What was the scope of their involvement?
We've worked with The Weinstein Organization on at least 8 or 10 projects. They've done all sorts of things, including direct mail, emails, newsletters, social media, and even some television advertising for us. These are usually separate campaigns, but they are companion pieces. The Weinstein Organization will provide a direct mail piece and then follow it up with e-mails or vice versa.
They do a really good job with direct mail. The visuals that The Weinstein Organization is able to create for us, not just on this direct mail piece but on social media, our newsletters, and our e-mail campaigns have been really great.
Additionally, they have built our website and continue to upgrade it. In fact, we're adding several pages right now. That includes e-commerce for members or prospective members to sign up right on the website, as well as a secure website. For that website, they have provided both design and development. You know what technologies they use them.
he Weinstein Organization has their own IT team in-house who are very easy to communicate with. They are able to tell us what they needs from us. They're also able to take our suggestions and run with it.
In terms of social media marketing, we use Facebook right now, although we have explored Instagram.
Currently, we're also doing a ValPak with them, which we've never done before.
How did you come to work with The Weinstein Organization ?
We met them through the Franchise Association and they had done work for other franchises, and they ended up doing some work with us. We've even used other companies since then, and sometimes we have stayed with the other company for that particular line of work, but most of the time we went back to Weinstein.
How much have you invested with them?
For this year, we've probably spent $100,000 with. However, I don't believe we spent that much in the past. Last year may have been near that amount, and the years before we're probably $30,000 to $40,000 at the most. The total has been between $200,000 and $1,000,000.
What is the status of this engagement?
We started working together in June, 2000, and the work is ongoing.