WEBO Digital

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Alphaweld Supply Group

Describe what your company does in a single sentence.

Provider of welding supplies and hire equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WEBO Digital to accomplish?

• Integration between HubSpot & MYOB EXO (one-way data flow) - Phase 1
• Integration between HubSpot & MYOB EXO (bi-directional data flow) - Phase 2
• Integration between HubSpot and 3CX phone system to enable call analytics

SOLUTION

How did you find WEBO Digital?

Referral

Why did you select WEBO Digital over others?

Referred to me

What was the size of WEBO Digital’s team?

2-5 Employees

What was your primary form of communication with WEBO Digital?

Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1: Help build a custom integration between HubSpot and MYOB EXO to enable the flow of data to and from both systems. Our goal here was to move to HubSpot as our NEW platform for client relationship management and outbound activity. At the conclusion of the project certain gaps (specifically, the data flow was not bi-directional) were discovered in the initial project scope, which led us to Phase 2.

Phase 2: Further enhancements to Phase 1 to make the data integration between HubSpot and MYOB EXO bi-directional. HubSpot & 3CX integration - build integration between both systems to enable automatic call logging, caller ID recognition and call analytics within HubSpot.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ability to view cross-data within HubSpot
• Ability to view and report on key measurables (e.g. sales forecast, team outbound activity)
• Data insights on contact and company activity

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project work has been led by Dilshad Ansari, Rojan Shrestha and their development team at WEBO Digital. My overall experience in working with them has been positive - they have been professional, easy to deal with, helpful in answering any concerns I have raised often going above and beyond, and explain things in an easy to follow (IT providers often do the opposite!) manner.

In terms of response, the response turnaround has been generally quick. Unfortunately our project timeline has exceeded far beyond what was originally anticipated, and I feel a better outcome could have been reached if a deadline was initially specified in the project scope to keep all sides accountable.

There have been numerous unforeseen 'speed humps' along the way, which has regrettably added time to the project delivery and caused set backs for the WEBO Digital team.

What did you find most impressive or unique about this company?

Any question or concern I have raised, they have been able to answer it well and I have appreciated them going above and beyond by offering either a video tutorial or live video call to walk me through.

Dilshad, Rojan and Julian are very knowledgeable in their craft and it's reassuring when we as a client, are placing our complete trust in their expertise and delivery.

Are there any areas for improvement or something {provider_name} could have done differently?

There were shortfalls discovered towards the conclusion of our first undertaking (Hubspot/MYOB integration), and I felt these shortfalls should have been detected and raised by WEBO prior to kick off. We are not custom-integration experts so were really counting on the team's expertise and guidance to get it right.

Subsequently we had to fund additional project work to make the integration bi-directional. We also had the odd instance of issues with our systems (e.g. CRM was playing up) and the WEBO development team led by Dilshad/Rojan was always good at looking into these matters for us, and quickly.

However, I feel Julian as the owner of WEBO could have stepped up a little more and take charge where it mattered (instead of being dormant) - particularly where the underlying issue was discovered to be project related.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager at a company that manufactures engineered poly products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEBO Digital, and what were your goals?

After completing a major company rebrand in 2016 we had a basic website done as a MVP however needed to further develop out our brand into its sub-brands of which each would need its own website. In addition to this in November 2016 we signed up to Hubspot which is the platform on which our websites were to be built. We need to retain our current web-traffic and leads while increasing our digital footprint into adjacent markets that we serve.

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew we had to find a team that was passionate about Hubspot and how it worked. We also needed to engage a team that was good at collaborating to truly understand our strategic goals. And lastly we needed a team that was to be exceptional communicators to keep the project moving and all things transparent. The Webo team ticked all these boxes.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Firstly we had a strategy session where all things on our website wish lists were accounted for. Then we ran through a rigorous design process to ensure we had a design that was fresh and modern while being simple and most of all helpful for our customers to use. Then from there it was game on with the project carried out in sprints for each section agreed upon.

Within each sprint we had regular meetings keeping us all on track and ensuring every milestone was hit. Then before launch we had some solid rounds of quality checking by Webo's team ensuring that all that we had planned for was accounted for and working correctly - ready for launch.

How many people from the vendor's team worked with you, and what were their positions?

Jerry was the main point of contact. In his team he utilized his designers and developers that specialised in Hubspot CMS.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our new sites this allowed us to break into new markets and secure mining and commercial projects that clients didn't know that we could do previously. Having these new sub-brand sites live have been crucial to the continued growth of this company.

Describe their project management style, including communication tools and timeliness.

The Webo team were always accessible through their teamwork software for project management. Our queries and questions were always attended to quickly always giving us confidence that they were not letting anything slip through the cracks.

What did you find most impressive or unique about this company?

Their ability to understand and support our business strategy while bringing their creative smarts and their Hubspot web development talent to provide value where we would have struggled to get momentum. WEBO Digital combines a technical way of thinking with never-ending ideas and ways to tackle complex issues.

Are there any areas for improvement or something they could have done differently?

There's always room for improvement however during our time working with Webo I can't think of anything that stands out that should have been done differently.

BACKGROUND

Introduce your business and what you do there.

I'm the business manager of a childcare management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEBO Digital?

We'd been using a different software company and needed to switch vendors because of their incompetence.

SOLUTION

What was the scope of their involvement?

We started designing a software system for childcare services with our previous vendor, and since we switched over, WEBO Digital has continued to build it, provide support for our clients, and complete upgrades on it. It is a web-based software that was done from scratch. We provided nothing, other than telling them what I could picture in my head.

The solution functions by asking childcare services a series of questions, and based on those answers, they're provided with the documentation required for the government to submit their mandatory reporting. It makes it really easy rather than having to sit and write the reports themselves.

WEBO Digital was also in charge of the UI/UX of the application. We have a portal (an aspect of another childcare software we have), and then they are also managing an entire admin dashboard and a hub. The final item is the top-level that binds all of our software together and provides a single login. 

What is the team composition?

I mainly deal with 4–5 people including Julian (Founder), the lead developer, our main support person, and one of the other developers. There are other people that have worked on it as well.

How did you come to work with WEBO Digital?

I found them on Google and liked Julian, as he was honest and real. 

How much have you invested in them?

We've spent about $50,000 AUD (approximately $36,000 USD), and there is more in the pipeline.

What is the status of this engagement?

We started working with them about six months ago, and we are still engaged with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The software is one of our main sources of income and if it isn’t working properly, then we have problems. We just did a major upgrade and obviously, bugs and crashes came with that, but they had their team on hand when they did the actual switch over for the upgrade, and as things came up, they fixed them pretty quickly. They have been amazing.

How did WEBO Digital perform from a project management standpoint?

WEBO Digital's support team usually responds to requests within an hour or two. They keep us updated and do what they say they are going to do in terms of upgrades. If anything comes up, they keep us informed so we know where we are at. We can’t fault them at all, and we love them.

They are very good at sticking to deadlines. We normally communicate through email and Google Sheets.

What did you find most impressive about them?

Their communication and honesty are impressive.

Are there any areas they could improve?

I honestly can’t fault them.

Do you have any advice for potential customers?

Be clear in what you are after and provide as much information as you can. WEBO will turn it into what you need the software to be. 

BACKGROUND

Please describe your company and your position there.

I am the General Manager of a progressive print company in Perth Western Australia

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEBO Digital?

We engaged Webo Digital to setup a new website and online pricing tool for a new division of our business focusing on envelopes.

SOLUTION

How did you select this vendor and what were the deciding factors?

We compiled a list of vendors who were recommended to us through associates and after carefully reviewing each vendor we chose Webo as they provided honest feedback and also a clear plan to design the site to suit our budget and but with future expansion in mind.

Describe the project in detail and walk through the stages of the project.

Due to our trust in Webo they were given a lot of scope with the project and after an initial brief and scope meeting we left the project in their capable hands. They kept us informed at every stage and gave us training and a manual at the completion of the project.

How many resources from the vendor's team worked with you, and what were their positions?

Director, Designer, Project Manager, and Handover specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received a number of new leads and enquiries from the new website.

How effective was the workflow between your team and theirs?

This was more a matter of us giving their team a free rein to create a webpage that we required. Any delays was purely on myself as i am very time poor.

What did you find most impressive or unique about this company?

They gave us exactly what we wanted and needed with minimal inputs from us. Their ability to ask questions and scope the project to save us time in the long run was a great feature of our collaboration.

Are there any areas for improvement or something they could have done differently?

No, I couldnt speak highly enough of Julian and the team at Webo

BACKGROUND

Introduce your business and what you do there.

I am the Marketing Coordinator at Greenline, which designs and builds shade structures for commercial clients. These typically include schools, councils, and sports clubs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEBO Digital?

We brought WEBO Digital on board as we felt they best understood what we were trying to achieve. They also had a thorough understanding of HubSpot which was very valuable for us.

SOLUTION

What was the scope of their involvement?

WEBO Digital handles all of our paid advertising and digital marketing in the digital marketplace. Mainly, WEBO Digital works on campaigns we started before beginning the partnership with them — the PPC is primarily on Facebook, Google, and LinkedIn. They’re also working on a strategy focused on lead generation and conversion by retargeting our paid marketing audiences. 

WEBO Digital reviews new and existing content/articles to improve our SEO. They also assist with email marketing, putting together templates and sending the copy we write via HubSpot. They’ve also helped us with website edits and tool development.

What is the team composition?

We regularly work with 3–4 teammates, including an account manager, website developer, and a larger support team. 

How did you come to work with WEBO Digital?

A colleague of mine knew and worked with the owner of WEBO Digital at another company. We decided to hire them because they knew what we needed and had the expertise to deliver. 

What is the status of this engagement?

Our engagement with WEBO Digital began in June 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They have been great with giving us help with data in HubSpot, where a previous supplier had made a mess of it. They have also improved how we use HubSpot.

How did WEBO Digital perform from a project management standpoint?

WEBO Digital is excellent at keeping projects on track and is quick to respond to our messages. They keep track of tickets and project progress on Teamwork. We never have communication issues — we have fortnightly meetings with their team over Zoom and Google Meet. 

What did you find most impressive about them?

The best thing about working with WEBO Digital is their responsiveness and how easy they are to work with. 

Are there any areas they could improve?

WEBO Digital could’ve been better at understanding our target audience and branding at the start of the partnership, but we’re working through that. 

Do you have any advice for potential customers?

I’d advise customers to be proactive about telling ​​WEBO Digital what they expect to achieve from a certain project and the overall partnership. 

Overall we are really enjoying working with WEBO Digital!

BACKGROUND

Please describe your company and your position there.

I'm one of the directors of a film production company based in London, UK. I'm in charge of marketing and product management/development, and my main job is to try and push the company to try and innovate. We understand that the film industry has being doing things the same way for more than 100 years. We are convinced there's plenty of room to do things differently and technology can be the facilitator of that change.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEBO Digital, and what were your goals?

We hired WEBO to help us with the integration of a payment gateway that would allow us to experiment selling one of our films directly to the consumers. We had an idea of a user journey that had to be easy and frictionless (a given these days, of course), but also making the user's life as easy as possible offering quick ways to pay like GooglePay and ApplePay. Our goal was to make the journey simple and frictionless. WEBO definitely helped us achieve that.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did an online search and the experience they had looked interesting. After a call with Julian, I was very impressed with his approach and how "direct to the point" he managed to be. When they sent us the quote, it was a bit more expensive than a few others we received... But the "can do" attitude was the deciding factor for sure.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a first meeting to discuss scope, timeline and what was the definition of success. I had a website built in WordPress but needed the integration with the payment provider (Stripe) done in a frictionless journey. The WEBO team worked with me, the Product Manager, to make sure we first had a test environment set-up that mirrored the original website. From there, they started building the integration journey and I would check, give feedback and they would adjust it. A small job, pretty straight forward, but it's the constant communication and transparency that definitely sets this team apart from many other development agencies.

How many people from the vendor's team worked with you, and what were their positions?

I had 2 people in constant contact with me: a Project Manager (in charge of the daily interactions) and a Senior Consultant/Account Manager overseeing the progression of the delivery. Dedicated, direct and committed, I'd say. And of course they had a technical team engaged too.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project went live just a few days ago and we're still starting the campaigns to bring users to the website... So I can't really present measurable outcomes at the moment. But they delivered what we asked and it works really well.

Describe their project management style, including communication tools and timeliness.

Since it was a very small project, I just a kick-off meeting and we kept in touch via email after that. I believe we had to adjust our ways of working in the beginning, since they are in Australia/Nepal and I'm in the UK. The Project Manager understood that I wanted constant updates and that's what he did. We kept the routine of emails during the build, testing and final deployment and everything worked really well.

What did you find most impressive or unique about this company?

I believe that the attitude is very unique. I've worked with many tech agencies before and WEBO Digital team does not go away and do their thing. They work with the client, inform, ask questions and all that avoids the common problem in the industry of having a disappointed client after the "big reveal". I was aware of everything the whole time. Transparency is what tech agencies lack most of the time. WEBO is certainly different.

Are there any areas for improvement or something they could have done differently?

It's not only WEBO but all development teams underestimate the time necessary to build projects. The "few days" that initially was presented to me a the time needed to get the project done became a few weeks just because development is always a complicated thing. Maybe adding a contingency there would set more realistic expectations in terms of schedule. I know we are all used to tech projects that last way longer that initially planned, but some other clients might get frustrated and that's not fair to the brilliant team they have.

BACKGROUND

Introduce your business and what you do there.

I’m a computer engineer with a proprietary level. We’re a diversified software development company. We look after a book search engine and have a suite of customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WEBO Digital?

We’d set up a client server with SimpleSAMLphp, but we had a problem with our previous software developer. We weren’t satisfied with the work on a couple of our platforms, so we looked for somebody else.

SOLUTION

What was the scope of their involvement?

We asked WEBO Digital to finish the setup on the client server. Then, they worked with a Node.js application that required a SAML connection. They set up the identity provider (IdP) and service pack (SP).

What is the team composition?

We mainly worked with one person, but there were three other people involved. The manager and the developer did most of the talking, but we did have a couple of Zoom meetings with somebody else.

How did you come to work with WEBO Digital?

We were looking for software developers in Australia because the time difference made it impossible to have real conversations with web developers from anywhere else. We sent out half a dozen emails to different developers, giving them an idea of the scope of work. WEBO Digital was the first one to respond with any positive feedback. They were able to do the job with the minimum amount of hassle.

How much have you invested with them?

We spent $2,000–$2,500.

What is the status of this engagement?

We started working together six weeks ago, in June 2021. They finished what we initially agreed to in July 2021. However, they had the skills we required, so we asked if they were interested in being available for us, and they’re happy to be contacted again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The documentation was good. It allowed us to go back and do everything ourselves and take over the project. Also, we haven’t had any downtime on the server.

How did WEBO Digital perform from a project management standpoint?

There wasn’t a deadline for the project, but they delivered it faster than people we’ve tried before. We were very happy with the timeline. Overall, they didn’t bother us all the time, so there was no hassle. WEBO Digital was pretty straightforward.

To communicate, we used Zoom for our sessions.

What did you find most impressive about them?

They were willing to get stuck in the job and do it to our satisfaction.

Are there any areas they could improve?

Nothing. As far as I’m concerned, everything looked fine.

BACKGROUND

Please describe your company and your position there.

I am the Sales & Marketing Director of AUSPAN Group which is Western Australia's leader in the Design & Construction of Sheds & Buildings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEBO Digital, and what were your goals?

Prior to engaging the services of the WEBO team we were struggling to get buy-in from an external marketing provider to help us clarify and re-invigorate our market positioning. Our goal was to split our complete online presence to better suit the needs of our target market.

Our target markets included Agricultural, Commercial and Equestrian which are all unique in their use of our products so before we started with WEBO we were trying to market to all industries with a mixed message that wasn't directly tailored to them.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had heard of their work and a main deciding factor was the references that I got when I called up their previous & existing clients. The other key deciding factor for us was that WEBO was conversant with the HubSpot platform and able to help us as a company maximise our use of the platform.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

WEBO was able to assist us by utilising the capability of their diverse and professional team in all aspects of branding, content writing, website building, SEO, AdWords, artwork, IT assistance. WEBO are HubSpot gurus and assisted us in our goal of using this platform as our only marketing/CRM base.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was our main point of contact. We have a fortnightly mtg rhythm set up which works well to keep all projects on track. WEBO management are often present at these mtgs as well as any other relevant team members that may need help with any particular work that they are working on at that time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our new split industry websites we have been able to better look after our clients by reducing their contact with AUSPAN to very targeted content only.

Describe their project management style, including communication tools and timeliness.

We had fortnightly mtg rhythm set up that holds the projects together and on track. WEBO use Teamwork which is a great platform for everyone to be included and on the same page with current information and tasks.

What did you find most impressive or unique about this company?

The way that the communication throughout the team and tasks was always up to date is impressive. Teamwork platform is key to this but WEBO are utilising this very well. Awesome job.

Are there any areas for improvement or something they could have done differently?

I don't have any improvement ideas for WEBO...other than the fact that if anyone is looking to engage these guys you will need a solid 'big picture' plan and some internal resource to back it up and keep up with the rate of development that WEBO achieve.

BACKGROUND

Please describe your company and your position there.

Marketing Manager, HR & Accounts Assistant

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEBO Digital, and what were your goals?

We needed the website fixed after it crashed when we tried to update it. It had to be an urgent service, and I turned to WEBO as I knew they were experienced from other people's experiences.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had heard how efficient WEBO designs were from previous clients, and knowing the founders directly, I felt it would be the easiest web developing company to use. I also noticed their very high review rate.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Firstly, WEBO fixed the back end of our Wordpress Website, which involved a bit of work updating and deleting plugins and performing general maintenance on the site which was rather outdated. After spending x amount of hours on this, which they informed me of before they started the work (I particularly liked this factor - they gave us a solid estimate of how long the task would take them and they kept to it), they gave me a detailed run-down of what had been done, and then they offered me a very good value deal to fix up our website even further. It is now optimized and so much easier for a novice to handle than it was before!

How many people from the vendor's team worked with you, and what were their positions?

2 people worked directly with me - I initially inquired straight to Julian, and then Trylochan stepped in to help me out as well. I have no doubt there were other people involved, and there were behind-the-scenes developers. Julian and Trylochan were my point-of-contact, and they were very reliable.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I havent looked into the outcome that much...

Describe their project management style, including communication tools and timeliness.

Julian and his colleagues were very punctual with replying to emails - they were professional and yet accommodating. We communicated mostly just over phone and email.

What did you find most impressive or unique about this company?

Their punctuality and professionalism was second to none, and I really appreciated the fact that I was given an estimate of the hours it would take them to complete the work, and how decent they were in giving me a deal that was good value.

Are there any areas for improvement or something they could have done differently?

No, I do not have anything to add here.

BACKGROUND

Please describe your company and your position there.

Plantman is a privately owned and operated company delivering a broad range of heavy equipment products and services to the Australian & international mining, civil and construction industries. The company provides mobile equipment for sale or rent, together with maintenance, parts, engineering, and fabrication services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WEBO Digital, and what were your goals?

WEBO Digital has gone above and beyond for our company. Our digital marketing needs are always taken care of, which is good because we know it can be a tough line to stay on top of with all the changes across the space happening so often nowadays. Our goal is to build an online presence that would serve as an extension to our offline reach, but also bring new clients into the fold who may not have been exposed before due to lack of knowledge.

SOLUTION

How did you select this vendor and what were the deciding factors?

The company's all-inclusive approach is what sets them apart from the competition, who usually charges by project or hour; they have an unlimited access plan that allows for better accuracy in marketing campaigns so you'll always be up on your customer base.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team at WEBO Digital has been instrumental in developing our online presence. They have built and designed a stunning website, run Google ads to generate traffic for us, set up CRM Hubspot so we can keep track of all customer interactions seamlessly from one place.

How many resources from the vendor's team worked with you, and what were their positions?

Throughout working with WEBO Digital I have worked with web developers, SEO specialists, Google Ad Managers, Graphic Designers, and another Digital Specialist while having an Account Manager who ensured all the necessary steps were taken care of and everything was running smoothly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We recently launched a new website that has helped us improve on some of the shortcomings with previous versions. It's so nice having people actually be engaged when navigating through content instead of getting frustrated.

How effective was the workflow between your team and theirs?

The workflow was not only effective but also collaborative.

What did you find most impressive or unique about this company?

They provide a holistic digital marketing solution for businesses and organisations in need of an all-round approach to their online presence for a good price.

Are there any areas for improvement or something they could have done differently?

Recommend strategies that will give us the best ROI.