Welcome Digital

BACKGROUND

Please describe your company and your position there.

I work as a Communications Manager for the Media Klaster Foundation and its flagship project Filmteractive Festival – an interdisciplinary, international event on the border of culture and business.

The aim of the event is to stimulate cooperation between different environments and industries. This is where the creators of innovative projects can present their works. This is where businessman can meet the latest technological solutions combined with artistic projects. And finally, this is where all of participants can exchange professional experiences and make new contacts. It’s all about inspiration, education and networking!

From the very beginning of the Festival we focus on digital transformation of creative industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Welcome Digital?

We have hired Welcome Digital to help us conduct the transformation of the Festival from offline to online. We needed help both with online platform and with communication to our target group.

What were your goals for this project?

Our goal was to transform the event into a digital formula where the audience can easily navigate themselves and choose the optimal form of consumption.

We needed to ensure the highest efficiency in order to avoid the technical problems that so often occur at digital events, especially during live streams – thanks to Welcome Digital we succeeded 

SOLUTION

How did you select Welcome Digital?

It was a continuation of earlier cooperation. A year earlier we selected Welcome Digital based on competitive review.

Describe the scope of their work in detail.

We have completely changed our digital ecosystem.

Majority of operations where held on Facebook platform. We used not only the fanpage and ads, but the whole event moved to Facebook. The content was streamed during 5 days. The old website was completely rebuild. It presented the detailed agenda and speakers.

After the event it allowed viewers to watch all video materials. We also uploaded all the content to YouTube. So the biggest challange was to navigate among all the destination points. Last but not least, also email and content marketing were used.

What was the team composition?

Managing partner, 1 project manager, 1 creative team, 1 graphics designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

First of all we managed to deliver the project on time and without any mistakes. Considering that it was the first 100% online edition is a huge success for us.

Second – the viewership results exceed our expectations! People where keen to watch live streaming on Facebook and VOD content on YouTube.

Last but not least – we are very happy with agency performance. We do appreciate their dedication and many ideas generated on top of regular scope.

How effective was the workflow between your team and theirs?

Project manager who coordinated the whole project, did a great job. We had at the early stage weekly statuses. Shortly before and during the event, we had ongoing, real time collaboration.

What did you find most impressive about this company?

Out of the box thinking. They were able to come up with extra ideas enhancing experience of our target group. The communication strategy and creative execution was also great.

Are there any areas for improvement?

Running an event is not like any other project. Timing is crucial. Some things have to be done on the fly. Therefore it’s challenging for many agencies to adjust their proces to our needs. Welcome Digital made it, but this area could be improved a little bit.