What was the scope of their involvement?
The Well Advertising worked together with me on mapping URLs for redirects. Once I mapped them, we worked together to collaborate on the new URL structure. There was some inconsistency with the previous structure so we updated that as well. They use a custom CMS. Then I provided our brand guidelines for them to update, and we rebranded that site. It was a fairly large project due to making sure all of the technical elements were aligned correctly.
They continue to do some consulting for us and go-to-market planning. I've also worked with them on a few one-off projects. They built and helped design our managed services pages. We gave them the requirement, and they did the rest. We had other websites that needed to be redirected to updated URLs as well.
What is the team composition?
I primarily work with Staci (president & founder, The Well Advertising). I also work with a couple of developers.
How did you come to work with The Well Advertising?
We basically inherited them through the acquisition. They’d previously worked with my manager and a few other marketing associates at the company that we acquired. The Well Advertising initially built the old thought leadership website back in 2011.
How much have you invested with them?
We spend between $50,000–$100,000 a year.
What is the status of this engagement?
I started working with them in July 2018, and the thought leadership project was completed in October 2018. The overall engagement is ongoing.