Webskitters

BACKGROUND

Please describe your company and position.

I am the Owner of The Big Giraffe

Describe what your company does in a single sentence.

I'm a Digital Marketing agency that has a range of clients across many industries. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Webskitters to accomplish?

• Build an optimised Shopify store for a furniture shop
• Fix lag issues on a Wordpress website for a SASS company

SOLUTION

How did you find Webskitters?

Referral

Why did you select Webskitters over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Webskitters were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for Moy Furniture's development of a new Shopify store began with an initial consultation and discovery phase to understand the business goals, customer needs, and brand identity. During this phase, a detailed project brief was created, outlining business requirements, design preferences, target audience, and specific e-commerce functionalities. This also included recommendations on Shopify plans, integrations, and any additional features like payment gateways and shipping options, as well as a clear project timeline with key milestones.

Following the discovery phase, the focus shifted to the design and development of the Shopify store. A custom theme was created that aligned with Moy Furniture's brand identity, ensuring a visually appealing, user-friendly, and responsive design optimized for mobile, tablet, and desktop devices. Essential pages like the homepage, product pages, about page, and contact page were developed, incorporating brand-specific fonts, colors, and imagery. Additionally, user experience (UX) enhancements were implemented, such as intuitive navigation and well-organized product categorization.

The next step involved adding crucial store features and functionality. This included integrating Shopify’s built-in features like cart, checkout, and product search, as well as setting up payment gateways such as PayPal and Stripe, and configuring shipping methods. Third-party apps or custom integrations were installed and configured to add functionality, such as email marketing tools, analytics, and inventory management. The store was also optimized with SEO-friendly URL structures, meta descriptions, and alt text for product images to improve search engine visibility.

Once the store design and features were in place, the product catalog was uploaded and organized. This process involved adding product titles, descriptions, images, pricing, variants, and inventory details. Collections were set up to facilitate easy navigation, and product filters and search functionality were implemented to enhance the customer experience.

Before launch, comprehensive testing and quality assurance were conducted across various devices to ensure the store was fully functional and free from bugs. This included checking for broken links, ensuring consistency in design, and testing load speeds for optimal page performance. User acceptance testing (UAT) was carried out to confirm that the store functioned as expected from both the customer and admin perspectives.

When the store was fully prepared, the launch phase began with final reviews to ensure everything was in place. This included backing up and migrating the store if necessary, configuring DNS settings, and making the store live. Post-launch monitoring was conducted to address any immediate issues or feedback that arose once the store went live.

Finally, post-launch support and training were provided. This included offering ongoing support to resolve any issues that may appear and conducting training sessions or providing documentation on how to manage the store, including adding products, processing orders, and using analytics tools. Additionally, recommendations for future improvements and updates were given to ensure the store continued to function smoothly and efficiently.

Overall, the scope of work covered the entire process from initial consultation to post-launch support, ensuring that Moy Furniture’s new Shopify store was fully functional, aesthetically pleasing, and easy to manage.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

demonstrate progress and success can be seen in several key areas, reflecting the effectiveness of the new Shopify store in driving business growth and improving the overall customer experience. One of the most significant indicators of success is the increase in website traffic. By utilizing tools like Google Analytics, the traffic to the site can be tracked, and an uptick in visitors following the launch would demonstrate that the redesigned store, with its enhanced user experience and SEO optimization, successfully attracted more customers.

Another key outcome is the higher conversion rates. This metric tracks the percentage of visitors who make a purchase on the website. A noticeable increase in conversions after the launch would indicate that the improvements made to the website’s design, functionality, and checkout process were effective in turning visitors into paying customers. This is a strong indicator that the store is meeting customer expectations and driving sales effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ayon was a fantastic project manager, any time I had any queries or questions we would jump onto a meeting. They actually completed the project quicker than what was quoted. 

What was your primary form of communication with Webskitters?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

the main thing was their responsiveness, if I wanted to jump on a call Ayon set up a meeting no matter the time or day. They knew their stuff, and it was refreshing to be involved with such a good company. 

Are there any areas for improvement or something Webskitters could have done differently?

None at all, I would highly recommend Webskitters to anyone.