances and accessories.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Gradually improved and adapted name suggestions.

For me, this gave me a better understanding of everything the new brand should convey.

A clearly structured process with fixed milestones.

Name suggestions that met all criteria and were actually feasible.

No or few similar brands already registered that might impair the registration process

Relevant domains available, namely .de and .com

Universally accessible and applicable name

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent, and communication was easy and prompt. Werner Brandl was very easy to reach.

Deadlines were met, and all agreed-upon services were provided.

What was your primary form of communication with Werner Brandl?

In-Person Meeting

What did you find most impressive or unique about this company?

What impressed us most was Werner Brandl's rapid and profound understanding of our new brand.

The quality of his name suggestions also pleasantly surprised us.

Are there any areas for improvement or something Werner Brandl could have done differently?

Nothing comes to mind.

RATINGS

5.0

Branding
Confidential
Jan. 2004 - May 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Werner Brandl delivered smart and creative solutions with an international perspective and good humor."

May 21, 2026

Partner/Creative Director, Catchword Branding

Maria Cypher

Advertising & marketing
Oakland, California
11-50 Employees
Online Review
Verified

Werner Brandl provided naming services for a branding firm. The team was responsible for assessing names for cultural and linguistic suitability and creating appealing name candidates for the global market.

Werner Brandl delivered high-quality names that had global appeal. The team effectively operated in international settings and helped the client make better naming and branding decisions during the engagement. Moreover, Werner Brandl was consistently on time and exceeded the client's expectations.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Partner, Creative Director of Catchword Branding

Describe what your company does in a single sentence.

Catchword is a top-ranked naming and branding firm that creates distinctive and memorable brand names and visual identities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Werner Brandl to accomplish?

Assess names for cultural and linguistic suitability
Create appealing name candidates for a global market

SOLUTION

How did you find Werner Brandl?

Other

Why did you select Werner Brandl over others?

Great culture fit
Referred to me
Company values aligned

How many teammates from Werner Brandl were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the course of 20+ years, Werner Brandl has served as Catchword's German partner, providing countless name ideas, evaluations of naming candidates, perspectives on the German and international markets, feedback on naming proposals, and much more. He has been an invaluable partner!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High-quality names/creative, increased confidence in recommending names with global appeal, effectiveness operating in international settings, better naming and branding decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and meeting or exceeding expectations!

What was your primary form of communication with Werner Brandl?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Werner Brandl delivered smart and creative solutions with an international perspective and good humor. A joy to work with.

Are there any areas for improvement or something Werner Brandl could have done differently?

None!

RATINGS

5.0

Showing 1-4 of 4 Reviews

Our Story

Our Munich-based naming studio is led by Werner Brandl since 2003. Our team crafts tailor-made brand and product names, name systems, tests and offers consulting using the Neobrand® method. We are part of a global partner network and we serve B2B and B2C clients in most diverse industries, including Audi, Rohde & Schwarz, Knorr‑Bremse, Wrigley, or Gore-Tex. Our focus is on linguistic precision, trademark viability and long‑term brand perspective to create lasting market value.

Meet the Team

1999 M.A. in English Linguistics from LMU München 2000-2003 Project Manager at Nomen International in Düsseldorf Since 2003 owner of naming agency Namensentwicklung Werner Brandl in Munich

What Sets Us Apart

Open Mind - Open Results

There is no pattern, there is no general goal except for one: find what helps you most. In most cases, this is a fitting and great name. However, if a (new) name will not solve your problem, we will tell you so. Useless projects are not what we are in it for.

One central brain

Your project is taken care of by one central brain. Everything is managed, coordinated, put together in Werner Brandl's head. The general manager is your central contact, and your personal project manager.

Fully specialized

My agency specializes in brand names – and nothing else. It's not a division, a department, a full-service agency, or anything like that. We do not do logos, we do not improve the pagerank of your website. We only cater for names. Period.

Tools and Technology

Microsoft Teams

Zoom

Google Meet

Webex Meetings

Commonly Asked Questions

Extremely honest and devoted. A client feels like there is only one client, and that is them.

Any kind of project dealing with defining and finding the right name for your task.

Honest dialogue with only people on the client's team with a high stake in the project. No participants to just join for being there. Reports on the meetings are due next day and contain all relevant strategic and creative decisions.

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Verified Client Reviews: 4

Overall Review Rating: 5

Source: Clutch

Last Updated: May 21, 2026

Business Entity

Business Entity Name	Namensentwicklung Werner Brandl
Jurisdiction of Formation	Germany
Date of Formation	January 19, 2004
Status	Active
Last Updated	December 8, 2025
ID	DE206391726

Credit Report Results

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	January 2, 2026

Learn More About The Clutch Verification Process

Locations (1)

Brünnsteinstr. 5 München, Germany 81541

2 - 5

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Catchword Branding

(1)

Maria Cypher

Werner Brandl

Finding and choosing the best name for your brand

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Werner Brandl Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Deep Understanding of Client Needs

Creative Input and High-Quality Deliverables

Expertise in Naming and Branding

Effective International Operations

Successful Rebranding Outcomes

Reviews mentioning:

Werner Brandl Reviews

Branding Services for European B2B Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing Research for Branding Agency

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding for Electronics Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Naming Services for Branding Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Werner BrandlManaging Director

What Sets Us Apart

Tools and Technology

Commonly Asked Questions

How do you typically collaborate with clients?

What types of projects is your team interested in taking on right now?

What's your approach to communication and reporting?

Verification

Business Entity

Credit Report Results

Location

Locations (1)

Contact

Connect with Werner Brandl on Social

Connections

Catchword Branding