What was the scope of their involvement?
Our website was seriously outdated and we had no mobile presence at all. We were doing nothing with the site, which was maybe eight pages in total, and all of them were just flat panels. The website for the company we acquired was almost like an encyclopedia of all of their products, categories, and tools that a potential customer could use. We needed everything pulled together and a total graphic overhaul. We needed a different mobile-compatible platform. We needed to be on social media—Twitter, LinkedIn, and Facebook. We needed everything that could be done as an online presence.
We gave Weidert Group an outline of what we thought was important. Beyond that, most of the creative work came from them. We had artwork already, nice high-quality photos that we used in handouts, mailers, and things like that. What we did not have was a way of combining all of that into a website in a meaningful way, something in different categories for potential customers to look at. Weidert Group came up with the form and format in which anyone can come to our site to find the things we offer.
We had no social media presence, but Weidert Group is now creating content and managing that for us. They really consolidated, cleaned up, and created everything that we were doing in the social media space. They’ve got a copywriter who is coming up with a concept for what the blog is going to be, defining a topic, doing a little bit of research, then turning the work over to us for editing and final approval before posting. That’s happening on a weekly basis.
How did you come to work with Weidert Group?
I interviewed three different firms that were in our local area. I wanted someone we would be able to have face-to-face contact with since this was a big venture for us, unlike anything we had ever done before.
I had a couple of meetings with them and three other firms in this area. Weidert Group very clearly knew their stuff regarding inbound marketing and seemed to have a pretty good grasp on how we would explain ourselves to somebody coming in the door. I just had a better comfort level with them than with the other firms.
How much have you invested with Weidert Group?
We’re spending about $5,000 to $10,000 a month working with them.
What is the status of this engagement?
We are approaching the end of our first year with them, so the relationship is ongoing.